{"id":24344,"date":"2023-10-12T09:14:59","date_gmt":"2023-10-12T09:14:59","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?p=24344"},"modified":"2026-02-05T10:02:19","modified_gmt":"2026-02-05T10:02:19","slug":"strategies-de-prix-minimum","status":"publish","type":"post","link":"https:\/\/hello.pricelabs.co\/fr\/blog\/strategies-de-prix-minimum\/","title":{"rendered":"Prix de derni\u00e8re minute et far out : observations de nos exp\u00e9riences"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/strategies-de-prix-minimum\/#1-la-valeur-percue-lemporte-sur-les-prix-bas\" data-wpel-link=\"internal\">1. La valeur per\u00e7ue l\u2019emporte sur les prix bas<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/strategies-de-prix-minimum\/#2-nous-vendons-des-stocks-de-denrees-perissables\" data-wpel-link=\"internal\">2. Nous vendons des stocks de denr\u00e9es p\u00e9rissables<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/strategies-de-prix-minimum\/#3-la-methode-aerienne-daugmentation-de-prix-de-derniere-minute\" data-wpel-link=\"internal\">3. La m\u00e9thode a\u00e9rienne d\u2019augmentation de prix de derni\u00e8re minute<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/strategies-de-prix-minimum\/#4-adapter-les-remises-a-la-dynamique-du-marche\" data-wpel-link=\"internal\">4. Adapter les remises \u00e0 la dynamique du march\u00e9<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/strategies-de-prix-minimum\/#5-flexibilite-par-marche-et-par-saison\" data-wpel-link=\"internal\">5. Flexibilit\u00e9 par march\u00e9 et par saison<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/strategies-de-prix-minimum\/#6-la-surprise-saisonniere\" data-wpel-link=\"internal\">6. La surprise saisonni\u00e8re<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/strategies-de-prix-minimum\/#laissez-lalgorithme-travailler-pour-vous\" data-wpel-link=\"internal\">Laissez l\u2019algorithme travailler pour vous<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u00cates-vous un propri\u00e9taire ou un gestionnaire de location de vacances qui a du mal \u00e0 trouver la bonne strat\u00e9gie de prix ?\nNe cherchez pas plus loin.\nLe produit <a href=\"https:\/\/hello.pricelabs.co\/fr\/dynamic-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Dynamic Pricing<\/a> de Pricelabs peut \u00eatre le choix id\u00e9al pour vous assurer que vous \u00eates en mesure d\u2019automatiser votre tarification tout en gardant le contr\u00f4le (autant que vous en avez besoin !).   <\/p>\n\n<p>Notre \u00e9quipe de science des donn\u00e9es a travaill\u00e9 d\u2019arrache-pied pour cr\u00e9er l\u2019algorithme Hyper Local Pulse .\nCe faisant, ils ont d\u00e9nich\u00e9 des informations fascinantes qui pourraient vous aider dans votre approche des prix, en particulier lorsqu\u2019il s\u2019agit de prix de derni\u00e8re minute et de prix lointains.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-1-perceived-value-trumps-low-prices\"><span class=\"ez-toc-section\" id=\"1-la-valeur-percue-lemporte-sur-les-prix-bas\"><\/span><strong>1. La valeur per\u00e7ue l\u2019emporte sur les prix bas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Imaginez ceci : vous d\u00e9cidez de proposer votre location de vacances \u00e0 un prix incroyablement bas, presque trop beau pour \u00eatre vrai.\nMais \u00e0 votre grande surprise, les r\u00e9servations n\u2019affluent pas.  Pourquoi? La r\u00e9ponse se trouve dans le concept de \u00ab valeur per\u00e7ue \u00bb.\nContrairement aux produits de qualit\u00e9 standardis\u00e9s, les maisons de vacances sont r\u00e9serv\u00e9es en fonction de la qualit\u00e9 per\u00e7ue et physique.\nLe prix sert de signal de qualit\u00e9.\nSi votre prix est trop bas, les clients potentiels peuvent remettre en question la qualit\u00e9 et vous ne vendrez peut-\u00eatre pas tous les soirs.\nIl s\u2019agit de trouver le juste milieu entre l\u2019abordabilit\u00e9 et la qualit\u00e9.    <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-nous-vendons-des-stocks-de-denrees-perissables\"><\/span><strong>2. Nous vendons des stocks de denr\u00e9es p\u00e9rissables<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>L\u2019analyse de plusieurs march\u00e9s par Pricelabs r\u00e9v\u00e8le une strat\u00e9gie de tarification simple : r\u00e9duire les prix \u00e0 mesure que la date de r\u00e9servation approche.\nLa logique est simple ; Comme chaque jour passe sans r\u00e9servation, vos chances d\u2019\u00eatre r\u00e9serv\u00e9 diminuent.\nCes informations permettent d\u2019obtenir <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/last-minute-prices\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">des remises de derni\u00e8re minute<\/a> et <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/far-out-prices\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">des primes de loin<\/a>, ce qui vous aide \u00e0 optimiser vos revenus.  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/09\/Lead-time-discount.png\" alt=\"Prix de derni&#xE8;re minute\" class=\"wp-image-22686\" width=\"650\" height=\"329\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/09\/Lead-time-discount.png 866w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/09\/Lead-time-discount-300x152.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/09\/Lead-time-discount-768x388.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><strong>Evolution des prix en fonction du d\u00e9lai<\/strong><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-la-methode-aerienne-daugmentation-de-prix-de-derniere-minute\"><\/span><strong>3. La m\u00e9thode a\u00e9rienne d\u2019augmentation de prix de derni\u00e8re minute<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Est-il jamais judicieux d\u2019augmenter les prix \u00e0 mesure qu\u2019une date se rapproche, comme le font les compagnies a\u00e9riennes ?  <\/p>\n\n<p>Oui, dans des sc\u00e9narios exceptionnels &#8211; lorsque les pr\u00e9visions de votre march\u00e9 changent en raison d\u2019une augmentation soudaine et inattendue de la demande, les pr\u00e9visions sont r\u00e9vis\u00e9es \u00e0 la hausse.\nCela signifie que m\u00eame avec moins de temps restant, la probabilit\u00e9 de r\u00e9server augmente.   <\/p>\n\n<p>Habituellement, comme indiqu\u00e9 au deuxi\u00e8me point, pour les locations \u00e0 court terme, il est g\u00e9n\u00e9ralement logique de r\u00e9duire les prix \u00e0 l\u2019approche d\u2019une date.\nLes compagnies a\u00e9riennes augmentent les prix pour une raison diff\u00e9rente &#8211; elles sont dans un march\u00e9 oligopolistique (et si l\u2019on tient compte des voyages d\u2019affaires o\u00f9 les programmes de fid\u00e9lit\u00e9 jouent un r\u00f4le important, encore plus pr\u00e8s d\u2019un march\u00e9 monopolistique).\nD\u2019autre part, les locations \u00e0 court terme sont beaucoup plus proches de la concurrence parfaite et connaissent donc une dynamique de d\u00e9lai tr\u00e8s diff\u00e9rente.  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-adapter-les-remises-a-la-dynamique-du-marche\"><\/span><strong>4. Adapter les remises \u00e0 la dynamique du march\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Les march\u00e9s urbains ont souvent des fen\u00eatres de r\u00e9servation plus courtes, ce qui sugg\u00e8re que les r\u00e9ductions devraient entrer en vigueur plus pr\u00e8s de la date de r\u00e9servation et pas trop t\u00f4t.\nPar exemple, dans le cas des locations de vacances 1BR \u00e0 Chicago, l\u2019optimisation de Pricelabs recommande de commencer les remises de derni\u00e8re minute plus pr\u00e8s de la date d\u2019arriv\u00e9e plut\u00f4t que de suivre une approche g\u00e9n\u00e9rale de tous les march\u00e9s. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-flexibilite-par-marche-et-par-saison\"><\/span><strong>5. Flexibilit\u00e9 par march\u00e9 et par saison<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Tous les march\u00e9s et toutes les saisons ne sont pas \u00e9gaux.\nDans les destinations de vacances traditionnelles o\u00f9 les r\u00e9servations se font longtemps \u00e0 l\u2019avance, les primes agressives peuvent ne pas \u00eatre votre amie.\nM\u00eame pour des remises de derni\u00e8re minute, vous voudrez peut-\u00eatre commencer t\u00f4t par rapport aux march\u00e9s urbains\u00a0!  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-la-surprise-saisonniere\"><\/span><strong>6. La surprise saisonni\u00e8re<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Voici une tournure surprenante : sur les march\u00e9s tr\u00e8s saisonniers, les donn\u00e9es sugg\u00e8rent que les basses et les hautes saisons ont tendance \u00e0 avoir des remises de derni\u00e8re minute plus faibles par rapport \u00e0 la saison interm\u00e9diaire.\nEn basse saison, l\u2019algorithme recommande d\u00e9j\u00e0 des prix plus bas.\nLa probabilit\u00e9 d\u2019obtenir une r\u00e9servation ne change pas radicalement \u00e0 mesure que nous nous rapprochons de la date d\u2019enregistrement.\nD\u2019autre part, en haute saison, la plupart des concurrents sont susceptibles d\u2019\u00eatre r\u00e9serv\u00e9s.\nPar cons\u00e9quent, votre probabilit\u00e9 d\u2019\u00eatre r\u00e9serv\u00e9 ne diminue pas consid\u00e9rablement avec le temps &#8211; d\u2019o\u00f9 un cas pour de petites remises de derni\u00e8re minute.    <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"laissez-lalgorithme-travailler-pour-vous\"><\/span><strong>Laissez l\u2019algorithme travailler pour vous<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Pour la premi\u00e8re fois dans l\u2019industrie, la beaut\u00e9 de l\u2019algorithme HLP est qu\u2019il prend en compte ces nuances sp\u00e9cifiques au march\u00e9 et \u00e0 la saison.\nVous n\u2019avez pas besoin de mettre constamment \u00e0 jour vos remises de derni\u00e8re minute ou vos primes \u00e9loign\u00e9es\u00a0; L\u2019algorithme fait le gros du travail pour vous ! <\/p>\n\n<p>Bien s\u00fbr, vous pouvez toujours exception l\u2019algorithme si une autre strat\u00e9gie s\u2019aligne mieux avec votre portefeuille.<\/p>\n\n<p>En conclusion, le prix de votre location de vacances ne doit pas \u00eatre une t\u00e2che ardue.\nGr\u00e2ce \u00e0 la puissance des donn\u00e9es et aux informations de l\u2019\u00e9quipe de science des donn\u00e9es de Pricelabs, vous pouvez prendre des d\u00e9cisions \u00e9clair\u00e9es et optimiser vos revenus.\nN\u2019oubliez pas qu\u2019il ne s\u2019agit pas seulement de prix bas ; Il s\u2019agit de trouver le bon \u00e9quilibre pour signaler la qualit\u00e9 et capturer les r\u00e9servations.  <\/p>\n\n<p>Lib\u00e9rez le potentiel de la tarification de votre location de vacances gr\u00e2ce aux algorithmes de pointe de Pricelabs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les principales informations de l\u2019\u00e9quipe de science des donn\u00e9es de Pricelabs sur la tarification des locations de vacances.<br \/>\nApprenez quand r\u00e9duire les prix, vous adapter \u00e0 la dynamique du march\u00e9 et r\u00e9pondre aux pics de demande inattendus, tout en optimisant les revenus gr\u00e2ce \u00e0 des algorithmes de pointe <\/p>\n","protected":false},"author":10,"featured_media":24350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Prix de derni\u00e8re minute et aper\u00e7u des prix Far Out","_yoast_wpseo_metadesc":"Optimisez votre strat\u00e9gie de prix. Informations cl\u00e9s sur les tarifs de derni\u00e8re minute et les prix lointains.","om_disable_all_campaigns":false,"inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1206],"tags":[939],"class_list":["post-24344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dynamic-pricing-fr","tag-strategies-tarifaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prix de derni\u00e8re minute et aper\u00e7u des prix Far Out<\/title>\n<meta name=\"description\" content=\"Optimisez votre strat\u00e9gie de prix. 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