{"id":114994,"date":"2025-11-18T09:34:13","date_gmt":"2025-11-18T09:34:13","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?page_id=114994"},"modified":"2026-02-05T09:32:18","modified_gmt":"2026-02-05T09:32:18","slug":"rapport-global-des-hotes","status":"publish","type":"page","link":"https:\/\/hello.pricelabs.co\/fr\/rapport-global-des-hotes\/","title":{"rendered":"Rapport Global des H\u00f4tes 2025"},"content":{"rendered":"\t\t
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Rapport Global des H\u00f4tes 2025:<\/br>La nouvelle r\u00e9alit\u00e9 des h\u00f4tes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Des informations r\u00e9elles de 1 400 h\u00f4tes \u00e0 travers Airbnb, Vrbo et Booking.com. <\/span>D\u00e9couvrez comment l\u2019h\u00e9bergement \u00e9volue d\u2019une activit\u00e9 secondaire \u00e0 un v\u00e9ritable m\u00e9tier.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tT\u00e9l\u00e9chargez le rapport maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Points Cl\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Ce que vous d\u00e9couvrirez \u00e0 l\u2019int\u00e9rieur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De l\u2019automatisation \u00e0 l\u2019\u00e9puisement professionnel, de l\u2019IA \u00e0 l\u2019optimisme, ce rapport r\u00e9v\u00e8le comment les h\u00f4tes s\u2019adaptent et ce que l\u2019ann\u00e9e prochaine pourrait apporter.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tL\u2019h\u00e9bergement, c\u2019est un vrai travail\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t83 % des h\u00f4tes ont un autre emploi : l\u2019accueil demande des efforts, pas seulement du temps.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tLe paradoxe de l\u2019OTA\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tLes h\u00f4tes comptent sur Airbnb mais se soucient de l\u2019\u00e9quit\u00e9 et de la visibilit\u00e9.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVirage vers l\u2019ind\u00e9pendance\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t1 h\u00f4te sur 3 pr\u00e9voit des sites de r\u00e9servation directe pour r\u00e9duire la d\u00e9pendance aux OTA.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tL\u2019IA et l\u2019optimisme\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t43 % estiment que l\u2019IA les submerge, mais 69 % restent positifs quant \u00e0 l\u2019avenir de l\u2019h\u00e9bergement\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tObtenez le rapport complet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Que disent les h\u00f4tes \u00e0 propos de l\u2019h\u00e9bergement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab J\u2019aime toujours quand les gens profitent de la maison. La plupart du temps, ils arrivent et envoient un message disant que la maison est g\u00e9niale. Et c\u2019est vraiment cool.\n<\/br>\n<\/br>\n<\/br><\/div>\n\t\t\t\n\t\t\t\t\t\t
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David Roberts<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
H\u00e9bergeur aux \u00c9tats-Unis<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\"J\u2019ai eu d\u2019excellentes critiques. Une critique est sortie de nulle part et n\u2019avait aucun sens. Je n\u2019ai pas pu le faire supprimer, m\u00eame si quelqu\u2019un le regardait r\u00e9ellement, il verrait que l\u2019avis n\u2019avait pas de sens sur la base d\u2019autres avis.<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Kristen Steffen<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
H\u00e9bergeur aux \u00c9tats-Unis<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u00ab J\u2019ai des invit\u00e9s qui reviennent ann\u00e9e apr\u00e8s ann\u00e9e. Ces clients m\u2019\u00e9crivent directement, et j\u2019aimerais qu\u2019ils aient un moyen plus facile de r\u00e9server \u00e0 nouveau.\n<\/br>\n<\/br>\n<\/br><\/div>\n\t\t\t\n\t\t\t\t\t\t
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James Barrett<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
H\u00e9bergeur aux \u00c9tats-Unis<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Construit sur de vraies voix. Soutenu par des donn\u00e9es. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Le Global Host Report 2025 r\u00e9v\u00e8le ce qui se passe r\u00e9ellement derri\u00e8re chaque r\u00e9servation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Que vous g\u00e9riez une ou plusieurs annonces, ces r\u00e9sultats vous aident \u00e0 prendre des d\u00e9cisions de tarification plus intelligentes, \u00e0 r\u00e9duire le stress et \u00e0 vous d\u00e9velopper durablement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDonn\u00e9es provenant de 1 400+ h\u00f4tes v\u00e9rifi\u00e9s dans cinq langues\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDes informations couvrant l\u2019Am\u00e9rique du Nord, l\u2019Europe, l\u2019Am\u00e9rique latine et l\u2019APAC\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tStrat\u00e9gies pratiques pour les r\u00e9servations directes et l\u2019automatisation\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCitations r\u00e9elles d\u2019animateurs comme Annik Rauh et Jacob Murphy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Rencontrez les voix derri\u00e8re les donn\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Ce rapport a \u00e9t\u00e9 rendu possible gr\u00e2ce \u00e0 des partenaires qui d\u00e9fendent la voix des h\u00f4tes et la transparence des donn\u00e9es au sein de la communaut\u00e9 mondiale de la location \u00e0 court terme.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Annik Rauh
Fondateur, Fewo-Angels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Bas\u00e9e en Allemagne, Annik conseille les gestionnaires immobiliers et plaide pour des relations plus \u00e9quitables entre la plateforme et l\u2019h\u00f4te.

Elle pense que les analyses doivent \u00eatre plus simples, plus contextuelles et con\u00e7ues autour d\u2019exp\u00e9riences r\u00e9elles de l\u2019h\u00f4te, et non d\u2019hypoth\u00e8ses.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u00ab L\u2019accueil, c\u2019est un travail \u00e9motionnel. Chaque changement \u2013 une modification de l\u2019algorithme, un nettoyant manquant \u2013 affecte le gagne-pain de quelqu\u2019un. <\/p>\n

Plus les plateformes \u00e9coutent, meilleurs seront les outils qu\u2019elles construiront.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\tAnik Rauh<\/span>Fondateur, Fewo Angels<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Jacob Murphy
Fondateur, Destination Asset<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Bas\u00e9 aux \u00c9tats-Unis, Jacob dirige Destination Asset, g\u00e9rant des portefeuilles de location \u00e0 court terme dans une douzaine de pays. Il pense que la mise \u00e0 l\u2019\u00e9chelle de l\u2019h\u00e9bergement n\u00e9cessite plus que de l\u2019agitation - il faut des syst\u00e8mes, des outils intelligents et un changement d\u2019\u00e9tat d\u2019esprit pour passer de l\u2019activit\u00e9 secondaire \u00e0 l\u2019entreprise s\u00e9rieuse.

En aidant les h\u00f4tes \u00e0 \u00ab jouer le jeu de l\u2019OTA \u00bb de mani\u00e8re strat\u00e9gique et \u00e0 investir t\u00f4t dans la bonne technologie, Jacob favorise une croissance durable et r\u00e9duit le stress des petits op\u00e9rateurs.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u00ab Votre volont\u00e9 d\u2019investir dans les bons outils et d\u2019optimiser v\u00e9ritablement votre fonctionnement est ce qui vous fait passer au niveau sup\u00e9rieur. <\/p>\n

Les propri\u00e9t\u00e9s que vous choisissez et les habitudes que vous construisez ne sont pas de petits d\u00e9tails ; Ce sont eux qui font la diff\u00e9rence.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\tJacob Murphy<\/span>Fondateur, Destination Asset<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qu\u2019en pensent les h\u00f4tes ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ressentez de la fiert\u00e9<\/div>\t\t\t
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Envie d\u2019\u00e9voluer<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t1<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Avoir un autre emploi<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t1<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Souhaitez des r\u00e9servations directes<\/div>\t\t\t
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L\u2019h\u00e9bergement est en train de changer, <\/br>\u00eates-vous pr\u00eat ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tT\u00e9l\u00e9chargez le rapport !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Rapport\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Rapport Global des H\u00f4tes 2025:La nouvelle r\u00e9alit\u00e9 des h\u00f4tes Des informations r\u00e9elles de 1 400 h\u00f4tes \u00e0 travers Airbnb, Vrbo et Booking.com. D\u00e9couvrez comment l\u2019h\u00e9bergement \u00e9volue d\u2019une activit\u00e9 secondaire \u00e0 un v\u00e9ritable m\u00e9tier. T\u00e9l\u00e9chargez le rapport maintenant Points Cl\u00e9s Ce que vous d\u00e9couvrirez \u00e0 l\u2019int\u00e9rieur De l\u2019automatisation \u00e0 l\u2019\u00e9puisement professionnel, de l\u2019IA \u00e0 l\u2019optimisme, ce […]<\/p>\n","protected":false},"author":56,"featured_media":114746,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Performance Airbnb 2025: Donn\u00e9es Cl\u00e9s pour les H\u00f4tes","_yoast_wpseo_metadesc":"D\u00e9couvrez les tendances 2025 en location de vacances et pour les h\u00f4tes Airbnb. Rapport mondial avec donn\u00e9es cl\u00e9s (prix, occupation, croissance).","om_disable_all_campaigns":false,"inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-114994","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPerformance Airbnb 2025: Donn\u00e9es Cl\u00e9s pour les H\u00f4tes<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les tendances 2025 en location de vacances et pour les h\u00f4tes Airbnb. 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