{"id":42925,"date":"2024-05-13T06:36:04","date_gmt":"2024-05-13T06:36:04","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?p=42925"},"modified":"2024-07-25T08:08:02","modified_gmt":"2024-07-25T08:08:02","slug":"precos-compensados-pelo-pricelabs-um-guia-completo","status":"publish","type":"post","link":"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-compensados-pelo-pricelabs-um-guia-completo\/","title":{"rendered":"Pre\u00e7os compensados pelo PriceLabs: um guia completo"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-compensados-pelo-pricelabs-um-guia-completo\/#resumo\" data-wpel-link=\"internal\">Resumo:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-compensados-pelo-pricelabs-um-guia-completo\/#entendendo-a-compensacao-pricelabs\" data-wpel-link=\"internal\">Entendendo a compensa\u00e7\u00e3o PriceLabs :<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-compensados-pelo-pricelabs-um-guia-completo\/#cenario-1-paridade-de-precos-especifica-do-canal\" data-wpel-link=\"internal\">Cen\u00e1rio 1: Paridade de pre\u00e7os espec\u00edfica do canal<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-compensados-pelo-pricelabs-um-guia-completo\/#cenario-2-personalizacao-de-listagens-nao-mapeadas\" data-wpel-link=\"internal\">Cen\u00e1rio 2: Personaliza\u00e7\u00e3o de listagens n\u00e3o mapeadas<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-compensados-pelo-pricelabs-um-guia-completo\/#nota-de-advertencia-consideracoes-para-integracao-do-pms\" data-wpel-link=\"internal\">Nota de advert\u00eancia: Considera\u00e7\u00f5es para integra\u00e7\u00e3o do PMS<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-compensados-pelo-pricelabs-um-guia-completo\/#praticas-recomendadas-para-gerentes-de-receita\" data-wpel-link=\"internal\">Pr\u00e1ticas recomendadas para gerentes de receita:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-compensados-pelo-pricelabs-um-guia-completo\/#conclusao\" data-wpel-link=\"internal\">Conclus\u00e3o:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-compensados-pelo-pricelabs-um-guia-completo\/#sobre-o-pricelabs\" data-wpel-link=\"internal\">Sobre o PriceLabs<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"resumo\"><\/span>Resumo:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>PriceLabs A Compensa\u00e7\u00e3o de Pre\u00e7os oferece aos gerentes de receita um controle preciso, permitindo ajustes fixos ou percentuais para os Pre\u00e7os Recomendados.<\/li>\n\n\n\n<li>Mantenha a paridade de pre\u00e7os ou acomode taxas exclusivas em diferentes canais, com a flexibilidade de definir pre\u00e7os distintos para a mesma propriedade.<\/li>\n\n\n\n<li>Explore cen\u00e1rios que demonstram estrat\u00e9gias de pre\u00e7os espec\u00edficas do canal e op\u00e7\u00f5es de personaliza\u00e7\u00e3o para listagens n\u00e3o mapeadas.<\/li>\n\n\n\n<li>Os gerentes de receita que usam sistemas de gerenciamento de propriedade (PMS) devem verificar as configura\u00e7\u00f5es para evitar consequ\u00eancias n\u00e3o intencionais da compensa\u00e7\u00e3o de pre\u00e7os.<\/li>\n\n\n\n<li>Adote uma abordagem hol\u00edstica combinando PriceLabs Pricing Offset com outras personaliza\u00e7\u00f5es, adapte estrat\u00e9gias com base nas necessidades do canal e revise e ajuste regularmente para se manter adapt\u00e1vel no din\u00e2mico mercado de aluguel de curto prazo.<\/li>\n<\/ul>\n\n<p>No cen\u00e1rio em constante evolu\u00e7\u00e3o dos alugu\u00e9is de curto prazo, os gerentes de receita enfrentam o desafio de otimizar os pre\u00e7os em v\u00e1rios canais.\nUma ferramenta poderosa \u00e0 sua disposi\u00e7\u00e3o \u00e9 o recurso Pricing Offset oferecido pelo PriceLabs.\nNeste guia, vamos nos aprofundar nas complexidades da compensa\u00e7\u00e3o de pre\u00e7os e explorar como os gerentes de receita podem aproveitar esse recurso para obter precis\u00e3o de pre\u00e7os e estrat\u00e9gias espec\u00edficas do canal.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-pricelabs-pricing-offset\"><span class=\"ez-toc-section\" id=\"entendendo-a-compensacao-pricelabs\"><\/span>Entendendo a compensa\u00e7\u00e3o PriceLabs :<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>PriceLabs A Compensa\u00e7\u00e3o de pre\u00e7os permite que os gerentes de receita definam altera\u00e7\u00f5es de pre\u00e7o fixas ou percentuais no <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/different-prices-on-your-calendar-explained#:~:text=the%20base%20price)-,Final%20Price,-%3A\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Pre\u00e7o Final,<\/a> substituindo todas as outras personaliza\u00e7\u00f5es.  <\/p>\n\n<p>Esse recurso \u00e9 inestim\u00e1vel para manter a paridade de pre\u00e7os entre listagens mapeadas de diferentes canais ou acomodar taxas e custos extras associados a plataformas espec\u00edficas.\nEle permite que voc\u00ea defina pre\u00e7os diferentes para a mesma listagem em diferentes plataformas, estejam elas mapeadas no PriceLabs ou n\u00e3o.\nVoc\u00ea pode fazer isso em um n\u00edvel de grupo ou conta.\nSe as listagens forem mapeadas, voc\u00ea precisar\u00e1 definir a Compensa\u00e7\u00e3o de pre\u00e7os no n\u00edvel da conta para evitar que ela substitua outras personaliza\u00e7\u00f5es.\nVamos entender isso melhor com exemplos.      <\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/VrERrhXRXDiOggG-sDhIfZ0sA6kSHm1Rya4K7RXEjwbqeHzLCqAetjFJ76r0OaKntXs8ciLSOBdGCxnLPwWL7wIXjN8umLiG8LDV6QcJfnrVTvAJnTaLvHtMlfwGpH3YbG74E-31-G28dPS2Bu08YUU\" alt=\"PriceLabs Compensa&#xE7;&#xE3;o de pre&#xE7;os\" width=\"604\" height=\"386\"\/><figcaption class=\"wp-element-caption\"><strong>PriceLabs Compensa\u00e7\u00e3o de pre\u00e7os<\/strong><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-scenario-1-channel-specific-pricing-parity\"><span class=\"ez-toc-section\" id=\"cenario-1-paridade-de-precos-especifica-do-canal\"><\/span>Cen\u00e1rio 1: Paridade de pre\u00e7os espec\u00edfica do canal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Considere um gerente de receita lidando com an\u00fancios no Airbnb e no VRBO\nUsando-o, eles podem garantir que os pre\u00e7os do Airbnb permane\u00e7am consistentemente 8% mais altos do que os pre\u00e7os do VRBO .\nEssa abordagem estrat\u00e9gica ajuda a manter a competitividade enquanto acomoda as estruturas de taxas exclusivas de cada canal.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-scenario-2-unmapped-listings-customization\"><span class=\"ez-toc-section\" id=\"cenario-2-personalizacao-de-listagens-nao-mapeadas\"><\/span>Cen\u00e1rio 2: Personaliza\u00e7\u00e3o de listagens n\u00e3o mapeadas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>A Compensa\u00e7\u00e3o de pre\u00e7os n\u00e3o se limita a listagens mapeadas.\nPara listagens n\u00e3o mapeadas, os gerentes de receita podem navegar at\u00e9 a se\u00e7\u00e3o Personaliza\u00e7\u00f5es, especificamente <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/pricing-customizations\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Personaliza\u00e7\u00f5es Avan\u00e7adas<\/a>, para aplicar o deslocamento por listagem.\nA flexibilidade com os pre\u00e7os \u00e9 essencial para personalizar as estrat\u00e9gias para cada propriedade, garantindo que correspondam aos objetivos gerais de receita.  <\/p>\n\n<p>Aqui est\u00e1 um<a href=\"https:\/\/www.youtube.com\/watch?v=-YtN526filw\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\"> guia passo a passo para entender como passar a compensa\u00e7\u00e3o de pre\u00e7os no PriceLabs.<\/a><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"> \n<iframe title=\"Pricing Customizations: Pricing Offset | PriceLabs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-YtN526filw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n <\/div><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-cautionary-note-considerations-for-pms-integration\"><span class=\"ez-toc-section\" id=\"nota-de-advertencia-consideracoes-para-integracao-do-pms\"><\/span>Nota de advert\u00eancia: Considera\u00e7\u00f5es para integra\u00e7\u00e3o do PMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><a href=\"https:\/\/hello.pricelabs.co\/category\/revenue-managers\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Os gerentes de receita<\/a> que utilizam <a href=\"https:\/\/hello.pricelabs.co\/integrations\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Sistemas de Gerenciamento de Propriedades (PMS)<\/a> vinculados a v\u00e1rios canais devem ter cautela.\nPor ser uma personaliza\u00e7\u00e3o de camada superior, afeta o pre\u00e7o final enviado ao PMS, que posteriormente se reflete em todos os canais conectados.\nTamb\u00e9m deve ser observado que a maioria dos PMS\/Channel Managers tem seus offset\/marca\u00e7\u00f5es ativados.\nIsso tamb\u00e9m ser\u00e1 adicionado ao Deslocamento de pre\u00e7os.\nA verifica\u00e7\u00e3o completa das configura\u00e7\u00f5es \u00e9 aconselh\u00e1vel para evitar consequ\u00eancias n\u00e3o intencionais.    <\/p>\n\n<p>Por exemplo, voc\u00ea tem 2 an\u00fancios para os quais a propriedade subjacente \u00e9 a mesma.\nUm est\u00e1 na Guesty e o outro est\u00e1 no Airbnb.\nSupondo que voc\u00ea esteja conectado ao Airbnb dentro da Guesty, tenha cuidado ao aplicar a compensa\u00e7\u00e3o de pre\u00e7os aqui.\nIsso ocorre porque a Guesty e a PriceLabs empurrar\u00e3o os pre\u00e7os para a mesma listagem do Airbnb.     <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-revenue-managers\"><span class=\"ez-toc-section\" id=\"praticas-recomendadas-para-gerentes-de-receita\"><\/span>Pr\u00e1ticas recomendadas para gerentes de receita:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Personaliza\u00e7\u00e3o abrangente:<\/strong> Ele funciona em conjunto com outras personaliza\u00e7\u00f5es, como <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/date-specific-overrides\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Substitui\u00e7\u00f5es manuais espec\u00edficas de data<\/a>, descontos \u00f3rf\u00e3os, etc.\nOs gerentes de receita devem adotar uma abordagem hol\u00edstica, garantindo que todas as personaliza\u00e7\u00f5es se alinhem perfeitamente para alcan\u00e7ar os melhores resultados. <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Ajustes espec\u00edficos do cen\u00e1rio:<\/strong> Personalize a compensa\u00e7\u00e3o de pre\u00e7os com base nos requisitos espec\u00edficos do canal.\nSeja cobrindo taxas mais altas em uma plataforma ou posicionando pre\u00e7os estrategicamente para maior visibilidade, os ajustes espec\u00edficos do cen\u00e1rio aumentam a efic\u00e1cia geral gest\u00e3o da receita . <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Revis\u00e3o e ajuste regulares:<\/strong> A natureza din\u00e2mica do mercado de arrendamento de curta dura\u00e7\u00e3o exige uma adapta\u00e7\u00e3o constante.\nOs gerentes de receita devem revisar e ajustar regularmente PriceLabs para se alinhar \u00e0s tend\u00eancias do mercado, mudan\u00e7as nas estruturas de taxas e metas de neg\u00f3cios. <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"conclusao\"><\/span>Conclus\u00e3o:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Nas m\u00e3os de um gerente de receita experiente, a Compensa\u00e7\u00e3o de Pre\u00e7os surge como uma arma potente para elaborar uma estrat\u00e9gia de pre\u00e7os diferenciada e eficaz.\nAo entender e aproveitar os recursos desse recurso, os gerentes de receita podem desbloquear novos n\u00edveis de controle, garantindo que seus pre\u00e7os estejam alinhados com a din\u00e2mica do canal e os objetivos gerais de receita.\nO recurso de compensa\u00e7\u00e3o de pre\u00e7os do PriceLabs n\u00e3o \u00e9 apenas uma ferramenta de personaliza\u00e7\u00e3o; \u00c9 a chave para desbloquear todo o potencial da otimiza\u00e7\u00e3o de receita no mundo competitivo dos alugu\u00e9is de curto prazo.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-about-pricelabs\"><span class=\"ez-toc-section\" id=\"sobre-o-pricelabs\"><\/span>Sobre o PriceLabs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>PriceLabs \u00e9 uma solu\u00e7\u00e3o gest\u00e3o da receita para o setor de aluguel de curto prazo e hospitalidade. Foi fundada em 2014 e est\u00e1 sediada em Chicago, IL. Nossa plataforma ajuda anfitri\u00f5es individuais e profissionais de hospitalidade a otimizar pre\u00e7os e gest\u00e3o da receita. Ele faz isso adaptando-se \u00e0s mudan\u00e7as nas tend\u00eancias do mercado e nos n\u00edveis de ocupa\u00e7\u00e3o.<\/p>\n\n<p>Com dynamic pricing, regras de automa\u00e7\u00e3o e personaliza\u00e7\u00f5es, gerenciamos pre\u00e7os e <a href=\"https:\/\/hello.pricelabs.co\/a-simple-guide-to-minimum-length-of-stay-restrictions\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">restri\u00e7\u00f5es de estadia m\u00ednima <\/a>para qualquer tamanho de portf\u00f3lio, com pre\u00e7os carregados automaticamente para os canais preferidos.<\/p>\n\n<p>Todos os dias, precificamos mais de 275.000+ an\u00fancios globalmente em 125+ pa\u00edses, oferecendo ferramentas de classe mundial, como a <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/setting-base-price\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Ajuda com Pre\u00e7os Base<\/a> e o <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/introducing-data-driven-dynamic-minimum-night-recommendations\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Motor de Recomenda\u00e7\u00e3o de Estadia M\u00ednima.<\/a> Escolha PriceLabs para aumentar a receita e simplificar a precifica\u00e7\u00e3o e gest\u00e3o da receita. Inscreva-se para uma avalia\u00e7\u00e3o gratuita no pricelabs.co hoje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Resumo: No cen\u00e1rio em constante evolu\u00e7\u00e3o dos alugu\u00e9is de curto prazo, os gerentes de receita enfrentam o desafio de otimizar os pre\u00e7os em v\u00e1rios canais. Uma ferramenta poderosa \u00e0 sua disposi\u00e7\u00e3o \u00e9 o recurso Pricing Offset oferecido pelo PriceLabs. Neste guia, vamos nos aprofundar nas complexidades da compensa\u00e7\u00e3o de pre\u00e7os e explorar como os gerentes [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":25069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Pre\u00e7os compensados pela Pricelabs: um guia completo","_yoast_wpseo_metadesc":"Descubra como a Compensa\u00e7\u00e3o de Pre\u00e7os pode ser uma ferramenta poderosa para estrat\u00e9gias de precifica\u00e7\u00e3o eficazes.","om_disable_all_campaigns":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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