{"id":106800,"date":"2025-09-10T10:02:14","date_gmt":"2025-09-10T10:02:14","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?p=106800"},"modified":"2026-04-06T12:37:38","modified_gmt":"2026-04-06T12:37:38","slug":"airbnb-chiffres-cles","status":"publish","type":"post","link":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/","title":{"rendered":"Airbnb chiffres cl\u00e9s : ce que les donn\u00e9es r\u00e9v\u00e8lent sur la location saisonni\u00e8re"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#pourquoi-suivre-les-chiffres-cles-dairbnb-est-strategique\" data-wpel-link=\"internal\">Pourquoi suivre les chiffres cl\u00e9s d\u2019Airbnb est strat\u00e9gique ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#taux-doccupation-que-disent-les-chiffres-2025\" data-wpel-link=\"internal\">Taux d\u2019occupation : que disent les chiffres 2025 ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#quels-sont-les-profils-des-voyageurs-airbnb-en-2025\" data-wpel-link=\"internal\">Quels sont les profils des voyageurs Airbnb en 2025 ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#comment-pricelabs-vous-aide-a-exploiter-les-chiffres-cles-airbnb\" data-wpel-link=\"internal\">Comment PriceLabs vous aide \u00e0 exploiter les chiffres cl\u00e9s Airbnb<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-%e2%80%93-airbnb-chiffres-cles\" data-wpel-link=\"internal\">FAQ \u2013 Airbnb chiffres cl\u00e9s<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#conclusion-exploitez-les-chiffres-cles-airbnb-pour-mieux-piloter-votre-activite\" data-wpel-link=\"internal\">Conclusion : exploitez les chiffres cl\u00e9s Airbnb pour mieux piloter votre activit\u00e9<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>En 2024, les chiffres cl\u00e9s d\u2019Airbnb confirment la vitalit\u00e9 du march\u00e9 de la location courte dur\u00e9e.<\/strong> Pour les conciergeries, gestionnaires de biens ou h\u00f4tes professionnels, comprendre ces donn\u00e9es est indispensable pour ajuster leur strat\u00e9gie de revenus et leur calendrier. Cet article vous pr\u00e9sente les statistiques les plus r\u00e9centes, leur interpr\u00e9tation, et comment adapter votre gestion gr\u00e2ce \u00e0 des outils comme PriceLabs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pourquoi-suivre-les-chiffres-cles-d-airbnb-est-strategique\"><span class=\"ez-toc-section\" id=\"pourquoi-suivre-les-chiffres-cles-dairbnb-est-strategique\"><\/span>Pourquoi suivre les chiffres cl\u00e9s d\u2019Airbnb est strat\u00e9gique ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les <strong>chiffres cl\u00e9s Airbnb<\/strong> sont bien plus que des donn\u00e9es brutes : ce sont des indicateurs de performance pour anticiper la demande, fixer des prix coh\u00e9rents, et orienter vos investissements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quelles-tendances-principales-ressortent-en-2025\">Quelles tendances principales ressortent en 2025 ?<\/h3>\n\n\n\n<p>Selon le rapport <strong>Deloitte pour Airbnb (mai 2024)<\/strong>, l\u2019impact \u00e9conomique d\u2019Airbnb en France atteint <strong>43 milliards d\u2019euros g\u00e9n\u00e9r\u00e9s par les locations de courte dur\u00e9e en 2023<\/strong>, soit une hausse de +13 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente (<a href=\"https:\/\/news.airbnb.com\/fr\/43-milliards-deuros-generes-par-les-locations-de-courte-duree-en-2023\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">source<\/a>).<\/p>\n\n\n\n<p>Ce chiffre englobe :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les revenus g\u00e9n\u00e9r\u00e9s par les h\u00f4tes<\/li>\n\n\n\n<li>Les d\u00e9penses des voyageurs dans l\u2019\u00e9conomie locale<\/li>\n\n\n\n<li>L\u2019effet d\u2019entra\u00eenement sur l\u2019emploi dans les r\u00e9gions touristiques<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Les locations saisonni\u00e8res participent d\u00e9sormais \u00e0 l\u2019\u00e9quilibre \u00e9conomique de nombreuses communes rurales et zones p\u00e9riurbaines.&#8221;<\/em> \u2013 <strong>Rapport Deloitte, 2024<\/strong> (<a href=\"https:\/\/news.airbnb.com\/wp-content\/uploads\/sites\/4\/2024\/05\/Deloitte_Airbnb_Local_Rapport_VF.pdf\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">source PDF<\/a>)<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1822\" height=\"1146\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/chiffres-cles-airbnb.png\" alt=\"airbnb chiffres cles\" class=\"wp-image-106806\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/chiffres-cles-airbnb.png 1822w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/chiffres-cles-airbnb-300x189.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/chiffres-cles-airbnb-1024x644.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/chiffres-cles-airbnb-768x483.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/chiffres-cles-airbnb-1536x966.png 1536w\" sizes=\"(max-width: 1822px) 100vw, 1822px\" \/><figcaption class=\"wp-element-caption\">Les chiffres cl\u00e9s d&#8217;Airbnb en France<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-taux-d-occupation-que-disent-les-chiffres-2025\"><span class=\"ez-toc-section\" id=\"taux-doccupation-que-disent-les-chiffres-2025\"><\/span>Taux d\u2019occupation : que disent les chiffres 2025 ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paris-lyon-marseille-les-villes-stars-de-la-demande\">Paris, Lyon, Marseille : les villes stars de la demande<\/h3>\n\n\n\n<p>D\u2019apr\u00e8s l\u2019analyse publi\u00e9e par <strong>Welkomz en juillet 2025<\/strong>, le <strong>taux d\u2019occupation moyen en France<\/strong> pour les logements Airbnb s\u2019\u00e9tablit \u00e0 <strong>63 %<\/strong>. Ce chiffre masque toutefois d\u2019importantes disparit\u00e9s :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Ville<\/th><th>Taux d\u2019occupation (2025)<\/th><\/tr><\/thead><tbody><tr><td>Paris<\/td><td>71 %<\/td><\/tr><tr><td>Lyon<\/td><td>68 %<\/td><\/tr><tr><td>Marseille<\/td><td>65 %<\/td><\/tr><tr><td>Bordeaux<\/td><td>62 %<\/td><\/tr><tr><td>Montpellier<\/td><td>58 %<\/td><\/tr><tr><td>Nice<\/td><td>75 %<\/td><\/tr><tr><td>Lille<\/td><td>55 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>(<a href=\"https:\/\/www.welkomz.com\/2025\/07\/16\/taux-doccupation-airbnb-par-ville-notre-analyse-2025-pour-ajuster-votre-strategie\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">source Welkomz<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ce-que-cela-signifie-pour-les-gestionnaires\">Ce que cela signifie pour les gestionnaires<\/h3>\n\n\n\n<p>Un taux d\u2019occupation \u00e9lev\u00e9 permet une <strong>plus grande flexibilit\u00e9 dans la tarification dynamique<\/strong>. Il est donc strat\u00e9gique de suivre ces donn\u00e9es pour ajuster votre politique tarifaire, optimiser les nuit\u00e9es disponibles et \u00e9viter les p\u00e9riodes creuses non rentables.<\/p>\n\n\n\n<p>Nous vous recommandons de consulter \u00e9galement notre guide sur <a href=\"https:\/\/hello.pricelabs.co\/fr\/ajustement-du-tarif-par-nuit-en-airbnb\/\" data-wpel-link=\"internal\">l\u2019ajustement du tarif par nuit en Airbnb<\/a> pour adapter vos prix selon la demande locale.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1780\" height=\"1160\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/tendances-airbnb.png\" alt=\"tendances de la plateforme airbnb\" class=\"wp-image-106810\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/tendances-airbnb.png 1780w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/tendances-airbnb-300x196.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/tendances-airbnb-1024x667.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/tendances-airbnb-768x500.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/tendances-airbnb-1536x1001.png 1536w\" sizes=\"(max-width: 1780px) 100vw, 1780px\" \/><figcaption class=\"wp-element-caption\">Tendances de la plateforme Airbnb<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quels-sont-les-profils-des-voyageurs-airbnb-en-2025\"><span class=\"ez-toc-section\" id=\"quels-sont-les-profils-des-voyageurs-airbnb-en-2025\"><\/span>Quels sont les profils des voyageurs Airbnb en 2025 ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zoom-sur-les-clienteles-et-leurs-comportements\">Zoom sur les client\u00e8les et leurs comportements<\/h3>\n\n\n\n<p>D\u2019apr\u00e8s <strong>Statista (2024)<\/strong>, les voyageurs Airbnb sont d\u00e9sormais majoritairement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En couple (38 %)<\/li>\n\n\n\n<li>En famille (29 %)<\/li>\n\n\n\n<li>En d\u00e9placement professionnel ou digital nomads (21 %)<\/li>\n<\/ul>\n\n\n\n<p>Par ailleurs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>48 % des r\u00e9servations sont faites via mobile<\/li>\n\n\n\n<li>Le <strong>panier moyen<\/strong> par s\u00e9jour s\u2019\u00e9tablit \u00e0 <strong>586 \u20ac<\/strong>, en hausse de 9 % sur un an<\/li>\n\n\n\n<li>La <strong>dur\u00e9e moyenne de s\u00e9jour<\/strong> est pass\u00e9e de 3,7 \u00e0 <strong>4,2 nuits<\/strong><\/li>\n<\/ul>\n\n\n\n<p>(<a href=\"https:\/\/fr.statista.com\/themes\/3858\/airbnb\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">source : Statista<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comment-adapter-votre-strategie-a-ces-chiffres-cles\">Comment adapter votre strat\u00e9gie \u00e0 ces chiffres cl\u00e9s ?<\/h3>\n\n\n\n<p>Ces donn\u00e9es permettent d\u2019adapter :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vos descriptions d\u2019annonce en mettant l\u2019accent sur les <strong>espaces de travail<\/strong> et le <strong>wifi haut d\u00e9bit<\/strong><\/li>\n\n\n\n<li>Vos options de s\u00e9jours longues dur\u00e9es (remises hebdomadaires, \u00e9quipements pratiques)<\/li>\n\n\n\n<li>Vos messages automatiques (cf. notre article : <a href=\"https:\/\/hello.pricelabs.co\/fr\/comment-creer-message-automatique-airbnb\/\" data-wpel-link=\"internal\">Comment cr\u00e9er un message automatique Airbnb<\/a>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/hello.pricelabs.co\/fr\/training\/?utm_source=fr&amp;utm_medium=blog-article-cta&amp;utm_campaign=seo_article&amp;utm_id=blog\" data-wpel-link=\"internal\"><img decoding=\"async\" width=\"640\" height=\"200\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/04\/cta-formations-pricelabs-1.png\" alt=\"Formation PriceLabs\" class=\"wp-image-85227\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/04\/cta-formations-pricelabs-1.png 640w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/04\/cta-formations-pricelabs-1-300x94.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption class=\"wp-element-caption\">N&#8217;ayez plus peur de la tarification dynamique gr\u00e2ce \u00e0 nos formations<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comment-pricelabs-vous-aide-a-exploiter-les-chiffres-cles-airbnb\"><span class=\"ez-toc-section\" id=\"comment-pricelabs-vous-aide-a-exploiter-les-chiffres-cles-airbnb\"><\/span>Comment PriceLabs vous aide \u00e0 exploiter les chiffres cl\u00e9s Airbnb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>PriceLabs analyse automatiquement les <strong>donn\u00e9es du march\u00e9 local<\/strong>, les \u00e9v\u00e9nements \u00e0 venir, la saisonnalit\u00e9 et la concurrence pour vous proposer :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une <strong><a href=\"https:\/\/hello.pricelabs.co\/fr\/dynamic-pricing\/\" data-wpel-link=\"internal\">tarification dynamique <\/a>automatis\u00e9e<\/strong><\/li>\n\n\n\n<li>Un <strong>minimum stay intelligent<\/strong> via son moteur de recommandation<\/li>\n\n\n\n<li>Des <strong>tableaux de bord de march\u00e9 personnalis\u00e9s<\/strong> (<a href=\"https:\/\/hello.pricelabs.co\/fr\/market-dashboards\/\" data-wpel-link=\"internal\">nos Market Dashboards<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>En vous appuyant sur ces chiffres cl\u00e9s, vous pourrez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifier les p\u00e9riodes \u00e0 forte rentabilit\u00e9<\/li>\n\n\n\n<li>R\u00e9agir rapidement aux variations de la demande<\/li>\n\n\n\n<li>Comparer vos performances avec les moyennes locales<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 D\u00e9couvrez <a href=\"https:\/\/hello.pricelabs.co\/fr\/tarification-dynamique-tout-comprendre\/\" data-wpel-link=\"internal\">comment PriceLabs vous aide \u00e0 optimiser vos tarifs en fonction du march\u00e9<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq-airbnb-chiffres-cles\"><span class=\"ez-toc-section\" id=\"faq-%e2%80%93-airbnb-chiffres-cles\"><\/span>FAQ \u2013 Airbnb chiffres cl\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1757498002028\"><strong class=\"schema-faq-question\">Quelle est la dur\u00e9e moyenne d\u2019un s\u00e9jour Airbnb en 2025 ?<\/strong> <p class=\"schema-faq-answer\">Elle est de <strong>4,2 nuits<\/strong> selon Statista, en hausse par rapport aux ann\u00e9es pr\u00e9c\u00e9dentes. Cette dur\u00e9e plus longue offre plus de stabilit\u00e9 pour les h\u00f4tes.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1757498008957\"><strong class=\"schema-faq-question\">Quel est le taux d\u2019occupation Airbnb en France en 2025 ?<\/strong> <p class=\"schema-faq-answer\">Il atteint <strong>63 % en moyenne<\/strong>, selon l\u2019\u00e9tude Welkomz \u00e0 laquelle nous avons particip\u00e9. \u00c0 Paris, il d\u00e9passe les 70 %, ce qui permet une meilleure rentabilit\u00e9 pour les logements bien situ\u00e9s.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1757498028292\"><strong class=\"schema-faq-question\">Quel est le chiffre d\u2019affaires g\u00e9n\u00e9r\u00e9 par Airbnb en France ?<\/strong> <p class=\"schema-faq-answer\">En 2023, les locations de courte dur\u00e9e ont g\u00e9n\u00e9r\u00e9 <strong>43 milliards d\u2019euros<\/strong>, selon le rapport officiel Deloitte-Airbnb publi\u00e9 en 2024. Ce chiffre inclut les revenus h\u00f4tes et l\u2019impact local \u00e9largi.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-exploitez-les-chiffres-cles-airbnb-pour-mieux-piloter-votre-activite\"><span class=\"ez-toc-section\" id=\"conclusion-exploitez-les-chiffres-cles-airbnb-pour-mieux-piloter-votre-activite\"><\/span>Conclusion : exploitez les chiffres cl\u00e9s Airbnb pour mieux piloter votre activit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En 2025, les <strong>chiffres cl\u00e9s Airbnb<\/strong> r\u00e9v\u00e8lent un march\u00e9 en pleine expansion, o\u00f9 la donn\u00e9e devient un levier strat\u00e9gique. Pour les h\u00f4tes et gestionnaires, il ne suffit plus de publier une annonce : il faut <strong>savoir analyser, ajuster et r\u00e9agir<\/strong>.<\/p>\n\n\n\n<p>En vous appuyant sur les <strong>rapports r\u00e9cents<\/strong>, les <strong>outils de tarification dynamique<\/strong> et les fonctionnalit\u00e9s de PriceLabs, vous pouvez prendre des d\u00e9cisions \u00e9clair\u00e9es pour booster votre rentabilit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/hello.pricelabs.co\/fr\/signup\/?utm_source=fr&amp;utm_medium=blog-article-cta&amp;utm_campaign=seo_article&amp;utm_id=blog\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" width=\"3145\" height=\"676\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/03\/cta-pricelabs-essai-gratuit.png\" alt=\"essayer pricelabs\" class=\"wp-image-29087\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/03\/cta-pricelabs-essai-gratuit.png 3145w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/03\/cta-pricelabs-essai-gratuit-300x64.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/03\/cta-pricelabs-essai-gratuit-1024x220.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/03\/cta-pricelabs-essai-gratuit-768x165.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/03\/cta-pricelabs-essai-gratuit-1536x330.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/03\/cta-pricelabs-essai-gratuit-2048x440.png 2048w\" sizes=\"(max-width: 3145px) 100vw, 3145px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>En 2024, les chiffres cl\u00e9s d\u2019Airbnb confirment la vitalit\u00e9 du march\u00e9 de la location courte dur\u00e9e. Pour les conciergeries, gestionnaires de biens ou h\u00f4tes professionnels, comprendre ces donn\u00e9es est indispensable pour ajuster leur strat\u00e9gie de revenus et leur calendrier. Cet article vous pr\u00e9sente les statistiques les plus r\u00e9centes, leur interpr\u00e9tation, et comment adapter votre gestion [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":106804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Airbnb chiffres cl\u00e9s : les tendances 2025 \u00e0 conna\u00eetre","_yoast_wpseo_metadesc":"Airbnb chiffres cl\u00e9s 2025 : taux d\u2019occupation, dur\u00e9e de s\u00e9jour, revenus g\u00e9n\u00e9r\u00e9s\u2026 D\u00e9couvrez les donn\u00e9es \u00e0 suivre pour ajuster votre strat\u00e9gie.","om_disable_all_campaigns":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1219],"tags":[1289],"class_list":["post-106800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-dashboard-fr","tag-kpis-indicateurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Airbnb chiffres cl\u00e9s : les tendances 2025 \u00e0 conna\u00eetre<\/title>\n<meta name=\"description\" content=\"Airbnb chiffres cl\u00e9s 2025 : taux d\u2019occupation, dur\u00e9e de s\u00e9jour, revenus g\u00e9n\u00e9r\u00e9s\u2026 D\u00e9couvrez les donn\u00e9es \u00e0 suivre pour ajuster votre strat\u00e9gie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airbnb chiffres cl\u00e9s : ce que les donn\u00e9es r\u00e9v\u00e8lent sur la location saisonni\u00e8re\" \/>\n<meta property=\"og:description\" content=\"Airbnb chiffres cl\u00e9s 2025 : taux d\u2019occupation, dur\u00e9e de s\u00e9jour, revenus g\u00e9n\u00e9r\u00e9s\u2026 D\u00e9couvrez les donn\u00e9es \u00e0 suivre pour ajuster votre strat\u00e9gie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/\" \/>\n<meta property=\"og:site_name\" content=\"PriceLabs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PriceLabs1\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-10T10:02:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T12:37:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/airbnb-chiffres-cles.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Romain Giacalone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Price_Labs\" \/>\n<meta name=\"twitter:site\" content=\"@Price_Labs\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romain Giacalone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/\"},\"author\":{\"name\":\"Romain Giacalone\",\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/#\/schema\/person\/eb90c05187435f00e63a8578fd380d80\"},\"headline\":\"Airbnb chiffres cl\u00e9s : ce que les donn\u00e9es r\u00e9v\u00e8lent sur la location saisonni\u00e8re\",\"datePublished\":\"2025-09-10T10:02:14+00:00\",\"dateModified\":\"2026-04-06T12:37:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/\"},\"wordCount\":847,\"publisher\":{\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/airbnb-chiffres-cles.webp\",\"keywords\":[\"KPIs &amp; Indicateurs\"],\"articleSection\":[\"Market Dashboard\"],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/\",\"url\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/\",\"name\":\"Airbnb chiffres cl\u00e9s : les tendances 2025 \u00e0 conna\u00eetre\",\"isPartOf\":{\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/airbnb-chiffres-cles.webp\",\"datePublished\":\"2025-09-10T10:02:14+00:00\",\"dateModified\":\"2026-04-06T12:37:38+00:00\",\"description\":\"Airbnb chiffres cl\u00e9s 2025 : taux d\u2019occupation, dur\u00e9e de s\u00e9jour, revenus g\u00e9n\u00e9r\u00e9s\u2026 D\u00e9couvrez les donn\u00e9es \u00e0 suivre pour ajuster votre strat\u00e9gie.\",\"breadcrumb\":{\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498002028\"},{\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498008957\"},{\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498028292\"}],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#primaryimage\",\"url\":\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/airbnb-chiffres-cles.webp\",\"contentUrl\":\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/airbnb-chiffres-cles.webp\",\"width\":1600,\"height\":900,\"caption\":\"airbnb chiffres cles\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hello.pricelabs.co\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Airbnb chiffres cl\u00e9s : ce que les donn\u00e9es r\u00e9v\u00e8lent sur la location saisonni\u00e8re\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/#website\",\"url\":\"https:\/\/hello.pricelabs.co\/fr\/\",\"name\":\"PriceLabs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hello.pricelabs.co\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/#organization\",\"name\":\"Pricelabs\",\"url\":\"https:\/\/hello.pricelabs.co\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/09\/cropped-Pricelabs-Logo-element.png\",\"contentUrl\":\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/09\/cropped-Pricelabs-Logo-element.png\",\"width\":512,\"height\":512,\"caption\":\"Pricelabs\"},\"image\":{\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PriceLabs1\/\",\"https:\/\/x.com\/Price_Labs\",\"https:\/\/www.linkedin.com\/company\/pricelabs\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/#\/schema\/person\/eb90c05187435f00e63a8578fd380d80\",\"name\":\"Romain Giacalone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/279ac5437b9e90df548349694018e5d07fac2612d056c301083199b771a18efd?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/279ac5437b9e90df548349694018e5d07fac2612d056c301083199b771a18efd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/279ac5437b9e90df548349694018e5d07fac2612d056c301083199b771a18efd?s=96&d=mm&r=g\",\"caption\":\"Romain Giacalone\"},\"description\":\"Romain is a french Marketer at PriceLabs, he has been supporting PriceLabs for many years now in its development in French-speaking markets\",\"url\":\"https:\/\/hello.pricelabs.co\/fr\/author\/romain\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498002028\",\"position\":1,\"url\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498002028\",\"name\":\"Quelle est la dur\u00e9e moyenne d\u2019un s\u00e9jour Airbnb en 2025 ?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Elle est de <strong>4,2 nuits<\/strong> selon Statista, en hausse par rapport aux ann\u00e9es pr\u00e9c\u00e9dentes. Cette dur\u00e9e plus longue offre plus de stabilit\u00e9 pour les h\u00f4tes.\",\"inLanguage\":\"fr-FR\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498008957\",\"position\":2,\"url\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498008957\",\"name\":\"Quel est le taux d\u2019occupation Airbnb en France en 2025 ?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Il atteint <strong>63 % en moyenne<\/strong>, selon l\u2019\u00e9tude Welkomz \u00e0 laquelle nous avons particip\u00e9. \u00c0 Paris, il d\u00e9passe les 70 %, ce qui permet une meilleure rentabilit\u00e9 pour les logements bien situ\u00e9s.\",\"inLanguage\":\"fr-FR\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498028292\",\"position\":3,\"url\":\"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498028292\",\"name\":\"Quel est le chiffre d\u2019affaires g\u00e9n\u00e9r\u00e9 par Airbnb en France ?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"En 2023, les locations de courte dur\u00e9e ont g\u00e9n\u00e9r\u00e9 <strong>43 milliards d\u2019euros<\/strong>, selon le rapport officiel Deloitte-Airbnb publi\u00e9 en 2024. Ce chiffre inclut les revenus h\u00f4tes et l\u2019impact local \u00e9largi.\",\"inLanguage\":\"fr-FR\"},\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Airbnb chiffres cl\u00e9s : les tendances 2025 \u00e0 conna\u00eetre","description":"Airbnb chiffres cl\u00e9s 2025 : taux d\u2019occupation, dur\u00e9e de s\u00e9jour, revenus g\u00e9n\u00e9r\u00e9s\u2026 D\u00e9couvrez les donn\u00e9es \u00e0 suivre pour ajuster votre strat\u00e9gie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/","og_locale":"fr_FR","og_type":"article","og_title":"Airbnb chiffres cl\u00e9s : ce que les donn\u00e9es r\u00e9v\u00e8lent sur la location saisonni\u00e8re","og_description":"Airbnb chiffres cl\u00e9s 2025 : taux d\u2019occupation, dur\u00e9e de s\u00e9jour, revenus g\u00e9n\u00e9r\u00e9s\u2026 D\u00e9couvrez les donn\u00e9es \u00e0 suivre pour ajuster votre strat\u00e9gie.","og_url":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/","og_site_name":"PriceLabs","article_publisher":"https:\/\/www.facebook.com\/PriceLabs1\/","article_published_time":"2025-09-10T10:02:14+00:00","article_modified_time":"2026-04-06T12:37:38+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/airbnb-chiffres-cles.webp","type":"image\/webp"}],"author":"Romain Giacalone","twitter_card":"summary_large_image","twitter_creator":"@Price_Labs","twitter_site":"@Price_Labs","twitter_misc":{"\u00c9crit par":"Romain Giacalone","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#article","isPartOf":{"@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/"},"author":{"name":"Romain Giacalone","@id":"https:\/\/hello.pricelabs.co\/fr\/#\/schema\/person\/eb90c05187435f00e63a8578fd380d80"},"headline":"Airbnb chiffres cl\u00e9s : ce que les donn\u00e9es r\u00e9v\u00e8lent sur la location saisonni\u00e8re","datePublished":"2025-09-10T10:02:14+00:00","dateModified":"2026-04-06T12:37:38+00:00","mainEntityOfPage":{"@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/"},"wordCount":847,"publisher":{"@id":"https:\/\/hello.pricelabs.co\/fr\/#organization"},"image":{"@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#primaryimage"},"thumbnailUrl":"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/airbnb-chiffres-cles.webp","keywords":["KPIs &amp; Indicateurs"],"articleSection":["Market Dashboard"],"inLanguage":"fr-FR"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/","url":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/","name":"Airbnb chiffres cl\u00e9s : les tendances 2025 \u00e0 conna\u00eetre","isPartOf":{"@id":"https:\/\/hello.pricelabs.co\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#primaryimage"},"image":{"@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#primaryimage"},"thumbnailUrl":"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/airbnb-chiffres-cles.webp","datePublished":"2025-09-10T10:02:14+00:00","dateModified":"2026-04-06T12:37:38+00:00","description":"Airbnb chiffres cl\u00e9s 2025 : taux d\u2019occupation, dur\u00e9e de s\u00e9jour, revenus g\u00e9n\u00e9r\u00e9s\u2026 D\u00e9couvrez les donn\u00e9es \u00e0 suivre pour ajuster votre strat\u00e9gie.","breadcrumb":{"@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498002028"},{"@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498008957"},{"@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498028292"}],"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#primaryimage","url":"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/airbnb-chiffres-cles.webp","contentUrl":"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2025\/09\/airbnb-chiffres-cles.webp","width":1600,"height":900,"caption":"airbnb chiffres cles"},{"@type":"BreadcrumbList","@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hello.pricelabs.co\/fr\/"},{"@type":"ListItem","position":2,"name":"Airbnb chiffres cl\u00e9s : ce que les donn\u00e9es r\u00e9v\u00e8lent sur la location saisonni\u00e8re"}]},{"@type":"WebSite","@id":"https:\/\/hello.pricelabs.co\/fr\/#website","url":"https:\/\/hello.pricelabs.co\/fr\/","name":"PriceLabs","description":"","publisher":{"@id":"https:\/\/hello.pricelabs.co\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hello.pricelabs.co\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/hello.pricelabs.co\/fr\/#organization","name":"Pricelabs","url":"https:\/\/hello.pricelabs.co\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/hello.pricelabs.co\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/09\/cropped-Pricelabs-Logo-element.png","contentUrl":"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/09\/cropped-Pricelabs-Logo-element.png","width":512,"height":512,"caption":"Pricelabs"},"image":{"@id":"https:\/\/hello.pricelabs.co\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PriceLabs1\/","https:\/\/x.com\/Price_Labs","https:\/\/www.linkedin.com\/company\/pricelabs\/"]},{"@type":"Person","@id":"https:\/\/hello.pricelabs.co\/fr\/#\/schema\/person\/eb90c05187435f00e63a8578fd380d80","name":"Romain Giacalone","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/279ac5437b9e90df548349694018e5d07fac2612d056c301083199b771a18efd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/279ac5437b9e90df548349694018e5d07fac2612d056c301083199b771a18efd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/279ac5437b9e90df548349694018e5d07fac2612d056c301083199b771a18efd?s=96&d=mm&r=g","caption":"Romain Giacalone"},"description":"Romain is a french Marketer at PriceLabs, he has been supporting PriceLabs for many years now in its development in French-speaking markets","url":"https:\/\/hello.pricelabs.co\/fr\/author\/romain\/"},{"@type":"Question","@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498002028","position":1,"url":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498002028","name":"Quelle est la dur\u00e9e moyenne d\u2019un s\u00e9jour Airbnb en 2025 ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Elle est de <strong>4,2 nuits<\/strong> selon Statista, en hausse par rapport aux ann\u00e9es pr\u00e9c\u00e9dentes. Cette dur\u00e9e plus longue offre plus de stabilit\u00e9 pour les h\u00f4tes.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498008957","position":2,"url":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498008957","name":"Quel est le taux d\u2019occupation Airbnb en France en 2025 ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Il atteint <strong>63 % en moyenne<\/strong>, selon l\u2019\u00e9tude Welkomz \u00e0 laquelle nous avons particip\u00e9. \u00c0 Paris, il d\u00e9passe les 70 %, ce qui permet une meilleure rentabilit\u00e9 pour les logements bien situ\u00e9s.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498028292","position":3,"url":"https:\/\/hello.pricelabs.co\/fr\/blog\/airbnb-chiffres-cles\/#faq-question-1757498028292","name":"Quel est le chiffre d\u2019affaires g\u00e9n\u00e9r\u00e9 par Airbnb en France ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"En 2023, les locations de courte dur\u00e9e ont g\u00e9n\u00e9r\u00e9 <strong>43 milliards d\u2019euros<\/strong>, selon le rapport officiel Deloitte-Airbnb publi\u00e9 en 2024. Ce chiffre inclut les revenus h\u00f4tes et l\u2019impact local \u00e9largi.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"}]}},"modified_by":"Vinay Sahu","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/hello.pricelabs.co\/fr\/wp-json\/wp\/v2\/posts\/106800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hello.pricelabs.co\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hello.pricelabs.co\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hello.pricelabs.co\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/hello.pricelabs.co\/fr\/wp-json\/wp\/v2\/comments?post=106800"}],"version-history":[{"count":1,"href":"https:\/\/hello.pricelabs.co\/fr\/wp-json\/wp\/v2\/posts\/106800\/revisions"}],"predecessor-version":[{"id":136544,"href":"https:\/\/hello.pricelabs.co\/fr\/wp-json\/wp\/v2\/posts\/106800\/revisions\/136544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hello.pricelabs.co\/fr\/wp-json\/wp\/v2\/media\/106804"}],"wp:attachment":[{"href":"https:\/\/hello.pricelabs.co\/fr\/wp-json\/wp\/v2\/media?parent=106800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hello.pricelabs.co\/fr\/wp-json\/wp\/v2\/categories?post=106800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hello.pricelabs.co\/fr\/wp-json\/wp\/v2\/tags?post=106800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}