{"id":119259,"date":"2025-12-19T08:36:20","date_gmt":"2025-12-19T08:36:20","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?page_id=119259"},"modified":"2025-12-23T07:22:30","modified_gmt":"2025-12-23T07:22:30","slug":"brand-guidelines","status":"publish","type":"page","link":"https:\/\/hello.pricelabs.co\/es\/brand-guidelines\/","title":{"rendered":"Directrices de marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"119259\" class=\"elementor elementor-119259 elementor-34543\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3437115 elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"3437115\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb2da43\" data-id=\"fb2da43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d325b03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d325b03\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-882f034\" data-id=\"882f034\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2180e8f elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"2180e8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ACTIVOS DE PRICELABS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ff8d9 elementor-widget elementor-widget-heading\" data-id=\"62ff8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Directrices de marca<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0672008 elementor-widget elementor-widget-heading\" data-id=\"0672008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Directrices para todos los activos de marca para lograr una coherencia en nuestro tono, manera, dise\u00f1o y comunicaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d99c5d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8d99c5d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:52,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-deb0cba\" data-id=\"deb0cba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dabfa9 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1dabfa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#logousage\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Uso del logotipo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Colorpalette\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Paleta de colores<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#brandfonts\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fuentes de marca<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c60790c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c60790c\" data-element_type=\"section\" data-e-type=\"section\" id=\"logousage\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbb874f\" data-id=\"fbb874f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa42c6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa42c6f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43cba9c\" data-id=\"43cba9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1afd07 elementor-widget elementor-widget-heading\" data-id=\"b1afd07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Configuraci\u00f3n primaria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0350c21\" data-id=\"0350c21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b0f543 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"7b0f543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/drive\/folders\/1nm2KyjbNUwVxVE6BH2RCQi7q1IC99yoE\" target=\"_blank\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar archivo del logo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-00a4e3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00a4e3d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-99df5fe\" data-id=\"99df5fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40a8d46 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"40a8d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1618\" height=\"423\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal.png\" class=\"attachment-full size-full wp-image-90505\" alt=\"PriceLabs Logo Red\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal.png 1618w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal-300x78.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal-1024x268.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal-768x201.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal-1536x402.png 1536w\" sizes=\"(max-width: 1618px) 100vw, 1618px\" \/><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-484e2b5\" data-id=\"484e2b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c19a8 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"74c19a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"1618\" height=\"423\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-horizontal.png\" class=\"attachment-full size-full wp-image-90499\" alt=\"PriceLabs Logo White\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-horizontal.png 1618w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-horizontal-300x78.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-horizontal-1024x268.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-horizontal-768x201.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-horizontal-1536x402.png 1536w\" sizes=\"(max-width: 1618px) 100vw, 1618px\" \/><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e554740\" data-id=\"e554740\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc82c5a elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"cc82c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"1618\" height=\"423\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-horizontal.png\" class=\"attachment-full size-full wp-image-90499\" alt=\"PriceLabs Logo White\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-horizontal.png 1618w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-horizontal-300x78.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-horizontal-1024x268.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-horizontal-768x201.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-horizontal-1536x402.png 1536w\" sizes=\"(max-width: 1618px) 100vw, 1618px\" \/><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f8519dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8519dc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cdab6f3\" data-id=\"cdab6f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b50c970 elementor-widget elementor-widget-heading\" data-id=\"b50c970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Configuraci\u00f3n secundaria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-601d08e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"601d08e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4b9bab1\" data-id=\"4b9bab1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a035c4 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0a035c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"1175\" height=\"739\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-PL-Red_Vertical.svg\" class=\"attachment-full size-full wp-image-90487\" alt=\"PriceLabs Logo Red\" \/><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f961fd7\" data-id=\"f961fd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-861208e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"861208e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1117\" height=\"664\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-vertical-2.png\" class=\"attachment-full size-full wp-image-90493\" alt=\"PriceLab Logo White\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-vertical-2.png 1117w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-vertical-2-300x178.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-vertical-2-1024x609.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-vertical-2-768x457.png 768w\" sizes=\"(max-width: 1117px) 100vw, 1117px\" \/><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c31e717\" data-id=\"c31e717\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccb0371 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"ccb0371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1117\" height=\"664\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-vertical-2.png\" class=\"attachment-full size-full wp-image-90493\" alt=\"PriceLab Logo White\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-vertical-2.png 1117w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-vertical-2-300x178.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-vertical-2-1024x609.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Cutout-white-vertical-2-768x457.png 768w\" sizes=\"(max-width: 1117px) 100vw, 1117px\" \/><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-47d31ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47d31ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7b1b6a5\" data-id=\"7b1b6a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2f16ba elementor-widget elementor-widget-heading\" data-id=\"a2f16ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Espacio de seguridad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd9a1ca elementor-widget elementor-widget-image\" data-id=\"dd9a1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/03\/Full-color-PL-Red_Horizontal.svg\" class=\"attachment-large size-large wp-image-90472 astra-logo-svg\" alt=\"Logotipo de PriceLabs Rojo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e4da2 elementor-widget elementor-widget-text-editor\" data-id=\"49e4da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La distancia m\u00ednima entre otros elementos y el logotipo es del 50% de la altura del logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5217f56\" data-id=\"5217f56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bb5113 elementor-widget elementor-widget-heading\" data-id=\"2bb5113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usos incorrectos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b508da elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0b508da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-times\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">No alteres la proporci\u00f3n<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-times\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">No cambies el \u00e1ngulo<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-times\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">No cambies de color<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7807fb3\" data-id=\"7807fb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a3f09f elementor-widget elementor-widget-image\" data-id=\"4a3f09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"268\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal-1024x268.png\" class=\"attachment-large size-large wp-image-90505\" alt=\"PriceLabs Logo Red\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal-1024x268.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal-300x78.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal-768x201.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal-1536x402.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal.png 1618w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fc789 e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"81fc789\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-23,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"268\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal1-1024x268.png\" class=\"attachment-large size-large wp-image-91923\" alt=\"PriceLabs Logo\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal1-1024x268.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal1-300x78.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal1-768x201.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal1-1536x402.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Full-color-Red-horizontal1.png 1618w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26584c6 elementor-widget elementor-widget-image\" data-id=\"26584c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/04\/incorrectuses.svg\" class=\"attachment-large size-large wp-image-34595\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dabdb99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dabdb99\" data-element_type=\"section\" data-e-type=\"section\" id=\"Colorpalette\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd1ae13\" data-id=\"dd1ae13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-32cc627 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32cc627\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e4a4608\" data-id=\"e4a4608\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3996d4 elementor-widget elementor-widget-heading\" data-id=\"a3996d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paleta de colores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-816becd elementor-widget elementor-widget-heading\" data-id=\"816becd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Colores primarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adfb25e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adfb25e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e41966\" data-id=\"7e41966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-10dd749 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10dd749\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9fc0dad\" data-id=\"9fc0dad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b45fd4 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"2b45fd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"236\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/04\/red-box.png\" class=\"attachment-full size-full wp-image-34651\" alt=\"\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/04\/red-box.png 236w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/04\/red-box-150x150.png 150w\" sizes=\"(max-width: 236px) 100vw, 236px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">#FF4646<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-307b390\" data-id=\"307b390\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba6341e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"ba6341e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"236\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario.png\" class=\"attachment-full size-full wp-image-93315\" alt=\"PL dark 007b7f\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario.png 236w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-150x150.png 150w\" sizes=\"(max-width: 236px) 100vw, 236px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">#263238<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e50ad59\" data-id=\"e50ad59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8de8d5e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"8de8d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/04\/white-box.png\" class=\"attachment-full size-full wp-image-34657\" alt=\"\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/04\/white-box.png 240w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/04\/white-box-150x150.png 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">#FFFFFF<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3514dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3514dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c2f44e\" data-id=\"4c2f44e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc986c5 elementor-widget elementor-widget-heading\" data-id=\"dc986c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Colores secundarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e39f01e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e39f01e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-7ca9be9\" data-id=\"7ca9be9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2b3eee elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c2b3eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-93291\" alt=\"PL neutral Grey 7d7d7d\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-1-150x150.png 150w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-1.png 236w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">#7D7D7D<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6265a12\" data-id=\"6265a12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc8c52d elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"fc8c52d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-2-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-93297\" alt=\"PL Muted Gold bfa980\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-2-150x150.png 150w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-2.png 236w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">#BFA980\u200b\u200b<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-949519c\" data-id=\"949519c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c38b0ff elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c38b0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-6-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-93327\" alt=\"PL Bright Yellow ffcb1b\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-6-150x150.png 150w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-6.png 236w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">#FFCB1B<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-dfadeee\" data-id=\"dfadeee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94eaf92 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"94eaf92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-3-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-93303\" alt=\"PL Teal 007b7f\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-3-150x150.png 150w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-3.png 236w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">#007B7F<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-bf58d93\" data-id=\"bf58d93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ff7b82 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"4ff7b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-7-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-93333\" alt=\"PL Blush Pink ffb4b7\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-7-150x150.png 150w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-7.png 236w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">#FFB4B7\u200b\u200b<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-ddce4c0\" data-id=\"ddce4c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bce9efd elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"bce9efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-5-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-93321\" alt=\"PL Deep Blue 003366\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-5-150x150.png 150w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/05\/Color-primario-5.png 236w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">#003366<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bff8295 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bff8295\" data-element_type=\"section\" data-e-type=\"section\" id=\"brandfonts\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caf2eb2\" data-id=\"caf2eb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e03337 elementor-widget elementor-widget-heading\" data-id=\"9e03337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fuentes de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2014574 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2014574\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b851de2\" data-id=\"b851de2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d4acfa elementor-widget elementor-widget-heading\" data-id=\"5d4acfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipograf\u00eda principal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b15db elementor-widget elementor-widget-heading\" data-id=\"d8b15db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IBM Plex Sans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f8ca8 elementor-widget elementor-widget-text-editor\" data-id=\"e7f8ca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ABCDEFGHIJKLMNOPQRSTUVXYZ<br>abcdefghijklmnopqrstuvxyz 1234567890<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1fffa0d elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"1fffa0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5c7643 elementor-widget elementor-widget-heading\" data-id=\"e5c7643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fuente de p\u00e1rrafo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97b968 elementor-widget elementor-widget-heading\" data-id=\"b97b968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Roboto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d005a71 elementor-widget elementor-widget-text-editor\" data-id=\"d005a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ABCDEFGHIJKLMNOPQRSTUVXYZ<br>abcdefghijklmnopqrstuvxyz 1234567890<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c470a21 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c470a21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b033c08\" data-id=\"b033c08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b654b5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1b654b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ACTIVOS DE PRICELABS Directrices de marca Directrices para todos los activos de marca para lograr una coherencia en nuestro tono, manera, dise\u00f1o y comunicaci\u00f3n Uso del logotipo Paleta de colores Fuentes de marca Configuraci\u00f3n primaria Descargar archivo del logo Configuraci\u00f3n secundaria Espacio de seguridad La distancia m\u00ednima entre otros elementos y el logotipo es del [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Una p\u00e1gina para entender mejor las directrices de la marca PriceLabs. 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