{"id":99090,"date":"2025-07-11T08:18:26","date_gmt":"2025-07-11T08:18:26","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?p=99090"},"modified":"2026-04-06T12:42:53","modified_gmt":"2026-04-06T12:42:53","slug":"tendances-saisonnieres-location-france-2025","status":"publish","type":"post","link":"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-saisonnieres-location-france-2025\/","title":{"rendered":"\u00c9t\u00e9 2025 : Un regard sur le march\u00e9 fran\u00e7ais de la location saisonni\u00e8re et les derni\u00e8res nouveaut\u00e9s de PriceLabs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-saisonnieres-location-france-2025\/#evolution-du-marche-francais-des-signaux-contrastes\" data-wpel-link=\"internal\">\u00c9volution du march\u00e9 fran\u00e7ais : des signaux contrast\u00e9s<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-saisonnieres-location-france-2025\/#focus-regional-des-dynamiques-tres-variables-selon-les-territoires\" data-wpel-link=\"internal\">Focus r\u00e9gional : des dynamiques tr\u00e8s variables selon les territoires<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-saisonnieres-location-france-2025\/#quoi-de-neuf-chez-pricelabs\" data-wpel-link=\"internal\">Quoi de neuf chez PriceLabs ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-saisonnieres-location-france-2025\/#changez-de-saison-en-toute-serenite-nos-quick-pre-season-checks\" data-wpel-link=\"internal\">Changez de saison en toute s\u00e9r\u00e9nit\u00e9 : nos Quick Pre-Season Checks<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hello.pricelabs.co\/fr\/blog\/tendances-saisonnieres-location-france-2025\/#en-conclusion-bien-prepares-pour-2025\" data-wpel-link=\"internal\">En conclusion : bien pr\u00e9par\u00e9s pour 2025<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Le march\u00e9 de la location saisonni\u00e8re et de courte dur\u00e9e en France continue d\u2019\u00e9voluer en 2025. Lors de notre dernier webinaire, Marie Fages (PriceLabs) et Nicolas Vigier (BNB Real Estate) ont partag\u00e9 leurs analyses du march\u00e9 actuel et pr\u00e9sent\u00e9 comment PriceLabs aide les op\u00e9rateurs avec de nouvelles fonctionnalit\u00e9s. Voici les enseignements cl\u00e9s :<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"evolution-du-marche-francais-des-signaux-contrastes\"><\/span><strong>\u00c9volution du march\u00e9 fran\u00e7ais : des signaux contrast\u00e9s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Printemps 2025 (mars &#8211; mai)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019ADR (prix moyen quotidien) est rest\u00e9 similaire \u00e0 2024, avec une l\u00e9g\u00e8re hausse en mai (108\u20ac contre 104\u20ac en 2024).<\/li>\n\n\n\n<li>Les taux d\u2019occupation sont \u00e9galement rest\u00e9s stables, avec une l\u00e9g\u00e8re hausse en avril en raison du d\u00e9calage des vacances de P\u00e2ques (55% contre 51%).<\/li>\n<\/ul>\n\n\n\n<p><strong>\u00c9t\u00e9 2025 (juin &#8211; ao\u00fbt)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les premiers indicateurs montrent des l\u00e9gers reculs : l\u2019ADR est un peu inf\u00e9rieur (par ex. 130\u20ac en ao\u00fbt 2025 contre 137\u20ac en 2024), tandis que l\u2019occupation est \u00e9galement en baisse (32%-35% contre 34%-38% l\u2019an pass\u00e9).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"focus-regional-des-dynamiques-tres-variables-selon-les-territoires\"><\/span><strong>Focus r\u00e9gional : des dynamiques tr\u00e8s variables selon les territoires<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provence-Alpes-C\u00f4te d\u2019Azur<\/strong> : l\u2019ADR est rest\u00e9 relativement stable, avec une l\u00e9g\u00e8re baisse du taux d\u2019occupation (36%-39% contre 36%-42% en 2024).<\/li>\n\n\n\n<li><strong>\u00cele-de-France<\/strong> : dynamique inverse avec un ADR en baisse de 15% mais une occupation en hausse de 9% en moyenne pour l\u2019\u00e9t\u00e9 2025 (effet post JO).<\/li>\n\n\n\n<li><strong>Autres r\u00e9gions<\/strong> : des variations plus mod\u00e9r\u00e9es, mais g\u00e9n\u00e9ralement des l\u00e9gers reculs de l\u2019occupation (entre -3% et -9%).<\/li>\n<\/ul>\n\n\n\n<p>Ces \u00e9volutions confirment l\u2019importance de piloter dynamiquement sa tarification et de s\u2019adapter en fonction de chaque march\u00e9 local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"quoi-de-neuf-chez-pricelabs\"><\/span><strong>Quoi de neuf chez PriceLabs ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>1. Des pages plus rapides et une interface optimis\u00e9e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le Pricing Dashboard, le Multi Calendar et les Donn\u00e9es de quartier chargent jusqu&#8217;\u00e0 50% plus rapidement pour gagner en efficacit\u00e9 au quotidien.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. De nouvelles cartes dans les outils de donn\u00e9es de march\u00e9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9finissez visuellement votre march\u00e9 sur la carte avec le Market Dashboard et le Revenue Estimator Pro pour obtenir des comparables r\u00e9alistes.<\/li>\n\n\n\n<li>Des cartes interactives sont \u00e9galement disponibles pour l\u2019analyse concurrentielle (<strong>Donn\u00e9es de quartier<\/strong>) et pour d\u00e9terminer un prix de base optimal (<strong>Outil d\u2019aide au prix de base<\/strong>).<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Un algorithme de tarification encore plus pr\u00e9cis<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En plus des facteurs classiques (saisonnalit\u00e9, jour de la semaine, d\u00e9lai de r\u00e9servation, taux d\u2019occupation interne), le nouvel <strong>Booking Recency Factor<\/strong> analyse l\u2019activit\u00e9 r\u00e9cente du march\u00e9 pour ajuster automatiquement les tarifs pour les 30 jours \u00e0 venir.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Fonctionnalit\u00e9s sp\u00e9cifiques pour les grands portefeuilles<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plus de transparence gr\u00e2ce \u00e0 la liste \u00ab Actuellement appliqu\u00e9 \u00bb qui permet de visualiser toutes les r\u00e8gles actives.<\/li>\n\n\n\n<li>Des pr\u00e9visualisations de prix pour tester ses ajustements sans risque.<\/li>\n\n\n\n<li>Les nouvelles fonctionnalit\u00e9s dans <strong>Report Builder<\/strong> permettent de cr\u00e9er des rapports personnalis\u00e9s et de fixer des objectifs pr\u00e9cis (revenu, taux d\u2019occupation, ADR, RevPAR).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"changez-de-saison-en-toute-serenite-nos-quick-pre-season-checks\"><\/span><strong>Changez de saison en toute s\u00e9r\u00e9nit\u00e9 : nos Quick Pre-Season Checks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>PriceLabs prend d\u00e9j\u00e0 en charge automatiquement vos ajustements saisonniers pour maintenir des tarifs comp\u00e9titifs sans passer des heures \u00e0 analyser le march\u00e9. Mais avant chaque nouvelle saison, deux v\u00e9rifications rapides sont recommand\u00e9es :<\/p>\n\n\n\n<p><strong>Contr\u00f4le du prix de base :<\/strong> des nudges dans le Dashboard vous indiquent si le prix de base m\u00e9rite une mise \u00e0 jour.<\/p>\n\n\n\n<p><strong>Dur\u00e9e de s\u00e9jour minimum :<\/strong> v\u00e9rifiez vos param\u00e8tres de s\u00e9jour minimum avant chaque saison. La nouvelle fonctionnalit\u00e9 PriceLabs-recommended ajuste automatiquement ces param\u00e8tres en fonction de la demande du march\u00e9 et de votre propre occupation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"en-conclusion-bien-prepares-pour-2025\"><\/span><strong>En conclusion : bien pr\u00e9par\u00e9s pour 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L\u2019ann\u00e9e 2025 s\u2019annonce contrast\u00e9e pour les op\u00e9rateurs fran\u00e7ais de locations saisonni\u00e8res. Mais avec les nouvelles fonctionnalit\u00e9s de PriceLabs, il devient encore plus simple de s\u2019adapter aux tendances du march\u00e9, d\u2019optimiser sa tarification et de maximiser sa rentabilit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 de la location saisonni\u00e8re et de courte dur\u00e9e en France continue d\u2019\u00e9voluer en 2025. Lors de notre dernier webinaire, Marie Fages (PriceLabs) et Nicolas Vigier (BNB Real Estate) ont partag\u00e9 leurs analyses du march\u00e9 actuel et pr\u00e9sent\u00e9 comment PriceLabs aide les op\u00e9rateurs avec de nouvelles fonctionnalit\u00e9s. Voici les enseignements cl\u00e9s : \u00c9volution du [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":99231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"\u00c9t\u00e9 2025 : March\u00e9 locatif en France & nouveaut\u00e9s PriceLabs","_yoast_wpseo_metadesc":"Tendances ADR & occupation en 2025 et comment PriceLabs aide \u00e0 optimiser vos revenus avec ses nouvelles 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