{"id":106187,"date":"2025-09-02T17:00:00","date_gmt":"2025-09-02T17:00:00","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?post_type=customer-story&p=106187"},"modified":"2026-03-02T09:22:32","modified_gmt":"2026-03-02T09:22:32","slug":"caso-exito-pricelabs-stays-net-ahead-colombia","status":"publish","type":"customer-story","link":"https:\/\/hello.pricelabs.co\/es\/customer-story\/caso-exito-pricelabs-stays-net-ahead-colombia\/","title":{"rendered":"De la Intuici\u00f3n a la Rentabilidad: Ahead con Stays y PriceLabs en Colombia"},"content":{"rendered":"\n
\n
\n

Tipo de cliente: <\/strong>Property Manager<\/p>\n\n\n\n

Tipo de propiedad:<\/strong> Propiedades de cortas estad\u00edas<\/p>\n\n\n\n

Regi\u00f3n: <\/strong>Sudamerica<\/p>\n\n\n\n

Productos: <\/strong>Dynamic Pricing, Market Dashboards, Portfolio Analytics<\/p>\n\n\n\n

N\u00famero de unidades: <\/strong>100+<\/p>\n\n\n\n

PMS:<\/strong> Stays<\/p>\n<\/div>\n\n\n\n

\n

De un inicio improvisado a un referente de la industria<\/strong><\/strong><\/h2>\n\n\n\n

Cuando Lina Mar\u00eda Roa Robles<\/a> y su socio comenzaron a arrendar un cuarto en Bogot\u00e1 para obtener ingresos extra, nunca imaginaron el alcance que tendr\u00eda. Ese peque\u00f1o experimento se convirti\u00f3 en una pasi\u00f3n y, con el tiempo, en Ahead<\/a>, una empresa que hoy administra m\u00e1s de 200 inmuebles en Colombia.<\/p>\n\n\n\n

\n

Nos enamoramos de la industria, tanto por lo genial que era conocer nuevas personas como por lo rentable que lo encontramos inmediatamente.\u201d<\/em>

\u2013 Lina Mar\u00eda Roa Robles, Directora de Operaciones y Log\u00edstica en Ahead<\/p>\n<\/blockquote>\n\n\n\n

Hoy, Ahead no solo gestiona propiedades: tambi\u00e9n impulsa la profesionalizaci\u00f3n del sector. Es miembro de la junta directiva de ASOHOST<\/a> y cofundadora de la feria de rentas cortas m\u00e1s grande de LATAM.<\/p>\n\n\n\n

El reto: cuando la intuici\u00f3n dej\u00f3 de ser suficiente<\/h2>\n\n\n\n

En sus primeros a\u00f1os, la estrategia de precios de Ahead se basaba \u00fanicamente en la intuici\u00f3n y en las herramientas de las OTAs. Era un proceso manual, emp\u00edrico e ineficiente que funcion\u00f3 al comienzo, cuando el mercado colombiano estaba en expansi\u00f3n. Pero la pandemia cambi\u00f3 el panorama por completo y dej\u00f3 claro que ese enfoque no era sostenible para seguir creciendo.<\/p>\n\n\n\n

\n

\u201cAntes de PriceLabs, manej\u00e1bamos nuestras estrategias principalmente a trav\u00e9s de las herramientas propias de las OTAs, sin ning\u00fan tipo de an\u00e1lisis de datos, completamente manual e ineficiente.\u201d <\/p>\n<\/blockquote>\n\n\n\n

La necesidad de adoptar un software de precios din\u00e1micos<\/a> se volvi\u00f3 inaplazable.<\/p>\n\n\n\n

El descubrimiento: PriceLabs como aliado clave<\/strong><\/h2>\n\n\n\n

La b\u00fasqueda de soluciones llev\u00f3 a Lina y a su equipo a PriceLabs. Lo que m\u00e1s destacaron no fue solo la tecnolog\u00eda, sino la cercan\u00eda del acompa\u00f1amiento humano.<\/p>\n\n\n\n

\n

\u201cNunca lo sent\u00ed como un inter\u00e9s de solo vender, sino de genuinamente ense\u00f1arnos a usar la herramienta al 100%, a entender qu\u00e9 hac\u00edamos y por qu\u00e9 lo hac\u00edamos, y a ayudarnos a escalar nuestro negocio.\u201d<\/em>

\u2013 Lina Mar\u00eda Roa Robles, sobre Daniel Zammata<\/a><\/p>\n<\/blockquote>\n\n\n\n

La experiencia de onboarding fue tan valiosa que Ahead tom\u00f3 la decisi\u00f3n de que cualquier cambio de PMS deb\u00eda garantizar integraci\u00f3n con PriceLabs.<\/p>\n\n\n\n

La decisi\u00f3n: Stays como plataforma para escalar<\/strong><\/strong><\/h3>\n\n\n\n

El siguiente paso fue migrar hacia un PMS m\u00e1s robusto, y la elecci\u00f3n fue Stays<\/a>. La plataforma permiti\u00f3 expandirse a m\u00faltiples OTAs, automatizar reportes a propietarios, centralizar la operaci\u00f3n y gestionar de manera m\u00e1s eficiente los procesos regulatorios.<\/p>\n\n\n\n

\n

\u201cStays no solo facilita el d\u00eda a d\u00eda, sino que es un eje fundamental para escalar eficientemente sin perder control.\u201d<\/em> <\/p>\n<\/blockquote>\n\n\n\n

La compatibilidad con PriceLabs fue decisiva. Juntas, ambas herramientas les dieron la confianza de crecer sin perder visibilidad ni control sobre la operaci\u00f3n.<\/p>\n\n\n\n

La transformaci\u00f3n: datos reales para decisiones reales<\/strong><\/strong><\/h2>\n\n\n\n

La integraci\u00f3n entre Stays y PriceLabs marc\u00f3 un punto de inflexi\u00f3n en la manera en que Ahead gestionaba sus ingresos. El acceso al Market Dashboard<\/a> les permiti\u00f3 alinear expectativas de inversionistas y descubrir nuevas oportunidades de negocio. La automatizaci\u00f3n hizo posible que una sola persona manejara el revenue de cientos de propiedades desde un \u00fanico canal, mientras que el an\u00e1lisis de datos reales reemplaz\u00f3 la comparaci\u00f3n superficial de precios en OTAs.<\/p>\n\n\n\n

\n

\u201cPriceLabs scrappea la informaci\u00f3n real del mercado, d\u00e1ndote informaci\u00f3n real para tomar decisiones reales.\u201d<\/em> <\/p>\n<\/blockquote>\n\n\n\n

Aunque los n\u00fameros exactos se vieron afectados por la pandemia, Lina describe la integraci\u00f3n como un verdadero “game-changer”: Ahead se diferenci\u00f3 de sus competidores, escal\u00f3 r\u00e1pidamente y consolid\u00f3 su posici\u00f3n como referente en el mercado colombiano.<\/p>\n\n\n\n

\n

\u201cConsidero que tomamos la decisi\u00f3n de empezar con PriceLabs a tiempo. Nos dio un diferenciador importante y nos hizo entender muchas cosas.\u201d<\/em> <\/p>\n<\/blockquote>\n\n\n\n

Esta automatizaci\u00f3n para propiedades vacacionales les permiti\u00f3 enfocarse en el crecimiento en lugar de en tareas repetitivas.\u201d<\/p>\n\n\n\n

Consejos y futuro: m\u00e1s all\u00e1 de la herramienta<\/strong><\/strong><\/h2>\n\n\n\n

Para Lina, la clave est\u00e1 en usar la tecnolog\u00eda de manera activa y estrat\u00e9gica.<\/p>\n\n\n\n

\n

\u201cLa herramienta no funciona 100% sola; necesitas entenderla, seguir tendencias, revisar KPIs constantemente y mantenerte actualizado.\u201d<\/em> <\/p>\n<\/blockquote>\n\n\n\n

La historia de Ahead demuestra que el crecimiento sostenible en el sector no se logra con intuici\u00f3n, sino con datos y procesos profesionales. Con Stays y PriceLabs, Lina y su equipo lograron escalar, ganar eficiencia y tomar decisiones estrat\u00e9gicas que hoy los posicionan como un referente en Latinoam\u00e9rica.<\/p>\n\n\n

\n\t\t
\n\n

\u00bfYa usas Stays? Descubre el poder de la tarifa din\u00e1mica<\/h4>\n

\u00danete a gestores exitosos como Lina y mejora tus ingresos y ocupaci\u00f3n f\u00e1cilmente.<\/p>\n \n \n Comience su prueba gratuita <\/a>\n <\/div>\n <\/div>\n \n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Lo que comenz\u00f3 como un cuarto en arriendo termin\u00f3 en una operaci\u00f3n de m\u00e1s de 200 propiedades. Con Stays.net
\n y PriceLabs, Ahead transform\u00f3 su gesti\u00f3n de precios y profesionaliz\u00f3 su negocio en el competitivo mercado colombiano de rentas cortas.<\/p>\n","protected":false},"author":74,"featured_media":106223,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"PriceLabs + Stays: Caso de \u00c9xito de Ahead en Colombia","_yoast_wpseo_metadesc":"Conoce c\u00f3mo Ahead escal\u00f3 a 200+ propiedades en Colombia al combinar Stays.net con la gesti\u00f3n de precios din\u00e1mica de 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