{"id":103502,"date":"2025-08-12T06:13:51","date_gmt":"2025-08-12T06:13:51","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?post_type=customer-story&#038;p=103502"},"modified":"2026-02-05T12:37:06","modified_gmt":"2026-02-05T12:37:06","slug":"socialtur-ingresos-hotel-boutique-30-preicelabs","status":"publish","type":"customer-story","link":"https:\/\/hello.pricelabs.co\/es\/customer-story\/socialtur-ingresos-hotel-boutique-30-preicelabs\/","title":{"rendered":"SocialTur ayud\u00f3 a hoteles boutique a lograr un crecimiento del 30% en ingresos con PriceLabs"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p><strong>Tipo de cliente: <\/strong>Gestor de ingresos<\/p>\n\n\n\n<p><strong>Tipo de propiedad: <\/strong> Hotel<\/p>\n\n\n\n<p><strong>Regi\u00f3n: <\/strong>Europa<\/p>\n\n\n\n<p><strong>Productos: <\/strong>Dynamic Pricing, Portfolio Analytics<\/p>\n\n\n\n<p><strong>N\u00famero de unidades:<\/strong> 26-100<\/p>\n\n\n\n<p><strong>PMS:<\/strong> Octorate<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h2 class=\"wp-block-heading\"><strong>Resumen ejecutivo<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/danielpoloblanco\/?locale=en_US\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">Daniel Polo<\/a>, un profesional experimentado en hospitalidad y cofundador de SocialTur, enfrent\u00f3 grandes desaf\u00edos al gestionar la tarificaci\u00f3n para hoteles boutique en Espa\u00f1a. Gracias a PriceLabs, Daniel logr\u00f3 un aumento de hasta un 30% en los ingresos, optimiz\u00f3 las tarifas promedio diarias (ADR) y llen\u00f3 habitaciones incluso en temporadas bajas. Descubre c\u00f3mo PriceLabs permiti\u00f3 a SocialTur automatizar la gesti\u00f3n de ingresos, dise\u00f1ar estrategias competitivas para tipos de habitaciones y apoyar a peque\u00f1os hoteles independientes en su adaptaci\u00f3n al mercado digital.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-socialtur\"><strong><strong><strong>Acerca de SocialTur<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Fundada por Daniel Polo y su socio David,<a href=\"https:\/\/socialtur.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"> SocialTur<\/a> es una consultora digital especializada en gesti\u00f3n de ingresos para hoteles boutique en toda Espa\u00f1a. SocialTur atiende propiedades \u00fanicas\u2014principalmente hoteles rurales con un encanto distintivo\u2014ofreciendo un conjunto integral de servicios que incluyen SEO, SEM, publicidad digital, dise\u00f1o web y configuraci\u00f3n de herramientas espec\u00edficas para hoteles como PriceLabs. Su misi\u00f3n es ayudar a peque\u00f1os hoteles a mantenerse competitivos, rentables y actualizados con los avances tecnol\u00f3gicos.  <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SocialTur Helped Boutique Hotels Achieve 30% Revenue Growth with PriceLabs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOJpVbJkeus?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><em>Daniel Polo comparte su experiencia con SocialTur y c\u00f3mo PriceLabs le ayud\u00f3<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenges-before-pricelabs\"><strong>Desaf\u00edos antes de PriceLabs<\/strong><\/h2>\n\n\n\n<p>Antes de adoptar PriceLabs, SocialTur gestionaba la tarificaci\u00f3n hotelera manualmente, frecuentemente estableciendo tarifas de forma estacional con ajustes m\u00ednimos. Los clientes de Daniel, generalmente hoteles familiares peque\u00f1os con personal limitado, ten\u00edan dificultades para seguir el ritmo r\u00e1pido de los cambios del mercado online. Daniel explica que muchos de sus clientes carec\u00edan de la capacitaci\u00f3n y los recursos necesarios para manejar eficazmente las herramientas digitales modernas.  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><em>\u201cPuede haber un precio correcto hoy, pero puede ser un precio completamente err\u00f3neo en tres d\u00edas si el mercado cambia, y no puedes ajustar todo eso a menos que seas una calculadora.\u201d<\/em><\/em><\/p>\n<cite><strong>\u2013 Daniel Polo,<\/strong> Cofundador de SocialTur Marketing y Turismo<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pricelabs-as-a-solution\"><strong>PriceLabs como soluci\u00f3n<\/strong><\/h2>\n\n\n\n<p>Daniel descubri\u00f3 <a href=\"https:\/\/hello.pricelabs.co\/hotel\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">PriceLabs <\/a>mientras buscaba un enfoque m\u00e1s automatizado y basado en datos para la gesti\u00f3n de precios de los hoteles boutique de SocialTur. Intrigado por las opciones de personalizaci\u00f3n y las actualizaciones de precios en tiempo real, comenz\u00f3 a implementarlo en varias propiedades. Para Daniel, las funciones clave de PriceLabs fueron especialmente valiosas para manejar las necesidades \u00fanicas de los hoteles independientes:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ajustes automatizados de precios:<\/strong> PriceLabs elimin\u00f3 la necesidad de fijar precios manualmente, automatizando ajustes seg\u00fan las fluctuaciones de la demanda. Con actualizaciones diarias, la tarificaci\u00f3n se alineaba siempre con las condiciones del mercado, reduciendo errores y esfuerzo manual. <\/li>\n\n\n\n<li><strong>Conjunto competitivo personalizado y agrupaci\u00f3n:<\/strong> PriceLabs permiti\u00f3 a Daniel agrupar <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/setting-up-hotel-listings-in-pricelabs#Step_1_Map_your_listings_that_are_in_the_same_category:~:text=the%20same%20changes.-,Step%202%3A%C2%A0%20Create%20Groups%20(and%20subgroup),-This%20will%20be\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">tipos de habitaciones<\/a> (por ejemplo, apartamentos y habitaciones de hotel) de forma separada y crear sets \u00fanicos de competidores para cada grupo, optimizando tarifas seg\u00fan diferentes influencias del mercado. Esta flexibilidad fue esencial para propiedades con variedad en sus ofertas de habitaciones. <\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n de ventana de reserva:<\/strong> El algoritmo Hyper Local Pulse adapt\u00f3 la tarificaci\u00f3n seg\u00fan las ventanas de reserva, permitiendo a los clientes de SocialTur mantener alta ocupaci\u00f3n aun en periodos de baja demanda. Al acortar la ventana de reserva, PriceLabs ayud\u00f3 a equilibrar las reservas de \u00faltimo minuto y el ADR. <\/li>\n\n\n\n<li><strong>Integraci\u00f3n y usabilidad: <\/strong>PriceLabs se integr\u00f3 a la perfecci\u00f3n con las herramientas de gesti\u00f3n de propiedades existentes que usaban los clientes de Daniel, lo que facilit\u00f3 el proceso de configuraci\u00f3n. Esta <a href=\"https:\/\/hello.pricelabs.co\/integrations\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">facilidad de integraci\u00f3n<\/a> permiti\u00f3 a SocialTur incorporar m\u00faltiples propiedades r\u00e1pidamente, minimizando interrupciones en las operaciones. <\/li>\n\n\n\n<li><strong>Reportes detallados con Report Builder:<\/strong> La herramienta <a href=\"https:\/\/hello.pricelabs.co\/portfolio-analytics\/#:~:text=for%20deeper%20analysis-,REPORT%20BUILDER,-Simplify%20your%20data\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Report Builder<\/a> de PriceLabs proporcion\u00f3 a Daniel datos valiosos sobre el rendimiento, ayud\u00e1ndole a evaluar tendencias y hacer ajustes basados en datos.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"670\" height=\"669\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/Report-builder-screenshot.png\" alt=\"Pricelabs Report Builder\" class=\"wp-image-59687\" style=\"width:506px;height:auto\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/Report-builder-screenshot.png 670w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/Report-builder-screenshot-300x300.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/Report-builder-screenshot-150x150.png 150w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><figcaption class=\"wp-element-caption\"><em>Crea, personaliza y guarda reportes adaptados a tu negocio<\/em><\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cEstamos empezando a tomar decisiones de negocio basadas en estos reportes del Report Builder.\u201d<\/em><\/p>\n<cite><strong>&#8211; Daniel Polo<\/strong><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implementation-and-results\"><strong>Implementaci\u00f3n y resultados<\/strong><\/h2>\n\n\n\n<p>El cambio a PriceLabs fue fluido, liberando tiempo valioso para SocialTur y mejorando la precisi\u00f3n en la tarificaci\u00f3n. Usando el algoritmo Hyper Local Pulse de PriceLabs, Daniel observ\u00f3 mejoras en los ADR incluso con ventanas de reserva m\u00e1s cortas. Tambi\u00e9n agreg\u00f3 que PriceLabs ayud\u00f3 a mantener alta ocupaci\u00f3n en temporada baja.  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cEste verano, uno de nuestros hoteles tuvo un aumento del 30% en ingresos en comparaci\u00f3n con el a\u00f1o pasado.\u201d<\/em><\/p>\n<cite>&#8211; <strong>Daniel Polo<\/strong><\/cite><\/blockquote>\n\n\n\n<p>Adem\u00e1s, las capacidades automatizadas de seguimiento y agrupaci\u00f3n de competidores permitieron a SocialTur gestionar las tarifas de forma eficiente.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><em>\u201cUsamos esta herramienta [pesta\u00f1a Hotel Data] para los competidores y es muy \u00fatil. Establecemos los competidores y luego \u2014 no dir\u00eda que olvidamos revisar a los competidores \u2014 pero sabemos que si pusimos a los competidores correctos, el algoritmo nos dar\u00e1 un buen precio.\u201d<\/em><\/em><\/p>\n<cite><strong>&#8211; Daniel Polo<\/strong><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advice-to-other-hotel-revenue-managers\"><strong><strong>Consejos para otros <strong>revenue managers de hoteles <\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>La experiencia de Daniel con PriceLabs ofrece ideas clave para propietarios de hoteles peque\u00f1os:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ad\u00e1ptate a la tecnolog\u00eda: <\/strong>Mantenerse relevante en el mercado actual requiere una mentalidad digital y herramientas como PriceLabs para la tarificaci\u00f3n automatizada.<\/li>\n\n\n\n<li><strong>Conf\u00eda en los datos:<\/strong> En lugar de basarte en tendencias estacionales pasadas, la tarificaci\u00f3n din\u00e1mica ayuda a establecer precios competitivos en tiempo real.<\/li>\n\n\n\n<li><strong>Personaliza tus estrategias: <\/strong>Crea estrategias de precios \u00fanicas para diferentes tipos de habitaciones y selecciona sets de competidores altamente relevantes.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong><strong><strong>Conclusi\u00f3n<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Para SocialTur, PriceLabs ha sido invaluable, permitiendo que peque\u00f1os hoteles naveguen la complejidad de la gesti\u00f3n de ingresos.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201c[PriceLabs] ha sido muy destacable, no solo por el aumento en ocupaci\u00f3n y rentabilidad\u2014que es, por supuesto, lo m\u00e1s importante\u2014sino tambi\u00e9n por poder automatizar procesos como la estad\u00eda m\u00ednima y los periodos hu\u00e9rfanos. Es genial para nosotros establecer una regla de estad\u00eda m\u00ednima o periodos hu\u00e9rfanos y olvidarnos.\u201d<\/em><\/p>\n<cite><strong>&#8211; Daniel Polo<\/strong><\/cite><\/blockquote>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tipo de cliente: Gestor de ingresos Tipo de propiedad: Hotel Regi\u00f3n: Europa Productos: Dynamic Pricing, Portfolio Analytics N\u00famero de unidades: 26-100 PMS: Octorate Resumen ejecutivo Daniel Polo, un profesional experimentado en hospitalidad y cofundador de SocialTur, enfrent\u00f3 grandes desaf\u00edos al gestionar la tarificaci\u00f3n para hoteles boutique en Espa\u00f1a. Gracias a PriceLabs, Daniel logr\u00f3 un aumento [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":124291,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"SocialTur impuls\u00f3 ingresos hotel boutique 30% con PriceLabs","_yoast_wpseo_metadesc":"SocialTur aument\u00f3 30% los ingresos de su hotel boutique usando el pricing din\u00e1mico y la automatizaci\u00f3n de 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