{"id":44368,"date":"2024-04-29T10:07:35","date_gmt":"2024-04-29T10:07:35","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?p=44368"},"modified":"2026-02-24T10:59:53","modified_gmt":"2026-02-24T10:59:53","slug":"precos-alugueis-temporada-dynamic-pricing","status":"publish","type":"post","link":"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-alugueis-temporada-dynamic-pricing\/","title":{"rendered":"Pre\u00e7os de alugu\u00e9is de temporada por temporada usando o Dynamic Pricing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-alugueis-temporada-dynamic-pricing\/#pontos-de-acao\" data-wpel-link=\"internal\">Pontos de a\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-alugueis-temporada-dynamic-pricing\/#como-entender-as-estacoes-e-defini-las-para-sua-carteira-de-aluguel\" data-wpel-link=\"internal\">Como entender as esta\u00e7\u00f5es e defini-las para sua carteira de aluguel?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-alugueis-temporada-dynamic-pricing\/#voce-deve-olhar-para-dados-passados-ou-futuros-para-entender-a-sazonalidade\" data-wpel-link=\"internal\">Voc\u00ea deve olhar para dados passados ou futuros para entender a sazonalidade?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-alugueis-temporada-dynamic-pricing\/#por-que-voce-deve-atualizar-seus-precos-de-acordo-com-a-temporada\" data-wpel-link=\"internal\">Por que voc\u00ea deve atualizar seus pre\u00e7os de acordo com a temporada?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-alugueis-temporada-dynamic-pricing\/#como-adaptar-os-precos-de-acordo-com-cada-estacao\" data-wpel-link=\"internal\">Como adaptar os pre\u00e7os de acordo com cada esta\u00e7\u00e3o?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-alugueis-temporada-dynamic-pricing\/#casos-de-uso-para-perfis-sazonais-personalizados\" data-wpel-link=\"internal\">Casos de uso para perfis sazonais personalizados<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-alugueis-temporada-dynamic-pricing\/#como-funcionam-pricelabs\" data-wpel-link=\"internal\">Como funcionam PriceLabs ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/precos-alugueis-temporada-dynamic-pricing\/#conclusao\" data-wpel-link=\"internal\">Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>  A sazonalidade \u00e9 um aspecto crucial do mercado de aluguel que propriet\u00e1rios, gerentes de propriedade e gerentes de receita n\u00e3o podem ignorar.\nPor exemplo, alugu\u00e9is de temporada em cidades litor\u00e2neas tendem a ter alta demanda durante os meses de ver\u00e3o, enquanto os chal\u00e9s de esqui experimentam sua alta temporada durante o inverno. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-action-points\"><span class=\"ez-toc-section\" id=\"pontos-de-acao\"><\/span>Pontos de a\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As esta\u00e7\u00f5es s\u00e3o como as esta\u00e7\u00f5es clim\u00e1ticas.\nEles ocorrem durante o mesmo per\u00edodo de tempo todos os anos, mas pode haver pequenos atrasos ou urg\u00eancia.   <\/li>\n\n\n\n<li>Voc\u00ea pode usar <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/portfolio-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Portfolio Analytics<\/a>, <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/market-dashboards\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Market Dashboard<\/a> e <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/dados-vizinhanca-melhorar-estrategia-precos\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">os Dados da Vizinhan\u00e7a<\/a> para analisar seu mercado e a temporada de listagem.  <\/li>\n\n\n\n<li>\u00c9 importante atualizar os pre\u00e7os de acordo com a temporada para otimizar a ocupa\u00e7\u00e3o e aumentar a receita.  <\/li>\n\n\n\n<li>Os perfis sazonais personalizados podem ajud\u00e1-lo a configurar a sazonalidade em seus pre\u00e7os<\/li>\n\n\n\n<li>Voc\u00ea pode usar perfis sazonais personalizados para adaptar dinamicamente diferentes configura\u00e7\u00f5es de <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/um-guia-simples-para-restricoes-de-estadia-minima\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">estadia m\u00ednima<\/a> para diferentes esta\u00e7\u00f5es.<\/li>\n\n\n\n<li>As configura\u00e7\u00f5es em massa s\u00e3o f\u00e1ceis com &#8216;upload CSV&#8217; e recursos de n\u00edvel de conta\/grupo<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"como-entender-as-estacoes-e-defini-las-para-sua-carteira-de-aluguel\"><\/span>Como entender as esta\u00e7\u00f5es e defini-las para sua carteira de aluguel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As temporadas dependem muito da localiza\u00e7\u00e3o dos alugu\u00e9is de temporada sazonais.\nNo entanto, eles podem ser vagamente definidos como as se\u00e7\u00f5es do ano em que a demanda de sua propriedade flutua ano a ano.   <\/p>\n\n\n\n<p>As esta\u00e7\u00f5es podem ser  <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Condi\u00e7\u00f5es clim\u00e1ticas de sua localidade &#8211; ver\u00e3o, inverno, primavera, outono e esta\u00e7\u00f5es chuvosas.<\/li>\n\n\n\n<li>Flutua\u00e7\u00f5es de demanda em sua localidade<\/li>\n<\/ol>\n\n\n\n<p>Por exemplo, voc\u00ea pode imaginar uma cidade de esqui com pico de inverno e baixa durante outros climas.\nNo entanto, algumas das cidades de esqui capitalizaram com sucesso a demanda durante todo o ano.\n\u00c9 essencial saber como est\u00e1 o desempenho do seu mercado naquele ano e como est\u00e1 o desempenho do seu im\u00f3vel em compara\u00e7\u00e3o com o mercado.\nConsidere definir pre\u00e7os diferentes durante eventos anuais ou festivais em sua localidade.   <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"voce-deve-olhar-para-dados-passados-ou-futuros-para-entender-a-sazonalidade\"><\/span>Voc\u00ea deve olhar para dados passados ou futuros para entender a sazonalidade?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vamos combinar os dois.\nOs dados anteriores informar\u00e3o como est\u00e1 o desempenho do seu mercado e propriedade.\nCom isso, voc\u00ea pode confirmar o desempenho da sua propriedade por um determinado per\u00edodo de tempo.\nQuer verificar como o Natal pode funcionar para voc\u00ea?\nVoc\u00ea pode verificar como foi o desempenho no ano passado.\nEsses dados s\u00e3o comprovados; Voc\u00ea sabe que isso \u00e9 um fato e repetir\u00e1 se a apresenta\u00e7\u00e3o n\u00e3o estiver vinculada a um evento \u00fanico.       <\/p>\n\n\n\n<p>No entanto, os dados futuros s\u00e3o inconclusivos.\nDigamos que voc\u00ea esteja verificando como ser\u00e1 o desempenho do Natal de 2023.\nO problema com esses dados \u00e9 que h\u00e1 uma janela de reserva s\u00f3lida de 9 meses.\nO gr\u00e1fico pode n\u00e3o mostrar muita flutua\u00e7\u00e3o para voc\u00ea decidir sobre sua sazonalidade.     <\/p>\n\n\n\n<p>Voc\u00ea pode combinar isso com dados anteriores para entender a a\u00e7\u00e3o que deve ser tomada nesse per\u00edodo. O painel de mercado e os <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/dados-vizinhanca-melhorar-estrategia-precos\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">dados de bairro<\/a> <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/market-dashboards\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">da PriceLabsMarket Dashboard<\/a> ajudar\u00e3o voc\u00ea a obter informa\u00e7\u00f5es valiosas sobre o mercado e os pre\u00e7os dos im\u00f3veis. Voc\u00ea pode usar esses dados para apoiar suas estrat\u00e9gias e demonstrar o desempenho de suas propriedades. <br><br>O Pricelabs <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/portfolio-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Portfolio Analytics<\/a> inclui um sistema de relat\u00f3rios em tempo real que rastreia as m\u00e9tricas financeiras importantes de sua propriedade, fornecendo informa\u00e7\u00f5es r\u00e1pidas sobre seu desempenho. Com uma an\u00e1lise mais profunda no n\u00edvel da listagem, voc\u00ea pode usar nossos dados para tomar decis\u00f5es informadas ao definir sua <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/portfolio-analytics-plataforma-gratuita-gestao-da-receita\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">estrat\u00e9gia de pre\u00e7os<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"por-que-voce-deve-atualizar-seus-precos-de-acordo-com-a-temporada\"><\/span>Por que voc\u00ea deve atualizar seus pre\u00e7os de acordo com a temporada?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uma resposta \u00f3bvia a essa pergunta \u00e9 a otimiza\u00e7\u00e3o da receita &#8211; aumentar a receita e\/ou aumentar a ocupa\u00e7\u00e3o.\nVamos dissecar isso:   <\/p>\n\n\n\n<p>Ajuda com Pre\u00e7os Base \u00e9 uma ferramenta interessante que recomenda o pre\u00e7o base que voc\u00ea deve definir para o seu an\u00fancio.\nMas \u00e9 mais profundo do que isso.\nEle tamb\u00e9m mostra proje\u00e7\u00f5es de pre\u00e7os para esse ano com esse pre\u00e7o base.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-1024x576.png\" alt=\"pre\u00e7os base sazonais para alugu\u00e9is de temporada sazonais usando PriceLabs\" class=\"wp-image-18893\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-1024x576.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-300x169.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-768x432.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-1536x864.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Observa\u00e7\u00e3o: isso representa o recurso de Ajuda com Pre\u00e7os Base do PriceLabs para ajudar a fornecer o contexto apresentado abaixo.<\/em><\/p>\n\n\n\n<p>A captura de tela acima mostra que o pre\u00e7o base de mercado \u00e9 de \u20ac 132.\nCom a sazonalidade aplicada, seus pre\u00e7os podem chegar a \u20ac 196.   <\/p>\n\n\n\n<p>Se voc\u00ea notar a caixa superior direita, poder\u00e1 ver uma recomenda\u00e7\u00e3o de queda de -11% no pre\u00e7o base.\nIsso \u00e9 mostrado porque a <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/como-calcular-a-taxa-de-ocupacao\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">ocupa\u00e7\u00e3o<\/a> hist\u00f3rica deste an\u00fancio \u00e9 baixa.\nComo a ocupa\u00e7\u00e3o \u00e9 baixa, o algoritmo recomenda uma redu\u00e7\u00e3o nos pre\u00e7os.    <\/p>\n\n\n\n<p>No entanto, essa queda na ocupa\u00e7\u00e3o pode n\u00e3o ser um fen\u00f4meno normal.\nPode ser um efeito sazonal.\nPortanto, \u00e9 recomend\u00e1vel fazer uma altera\u00e7\u00e3o de pre\u00e7o base em perfis sazonais personalizados.    <\/p>\n\n\n\n<p>Ao definir seu pre\u00e7o base, consulte as se\u00e7\u00f5es Baseado no mercado ou Recomendado para entender o pre\u00e7o que voc\u00ea precisa definir.\nVoc\u00ea pode escolher nossa recomenda\u00e7\u00e3o ou definir um pre\u00e7o base manual.   <\/p>\n\n\n\n<p>(Mais sobre perfis sazonais personalizados abaixo)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-1-1024x576.png\" alt=\"Pre\u00e7o base sazonal usando a ajuda do pre\u00e7o base no PriceLabs para alugu\u00e9is de temporada\" class=\"wp-image-18898\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-1-1024x576.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-1-300x169.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-1-768x432.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-1-1536x864.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/hello.pricelabs.co\/how-vermont-a-frame-uses-pricelabs\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Vermont A-Frame<\/a> aumentou sua ocupa\u00e7\u00e3o para 85% usando perfis sazonais personalizados em um mercado de aluguel por temporada altamente sazonal.  <\/p>\n\n\n\n<p>Como <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/becca-otimizou-precos-price-labs\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">gerente de propriedade, Becca<\/a> gerenciou um extenso portf\u00f3lio.\nEla separou seu ano em 14+ perfis sazonais personalizados para otimizar os pre\u00e7os e testemunhou um aumento de 50% no ADR dos alugu\u00e9is de temporada de seus clientes.   <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"como-adaptar-os-precos-de-acordo-com-cada-estacao\"><\/span>Como adaptar os pre\u00e7os de acordo com cada esta\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>PriceLabs, por padr\u00e3o, aplica sazonalidade aos seus pre\u00e7os.\nVoc\u00ea pode verificar isso na dica de ferramenta de pre\u00e7os:   <\/p>\n\n\n\n<p>Em Fatores de mercado, voc\u00ea pode encontrar Sazonalidade, Fator de demanda e Fator de ritmo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-2-1024x576.png\" alt=\"Pre\u00e7os PriceLabs para alugu\u00e9is de temporada\" class=\"wp-image-18903\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-2-1024x576.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-2-300x169.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-2-768x432.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-2-1536x864.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-2.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Voc\u00ea pode deixar as configura\u00e7\u00f5es padr\u00e3o fazerem sua m\u00e1gica em seus pre\u00e7os ou tomar as coisas em suas m\u00e3os e adicionar suas personaliza\u00e7\u00f5es no Perfil sazonal personalizado e outras configura\u00e7\u00f5es no PriceLabs.  <\/p>\n\n\n\n<p>Voc\u00ea pode saber mais sobre como configur\u00e1-lo aqui &#8211; <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/seasonal-minimum-base-and-max-price-settings\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Configura\u00e7\u00f5es de pre\u00e7o m\u00ednimo, base e m\u00e1ximo sazonal<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"casos-de-uso-para-perfis-sazonais-personalizados\"><\/span>Casos de uso para perfis sazonais personalizados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>O ano tem corrido bem, mas setembro mostra uma proje\u00e7\u00e3o diferente.\nTalvez voc\u00ea n\u00e3o queira alterar suas configura\u00e7\u00f5es b\u00e1sicas aqui porque \u00e9 apenas um desempenho de um m\u00eas.\nUm perfil sazonal personalizado pode ajudar aqui.    <\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Voc\u00ea v\u00ea que a temporada de snowbird est\u00e1 come\u00e7ando em algumas semanas e deseja alterar suas configura\u00e7\u00f5es de estadia m\u00ednima com uma altera\u00e7\u00e3o espec\u00edfica em seus pre\u00e7os.\nCrie um perfil sazonal personalizado com perfis de estadia m\u00ednima espec\u00edficos para esse per\u00edodo.   <\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Sua propriedade tem uma estrat\u00e9gia de pre\u00e7os r\u00edgida.\nVoc\u00ea sabe exatamente o que quer e como quer que seja.\nVoc\u00ea pode usar o Perfil sazonal personalizado para criar quantos perfis quiser para controlar seus pre\u00e7os.  <\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00e1ticas recomendadas para configurar perfis sazonais personalizados<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Quando voc\u00ea tem muitos an\u00fancios, pode ter criado grupos para eles.\nVoc\u00ea pode criar <strong>perfis sazonais personalizados em tr\u00eas n\u00edveis: Conta, Grupo e Listagem<\/strong>. <br><\/li>\n\n\n\n<li>Uma coisa a lembrar ao fazer altera\u00e7\u00f5es no n\u00edvel do <strong>grupo ou da conta \u00e9 definir o Perfil sazonal personalizado como uma porcentagem em vez de um n\u00famero fixo<\/strong>.\nIsso ocorre porque cada an\u00fancio pode ter um Pre\u00e7o Base, Pre\u00e7o M\u00ednimo e Pre\u00e7o M\u00e1ximo diferentes, e um Perfil Sazonal Personalizado fixo pode complicar as coisas.   <\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Tente aplicar perfis sazonais personalizados flex\u00edveis em suas esta\u00e7\u00f5es de baixa demanda e perfis sazonais personalizados mais r\u00edgidos durante as temporadas de alta demanda.\nPor exemplo, em alguns mercados, quando \u00e9 a <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/dicas-gerenciamento-alugueis-temporada\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">baixa temporada<\/a>, voc\u00ea pode querer obter reservas de um m\u00eas e, na alta temporada, procurar gerar receita por meio de estadias mais curtas.\nNesse caso, voc\u00ea pode aplicar um perfil sazonal personalizado com um perfil de estadia m\u00ednima flex\u00edvel.  <br><\/li>\n\n\n\n<li>N\u00e3o toque no Pre\u00e7o Base, a menos que seja absolutamente necess\u00e1rio.\nVoc\u00ea pode usar perfis sazonais personalizados para ajustar seu pre\u00e7o m\u00ednimo sazonalmente.\nN\u00e3o recomendamos ajustar seu pre\u00e7o base.  <br><\/li>\n\n\n\n<li>Se voc\u00ea tiver v\u00e1rios an\u00fancios e precisar de perfis sazonais personalizados avan\u00e7ados, poder\u00e1 defini-los aqui, baix\u00e1-los, fazer<strong> altera\u00e7\u00f5es e envi\u00e1-los para o PriceLabs.<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-3-1024x576.png\" alt=\"Descarregar informa\u00e7\u00f5es para arrendamentos sazonais\" class=\"wp-image-18917\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-3-1024x576.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-3-300x169.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-3-768x432.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-3-1536x864.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-3.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Usando PriceLabs para entender a sazonalidade do seu mercado<\/h3>\n\n\n\n<p>PriceLabs calcula e identifica automaticamente a sazonalidade para o seu mercado de aluguel por temporada.\nTamb\u00e9m precificamos dinamicamente sua propriedade para corresponder \u00e0 sazonalidade da sua propriedade.\nNo entanto, voc\u00ea quer entender o que \u00e9 sazonalidade para voc\u00ea e planejar de acordo.\nVoc\u00ea tamb\u00e9m pode fazer isso usando PriceLabs.     <\/p>\n\n\n\n<p>Voc\u00ea pode observar os seguintes gr\u00e1ficos no <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/market-dashboards\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">PriceLabs Market Dashboard<\/a> para entender o desempenho anterior do seu mercado:<\/p>\n\n\n\n<p>Voc\u00ea pode criar um conjunto de concorrentes e analisar o desempenho de suas listagens de concorrentes.\nSelecione e personalize as listagens que deseja neste conjunto de concorrentes.\nD\u00ea um nome a ele, clique em &#8216;Gerar conjunto de composi\u00e7\u00f5es&#8217; e pronto.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-4-1024x576.png\" alt=\"Conjuntos de concorrentes para alugu\u00e9is de temporada sazonais\" class=\"wp-image-18922\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-4-1024x576.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-4-300x169.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-4-768x432.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-4-1536x864.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-4.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Agora, voc\u00ea pode usar seus conjuntos de concorrentes ou qualquer um de nossos conjuntos de componentes pr\u00e9-carregados para filtrar os dados mostrados no restante do painel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-5-1024x576.png\" alt=\"conjuntos de concorrentes nos Market Dashboards alugu\u00e9is de temporada sazonais\" class=\"wp-image-18927\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-5-1024x576.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-5-300x169.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-5-768x432.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-5-1536x864.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-5.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Voc\u00ea pode usar os v\u00e1rios gr\u00e1ficos mensais dispon\u00edveis para acompanhar o desempenho dos an\u00fancios do seu concorrente nesse mercado de aluguel por temporada sazonal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-6-1024x576.png\" alt=\"Gr\u00e1ficos de oferta e demanda para alugu\u00e9is de temporada\" class=\"wp-image-18932\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-6-1024x576.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-6-300x169.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-6-768x432.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-6-1536x864.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-6.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-7-1024x576.png\" alt=\"Gr\u00e1fico de hist\u00f3rico de mercado para alugu\u00e9is de temporada\" class=\"wp-image-18937\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-7-1024x576.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-7-300x169.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-7-768x432.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-7-1536x864.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-7.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Voc\u00ea pode verificar esses dados com os dados de desempenho da sua listagem usando o Portfolio Analytics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-8-1024x576.png\" alt=\"Tend\u00eancias por data de estadia\" class=\"wp-image-18942\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-8-1024x576.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-8-300x169.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-8-768x432.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-8-1536x864.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-8.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-9-1024x576.png\" alt=\"Tend\u00eancias por data de cria\u00e7\u00e3o da reserva\" class=\"wp-image-18947\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-9-1024x576.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-9-300x169.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-9-768x432.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-9-1536x864.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-9.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-10-1024x576.png\" alt=\"M\u00e9tricas de n\u00edvel de listagem  \" class=\"wp-image-18952\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-10-1024x576.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-10-300x169.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-10-768x432.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-10-1536x864.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-10.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar os dados da vizinhan\u00e7a e fazer o cruzamento com o conjunto de concorrentes criado no Market Dashboard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-11-1024x576.png\" alt=\"Fonte de dados de vizinhan\u00e7a  \" class=\"wp-image-18958\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-11-1024x576.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-11-300x169.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-11-768x432.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-11-1536x864.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-11.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Voc\u00ea j\u00e1 passou por todos esses gr\u00e1ficos, mas quer uma vis\u00e3o macro do desempenho do seu an\u00fancio de 2 quartos no Kansas?\nVejamos o que voc\u00ea pode fazer aqui.   <\/p>\n\n\n\n<p>V\u00e1 para Revisar pre\u00e7os.\nE no seu calend\u00e1rio.\nEntre em cada m\u00eas e veja como seus pre\u00e7os est\u00e3o funcionando para voc\u00ea.\nOs pre\u00e7os de abril devem ser mais altos?\nAltere suas personaliza\u00e7\u00f5es de acordo.\n(Mais sobre isso abaixo, continue lendo)     <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-12-1024x576.png\" alt=\"Calend\u00e1rio de listagem  \" class=\"wp-image-18963\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-12-1024x576.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-12-300x169.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-12-768x432.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-12-1536x864.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2023\/06\/Custom-Seasonal-Profiles-12.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Nota:<\/em> O preto no calend\u00e1rio \u00e9 <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/controle-preco-substituicoes-manuais\/\" data-wpel-link=\"internal\">Substitui\u00e7\u00f5es manuais espec\u00edficas de data<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"como-funcionam-pricelabs\"><\/span>Como funcionam PriceLabs ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Coletamos dados do <a href=\"https:\/\/hello.pricelabs.co\/airbnb-hosts\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Airbnb<\/a> e da <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/ferramenta-de-precificacao-para-a-vrbo\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Vrbo<\/a> a cada 2 dias de an\u00fancios existentes nesses canais e a cada 15 dias para novos an\u00fancios.  <\/p>\n\n\n\n<p>Voc\u00ea pode ler nosso artigo completo sobre como recomendamos pre\u00e7os e em que ordem nossas personaliza\u00e7\u00f5es s\u00e3o aplicadas aqui &#8211; <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/how-is-pricing-calculated\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Como s\u00e3o calculadas as recomenda\u00e7\u00f5es de pre\u00e7os?<\/a><\/p>\n\n\n\n<p>Atualizamos seus pre\u00e7os com base nos fatores acima a cada 24 horas, e o pre\u00e7o atualizado \u00e9 enviado para o seu PMS a cada 24 horas.\nVoc\u00ea pode ler sobre isso em detalhes aqui: <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/how-often-are-my-rates-sycned-to-my-pms-and-how-does-sync-now-work\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Com que frequ\u00eancia minhas taxas s\u00e3o sincronizadas com meu PMS e como funciona o &#8220;Sincronizar agora&#8221;<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Compreender a sazonalidade e implementar estrat\u00e9gias dynamic pricing de acordo pode ajudar os gerentes de propriedades a maximizar a receita e as taxas de ocupa\u00e7\u00e3o ao longo do ano.\nPriceLabs pode ajud\u00e1-lo a entender e analisar a sazonalidade em seu mercado e listagem.   <\/p>\n\n\n\n<p>Recursos que podem ajud\u00e1-lo a entender as esta\u00e7\u00f5es:  <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Dados da vizinhan\u00e7a<\/li>\n\n\n\n<li>Ajuda com Pre\u00e7os Base<\/li>\n\n\n\n<li>Portfolio Analytics<\/li>\n\n\n\n<li>Market Dashboard<\/li>\n\n\n\n<li>Dica de ferramenta de pre\u00e7os  <\/li>\n\n\n\n<li>Revisar Calend\u00e1rio de Pre\u00e7os<\/li>\n<\/ol>\n\n\n\n<p>Como voc\u00ea pode usar os perfis sazonais personalizados?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Adaptar as configura\u00e7\u00f5es de estadia m\u00ednima para diferentes esta\u00e7\u00f5es do ano<\/li>\n\n\n\n<li>Controle os pre\u00e7os por um ou dois meses baixos em um ano<\/li>\n\n\n\n<li>Adapte os pre\u00e7os para um mercado altamente sazonal<\/li>\n\n\n\n<li>Fa\u00e7a altera\u00e7\u00f5es em listagens em massa usando planilhas CSV.  <\/li>\n\n\n\n<li>Atualize essas configura\u00e7\u00f5es para listagens em massa no n\u00edvel da conta\/grupo\/listagem<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>A sazonalidade \u00e9 um aspecto crucial do mercado de aluguel que propriet\u00e1rios, gerentes de propriedade e gerentes de receita n\u00e3o podem ignorar. Por exemplo, alugu\u00e9is de temporada em cidades litor\u00e2neas tendem a ter alta demanda durante os meses de ver\u00e3o, enquanto os chal\u00e9s de esqui experimentam sua alta temporada durante o inverno. Pontos de a\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":18973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Pre\u00e7os de Alugu\u00e9is por Temporada com Dynamic Pricing","_yoast_wpseo_metadesc":"Use o PriceLabs para otimizar seus dynamic pricing para o mercado de alugu\u00e9is por temporada usando perfis sazonais 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