{"id":39224,"date":"2024-06-19T12:36:20","date_gmt":"2024-06-19T12:36:20","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?post_type=customer-story&#038;p=39224"},"modified":"2024-06-19T12:37:03","modified_gmt":"2024-06-19T12:37:03","slug":"pricelabs-permet-a-amarym-une-augmentation-de-35-du-prix-de-ses-nuitees","status":"publish","type":"customer-story","link":"https:\/\/hello.pricelabs.co\/fr\/customer-story\/pricelabs-permet-a-amarym-une-augmentation-de-35-du-prix-de-ses-nuitees\/","title":{"rendered":"PriceLabs permet \u00e0 Amarym une augmentation de 35% du prix de ses nuit\u00e9es"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p class=\"has-ast-global-color-1-color has-text-color has-normal-font-size\"><strong style=\"color: var(--ast-global-color-3);font-size: 1rem;background-color: var(--ast-global-color-5)\">Type de client : <\/strong>Gestionnaire de biens immobiliers<\/p>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color has-normal-font-size\"><strong style=\"color: var(--ast-global-color-3);font-size: 1rem;background-color: var(--ast-global-color-5)\">R\u00e9gion : <\/strong>Europe<\/p>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color has-normal-font-size\"><strong style=\"color: var(--ast-global-color-3);font-size: 1rem;background-color: var(--ast-global-color-5)\">Produits : <\/strong>Tarification Dynamique <\/p>\n\n\n\n<p><strong>Nombre d&#8217;annonces<\/strong> : 120+<\/p>\n\n\n\n<p><strong>PMS<\/strong> : Smily (anciennement BookingSync)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Lo\u00efc Fournier d\u2019Amarym, bas\u00e9 en France, parle de son parcours dans le secteur de la location de vacances et de l\u2019impact que PriceLabs a eu sur son activit\u00e9. PriceLabs a aid\u00e9 son entreprise \u00e0 devenir plus rentable et plus efficace, en r\u00e9solvant de nombreux probl\u00e8mes commerciaux, ce qui a entra\u00een\u00e9 une augmentation de 35 % des d\u00e9penses moyennes par voyageur.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obtention de b\u00e9n\u00e9fices et projections quantifiables par rapport \u00e0 ses concurrents<\/li>\n\n\n\n<li>Gestion des revenus de nombreuses annonces sans avoir \u00e0 engager une \u00e9quipe importante.<\/li>\n\n\n\n<li>S\u2019adapter sans heurts \u00e0 l\u2019\u00e9volution du march\u00e9 <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-background-amarym-agency\"><strong>L\u2019agence<\/strong> Amarym<\/h2>\n\n\n\n<p>AMARYM est un acteur majeur dans le monde de l\u2019immobilier et de la location saisonni\u00e8re, l\u2019agence est situ\u00e9e le long des plages pittoresques de Normandie Reconnu pour son engagement \u00e0 fournir un service complet adapt\u00e9 aux d\u00e9sirs de sa client\u00e8le, Amarym offre un m\u00e9lange exceptionnel d\u2019\u00e9quipements de haute qualit\u00e9 et de services personnalis\u00e9s.<\/p>\n\n\n\n<p>Au c\u0153ur de leur offre, un service de conciergerie performant, d\u00e9di\u00e9 \u00e0 la satisfaction de leurs propri\u00e9taires et voyageurs. L\u2019agence offre une exp\u00e9rience compl\u00e8te aux propri\u00e9taires de biens immobiliers et aux personnes \u00e0 la recherche d\u2019un logement. AMARYM est r\u00e9put\u00e9 pour sa profonde compr\u00e9hension des besoins sp\u00e9cifiques de sa client\u00e8le diversifi\u00e9e.<\/p>\n\n\n\n<p>En seulement cinq ans, AMARYM a franchi des \u00e9tapes importantes. Elle a d\u00e9pass\u00e9 avec succ\u00e8s le seuil du million de chiffre d\u2019affaires, d\u00e9montrant ainsi sa pr\u00e9sence substantielle sur le march\u00e9 de l\u2019immobilier. En outre, elle a maintenu un taux de croissance moyen impressionnant de 30 % par an, ce qui t\u00e9moigne de son d\u00e9vouement et de sa comp\u00e9tence in\u00e9branlables pour r\u00e9pondre aux besoins dynamiques de ses clients.<\/p>\n\n\n\n<p>Lo\u00efc Fournier, co-fondateur d\u2019Amarym, dirige les op\u00e9rations de l\u2019entreprise depuis sa cr\u00e9ation en 2016.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Portraits de gestionnaires: Lo\u00efc Fournier, Associ\u00e9 G\u00e9rant, Amarym | PriceLabs FR\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WPr83U8lcWw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Lo\u00efc Fournier, d\u2019Amarym Propertech Management, \u00e9voque l\u2019impact de PriceLabs sur son entreprise, qui a permis d\u2019augmenter de 35 % les d\u00e9penses moyennes de ses voyageurs.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Avant d\u2019utiliser PriceLabs<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Amarym a \u00e9t\u00e9 confront\u00e9e \u00e0 plusieurs d\u00e9fis majeurs dans son parcours vers la rentabilit\u00e9 La concurrence d\u2019autres fournisseurs de services dans leur secteur, le recrutement pour les fonctions de gestion des revenus et d\u2019autres fonctions cl\u00e9s, la gestion de plusieurs listes et, surtout, les d\u00e9penses impr\u00e9visibles, sont autant de d\u00e9fis \u00e0 relever. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-challenge-1-competition\">1er challenge : la concurrence<\/h3>\n\n\n\n<p>Au cours de ses premi\u00e8res ann\u00e9es d\u2019existence, Amarym a d\u00fb faire face \u00e0 une concurrence f\u00e9roce de la part des autres fournisseurs de services de son secteur. Il est toujours plus complexe dans ce cas de rapidement se diff\u00e9rencier et sortir du lot face \u00e0 ses clients potentiels, qui ont l\u2019embarras du choix.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-challenge-2-recruiting-the-right-team\">2nd challenge : r\u00e9unir la bonne \u00e9quipe<\/h3>\n\n\n\n<p>La n\u00e9cessit\u00e9 de recruter des talents dans des domaines aussi sp\u00e9cialis\u00e9s que la gestion des revenus et l\u2019\u00e9tude et analyse de march\u00e9, a ajout\u00e9 de la complexit\u00e9 et augment\u00e9 les co\u00fbts op\u00e9rationnels \u00e0 l\u2019agence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-challenge-3-unpredictable-income-lower-profits\">3\u00e8me challenge : difficult\u00e9 d\u2019anticiper les gains<\/h3>\n\n\n\n<p>Amarym \u00e9tait confront\u00e9e \u00e0 des revenus fluctuants et \u00e0 des d\u00e9penses r\u00e9currentes, ce qui faisait de la planification et de la stabilit\u00e9 financi\u00e8re un combat permanent. L\u2019am\u00e9lioration de la gestion des revenus \u00e9tait cruciale pour accro\u00eetre la rentabilit\u00e9 de l\u2019entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-challenge-4-management-of-multiple-listings\">4\u00e8me challenge 4 : la gestion d\u2019un grand portefeuille <\/h3>\n\n\n\n<p>La gestion de nombreux logements, ainsi que la logistique complexe associ\u00e9e \u00e0 l\u2019organisation de nombreux d\u00e9parts et arriv\u00e9es, constituaient un v\u00e9ritable casse-t\u00eate op\u00e9rationnel, propice aux erreurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-journey-with-pricelabs\"><strong>La collaboration avec PriceLabs<\/strong><\/h2>\n\n\n\n<p>Suite \u00e0 la mise en place de PriceLabs via son PMS Smily (anciennement BookingSync) en 2019, Amarym a constat\u00e9 des am\u00e9liorations significatives dans divers aspects de son activit\u00e9. Cela a \u00e9t\u00e9 r\u00e9alis\u00e9 gr\u00e2ce \u00e0 une approche \u00e0 multiples facettes, avec des avantages et des strat\u00e9gies sp\u00e9cifiques contribuant \u00e0 leur succ\u00e8s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benefit-1-35-increase-of-average-booking-value\"><strong><strong>1er b\u00e9n\u00e9fice : <strong>35% d\u2019augmentation de la valeur s\u00e9jour<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Amarym a d&#8217;abord attir\u00e9 les voyageurs avec des prix attractifs et a re\u00e7u des r\u00e9actions et des commentaires positifs. La transparence accrue et les garanties offertes aux propri\u00e9taires ont jou\u00e9 un r\u00f4le crucial dans l&#8217;instauration d&#8217;un climat de confiance et dans l&#8217;augmentation du nombre d&#8217;annonces. Les outils de PriceLabs, notamment la gestion <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/what-are-minimum-base-and-maximum-prices-how-to-set-them-up\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">des prix minimum, de base et maximum<\/a>, ont permis d&#8217;optimiser les strat\u00e9gies de tarification. La <a href=\"https:\/\/hello.pricelabs.co\/dynamic-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">tarification dynamique<\/a> a en outre permis d&#8217;adapter les tarifs \u00e0 la demande, maximisant ainsi le potentiel de revenus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benefit-2-enhanced-business-growth\"><strong>2nd b\u00e9n\u00e9fice : <strong><strong>Croissance de l&#8217;entreprise am\u00e9lior\u00e9e<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>La croissance d&#8217;Amarym est due \u00e0 une segmentation bien structur\u00e9e de ses logements en trois gammes distinctes :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>H\u00e9bergement de prestige<\/strong> : Cette cat\u00e9gorie haut de gamme, bien que limit\u00e9e en nombre, a b\u00e9n\u00e9fici\u00e9 d&#8217;un grand nombre d&#8217;am\u00e9nagements luxueux. Les services comprenaient des friandises, un accueil personnalis\u00e9 avec une pr\u00e9sentation de la propri\u00e9t\u00e9, ainsi qu&#8217;un nettoyage complet et la fourniture de linge de maison.<\/li>\n\n\n\n<li><strong>H\u00e9bergement haut de gamme<\/strong> : Le niveau interm\u00e9diaire, qui propose des h\u00e9bergements avec m\u00e9nage et linge de maison inclus, a s\u00e9duit un large \u00e9ventail de voyageurs.<\/li>\n\n\n\n<li><strong>H\u00e9bergement standard :<\/strong> Ces h\u00e9bergements ont \u00e9t\u00e9 con\u00e7us pour \u00eatre simples et fonctionnels, avec le m\u00e9nage inclus et la possibilit\u00e9 pour les voyageurs de choisir s&#8217;ils veulent du linge de maison.<\/li>\n<\/ol>\n\n\n\n<p>La segmentation des h\u00e9bergements a permis \u00e0 Amarym d&#8217;appliquer diff\u00e9rentes strat\u00e9gies de tarification et de marketing, en fonction du type d&#8217;\u00e9tablissement et des pr\u00e9f\u00e9rences des voyageurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benefit-3-attracting-more-discerning-customers\"><strong>3\u00e8me b\u00e9n\u00e9fice: <strong><strong><strong>Attirer des clients plus exigeants<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Gr\u00e2ce au soutien et aux outils de PriceLabs, Amarym a r\u00e9ussi \u00e0 attirer une client\u00e8le plus exigeante. Les strat\u00e9gies de tarification am\u00e9lior\u00e9es ont permis de r\u00e9pondre aux besoins d&#8217;une client\u00e8le plus haut de gamme qui a appr\u00e9ci\u00e9 la transparence, les garanties et les diverses options d&#8217;h\u00e9bergement disponibles. La possibilit\u00e9 d&#8217;offrir une exp\u00e9rience sur mesure en fonction des besoins des voyageurs a fait d&#8217;Amarym un choix encore plus attrayant pour son public cible. Cela a contribu\u00e9 \u00e0 l&#8217;am\u00e9lioration des performances financi\u00e8res et \u00e0 la croissance globale de l&#8217;entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricelabs-as-a-revenue-management-solution-partner\"><strong>PriceLabs : un vrai partenaire pour les revenue management<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Je crois fermement que, m\u00eame dans le monde actuel domin\u00e9 par la technologie, le contact humain est irrempla\u00e7able. C&#8217;est la synergie entre l&#8217;\u00e9quipe de PriceLabs et l&#8217;\u00e9quipe de l&#8217;agence Amarym qui fait vraiment la diff\u00e9rence. Lorsqu&#8217;il s&#8217;agit d&#8217;utiliser des donn\u00e9es et des outils, il faut trouver le bon \u00e9quilibre ; conditionner trop de r\u00e8gles peut conduire \u00e0 une approche fragment\u00e9e. C&#8217;est pourquoi le soutien et les conseils des \u00e9quipes de PriceLabs ont \u00e9t\u00e9 d&#8217;une valeur inestimable pour nous&#8221;. &#8211; Lo\u00efc Fournier<\/p>\n<cite><em>&#8211; &#8211; Lo\u00efc Fournier, Co-fondateur et Dirigeant d&#8217;Amarym Propertech Management<\/em>, France<\/cite><\/blockquote>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Type de client : Gestionnaire de biens immobiliers R\u00e9gion : Europe Produits : Tarification Dynamique Nombre d&#8217;annonces : 120+ PMS : Smily (anciennement BookingSync) Lo\u00efc Fournier d\u2019Amarym, bas\u00e9 en France, parle de son parcours dans le secteur de la location de vacances et de l\u2019impact que PriceLabs a eu sur son activit\u00e9. PriceLabs a aid\u00e9 [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":24513,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Amarym une augmentation de 35% du prix de ses nuits","_yoast_wpseo_metadesc":"Lo\u00efc Fournier, d\u2019Amarym Propertech Management, \u00e9voque l\u2019impact de PriceLabs sur son 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