{"id":59421,"date":"2024-11-26T07:28:39","date_gmt":"2024-11-26T07:28:39","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?p=59421"},"modified":"2026-02-05T09:51:49","modified_gmt":"2026-02-05T09:51:49","slug":"tendances-location-saisonniere-2025","status":"publish","type":"post","link":"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-location-saisonniere-2025\/","title":{"rendered":"RevLabs Masterclass : Les tendances de la location saisonni\u00e8re en 2025 qui fa\u00e7onneront votre strat\u00e9gie tarifaire"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-location-saisonniere-2025\/#exploiter-les-donnees-pour-garder-une-longueur-davance-en-2025\" data-wpel-link=\"internal\">Exploiter les donn\u00e9es pour garder une longueur d&#8217;avance en 2025<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-location-saisonniere-2025\/#naviguer-dans-les-tendances-de-reservation-de-2025\" data-wpel-link=\"internal\">Naviguer dans les tendances de r\u00e9servation de 2025<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-location-saisonniere-2025\/#gerer-loffre-la-reglementation-et-la-diversification\" data-wpel-link=\"internal\">G\u00e9rer l&#8217;offre, la r\u00e9glementation et la diversification<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-location-saisonniere-2025\/#la-fonction-dhebergement-en-commun-dairbnb-opportunite-ou-menace\" data-wpel-link=\"internal\">La fonction d&#8217;h\u00e9bergement en commun d&#8217;Airbnb : Opportunit\u00e9 ou menace ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-location-saisonniere-2025\/#aller-au-dela-de-la-gestion-des-revenus-pour-augmenter-les-marges\" data-wpel-link=\"internal\">Aller au-del\u00e0 de la gestion des revenus pour augmenter les marges<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-location-saisonniere-2025\/#voir-la-rediffusion-les-tendances-de-la-location-saisonniere-2025\" data-wpel-link=\"internal\">Voir la rediffusion : Les tendances de la location saisonni\u00e8re 2025<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Notre Masterclass RevLabs de novembre a r\u00e9uni un panel de revenue managers exp\u00e9riment\u00e9s pour relever les d\u00e9fis les plus pressants de l&#8217;ann\u00e9e \u00e0 venir : fen\u00eatres de r\u00e9servation plus courtes, demandes changeantes des voyageurs, augmentation de l&#8217;offre et nouvelles r\u00e9glementations. Pr\u00eat \u00e0 d\u00e9couvrir ce que les experts ont \u00e0 dire sur les tendances de la location saisonni\u00e8re 2025 ? Voyons les principaux enseignements qui pourraient fa\u00e7onner votre strat\u00e9gie tarifaire \u00e0 l&#8217;horizon 2025 !<\/p>\n\n\n\n<p><strong>Pan\u00e9listes :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/benjamin-coleman-6256b156\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Ben Coleman<\/a>, Fondateur, Rev et Recherche<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/richardvaughton\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Richard Vaughton<\/a>,Leader du secteur, Oui Consulting<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/becca-madigan\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Becca Madigan<\/a>, Manager, Solution Consultants &#8211; US, PriceLabs<\/li>\n<\/ul>\n\n\n\n<p><strong>H\u00f4te :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/tmasson\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Thibault Masson<\/a>, Responsable du marketing produit, PriceLabs | Fondateur, Rental Scale-Up<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exploiter-les-donnees-pour-garder-une-longueur-d-avance-en-2025\"><span class=\"ez-toc-section\" id=\"exploiter-les-donnees-pour-garder-une-longueur-davance-en-2025\"><\/span><strong>Exploiter les donn\u00e9es pour garder une longueur d&#8217;avance en 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commencez par vos donn\u00e9es internes : Concentrez-vous sur les tendances d&#8217;une ann\u00e9e sur l&#8217;autre en mati\u00e8re d&#8217;occupation, de revenus et de TJM pour identifier les pays qui ont des points forts et ceux qui ont besoin d&#8217;\u00eatre am\u00e9lior\u00e9s.<\/li>\n\n\n\n<li>Utilisez des outils tels que le <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/getting-started-with-report-builder\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">PriceLabs\u2019 Report Builder<\/a> pour simplifier la collecte et l&#8217;analyse des donn\u00e9es. Les outils qui int\u00e8grent les donn\u00e9es du PMS et du march\u00e9 peuvent faire gagner du temps tout en fournissant des informations exploitables. <\/li>\n\n\n\n<li>Pensez au-del\u00e0 des principes de base : Tenez compte des facteurs propres au march\u00e9, tels que les r\u00e9glementations et les tendances saisonni\u00e8res, lorsque vous interpr\u00e9tez les donn\u00e9es. Segmentez votre portefeuille par zone g\u00e9ographique ou par type de logement pour d\u00e9couvrir des opportunit\u00e9s strat\u00e9giques.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-naviguer-dans-les-tendances-de-reservation-de-2025\"><span class=\"ez-toc-section\" id=\"naviguer-dans-les-tendances-de-reservation-de-2025\"><\/span><strong>Naviguer dans les tendances de r\u00e9servation de 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pr\u00e9voir des fen\u00eatres de r\u00e9servation plus courtes : Utilisez la <a href=\"https:\/\/hello.pricelabs.co\/fr\/dynamic-pricing\/\" data-wpel-link=\"internal\">tarification dynamique<\/a> pour capter la demande de derni\u00e8re minute et concentrez-vous sur la tarification plus lointaine pour obtenir des r\u00e9servations anticip\u00e9es.<\/li>\n\n\n\n<li>Collaborer au niveau local : \u00c9tablissez des partenariats avec des organisations de marketing de destination (DMO) pour vous tenir au courant des \u00e9v\u00e9nements cl\u00e9s et des moteurs de la demande dans votre pays.<\/li>\n\n\n\n<li>Tirez parti des outils : L&#8217;algorithme de PriceLabs rep\u00e8re les jours de forte demande, tels que les \u00e9v\u00e9nements et les jours f\u00e9ri\u00e9s, et ajuste les prix automatiquement pour augmenter les revenus tout en vous faisant gagner du temps et en vous \u00e9pargnant des efforts.<\/li>\n\n\n\n<li>Ne vous fiez pas uniquement aux donn\u00e9es du march\u00e9 : Puisez dans les connaissances locales de votre \u00e9quipe ou de vos r\u00e9seaux pour d\u00e9couvrir des tendances et des \u00e9v\u00e9nements qui n&#8217;apparaissent pas forc\u00e9ment dans les tableaux de bord des donn\u00e9es.<\/li>\n\n\n\n<li>Les plateformes de location ont mis en \u00e9vidence les principales tendances de 2025, notamment des fen\u00eatres de r\u00e9servation plus courtes, une demande accrue de voyages multig\u00e9n\u00e9rationnels et ax\u00e9s sur le bien-\u00eatre, ainsi qu&#8217;une augmentation des s\u00e9jours ax\u00e9s sur l&#8217;exp\u00e9rience \u00e0 proximit\u00e9 de secteurs uniques ou \u00e0 th\u00e8me. <\/li>\n\n\n\n<li>Ces changements soulignent la n\u00e9cessit\u00e9 d&#8217;une tarification flexible, d&#8217;\u00e9quipements adapt\u00e9s et de strat\u00e9gies de marketing cr\u00e9atives pour attirer les voyageurs dont les pr\u00e9f\u00e9rences \u00e9voluent.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gerer-l-offre-la-reglementation-et-la-diversification\"><span class=\"ez-toc-section\" id=\"gerer-loffre-la-reglementation-et-la-diversification\"><\/span><strong>G\u00e9rer l&#8217;offre, la r\u00e9glementation et la diversification<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concentrez-vous sur une croissance rentable : Avant d&#8217;ajouter des stocks, \u00e9valuez les co\u00fbts d&#8217;acquisition et la rentabilit\u00e9 \u00e0 long terme. Tous les logements ne contribueront pas de la m\u00eame mani\u00e8re \u00e0 votre r\u00e9sultat net. Tous les logements ne contribueront pas de la m\u00eame mani\u00e8re \u00e0 votre r\u00e9sultat net.<\/li>\n\n\n\n<li>Restez au niveau local : \u00c9vitez de disperser vos ressources en vous implantant sur des march\u00e9s inconnus. Diversifiez plut\u00f4t vos activit\u00e9s au sein de votre march\u00e9 existant, en explorant des options telles que les locations \u00e0 moyen terme ou les immeubles \u00e0 logements multiples.<\/li>\n\n\n\n<li>Consid\u00e9rer la r\u00e9glementation comme une opportunit\u00e9 : Des r\u00e8gles \u00e9tablies peuvent apporter de la stabilit\u00e9, rendant les march\u00e9s r\u00e9glement\u00e9s moins volatils pour les gestionnaires exp\u00e9riment\u00e9s.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-fonction-d-hebergement-en-commun-d-airbnb-opportunite-ou-menace\"><span class=\"ez-toc-section\" id=\"la-fonction-dhebergement-en-commun-dairbnb-opportunite-ou-menace\"><\/span><strong>La fonction d&#8217;h\u00e9bergement en commun d&#8217;Airbnb : Opportunit\u00e9 ou menace ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La nouvelle fonctionnalit\u00e9 de co-h\u00e9bergement d&#8217;Airbnb met en relation les propri\u00e9taires avec des co-h\u00e9bergeurs pour g\u00e9rer des t\u00e2ches telles que la communication avec les voyageurs, le nettoyage et la tarification, offrant ainsi des opportunit\u00e9s potentielles de g\u00e9n\u00e9ration de leads pour les gestionnaires immobiliers. Toutefois, elle pose \u00e9galement de nouveaux d\u00e9fis. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bien qu&#8217;elle puisse permettre de g\u00e9n\u00e9rer des prospects, elle peut entra\u00eener une concurrence accrue de la part d&#8217;op\u00e9rateurs moins exp\u00e9riment\u00e9s.<\/li>\n\n\n\n<li>Se d\u00e9marquer en tant que professionnel : mettez en avant votre capacit\u00e9 \u00e0 g\u00e9rer efficacement les actifs et \u00e0 g\u00e9n\u00e9rer des revenus pour vous diff\u00e9rencier des co-h\u00e9bergeurs plus modestes et moins exp\u00e9riment\u00e9s.<\/li>\n\n\n\n<li>Soyez conscient des implications juridiques : Dans certaines r\u00e9gions, la fronti\u00e8re entre l&#8217;h\u00e9bergement conjoint et la gestion du logement est floue, ce qui peut entra\u00eener des probl\u00e8mes de licence ou de conformit\u00e9.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aller-au-dela-de-la-gestion-des-revenus-pour-augmenter-les-marges\"><span class=\"ez-toc-section\" id=\"aller-au-dela-de-la-gestion-des-revenus-pour-augmenter-les-marges\"><\/span><strong>Aller au-del\u00e0 de la gestion des revenus pour augmenter les marges<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strat\u00e9gies populaires : Proposer des check-in anticip\u00e9s, des check-out tardifs et des services de nettoyage en milieu de s\u00e9jour pour augmenter les revenus.<\/li>\n\n\n\n<li>Profitez des partenariats locaux : Collaborez avec des prestataires d&#8217;activit\u00e9s pour obtenir des commissions sur des circuits, des aventures ou d&#8217;autres exp\u00e9riences.<\/li>\n\n\n\n<li>Soyez cr\u00e9atif : Utilisez les rapports de segmentation pour identifier de nouvelles possibilit\u00e9s de vente additionnelle adapt\u00e9es \u00e0 vos types de logements ou \u00e0 vos segments de voyageurs.<\/li>\n\n\n\n<li>Explorez les sources de revenus compl\u00e9mentaires : Les frais de r\u00e9servation, l&#8217;assurance voyage et l&#8217;efficacit\u00e9 op\u00e9rationnelle peuvent tous contribuer \u00e0 augmenter les marges.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-voir-la-rediffusion-les-tendances-de-la-location-saisonniere-2025\"><span class=\"ez-toc-section\" id=\"voir-la-rediffusion-les-tendances-de-la-location-saisonniere-2025\"><\/span><strong>Voir la rediffusion<\/strong> : Les tendances de la location saisonni\u00e8re 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"RevLabs Masterclass: 2025 Vacation Rental Trends That\u2019ll Shape Your Revenue Strategy [November 2024]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3QRzLa5RI8c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Vous pouvez \u00e9galement \u00e9couter l&#8217;\u00e9pisode \u00e0 votre convenance sur <a href=\"https:\/\/open.spotify.com\/episode\/2idSYGvpiwLrEpEvy752AT?si=IBMng-TRS6Ogou32ycNoYg\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Spotify<\/a> or <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/2025-vacation-rental-trends-thatll-shape-your-revenue\/id1763201303?i=1000677310158\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Apple Podcasts<\/a>! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre Masterclass RevLabs de novembre a r\u00e9uni un panel de revenue managers exp\u00e9riment\u00e9s pour relever les d\u00e9fis les plus pressants de l&#8217;ann\u00e9e \u00e0 venir : fen\u00eatres de r\u00e9servation plus courtes, demandes changeantes des voyageurs, augmentation de l&#8217;offre et nouvelles r\u00e9glementations. Pr\u00eat \u00e0 d\u00e9couvrir ce que les experts ont \u00e0 dire sur les tendances de la [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":59195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Tendances 2025 de la Location Saisonni\u00e8re","_yoast_wpseo_metadesc":"Les tendances de la location saisonni\u00e8re 2025 : c'est le sujet de notre Masterclass RevLabs organis\u00e9e en novembre, consultez la vid\u00e9o","om_disable_all_campaigns":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[291],"tags":[],"class_list":["post-59421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-property-managers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tendances 2025 de la Location Saisonni\u00e8re<\/title>\n<meta name=\"description\" content=\"Les tendances de la location saisonni\u00e8re 2025 : c&#039;est le sujet de notre Masterclass RevLabs organis\u00e9e en novembre, consultez la vid\u00e9o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-location-saisonniere-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RevLabs Masterclass : Les tendances de la location saisonni\u00e8re en 2025 qui fa\u00e7onneront votre strat\u00e9gie tarifaire\" \/>\n<meta property=\"og:description\" content=\"Les tendances de la location saisonni\u00e8re 2025 : c&#039;est le sujet de notre Masterclass RevLabs organis\u00e9e en novembre, consultez la vid\u00e9o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-location-saisonniere-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"PriceLabs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PriceLabs1\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-26T07:28:39+00:00\" \/>\n<meta property=\"article:modified_time\" 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