{"id":64278,"date":"2025-01-03T10:13:15","date_gmt":"2025-01-03T10:13:15","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?post_type=customer-story&#038;p=64278"},"modified":"2026-02-18T15:08:48","modified_gmt":"2026-02-18T15:08:48","slug":"comment-lavie-maison-a-double-son-chiffre-daffaires-dans-le-domaine-de-la-location-a-court-et-moyen-terme","status":"publish","type":"customer-story","link":"https:\/\/hello.pricelabs.co\/fr\/customer-story\/comment-lavie-maison-a-double-son-chiffre-daffaires-dans-le-domaine-de-la-location-a-court-et-moyen-terme\/","title":{"rendered":"Comment Lavie Maison a doubl\u00e9 son chiffre d&#8217;affaires dans le domaine de la location \u00e0 court et moyen terme"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p><strong>Type de client<\/strong> <strong>: <\/strong>Gestionnaire de biens immobiliers<\/p>\n\n\n\n<p><strong>R\u00e9gion: <\/strong>Europe<\/p>\n\n\n\n<p><strong>Produits : <\/strong>Tarification Dynamique<\/p>\n\n\n\n<p><strong>Nombre d\u2019annonces<\/strong> <strong>: <\/strong>80<\/p>\n\n\n\n<p><strong>PMS:<\/strong> Hostaway<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h2 class=\"wp-block-heading\" id=\"h-resume\"><strong><strong><strong><strong>R\u00e9sum\u00e9<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Jacques Lavie, fondateur de Lavie Maison, a transform\u00e9 sa passion pour l\u2019immobilier en une entreprise florissante, g\u00e9rant des biens \u00e0 Paris, Bordeaux et Nice. En adoptant <a href=\"https:\/\/hello.pricelabs.co\/fr\/\" data-wpel-link=\"internal\">PriceLabs <\/a>pour optimiser la gestion de ses locations de courte et moyenne dur\u00e9e, Jacques a r\u00e9ussi \u00e0 surmonter des d\u00e9fis complexes, tout en augmentant ses revenus et en am\u00e9liorant son taux d&#8217;occupation. Cette histoire d\u00e9montre comment Lavie Maison utilise PriceLabs pour rester comp\u00e9titif face au march\u00e9 exigeant de la location touristique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-propos-de-lavie-maison\"><strong><strong><strong>\u00c0 propos de Lavie Maison<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>En 2015, Jacques Lavie fondait B&amp;B Lord, une entreprise de gestion locative cr\u00e9\u00e9e pendant ses \u00e9tudes. Rapidement, B&amp;B Lord a conquis les march\u00e9s fran\u00e7ais et portugais, avant de fusionner en 2019 avec GuestReady pour devenir la plus grande conciergerie europ\u00e9enne.  Quelques ann\u00e9es plus tard, Jacques a pris un nouveau tournant entrepreneurial en cr\u00e9ant Lavie Maison, une entreprise sp\u00e9cialis\u00e9e dans la gestion de biens immobiliers pour des locations de courte et moyenne dur\u00e9e.<\/p>\n\n\n\n<p>Aujourd\u2019hui, <a href=\"https:\/\/lavie.maison\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Lavie Maison<\/a> propose des locations de courte dur\u00e9e dans des grandes villes touristiques comme Paris, Bordeaux et Nice, ainsi que des locations de moyenne dur\u00e9e, r\u00e9pondant \u00e0 une demande croissante sur le march\u00e9 fran\u00e7ais.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Comment Lavie Maison a doubl\u00e9 son chiffre d&#039;affaires gr\u00e2ce \u00e0 PriceLabs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wkFmq8Wydyg?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/hello.pricelabs.co\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-defis-avant-l-adoption-de-pricelabs\"><strong><strong>D\u00e9fis avant l&#8217;adoption de PriceLabs<\/strong><\/strong><\/h2>\n\n\n\n<p>Avant d\u2019int\u00e9grer PriceLabs, Lavie Maison faisait face \u00e0 plusieurs d\u00e9fis li\u00e9s \u00e0 la gestion des tarifs et des taux d\u2019occupation. La tarification manuelle exigeait un temps consid\u00e9rable et n\u2019\u00e9tait pas toujours adapt\u00e9e \u00e0 la demande fluctuante du march\u00e9, notamment dans les grandes villes touristiques comme Paris. <\/p>\n\n\n\n<p>De plus, les outils existants ne permettaient pas de personnaliser efficacement les strat\u00e9gies pour des locations de courte et moyenne dur\u00e9e. Cela se traduisait par des opportunit\u00e9s manqu\u00e9es et un manque de flexibilit\u00e9 pour r\u00e9pondre \u00e0 des situations sp\u00e9cifiques, comme les variations saisonni\u00e8res ou les nuit\u00e9es orphelines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gerer-des-locations-de-coourte-et-ooyenne-duree-avec-pricelabs\"><strong><strong>G\u00e9rer des locations de courte et moyenne dur\u00e9e avec PriceLabs<\/strong><\/strong><\/h2>\n\n\n\n<p>Jacques a adopt\u00e9 une approche d\u00e9lib\u00e9r\u00e9e pour maximiser le rendement sur ses locations de courte et moyenne dur\u00e9es. Pour les locations de courte dur\u00e9e, l\u2019accent a \u00e9t\u00e9 mis sur des r\u00e8gles dynamiques.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Nous utilisons des r\u00e9ductions progressives sur les 15 prochains jours, ce qui garantit que nos annonces restent comp\u00e9titives m\u00eame en derni\u00e8re minute. Nous jouons \u00e9galement sur les \u00e9carts de nuits pour maximiser le taux d\u2019occupation tout en maintenant une dur\u00e9e de s\u00e9jour minimum de deux nuits&#8221;<\/em><\/p>\n<cite>&#8211; <strong>Jacques Lavie<\/strong>, fondateur de Lavie Maison<\/cite><\/blockquote>\n\n\n\n<p>Pour les locations de moyenne dur\u00e9e, une gestion diff\u00e9rente s\u2019impose. PriceLabs propose une fonctionnalit\u00e9 sp\u00e9cifique pour ce segment, permettant de r\u00e9duire l\u2019impact de la saisonnalit\u00e9. Lavie Maison en tire parti pour s\u2019assurer que les biens restent attractifs pour les locataires \u00e0 plus longue dur\u00e9e.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Peu de gens savent que PriceLabs propose une option sp\u00e9ciale moyenne dur\u00e9e, mais c\u2019est un atout immense pour r\u00e9pondre \u00e0 ce march\u00e9 sp\u00e9cifique.&#8221;<\/em><\/p>\n<cite>&#8211; <strong>Jacques Lavie<\/strong>, fondateur de Lavie Maison<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fonctionnalites-essentielles-de-pricelabs\"><strong><strong>Fonctionnalit\u00e9s essentielles de PriceLabs<\/strong><\/strong><\/h2>\n\n\n\n<p>Les fonctionnalit\u00e9s cl\u00e9s qui ont transform\u00e9 la gestion des biens chez Lavie Maison incluent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/help.pricelabs.co\/portal\/fr\/kb\/articles\/tarif\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Last Minute Pricing<\/a><\/strong> : Une r\u00e9duction graduelle sur les tarifs \u00e0 court terme pour maximiser les r\u00e9servations de derni\u00e8re minute.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/help.pricelabs.co\/portal\/fr\/kb\/articles\/article-23-6-2023\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Min-Stay Settings<\/a><\/strong> : Des dur\u00e9es minimales de s\u00e9jour adapt\u00e9es pour \u00e9viter les r\u00e9servations non optimales tout en r\u00e9pondant aux besoins des voyageurs.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/help.pricelabs.co\/portal\/fr\/kb\/articles\/utilisation-des-personnalisations-et-des-r%C3%A8gles-de-priorit%C3%A9-des-comptes-groupes-pour-g%C3%A9rer-des-annonces-multiples\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Groupes par type de strat\u00e9gie<\/a> :<\/strong> Une gestion s\u00e9par\u00e9e des biens \u00e0 court et moyen terme pour optimiser les strat\u00e9gies de tarification.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/help.pricelabs.co\/portal\/fr\/kb\/articles\/sensibilit%C3%A9-du-facteur-de-demande\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Demand Factors<\/a><\/strong> : Une exploitation strat\u00e9gique des facteurs de demande et d\u2019occupation pour s\u2019adapter \u00e0 la dynamique du march\u00e9.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-strategies-pour-les-autres-gestionnaires-de-proprietes\"><strong><strong><strong><strong>Strat\u00e9gies pour les autres gestionnaires de propri\u00e9t\u00e9s<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Jacques recommande aux nouveaux utilisateurs de PriceLabs de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Explorer toutes les fonctionnalit\u00e9s<\/strong> : Comprendre les possibilit\u00e9s sans n\u00e9cessairement tout activer imm\u00e9diatement.<\/li>\n\n\n\n<li><strong>Commencer par les bases<\/strong> : Focus sur les Last Minute Pricing et les dur\u00e9es minimales de s\u00e9jour.<\/li>\n\n\n\n<li><strong>Optimiser progressivement<\/strong> : Ajuster les param\u00e8tres au fur et \u00e0 mesure de la prise en main de l\u2019outil.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resultats\"><strong><strong><strong><strong>R\u00e9sultats<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Depuis l\u2019adoption de PriceLabs, Lavie Maison a constat\u00e9 une augmentation significative de ses performances. Par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un bien \u00e0 Bordeaux affiche une surperformance gr\u00e2ce \u00e0 l\u2019ajustement des tarifs pour le week-end, avec une hausse de 50% des prix.<\/li>\n\n\n\n<li>Les strat\u00e9gies sp\u00e9cifiques au mid-term ont r\u00e9v\u00e9l\u00e9 un avantage concurrentiel important, un segment encore sous-exploit\u00e9 par la majorit\u00e9 des gestionnaires.<\/li>\n\n\n\n<li>L\u2019approche \u00e9quilibr\u00e9e entre automatisation et ajustements manuels a permis \u00e0 Lavie Maison de surpasser m\u00eame des strat\u00e9gies enti\u00e8rement g\u00e9r\u00e9es manuellement par des \u00e9quipes sp\u00e9cialis\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p>Avec PriceLabs, Jacques Lavie a non seulement optimis\u00e9 les performances de Lavie Maison, mais a aussi adopt\u00e9 des strat\u00e9gies novatrices qui placent son entreprise parmi les leaders de l\u2019immobilier en France.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Type de client : Gestionnaire de biens immobiliers R\u00e9gion: Europe Produits : Tarification Dynamique Nombre d\u2019annonces : 80 PMS: Hostaway R\u00e9sum\u00e9 Jacques Lavie, fondateur de Lavie Maison, a transform\u00e9 sa passion pour l\u2019immobilier en une entreprise florissante, g\u00e9rant des biens \u00e0 Paris, Bordeaux et Nice. En adoptant PriceLabs pour optimiser la gestion de ses locations [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":64858,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Lavie Maison : Doubl\u00e9 son Chiffre d'Affaires avec PriceLabs","_yoast_wpseo_metadesc":"D\u00e9couvrez comment Jacques Lavie a doubl\u00e9 son chiffre d'affaires dans la gestion, optimisant prix et taux 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