{"id":103311,"date":"2025-08-11T11:48:22","date_gmt":"2025-08-11T11:48:22","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?post_type=customer-story&#038;p=103311"},"modified":"2026-02-05T12:37:29","modified_gmt":"2026-02-05T12:37:29","slug":"como-nido-sky-supero-al-mercado-con-pricelabs-mientras-aumentaba-su-eficiencia","status":"publish","type":"customer-story","link":"https:\/\/hello.pricelabs.co\/es\/customer-story\/como-nido-sky-supero-al-mercado-con-pricelabs-mientras-aumentaba-su-eficiencia\/","title":{"rendered":"C\u00f3mo Nido Sky super\u00f3 al mercado con PriceLabs mientras aumentaba su eficiencia"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p><strong>Tipo de Cliente:<\/strong> Propietario de Hotel<\/p>\n\n\n\n<p><strong>Regi\u00f3n: <\/strong>Sudam\u00e9rica<\/p>\n\n\n\n<p><strong>Products: Dynamic<\/strong> Pricing<\/p>\n\n\n\n<p><strong>N\u00famero de Unidades: <\/strong>10-50<\/p>\n\n\n\n<p><strong>PMS:<\/strong> Cloudbeds<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h2 class=\"wp-block-heading\"><strong>Resumen Ejecutivo<\/strong><\/h2>\n\n\n\n<p>El <a href=\"https:\/\/nidoskyhotelmedellin.com\/en\/home\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">Hotel Nido Sky<\/a>, un apartahotel de 18 unidades en Medell\u00edn, Colombia, transform\u00f3 su estrategia de revenue management con PriceLabs. Debido al aumento de la competencia, Nido Sky experiment\u00f3 una disminuci\u00f3n en sus ingresos, pero su propietario, Justin Winfield, aprovech\u00f3 PriceLabs y optimiz\u00f3 los listados en las OTAs para estabilizar las ganancias. Con las funciones de dynamic pricing de PriceLabs, Nido Sky agiliz\u00f3 sus operaciones, aline\u00f3 sus precios con la demanda y super\u00f3 a sus competidores.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-acerca-del-hotel-nido-sky\"><strong><strong><strong><strong>Acerca del Hotel Nido Sky<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>El Hotel Nido Sky combina lo mejor de un apartamento y los servicios de un hotel, ofreciendo amenidades como ascensores privados, terrazas en la azotea y apartamentos de lujo dise\u00f1ados para estad\u00edas m\u00e1s largas. Su concepto \u00fanico est\u00e1 dirigido a viajeros de alto nivel, incluidos emprendedores, n\u00f3madas digitales y profesionales. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Nuestro modelo combina la flexibilidad de los apartamentos con la confiabilidad de los hoteles, brindando a nuestros hu\u00e9spedes una experiencia verdaderamente \u00fanica.&#8221;<\/em><\/p>\n<cite>&#8211; <strong>Justin Winfield<\/strong>, Propietario, Hotel Nido Sky<\/cite><\/blockquote>\n\n\n\n<iframe src=\"https:\/\/drive.google.com\/file\/d\/1P4hHY2tWFEJangApPQjMsid-yG56DZMr\/preview\" width=\"640\" height=\"480\" allow=\"autoplay\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-desafios-antes-de-pricelabs\"><strong>Desaf\u00edos antes de PriceLabs<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/justin-winfield-896108\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">Justin<\/a> gestionaba manualmente los precios de Nido Sky, ajustando los precios hasta tres veces al d\u00eda. Este proceso, que requer\u00eda mucho esfuerzo, se volvi\u00f3 insostenible cuando Medell\u00edn experiment\u00f3 un fuerte aumento en la oferta hotelera, lo que provoc\u00f3 una preocupante disminuci\u00f3n de ingresos a comienzos de 2024. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Gestionar los precios manualmente consum\u00eda much\u00edsimo tiempo. Constantemente estaba revisando los niveles de ocupaci\u00f3n y ajustando precios en m\u00faltiples canales.&#8221;<\/em><\/p>\n<cite>&#8211; <strong>Justin Winfield<\/strong><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pricelabs-como-solucion\"><strong>PriceLabs como soluci\u00f3n<\/strong><\/h2>\n\n\n\n<p>En abril de 2024, Justin implement\u00f3 <a href=\"https:\/\/hello.pricelabs.co\/hotel\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">PriceLabs <\/a>para optimizar la gesti\u00f3n de precios y afrontar los desaf\u00edos de ingresos. <\/p>\n\n\n\n<p><strong>Funciones claves que marcaron la diferencia:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ajustes Basados en la Ocupaci\u00f3n del Portafolio:<\/strong> Incrementos y descuentos autom\u00e1ticos para equilibrar los precios seg\u00fan las ventanas de reserva y los <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/portfolio-occupancy-based-adjustments\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">niveles de ocupaci\u00f3n<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/12\/POBA-1024x695.png\" alt=\"Ajustes Basados en la Ocupaci\u00f3n del Portafolio en PriceLabs\" class=\"wp-image-63285\" style=\"width:664px;height:auto\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/12\/POBA-1024x695.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/12\/POBA-300x204.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/12\/POBA-768x521.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/12\/POBA.png 1292w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Automatiza los ajustes de precios seg\u00fan la ocupaci\u00f3n de tu propiedad con los Ajustes Basados en la ocupaci\u00f3n del Portafolio<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mapeando Multi Unidades:<\/strong> Gesti\u00f3n de precios simplificada al agrupar y <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/mapping-listings-within-the-channels-same-pms-mapping\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">mapear<\/a> unidades similares, ahorrando horas de trabajo manual.<\/li>\n\n\n\n<li><strong>Ajustes de Precios Basados en Eventos:<\/strong> Modificaci\u00f3n autom\u00e1tica de los precios para fechas de alta demanda, identificada por <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/how-pricelabs-handles-event-pricing\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">eventos locales<\/a> como conciertos y reuniones.<\/li>\n\n\n\n<li><strong>Informaci\u00f3n de Mercado: <\/strong>PriceLabs proporcion\u00f3 datos actualizados tanto de <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/listing-hotel-data#Hotel_Price_Tracker\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">hoteles <\/a>como de STR, lo que permiti\u00f3 a Justin perfeccionar su estrategia de precios.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/02\/Hotel-data-tab-1024x485.webp\" alt=\"La pesta\u00f1a de datos de hoteles de PriceLabs\" class=\"wp-image-72409\" style=\"width:664px;height:auto\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/02\/Hotel-data-tab-1024x485.webp 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/02\/Hotel-data-tab-300x142.webp 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/02\/Hotel-data-tab-768x364.webp 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/02\/Hotel-data-tab.webp 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">La pesta\u00f1a Hotel Data ayuda a los hoteleros a seguir de cerca a la competencia y analizar las tendencias del mercado<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implementacion-y-resultados\"><strong>Implementaci\u00f3n y Resultados<\/strong><\/h2>\n\n\n\n<p>Tras implementar PriceLabs y optimizar listados en las OTAs, Nido Sky experiment\u00f3 mejoras significativas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recuperaci\u00f3n de Ingresos:<\/strong> El hotel logr\u00f3 frenar la ca\u00edda anterior, posicion\u00e1ndose por encima de la competencia local.<\/li>\n\n\n\n<li><strong>Eficiencia Operativa:<\/strong> La automatizaci\u00f3n redujo la carga de trabajo manual, ahorrando horas valiosas y permitiendo que Justin se enfocara en la satisfacci\u00f3n de los hu\u00e9spedes.<\/li>\n\n\n\n<li><strong>Mayor Visibilidad:<\/strong> La optimizaci\u00f3n de los listados atrajo a nuevos hu\u00e9spedes y fideliz\u00f3 a los existentes.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cPriceLabs se ha vuelto indispensable para nuestras operaciones. Nos ayud\u00f3 a automatizar la actualizaci\u00f3n de precios y a responder de manera efectiva a la demanda del mercado.&#8221; <\/em><\/p>\n<cite><strong>&#8211; Justin Winfield<\/strong><\/cite><\/blockquote>\n\n\n    <div class=\"cta-section cta-style-style1\">\n\t\t                    <div class=\"cta-content\">\n\n            <h4 class=\"cta-title\">Maximize your hotel revenue with PriceLabs!<\/h4>\n            <p class=\"cta-text\">Track the competition and customize your pricing strategy with a simple and affordable Revenue Management Solution. <\/p>\n            <!--                 <a href=\"https:\/\/hello.pricelabs.co\/signup\/?utm_source=cta_middle&#038;utm_medium=website&#038;utm_campaign=customer_success_story_hotel_nido_sky\" class=\"cta-button\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">\n                    Start Your 30-Day Free Trial                <\/a>\n             -->\n                            <a href=\"https:\/\/hello.pricelabs.co\/signup\/?utm_source=cta_middle&#038;utm_medium=website&#038;utm_campaign=customer_success_story_hotel_nido_sky\" class=\"cta-button\" onclick=\"window.open(this.href, &#039;_blank&#039;); return false;\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">\n                    Start Your 30-Day Free Trial                <\/a>\n                    <\/div>\n    <\/div>\n    \n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consejos-para-otros-propietarios-de-hoteles\"><strong><strong><strong>Consejos para otros propietarios de hoteles<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>El \u00e9xito de Justin destaca estas estrategias claves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deja que la ocupaci\u00f3n gu\u00ede la fijaci\u00f3n de precios:<\/strong> automatiza y alinea los precios con las tendencias de ocupaci\u00f3n para un crecimiento sostenible.<\/li>\n\n\n\n<li><strong>Aprovecha la Tecnolog\u00eda: <\/strong> Usa herramientas como PriceLabs y la optimizaci\u00f3n de OTAs para mantenerte competitivo.<\/li>\n\n\n\n<li><strong>Ad\u00e1ptate a las Tendencias del Mercado: <\/strong>adopta modelos flexibles como los hoteles tipo apartamento para atraer a diversos segmentos de hu\u00e9spedes.<\/li>\n<\/ul>\n\n\n\n<p>\u00c9l cree que los hoteles tipo apartamento representan el futuro de la industria de la hospitalidad, ofreciendo flexibilidad, eficiencia y una experiencia para el hu\u00e9sped adaptada a los viajeros modernos.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cLos hoteles tipo apartamento cierran la brecha entre los hoteles tradicionales y las propiedades de STR, ofreciendo a los hu\u00e9spedes el espacio y las amenidades que valoran, mientras mantienen la eficiencia operativa gracias a la tecnolog\u00eda.\u201d<\/em><\/p>\n<cite><strong>&#8211; Justin Winfield<\/strong><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong><strong><strong>Conclusi\u00f3n<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Al implementar PriceLabs, Nido Sky naveg\u00f3 con \u00e9xito el competitivo mercado de hospitalidad en Medell\u00edn y mejor\u00f3 su eficiencia operativa.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cPriceLabs nos dio las herramientas para competir y triunfar en un mercado en crecimiento, tambi\u00e9n asegurando una experiencia excepcional para los hu\u00e9spedes.\u201d<\/em><\/p>\n<cite><strong><strong>&#8211; Justin Winfield<\/strong><\/strong><\/cite><\/blockquote>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El Hotel Nido Sky se encontraba ante una competencia cada vez m\u00e1s fuerte y desaf\u00edos en sus ingresos. Al implementar PriceLabs y optimizar sus listados en las OTAs, el hotel logr\u00f3 estabilizar sus ganancias, agilizar sus operaciones y superar a la competencia. Descubre c\u00f3mo dynamic pricing y la automatizaci\u00f3n ayudaron a Nido Sky a mejorar su eficiencia y adaptarse a las tendencias del mercado.  <\/p>\n","protected":false},"author":58,"featured_media":123818,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"C\u00f3mo Nido Sky super\u00f3 al mercado con PriceLabs","_yoast_wpseo_metadesc":"Hotel Nido Sky estabiliz\u00f3 ingresos y super\u00f3 la competencia con la fijaci\u00f3n de precios automatizada y la informaci\u00f3n de mercado de PriceLabs.","om_disable_all_campaigns":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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