{"id":40201,"date":"2024-06-03T17:23:42","date_gmt":"2024-06-03T17:23:42","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?p=40201"},"modified":"2024-07-16T10:15:49","modified_gmt":"2024-07-16T10:15:49","slug":"o-que-e-a-taxa-de-servico-da-airbnb-how-much-does-airbnb-charge","status":"publish","type":"post","link":"https:\/\/hello.pricelabs.co\/pt-br\/blog\/o-que-e-a-taxa-de-servico-da-airbnb-how-much-does-airbnb-charge\/","title":{"rendered":"O que \u00e9 a Taxa de Servi\u00e7o da Airbnb? How Much Does Airbnb Charge?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/o-que-e-a-taxa-de-servico-da-airbnb-how-much-does-airbnb-charge\/#o-que-e-a-taxa-de-servico-da-airbnb\" data-wpel-link=\"internal\">O que \u00e9 a taxa de servi\u00e7o da Airbnb?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/o-que-e-a-taxa-de-servico-da-airbnb-how-much-does-airbnb-charge\/#qual-a-percentagem-que-a-airbnb-recebe\" data-wpel-link=\"internal\">Qual a percentagem que a Airbnb recebe<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/o-que-e-a-taxa-de-servico-da-airbnb-how-much-does-airbnb-charge\/#diferentes-tipos-de-taxas-de-hospedagem-do-airbnb\" data-wpel-link=\"internal\">Diferentes tipos de taxas de hospedagem do Airbnb<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/o-que-e-a-taxa-de-servico-da-airbnb-how-much-does-airbnb-charge\/#o-que-sao-taxas-de-hospede-da-airbnb\" data-wpel-link=\"internal\">O que s\u00e3o taxas de h\u00f3spede da Airbnb?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/o-que-e-a-taxa-de-servico-da-airbnb-how-much-does-airbnb-charge\/#como-evitar-as-taxas-de-servico-do-airbnb\" data-wpel-link=\"internal\">Como evitar as taxas de servi\u00e7o do Airbnb?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/o-que-e-a-taxa-de-servico-da-airbnb-how-much-does-airbnb-charge\/#fatores-que-influenciam-as-taxas-de-servico-do-airbnb\" data-wpel-link=\"internal\">Fatores que influenciam as taxas de servi\u00e7o do Airbnb<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/o-que-e-a-taxa-de-servico-da-airbnb-how-much-does-airbnb-charge\/#politica-de-cancelamento\" data-wpel-link=\"internal\">Pol\u00edtica de cancelamento<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h5 class=\"wp-block-heading\" id=\"h-what-is-airbnb-service-fee\"><a href=\"#what-is-airbnb-service-fee\"><\/a><a href=\"#what-is-airbnb-service-fee\">O que \u00e9 a taxa de servi\u00e7o da Airbnb?<\/a> <\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"#what-percentage-does-airbnb-charge-hosts\"><\/a><a href=\"#what-percentage-does-airbnb-charge-hosts\">Qual a percentagem que a Airbnb recebe<\/a><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"#what-is-airbnb-host-fee\"><\/a><a href=\"#what-is-airbnb-host-fee\">Diferentes tipos de taxas de hospedagem do Airbnb<\/a><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"#what-is-airbnb-guest-fee\"><\/a><a href=\"#what-is-airbnb-guest-fee\">O que \u00e9 a taxa de h\u00f3spede da Airbnb? <\/a> <\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"#can-you-avoid-the-airbnb-service-fee\"><\/a><a href=\"#can-you-avoid-the-airbnb-service-fee\">Como evitar as taxas de servi\u00e7o do Airbnb?<\/a><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"#can-i-list-my-property-for-free-on-airbnb\"><\/a><a href=\"#can-i-list-my-property-for-free-on-airbnb\">Fatores que influenciam as taxas de servi\u00e7o do Airbnb<\/a><\/h5>\n\n\n\n<p>Pol\u00edtica de cancelamento<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div id=\"what-is-airbnb-service-fee\" class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-what-is-airbnb-service-fee-1\"><span class=\"ez-toc-section\" id=\"o-que-e-a-taxa-de-servico-da-airbnb\"><\/span>O que \u00e9 a taxa de servi\u00e7o da Airbnb?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As taxas de servi\u00e7o da Airbnb s\u00e3o taxas que a Airbnb aplica a anfitri\u00f5es e h\u00f3spedes para cobrir os seus servi\u00e7os, como marketing, administra\u00e7\u00e3o e suporte. Estas taxas s\u00e3o uma percentagem do valor total cobrado por cada reserva.<\/p>\n\n\n\n<p>Ap\u00f3s cada reserva, a taxa \u00e9 aplicada automaticamente. Para os anfitri\u00f5es, o custo \u00e9 deduzido do pagamento total e eles podem visualiz\u00e1-lo em seu hist\u00f3rico de transa\u00e7\u00f5es no Airbnb. Os h\u00f3spedes ir\u00e3o notar esta taxa no momento do check-out ao finalizar a sua reserva, calculada com base no valor da reserva.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"313\" height=\"442\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2022\/08\/airbnb-service-fee.jpg\" alt=\"\" class=\"wp-image-9155\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2022\/08\/airbnb-service-fee.jpg 313w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2022\/08\/airbnb-service-fee-212x300.jpg 212w\" sizes=\"(max-width: 313px) 100vw, 313px\" \/><figcaption class=\"wp-element-caption\">Taxa de servi\u00e7o do Airbnb, <a href=\"https:\/\/community.withairbnb.com\/t5\/Hosting\/AirBnB-Service-Fee-of-18\/td-p\/346344\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Fonte<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div id=\"why-does-airbnb-charge-service-fee\" class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"qual-a-percentagem-que-a-airbnb-recebe\"><\/span>Qual a percentagem que a Airbnb recebe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para anfitri\u00f5es que usam a op\u00e7\u00e3o de pagamento de taxa somente para anfitri\u00f5es, o Airbnb cobra uma taxa de servi\u00e7o que varia de 14% a 16% do subtotal da reserva. O subtotal da reserva \u00e9 o total da tarifa noturna do an\u00fancio, taxa de limpeza e taxa adicional do h\u00f3spede, excluindo a taxa e os impostos do Airbnb. Os anfitri\u00f5es podem potencialmente recuperar parte desse valor ajustando suas cobran\u00e7as noturnas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"diferentes-tipos-de-taxas-de-hospedagem-do-airbnb\"><\/span>Diferentes tipos de taxas de hospedagem do Airbnb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os anfitri\u00f5es na Airbnb podem optar por uma das duas estruturas de pagamento de taxas:<\/p>\n\n\n\n<p>1. <strong>Taxas somente para hosts:<\/strong><\/p>\n\n\n\n<p>A estrutura de taxas somente para o host exige que o host arque com a taxa de servi\u00e7o integralmente. Essa op\u00e7\u00e3o oferece maior controle sobre suas tarifas noturnas, garantindo que os viajantes n\u00e3o sejam surpreendidos por uma taxa inesperada de servi\u00e7o ao h\u00f3spede durante o check-out. Isso pode levar ao aumento da satisfa\u00e7\u00e3o do h\u00f3spede.<\/p>\n\n\n\n<p><br\/>Exemplo: se voc\u00ea definir a tarifa noturna em US$ 100, o Airbnb deduzir\u00e1 US$ 15 como taxa de servi\u00e7o, por exemplo.<\/p>\n\n\n\n<p>2. <strong>Taxas Divididas:<\/strong><\/p>\n\n\n\n<p>A estrutura de taxa dividida divide a taxa de servi\u00e7o entre o anfitri\u00e3o e o h\u00f3spede. Com este acordo, os anfitri\u00f5es n\u00e3o s\u00e3o respons\u00e1veis por cobrir toda a taxa de servi\u00e7o; \u00c9 compartilhado com o h\u00f3spede. Essa transpar\u00eancia permite que os h\u00f3spedes saibam o valor exato que pagam como taxa de servi\u00e7o, promovendo uma comunica\u00e7\u00e3o clara e compreens\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"o-que-sao-taxas-de-hospede-da-airbnb\"><\/span>O que s\u00e3o taxas de h\u00f3spede da Airbnb?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As taxas de h\u00f3spede da Airbnb referem-se ao valor que os h\u00f3spedes pagam quando os anfitri\u00f5es optam pela estrutura de taxas divididas. Esse acordo divide a taxa de servi\u00e7o do Airbnb entre o anfitri\u00e3o e o h\u00f3spede, com o h\u00f3spede arcando com uma porcentagem maior da taxa de servi\u00e7o.<\/p>\n\n\n\n<p>A maioria das taxas de servi\u00e7o ao h\u00f3spede normalmente fica abaixo de<strong> 14,2%<\/strong> do subtotal da reserva. Enquanto a maioria das taxas de servi\u00e7o ao h\u00f3spede est\u00e1 abaixo de 14,2% do subtotal da reserva, aquelas que incluem o valor adicional para reservas entre moedas podem ser de at\u00e9 <strong>16,5% <\/strong>do subtotal da reserva; Os h\u00f3spedes podem ver a taxa durante o check-out.<\/p>\n\n\n\n<p><br\/>A Airbnb garante a transpar\u00eancia ao informar os h\u00f3spedes sobre estas taxas durante o processo de check-out, evitando qualquer sensa\u00e7\u00e3o de surpresa ou insatisfa\u00e7\u00e3o ap\u00f3s o pagamento ou durante a sua estadia. A discrimina\u00e7\u00e3o das taxas de servi\u00e7o e taxas de limpeza \u00e9 claramente apresentada aos h\u00f3spedes quando finalizam suas reservas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"como-evitar-as-taxas-de-servico-do-airbnb\"><\/span>Como evitar as taxas de servi\u00e7o do Airbnb?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora seja imposs\u00edvel evitar completamente as taxas de servi\u00e7o do Airbnb como anfitri\u00e3o, o planejamento estrat\u00e9gico pode ajudar a minimizar seu impacto nos seus resultados. Aqui est\u00e1 uma abordagem simples para navegar por essas taxas de forma eficaz:<\/p>\n\n\n\n<p><strong>Incorpore taxas nos pre\u00e7os: <\/strong>Considere as taxas de servi\u00e7o da Airbnb nas suas tarifas listadas. Calcule o valor l\u00edquido desejado que voc\u00ea deseja ganhar a cada noite, considerando a taxa de servi\u00e7o, e defina seus pre\u00e7os de acordo.<\/p>\n\n\n\n<p><strong>Considere as taxas de limpeza: <\/strong>Se poss\u00edvel, cobrar uma taxa de limpeza razo\u00e1vel. Isso permite que voc\u00ea compense alguns custos e potencialmente aumente seus ganhos gerais sem afetar a percep\u00e7\u00e3o do h\u00f3spede sobre a tarifa noturna.<\/p>\n\n\n\n<p><strong>Avalie a op\u00e7\u00e3o de taxa somente para host: <\/strong>Avalie se optar pela estrutura de taxas somente para o host faz sentido para o seu neg\u00f3cio. Desta forma, voc\u00ea assume total responsabilidade pela taxa de servi\u00e7o, proporcionando transpar\u00eancia aos h\u00f3spedes durante o processo de reserva.<\/p>\n\n\n\n<p><strong>Taxas de mercado de pesquisa: <\/strong>Mantenha-se informado sobre as taxas de mercado em sua regi\u00e3o. Compreender o cen\u00e1rio de pre\u00e7os ajuda voc\u00ea a permanecer competitivo enquanto leva em considera\u00e7\u00e3o todas as taxas associadas.<\/p>\n\n\n\n<p><strong>Ofere\u00e7a Servi\u00e7os de Valor Agregado: <\/strong>Considere fornecer servi\u00e7os ou comodidades adicionais que justifiquem seus pre\u00e7os. Isso pode melhorar a experi\u00eancia geral do h\u00f3spede e potencialmente torn\u00e1-lo mais aceito das taxas associadas.<\/p>\n\n\n\n<p><strong>Otimize as taxas de ocupa\u00e7\u00e3o: <\/strong>Precifique estrategicamente seu im\u00f3vel para maiores taxas de ocupa\u00e7\u00e3o. Uma propriedade bem ocupada pode compensar as taxas de reserva individuais e contribuir para a rentabilidade geral.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"fatores-que-influenciam-as-taxas-de-servico-do-airbnb\"><\/span>Fatores que influenciam as taxas de servi\u00e7o do Airbnb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As taxas de hospedagem do Airbnb podem variar, influenciadas por v\u00e1rios fatores que os anfitri\u00f5es devem estar cientes:<\/p>\n\n\n\n<p><strong>1. Tipo de Loca\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n<p>A categoria do seu aluguel, como Airbnb Plus ou Airbnb Luxe, pode afetar a taxa de servi\u00e7o. Geralmente, essas categorias podem incorrer em uma taxa de servi\u00e7o um pouco maior.<\/p>\n\n\n\n<p><strong>2. Uso de Software de Gest\u00e3o Patrimonial (PMS):<\/strong><\/p>\n\n\n\n<p>Se voc\u00ea utilizar o Property Management Software (PMS), isso poder\u00e1 afetar as taxas. Algumas op\u00e7\u00f5es de PMS podem n\u00e3o oferecer a capacidade de dividir as taxas entre anfitri\u00f5es e convidados, potencialmente resultando em taxas mais altas.<\/p>\n\n\n\n<p><strong>3. Localiza\u00e7\u00e3o da Unidade de Loca\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n<p>A localiza\u00e7\u00e3o geogr\u00e1fica do seu an\u00fancio \u00e9 importante. Algumas exce\u00e7\u00f5es s\u00e3o feitas para propriedades em regi\u00f5es espec\u00edficas, incluindo EUA, Canad\u00e1, Bahamas, M\u00e9xico, Argentina, Taiwan e Uruguai. Algumas propriedades ainda podem ter permiss\u00e3o para usar a op\u00e7\u00e3o de taxa dividida nesses locais, mesmo ao usar o software.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"politica-de-cancelamento\"><\/span>Pol\u00edtica de cancelamento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A pol\u00edtica de cancelamento escolhida desempenha um papel na determina\u00e7\u00e3o da taxa de servi\u00e7o do anfitri\u00e3o. Uma pol\u00edtica de cancelamento rigorosa pode levar a uma taxa de servi\u00e7o aproximadamente dois por cento mais alta do que pol\u00edticas mais flex\u00edveis. A l\u00f3gica por tr\u00e1s disso \u00e9 que uma pol\u00edtica r\u00edgida exige mais suporte administrativo, levando o Airbnb a cobrar um pr\u00eamio.<\/p>\n\n\n\n<p>Compreender esses fatores permite que os anfitri\u00f5es tomem decis\u00f5es informadas sobre sua estrat\u00e9gia de aluguel, considerando como v\u00e1rios elementos influenciam as taxas associadas \u00e0 hospedagem no Airbnb.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 a taxa de servi\u00e7o da Airbnb? Qual a percentagem que a Airbnb recebe Diferentes tipos de taxas de hospedagem do Airbnb O que \u00e9 a taxa de h\u00f3spede da Airbnb? Como evitar as taxas de servi\u00e7o do Airbnb? Fatores que influenciam as taxas de servi\u00e7o do Airbnb Pol\u00edtica de cancelamento O que [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":16231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"O que \u00e9 a Taxa de Servi\u00e7o da Airbnb? 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