Vacation Rental Glossary

Listing Health

Vacation rental metrics or key performance indicators are critical measurable aspects of your business that you can lean on to understand and manage your business better. From occupancy rates to referrals your vacation rental is getting, it can be helpful to track these metrics. “You can’t improve what you don’t measure!”

If you understand the business metrics, you and/or the vacation rentals’ manager will be able to analyze the return on your investment and return on revenue more accurately to improve your operations.

Listing health is the indicator of your property’s performance against both your own property and the market in any specified period of time. You can set any period of time that you want to analyze. For example, if your property has been booked for 15 out of 30 days, then your listing  occupancy would be 15%. You can compare this with that of the market (average market listing  health) and understand how close to or far from the market occupancy your listing.

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