{"id":43538,"date":"2024-04-15T09:13:35","date_gmt":"2024-04-15T09:13:35","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?p=43538"},"modified":"2024-07-30T09:54:25","modified_gmt":"2024-07-30T09:54:25","slug":"precios-ultima-hora-longa-duracao-observacoes","status":"publish","type":"post","link":"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precios-ultima-hora-longa-duracao-observacoes\/","title":{"rendered":"Pre\u00e7os de \u00faltima hora e de longa dura\u00e7\u00e3o: observa\u00e7\u00f5es de nossos experimentos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precios-ultima-hora-longa-duracao-observacoes\/#1-o-valor-percebido-supera-os-precos-baixos\" data-wpel-link=\"internal\">1. O valor percebido supera os pre\u00e7os baixos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precios-ultima-hora-longa-duracao-observacoes\/#2-nos-vendemos-o-inventario-perecivel\" data-wpel-link=\"internal\">2. N\u00f3s vendemos o invent\u00e1rio perec\u00edvel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precios-ultima-hora-longa-duracao-observacoes\/#3-a-maneira-aerea-de-aumentar-o-preco-de-ultima-hora\" data-wpel-link=\"internal\">3. A maneira a\u00e9rea de aumentar o pre\u00e7o de \u00faltima hora<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precios-ultima-hora-longa-duracao-observacoes\/#4-adaptando-descontos-a-dinamica-do-mercado\" data-wpel-link=\"internal\">4. Adaptando descontos \u00e0 din\u00e2mica do mercado<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precios-ultima-hora-longa-duracao-observacoes\/#5-flexibilidade-por-mercado-e-estacao\" data-wpel-link=\"internal\">5. Flexibilidade por mercado e esta\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precios-ultima-hora-longa-duracao-observacoes\/#6-a-surpresa-sazonal\" data-wpel-link=\"internal\">6. A surpresa sazonal<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precios-ultima-hora-longa-duracao-observacoes\/#deixe-o-algoritmo-trabalhar-para-voce\" data-wpel-link=\"internal\">Deixe o algoritmo trabalhar para voc\u00ea<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Voc\u00ea \u00e9 propriet\u00e1rio ou gerente de aluguel por temporada lutando para encontrar a estrat\u00e9gia de pre\u00e7os certa?\nN\u00e3o procure mais.\nO produto de <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/dynamic-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Dynamic Pricing<\/a> da PriceLabs pode ser a escolha ideal para garantir que voc\u00ea seja capaz de automatizar seus pre\u00e7os enquanto mant\u00e9m o controle (o quanto precisar!).   <\/p>\n\n<p>Nossa equipe de ci\u00eancia de dados tem trabalhado arduamente para construir o algoritmo Hyper Local Pulse .\nAo fazer isso, eles descobriram alguns insights fascinantes que podem ajud\u00e1-lo na forma como voc\u00ea aborda os pre\u00e7os, especialmente quando se trata de pre\u00e7os de \u00faltima hora e pre\u00e7os muito altos.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-1-perceived-value-trumps-low-prices\"><span class=\"ez-toc-section\" id=\"1-o-valor-percebido-supera-os-precos-baixos\"><\/span><strong>1. O valor percebido supera os pre\u00e7os baixos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Imagine o seguinte: voc\u00ea decide oferecer seu aluguel por temporada a um pre\u00e7o incrivelmente baixo, quase bom demais para ser verdade.\nMas, para sua surpresa, as reservas n\u00e3o chegam aos montes.  Por qu\u00ea? A resposta est\u00e1 no conceito de &#8220;valor percebido&#8221;.\nAo contr\u00e1rio das mercadorias com qualidade padronizada, as casas de f\u00e9rias s\u00e3o reservadas com base na qualidade percebida e f\u00edsica.\nO pre\u00e7o serve como um sinal de qualidade.\nSe o seu pre\u00e7o for muito baixo, os h\u00f3spedes em potencial podem questionar a qualidade e voc\u00ea pode n\u00e3o vender todas as noites.\n\u00c9 tudo uma quest\u00e3o de encontrar o ponto ideal entre acessibilidade e qualidade.    <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-nos-vendemos-o-inventario-perecivel\"><\/span><strong>2. N\u00f3s vendemos o invent\u00e1rio perec\u00edvel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>A an\u00e1lise da PriceLabs de v\u00e1rios mercados revela uma estrat\u00e9gia de pre\u00e7os direta: reduzir os pre\u00e7os \u00e0 medida que a data da reserva se aproxima.\nA l\u00f3gica \u00e9 simples; \u00c0 medida que cada dia passa sem reserva, suas chances de ser reservado diminuem.\nEsse insight potencializa <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/last-minute-prices\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">descontos de \u00faltima hora<\/a> e <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/far-out-prices\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">pr\u00eamios muito altos<\/a>, ajudando voc\u00ea a otimizar sua receita.  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/09\/Lead-time-discount.png\" alt=\"Pre&#xE7;o de &#xFA;ltima hora\" class=\"wp-image-22686\" width=\"650\" height=\"329\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/09\/Lead-time-discount.png 866w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/09\/Lead-time-discount-300x152.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/09\/Lead-time-discount-768x388.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><strong>Evolu\u00e7\u00e3o do pre\u00e7o com base no prazo de entrega<\/strong><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-a-maneira-aerea-de-aumentar-o-preco-de-ultima-hora\"><\/span><strong>3. A maneira a\u00e9rea de aumentar o pre\u00e7o de \u00faltima hora<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Faz sentido aumentar os pre\u00e7os \u00e0 medida que uma data se aproxima, semelhante a como as companhias a\u00e9reas fazem isso?  <\/p>\n\n<p>Sim, em cen\u00e1rios excepcionais &#8211; quando a previs\u00e3o do seu mercado muda devido a um aumento repentino e inesperado na demanda, a previs\u00e3o \u00e9 revisada para cima.\nIsso significa que, mesmo com menos tempo restante, a probabilidade de reserva aumenta.   <\/p>\n\n<p>Normalmente, como observado no segundo ponto, para alugu\u00e9is de curto prazo, geralmente faz sentido reduzir os pre\u00e7os \u00e0 medida que a data se aproxima.\nAs companhias a\u00e9reas aumentam os pre\u00e7os por um motivo diferente &#8211; elas est\u00e3o em um mercado oligopolista (e quando voc\u00ea leva em considera\u00e7\u00e3o as viagens de neg\u00f3cios, onde os programas de fidelidade levam muito em considera\u00e7\u00e3o, ainda mais perto de um mercado monopolista).\nPor outro lado, os alugu\u00e9is de curto prazo est\u00e3o muito mais pr\u00f3ximos da concorr\u00eancia perfeita e, portanto, veem uma din\u00e2mica de lead time muito diferente.  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-adaptando-descontos-a-dinamica-do-mercado\"><\/span><strong>4. Adaptando descontos \u00e0 din\u00e2mica do mercado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Os mercados urbanos geralmente t\u00eam janelas de reserva mais curtas, sugerindo que os descontos devem entrar em vigor mais perto da data da reserva e n\u00e3o muito cedo.\nPor exemplo, no caso de alugu\u00e9is de temporada 1BR em Chicago, a otimiza\u00e7\u00e3o da PriceLabs recomenda iniciar descontos de \u00faltima hora mais pr\u00f3ximos da data de check-in, em vez de seguir uma abordagem geral para todos os mercados. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-flexibilidade-por-mercado-e-estacao\"><\/span><strong>5. Flexibilidade por mercado e esta\u00e7\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Nem todos os mercados e esta\u00e7\u00f5es s\u00e3o criados iguais.\nEm destinos de f\u00e9rias tradicionais, onde as reservas acontecem com muita anteced\u00eancia, os pr\u00eamios agressivos podem n\u00e3o ser seus amigos.\nMesmo para descontos de \u00faltima hora &#8211; voc\u00ea pode querer come\u00e7ar cedo em rela\u00e7\u00e3o aos mercados urbanos!  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-a-surpresa-sazonal\"><\/span><strong>6. A surpresa sazonal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Aqui est\u00e1 uma reviravolta surpreendente: em mercados altamente sazonais, os dados sugerem que as temporadas baixa e alta tendem a ter descontos menores de \u00faltima hora em compara\u00e7\u00e3o com a baixa temporada.\nNa baixa temporada, o algoritmo j\u00e1 recomenda pre\u00e7os mais baixos.\nA probabilidade de obter uma reserva n\u00e3o muda drasticamente \u00e0 medida que nos aproximamos da data de check-in.\nPor outro lado, na alta temporada, a maioria dos competidores provavelmente ser\u00e1 reservada.\nPortanto, sua probabilidade de ser reservado n\u00e3o diminui drasticamente com o tempo &#8211; portanto, um caso para pequenos descontos de \u00faltima hora.    <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"deixe-o-algoritmo-trabalhar-para-voce\"><\/span><strong>Deixe o algoritmo trabalhar para voc\u00ea<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Pela primeira vez no setor, a beleza do algoritmo HLP \u00e9 que ele leva em considera\u00e7\u00e3o essas nuances espec\u00edficas do mercado e da esta\u00e7\u00e3o.\nVoc\u00ea n\u00e3o precisa atualizar constantemente seus descontos de \u00faltima hora ou pr\u00eamios distantes; O algoritmo faz o trabalho pesado para voc\u00ea! <\/p>\n\n<p>Claro, voc\u00ea sempre pode substitui\u00e7\u00e3o manual o algoritmo se uma estrat\u00e9gia diferente se alinhar melhor com seu portf\u00f3lio.<\/p>\n\n<p>Em conclus\u00e3o, precificar seu aluguel por temporada n\u00e3o precisa ser uma tarefa assustadora.\nCom o poder dos dados e insights da equipe de ci\u00eancia de dados da PriceLabs, voc\u00ea pode tomar decis\u00f5es informadas e otimizar sua receita.\nLembre-se, n\u00e3o se trata apenas de pre\u00e7os baixos; trata-se de encontrar o equil\u00edbrio certo para sinalizar qualidade e capturar reservas.  <\/p>\n\n<p>Desbloqueie o potencial do pre\u00e7o do seu aluguel por temporada com os algoritmos de ponta da PriceLabs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra os principais insights da equipe de ci\u00eancia de dados da PriceLabs sobre pre\u00e7os de aluguel por temporada.<br \/>\nSaiba quando reduzir pre\u00e7os, adaptar-se \u00e0 din\u00e2mica do mercado e responder a picos inesperados de demanda, tudo isso enquanto otimiza a receita com algoritmos de ponta <\/p>\n","protected":false},"author":31,"featured_media":22959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Informa\u00e7\u00f5es sobre pre\u00e7os de \u00faltima hora e pre\u00e7os distantes","_yoast_wpseo_metadesc":"Cobrimos insights sobre pre\u00e7os de \u00faltima hora e pre\u00e7os distantes sobre os quais ningu\u00e9m fala. Leia para obter uma estrat\u00e9gia de pre\u00e7os bem informada.","om_disable_all_campaigns":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1207],"tags":[752],"class_list":["post-43538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-precos-dinamicos","tag-estrategias-de-precos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Informa\u00e7\u00f5es sobre pre\u00e7os de \u00faltima hora e pre\u00e7os distantes<\/title>\n<meta name=\"description\" content=\"Cobrimos insights sobre pre\u00e7os de \u00faltima hora e pre\u00e7os distantes sobre os quais ningu\u00e9m fala. 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