{"id":59662,"date":"2024-11-26T07:44:35","date_gmt":"2024-11-26T07:44:35","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?p=59662"},"modified":"2024-11-26T07:44:37","modified_gmt":"2024-11-26T07:44:37","slug":"tendances-2025-adapter-sa-strategie-de-tarification","status":"publish","type":"post","link":"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-2025-adapter-sa-strategie-de-tarification\/","title":{"rendered":"Tendances 2025 : adapter sa strat\u00e9gie de tarification"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-2025-adapter-sa-strategie-de-tarification\/#1-strategie-de-tarification-comparez-vos-prix-avec-les-donnees-sur-le-quartier\" data-wpel-link=\"internal\">1. Strat\u00e9gie de tarification : comparez vos prix avec les Donn\u00e9es sur le quartier<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-2025-adapter-sa-strategie-de-tarification\/#2-quand-proceder-a-des-ajustements-a-laide-du-tableau-des-futurs-prix\" data-wpel-link=\"internal\">2. Quand proc\u00e9der \u00e0 des ajustements \u00e0 l&#8217;aide du tableau des futurs prix ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-2025-adapter-sa-strategie-de-tarification\/#3-suivez-votre-taux-de-remplissage-via-le-graphique-doccupation\" data-wpel-link=\"internal\">3. Suivez votre taux de remplissage via le graphique d&#8217;occupation.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-2025-adapter-sa-strategie-de-tarification\/#4-adapter-les-regles-relatives-au-sejour-minimum-pour-stimuler-les-reservations\" data-wpel-link=\"internal\">4. Adapter les r\u00e8gles relatives au s\u00e9jour minimum pour stimuler les r\u00e9servations<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-2025-adapter-sa-strategie-de-tarification\/#5-obtenir-une-vue-densemble-grace-au-market-dashboards\" data-wpel-link=\"internal\">5. Obtenir une vue d&#8217;ensemble gr\u00e2ce au Market Dashboards<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-2025-adapter-sa-strategie-de-tarification\/#conclusion-laisser-pricelabs-se-charger-de-lessentiel-pour-2025\" data-wpel-link=\"internal\">Conclusion : Laisser PriceLabs se charger de l&#8217;essentiel pour 2025<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Pr\u00eat \u00e0 d\u00e9finir votre <strong>strat\u00e9gie de tarification<\/strong> pour 2025 ? PriceLabs a d\u00e9j\u00e0 ajust\u00e9 vos prix en fonction des derni\u00e8res tendances du march\u00e9 et de la demande locale. Vous pouvez \u00e9galement affiner ces recommandations pour les adapter encore mieux \u00e0 vos objectifs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-strategie-de-tarification-comparez-vos-prix-avec-les-donnees-sur-le-quartier\"><span class=\"ez-toc-section\" id=\"1-strategie-de-tarification-comparez-vos-prix-avec-les-donnees-sur-le-quartier\"><\/span>1. <strong><strong>Strat\u00e9gie de tarification : comparez vos prix avec les Donn\u00e9es sur le quartier<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le graphique des prix futurs dans l&#8217;onglet <a href=\"https:\/\/help.pricelabs.co\/portal\/fr\/kb\/articles\/listing-neighborhood-data\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">donn\u00e9es sur le quartier<\/a> montre les tarifs quotidiens de votre annonce pour 2025, en les comparant au march\u00e9 dans son ensemble avec des marqueurs de percentile pour indiquer si vos tarifs se situent dans la fourchette abordable, moyenne ou major\u00e9e. PriceLabs a d\u00e9j\u00e0 optimis\u00e9 les prix en fonction de la demande, de la saisonnalit\u00e9 et d&#8217;autres \u00e9l\u00e9ments, ce qui vous permet de suivre l&#8217;\u00e9volution de vos tarifs tout au long de l&#8217;ann\u00e9e et de rester en phase avec les tendances du march\u00e9.<\/p>\n\n\n\n<p>Si le graphique vous semble complexe, il vous suffit de cliquer sur le bouton Analyses IA. Les Analyses IA facilitent l&#8217;interpr\u00e9tation du graphique des prix futurs en mettant en \u00e9vidence des d\u00e9tails essentiels, par exemple si vos prix sont sup\u00e9rieurs ou inf\u00e9rieurs aux moyennes du march\u00e9, en identifiant les pics de demande et en signalant les dates o\u00f9 des ajustements pourraient \u00eatre utiles. Au lieu d&#8217;analyser chaque ligne, vous obtiendrez des informations claires qui vous aideront \u00e0 vous concentrer sur les changements qui ont un impact.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement affiner la comparaison du march\u00e9 en s\u00e9lectionnant des types de logements sp\u00e9cifiques. Par exemple, au lieu d&#8217;examiner l&#8217;ensemble du march\u00e9, vous pouvez vous concentrer sur les maisons de 2 \u00e0 3 chambres \u00e0 coucher pour obtenir une vue plus cibl\u00e9e. Cela vous aide \u00e0 identifier les tendances cl\u00e9s de 2025 et \u00e0 voir comment l&#8217;algorithme <a href=\"https:\/\/help.pricelabs.co\/portal\/fr\/kb\/articles\/about-hyper-local-pulse-new-algorithm-and-faq-21-9-2023\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Hyper-Local Pulse de PriceLabs<\/a> a adapt\u00e9 les prix de votre annonce. Par d\u00e9faut, PriceLabs maintient vos prix de r\u00e9servation lointaine plus \u00e9lev\u00e9s afin de vous aider \u00e0 obtenir les meilleurs tarifs possibles pour les r\u00e9servations futures. Vous pouvez personnaliser ce prix et d&#8217;autres en utilisant l&#8217;approche mentionn\u00e9e ci-dessous.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2254\" height=\"990\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/graphique-prix-futurs-pricelabs.png\" alt=\"graphique prix futurs pricelabs\" class=\"wp-image-59715\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/graphique-prix-futurs-pricelabs.png 2254w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/graphique-prix-futurs-pricelabs-300x132.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/graphique-prix-futurs-pricelabs-1024x450.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/graphique-prix-futurs-pricelabs-768x337.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/graphique-prix-futurs-pricelabs-1536x675.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/graphique-prix-futurs-pricelabs-2048x900.png 2048w\" sizes=\"(max-width: 2254px) 100vw, 2254px\" \/><figcaption class=\"wp-element-caption\"><em>Graphique des futurs prix dans Donn\u00e9es sur quartier<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-quand-proceder-a-des-ajustements-a-l-aide-du-tableau-des-futurs-prix\"><span class=\"ez-toc-section\" id=\"2-quand-proceder-a-des-ajustements-a-laide-du-tableau-des-futurs-prix\"><\/span>2. Quand proc\u00e9der \u00e0 des ajustements \u00e0 l&#8217;aide du tableau des futurs prix ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bien que PriceLabs ait fix\u00e9 vos prix sur la base des tendances du march\u00e9, il se peut que vous souhaitiez proc\u00e9der \u00e0 des ajustements dans certains cas :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pour des dates sp\u00e9cifiques<\/strong> : Si votre tarification globale semble bonne mais qu&#8217;un \u00e9v\u00e9nement, tel qu&#8217;un concert, n\u00e9cessite une attention particuli\u00e8re, vous pouvez faire exception aux recommandations de PriceLabs. Il vous suffit de vous rendre dans votre calendrier des prix, de s\u00e9lectionner les dates correspondantes et de saisir vos propres prix pour refl\u00e9ter l&#8217;\u00e9v\u00e9nement.<\/li>\n\n\n\n<li><strong>Pour une r\u00e9\u00e9valuation compl\u00e8te du prix de base<\/strong> : Si l&#8217;ensemble de votre strat\u00e9gie de tarification semble erron\u00e9, il convient de v\u00e9rifier si votre prix de base est toujours exact. Par exemple, une nouvelle concurrence dans votre secteur peut n\u00e9cessiter des ajustements de vos tarifs. PriceLabs vous aide dans cette t\u00e2che en envoyant un message <a href=\"https:\/\/help.pricelabs.co\/portal\/fr\/kb\/articles\/les-recommendations-nudges-pour-la-tarification\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">de recommendation intelligente<\/a> (Nudge) dans votre tableau de bord de tarification lorsqu&#8217;un changement est recommand\u00e9, ainsi qu&#8217;un nouveau prix de base sugg\u00e9r\u00e9. Il suffit de cliquer pour l&#8217;appliquer si n\u00e9cessaire.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/recommandation-prix-mini-1024x504.webp\" alt=\"recommandation prix mini\" class=\"wp-image-59722\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/recommandation-prix-mini-1024x504.webp 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/recommandation-prix-mini-300x148.webp 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/recommandation-prix-mini-768x378.webp 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/recommandation-prix-mini.webp 1364w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Recommandations intelligentes de prix de Base, Mini ou Maxi dans le tableau de bord PriceLabs<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-suivez-votre-taux-de-remplissage-via-le-graphique-d-occupation\"><span class=\"ez-toc-section\" id=\"3-suivez-votre-taux-de-remplissage-via-le-graphique-doccupation\"><\/span>3. <strong><strong>Suivez votre taux de remplissage via le graphique d&#8217;occupation.<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le graphique d&#8217;occupation vous permet de conna\u00eetre le taux de remplissage quotidien de votre logement. Le taux d&#8217;occupation est le pourcentage de nuits r\u00e9serv\u00e9es &#8211; 0 % si vous n&#8217;avez aucune r\u00e9servation, et 100 % si vous \u00eates complet. Ce graphique affiche votre taux d&#8217;occupation (ligne grise) \u00e0 c\u00f4t\u00e9 du taux d&#8217;occupation du march\u00e9 (ligne rouge) afin que vous puissiez comparer vos annonces avec des annonces similaires situ\u00e9es \u00e0 proximit\u00e9.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement ajouter les donn\u00e9es de l&#8217;ann\u00e9e derni\u00e8re (ligne en pointill\u00e9) pour v\u00e9rifier si vous faites mieux ou moins bien qu&#8217;en 2024, fournissant ainsi de pr\u00e9cieuses \u00ab donn\u00e9es de rythme \u00bb pour \u00e9valuer vos progr\u00e8s. L\u00e0 encore, Les Analyses IA simplifient ces tendances 2025 en mettant en \u00e9vidence les points cl\u00e9s, afin que vous puissiez comprendre rapidement votre position sans avoir \u00e0 analyser chaque d\u00e9tail.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"2252\" height=\"986\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/occupation-future-pricelabs.png\" alt=\"\" class=\"wp-image-59728\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/occupation-future-pricelabs.png 2252w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/occupation-future-pricelabs-300x131.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/occupation-future-pricelabs-1024x448.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/occupation-future-pricelabs-768x336.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/occupation-future-pricelabs-1536x673.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/occupation-future-pricelabs-2048x897.png 2048w\" sizes=\"(max-width: 2252px) 100vw, 2252px\" \/><figcaption class=\"wp-element-caption\"><em>Graphique d&#8217;occupation future dans Donn\u00e9es sur le quartier<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-adapter-les-regles-relatives-au-sejour-minimum-pour-stimuler-les-reservations\"><span class=\"ez-toc-section\" id=\"4-adapter-les-regles-relatives-au-sejour-minimum-pour-stimuler-les-reservations\"><\/span>4. Adapter les r\u00e8gles relatives au s\u00e9jour minimum pour stimuler les r\u00e9servations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous pouvez \u00e9galement conditionner le s\u00e9jour minimum \u00e0 des dates sp\u00e9cifiques. Par exemple, vous pouvez utiliser une &#8220;<a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/date-specific-overrides\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">exception en fonction de la date&#8221; (DSO)<\/a> pour modifier les exigences en mati\u00e8re de s\u00e9jour minimum pendant la basse saison afin d&#8217;attirer davantage de r\u00e9servations. Si vous envisagez des changements pour l&#8217;ensemble de l&#8217;ann\u00e9e, PriceLabs fournit des recommandations de s\u00e9jour minimum pour vous aider \u00e0 orienter votre strat\u00e9gie globale, en vous assurant que vous utilisez les r\u00e8gles les plus efficaces pour augmenter le taux d&#8217;occupation et les revenus.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"1024\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/reco-nuits-mini-969x1024.png\" alt=\"reco nuits mini\" class=\"wp-image-59734\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/reco-nuits-mini-969x1024.png 969w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/reco-nuits-mini-284x300.png 284w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/reco-nuits-mini-768x811.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/reco-nuits-mini.png 1384w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><figcaption class=\"wp-element-caption\"><em>Recommandation de nuit\u00e9es minimum<\/em>s<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-obtenir-une-vue-d-ensemble-grace-au-market-dashboards\"><span class=\"ez-toc-section\" id=\"5-obtenir-une-vue-densemble-grace-au-market-dashboards\"><\/span>5. Obtenir une vue d&#8217;ensemble gr\u00e2ce au Market Dashboards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le Market Dashboards donne un aper\u00e7u des tendances g\u00e9n\u00e9rales du march\u00e9 en analysant jusqu&#8217;\u00e0 10 000 logements dans votre pays. Cet outil vous donne une vision claire des tendances \u00e0 venir en mati\u00e8re de prix et d&#8217;occupation, de la croissance des annonces, des \u00e9quipements les plus pris\u00e9s, et plus encore, ce qui vous permet de suivre les grandes \u00e9volutions du march\u00e9. Contrairement aux Donn\u00e9es sur quartier, qui sont hyperlocales, le Market Dashboards couvre un plus grand pays, ce qui le rend id\u00e9al pour la planification annuelle et vous aide \u00e0 ajuster vos prix et vos offres pour rester comp\u00e9titif au fur et \u00e0 mesure que le march\u00e9 \u00e9volue.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2846\" height=\"698\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/indicateurs-de-performance.png\" alt=\"indicateurs de performance\" class=\"wp-image-59740\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/indicateurs-de-performance.png 2846w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/indicateurs-de-performance-300x74.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/indicateurs-de-performance-1024x251.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/indicateurs-de-performance-768x188.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/indicateurs-de-performance-1536x377.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/indicateurs-de-performance-2048x502.png 2048w\" sizes=\"(max-width: 2846px) 100vw, 2846px\" \/><figcaption class=\"wp-element-caption\"><em>Aper\u00e7u du Market Dashboards<\/em> et de ses indicateurs de performance<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-laisser-pricelabs-se-charger-de-l-essentiel-pour-2025\"><span class=\"ez-toc-section\" id=\"conclusion-laisser-pricelabs-se-charger-de-lessentiel-pour-2025\"><\/span>Conclusion : Laisser PriceLabs se charger de l&#8217;essentiel pour 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L&#8217;algorithme de PriceLabs se chargeant d\u00e9j\u00e0 de la plupart des ajustements pour 2025, vous n&#8217;avez pas \u00e0 vous soucier de faire des changements constants. Les principales mises \u00e0 jour de prix sont en place, adapt\u00e9es pour refl\u00e9ter la demande, la saisonnalit\u00e9 et les tendances locales. En v\u00e9rifiant les graphiques et les insights sur votre compte, vous gagnez en transparence sur les raisons pour lesquelles PriceLabs recommande certains prix. Ces outils vous permettent de comprendre le \u00ab pourquoi \u00bb des recommandations, ce qui vous donne confiance dans votre strat\u00e9gie de tarification et vous permet de n&#8217;intervenir que lorsque vous constatez qu&#8217;il est n\u00e9cessaire de proc\u00e9der \u00e0 de petites modifications.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00eat \u00e0 d\u00e9finir votre strat\u00e9gie de tarification pour 2025 ? PriceLabs a d\u00e9j\u00e0 ajust\u00e9 vos prix en fonction des derni\u00e8res tendances du march\u00e9 et de la demande locale. Vous pouvez \u00e9galement affiner ces recommandations pour les adapter encore mieux \u00e0 vos objectifs. 1. Strat\u00e9gie de tarification : comparez vos prix avec les Donn\u00e9es sur le [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":59138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Tendances 2025 : adapter sa strat\u00e9gie de tarification","_yoast_wpseo_metadesc":"D\u00e9couvrez les tendances du march\u00e9 2025, \u00e9valuez vos performances et ajustez votre strat\u00e9gie de tarification pour maximiser vos 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