{"id":55096,"date":"2024-01-17T16:36:00","date_gmt":"2024-01-17T16:36:00","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?p=55096"},"modified":"2024-10-17T07:56:46","modified_gmt":"2024-10-17T07:56:46","slug":"portfolio-analytics-plataforma-gratuita-gestao-da-receita","status":"publish","type":"post","link":"https:\/\/hello.pricelabs.co\/pt-br\/blog\/portfolio-analytics-plataforma-gratuita-gestao-da-receita\/","title":{"rendered":"Usando a Portfolio Analytics para melhorar sua estrat\u00e9gia de pre\u00e7os"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/portfolio-analytics-plataforma-gratuita-gestao-da-receita\/#indice\" data-wpel-link=\"internal\">\u00cdndice<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/portfolio-analytics-plataforma-gratuita-gestao-da-receita\/#o-que-e-o-portfolio-analytics\" data-wpel-link=\"internal\">O que \u00e9 o Portfolio Analytics?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/portfolio-analytics-plataforma-gratuita-gestao-da-receita\/#usando-portfolio-analytics\" data-wpel-link=\"internal\">Usando Portfolio Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/portfolio-analytics-plataforma-gratuita-gestao-da-receita\/#aprofunde-se-em-varios-graficos\" data-wpel-link=\"internal\">Aprofunde-se em v\u00e1rios gr\u00e1ficos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/portfolio-analytics-plataforma-gratuita-gestao-da-receita\/#avalie-compras-e-compare-com-o-mercado\" data-wpel-link=\"internal\">Avalie compras e compare com o mercado<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Neste blog, voc\u00ea aprender\u00e1 a usar o Portfolio Analytics para analisar suas tend\u00eancias de reserva e melhorar sua estrat\u00e9gia de pre\u00e7os. Voc\u00ea tamb\u00e9m pode comparar suas listagens com o mercado com os Market Dashboards para ver como seu portf\u00f3lio se compara.   <\/p>\n\n<p>PriceLabs \u00e9 uma plataforma abrangente gest\u00e3o da receita para alugu\u00e9is de temporada e alugu\u00e9is de curto prazo. Somos bem conhecidos por nossa solu\u00e7\u00e3o dynamic pricing . No entanto, tamb\u00e9m fornecemos dados de mercado com nossos <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/market-dashboards\/\" data-wpel-link=\"internal\">Market Dashboards <\/a>e uma olhada  <s> <\/s>em suas m\u00e9tricas de neg\u00f3cios com <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/portfolio-analytics\/\" data-wpel-link=\"internal\">Portfolio Analytics<\/a>.  <\/p>\n\n<p>Portfolio Analytics \u00e9 a nossa solu\u00e7\u00e3o para <strong>gerentes de propriedades que desejam entender as tend\u00eancias de reserva de seus alugu\u00e9is por temporada<\/strong>. Isso permite que eles usem os dados para criar uma estrat\u00e9gia de pre\u00e7os eficaz e \u00e9 <strong>GR\u00c1TIS!<\/strong> <\/p>\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2><span class=\"ez-toc-section\" id=\"indice\"><\/span>\u00cdndice<span class=\"ez-toc-section-end\"><\/span><\/h2><ul><li><a href=\"#h-what-is-portfolio-analytics\" data-level=\"2\">O que \u00e9 o Portfolio Analytics?&nbsp;<\/a><\/li><li><a href=\"#h-deeper-dive-into-various-graphs\" data-level=\"2\">Aprofunde-se em v\u00e1rios gr\u00e1ficos<\/a><ul><li><a href=\"#h-key-performance-indicators\" data-level=\"3\">Indicadores-chave de desempenho<\/a><\/li><li><a href=\"#h-trends-by-stay-date\" data-level=\"3\">Tend\u00eancias por data de estadia<\/a><\/li><li><a href=\"#h-listing-level-metrics\" data-level=\"3\">M\u00e9tricas de n\u00edvel de listagem<\/a><\/li><li><a href=\"#h-trends-by-booking-dates\" data-level=\"3\">Tend\u00eancias por datas de reserva<\/a><\/li><li><a href=\"#h-los-and-booking-window-trends\" data-level=\"3\">Tend\u00eancias de LOS e Janela de Reserva&nbsp;<\/a><\/li><\/ul><\/li><li><a href=\"#h-rate-shopping-and-comparing-to-market\" data-level=\"2\">Avalie compras e compare com o mercado<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-portfolio-analytics\"><span class=\"ez-toc-section\" id=\"o-que-e-o-portfolio-analytics\"><\/span>O que \u00e9 o Portfolio Analytics? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Com o <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/portfolio-analytics\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\"><em>Portfolio Analytics<\/em><\/a>, os gerentes de propriedades t\u00eam um sistema de relat\u00f3rios em tempo real que apresenta m\u00e9tricas de alto n\u00edvel sobre o neg\u00f3cio, como receita mensal ou informa\u00e7\u00f5es de dura\u00e7\u00e3o da estadia. Essas an\u00e1lises permitem que os executivos obtenham uma vis\u00e3o geral r\u00e1pida de seu empreendimento.<\/p>\n\n<p><a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/portfolio-analytics\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Portfolio Analytics<\/a> se aprofunda e exp\u00f5e o desempenho e as m\u00e9tricas do n\u00edvel da listagem, usando as quais os gerentes de propriedades podem tomar decis\u00f5es informadas ao configurar a estrat\u00e9gia de tarifas. Quer ir um pouco al\u00e9m e comparar seu desempenho com o mercado? Bem, agora voc\u00ea pode. Portfolio Analytics fornece uma maneira f\u00e1cil de comparar seus pre\u00e7os e tend\u00eancias de ocupa\u00e7\u00e3o com dados de um Painel de <a href=\"https:\/\/hello.pricelabs.co\/pt-br\/market-dashboards\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Market Dashboard<\/a>.<\/p>\n\n<p>Se o seu PMS estiver inclu\u00eddo na lista <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/portfolio-analytics\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">aqui<\/a>, voc\u00ea poder\u00e1 acessar a ferramenta Portfolio Analytics . Se voc\u00ea estiver conectado diretamente ao Airbnb, entre em contato conosco pelo support@pricelabs.co com o endere\u00e7o de e-mail que voc\u00ea usa para fazer login no PriceLabs. Ativaremos o Portfolio Analytics para sua conta.    <\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/pms-integrations-1024x680.png\" alt=\"\" class=\"wp-image-5008\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/pms-integrations-1024x680.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/pms-integrations-300x199.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/pms-integrations-768x510.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/pms-integrations.png 1326w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"usando-portfolio-analytics\"><\/span>Usando Portfolio Analytics  <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Ao come\u00e7ar a usar a an\u00e1lise de portf\u00f3lio, voc\u00ea ver\u00e1 as tend\u00eancias gerais do portf\u00f3lio. Isso incluir\u00e1 dados sobre receita, dura\u00e7\u00e3o m\u00e9dia da estadia, prazo m\u00e9dio de entrega e v\u00e1rias reservas que seus an\u00fancios receberam nos \u00faltimos 30 dias.   <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"60\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/portfolio-filters-1024x60.png\" alt=\"\" class=\"wp-image-5009\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/portfolio-filters-1024x60.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/portfolio-filters-300x18.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/portfolio-filters-768x45.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/portfolio-filters-1536x91.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/portfolio-filters.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Os filtros na parte superior da p\u00e1gina permitem que voc\u00ea selecione segmentos espec\u00edficos do seu portf\u00f3lio para analisar.<\/p>\n\n<p>Esses filtros permitem:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Escolha um ou mais PMS.<\/li>\n\n\n\n<li>Escolha um ou mais grupos (Link para as perguntas da base de conhecimento sobre como criar grupos e tags)<\/li>\n\n\n\n<li>Filtrar por tags<\/li>\n\n\n\n<li>Escolha listagens individuais<\/li>\n\n\n\n<li>Selecione as listagens que est\u00e3o sincronizando<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-deeper-dive-into-various-graphs\"><span class=\"ez-toc-section\" id=\"aprofunde-se-em-varios-graficos\"><\/span>Aprofunde-se em v\u00e1rios gr\u00e1ficos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-key-performance-indicators\"><strong>Indicadores-chave de desempenho<\/strong><\/h3>\n\n<p>KPI s\u00e3o m\u00e9tricas b\u00e1sicas que ajudam voc\u00ea a obter uma vis\u00e3o geral do que est\u00e1 acontecendo com seu portf\u00f3lio. Voc\u00ea tem dois par\u00e2metros que ajudam a avaliar os dados: <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/key-performance-indicators-1024x370.png\" alt=\"\" class=\"wp-image-5010\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/key-performance-indicators-1024x370.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/key-performance-indicators-300x108.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/key-performance-indicators-768x277.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/key-performance-indicators-1536x555.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/key-performance-indicators.png 1597w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<ul class=\"wp-block-list\">\n<li><strong>Tipo de per\u00edodo:<\/strong> Isso permite que voc\u00ea escolha entre a reserva feita para o seu aluguel por temporada ou estadias ocorridas nos \u00faltimos 30 dias.<\/li>\n\n\n\n<li><strong>Compare com:<\/strong> Isso permite que voc\u00ea selecione o per\u00edodo com o qual deseja comparar seus dados atuais. Voc\u00ea pode optar por comparar com os \u00faltimos 30 dias ou com o mesmo per\u00edodo do ano anterior. O gr\u00e1fico apresentar\u00e1 a mudan\u00e7a na tend\u00eancia com o n\u00famero no lado direito dos dados dos \u00faltimos 30 dias.    <\/li>\n<\/ul>\n\n<p>Os dados disso podem ser usados para fazer uma estrat\u00e9gia de pre\u00e7os gratificante do Airbnb para otimizar sua receita.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-trends-by-stay-date\"><strong>Tend\u00eancias por data de estadia<\/strong><\/h3>\n\n<p>Quatro gr\u00e1ficos estar\u00e3o vis\u00edveis na se\u00e7\u00e3o Tend\u00eancias por Data de Estadia. Esses gr\u00e1ficos categorizam as tend\u00eancias por receita, RevPar, ocupa\u00e7\u00e3o e tarifa m\u00e9dia reservada.   <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/trend-by-stay-date-1024x454.png\" alt=\"\" class=\"wp-image-5011\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/trend-by-stay-date-1024x454.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/trend-by-stay-date-300x133.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/trend-by-stay-date-768x341.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/trend-by-stay-date-1536x681.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/trend-by-stay-date.png 1592w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Voc\u00ea pode resumir esses gr\u00e1ficos por m\u00eas, semana, dia do ano ou dia da semana. Al\u00e9m disso, esses gr\u00e1ficos permitem comparar facilmente as m\u00e9tricas ano a ano, facilitando a otimiza\u00e7\u00e3o de pre\u00e7os do Airbnb.   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use os bot\u00f5es de op\u00e7\u00e3o na parte superior para escolher entre as visualiza\u00e7\u00f5es mensal, semanal, di\u00e1ria e dia da semana<\/li>\n\n\n\n<li>Use o menu suspenso em cada gr\u00e1fico para ver m\u00e9tricas diferentes das quatro que mostramos por padr\u00e3o<\/li>\n\n\n\n<li>Voc\u00ea pode clicar nos anos na legenda para ocultar\/mostrar as linhas de um ano (se quiser organizar a visualiza\u00e7\u00e3o)<\/li>\n<\/ul>\n\n<p>Esses gr\u00e1ficos mostram dados semelhantes aos gr\u00e1ficos apresentados na se\u00e7\u00e3o Hist\u00f3rico do Mercado no Market Dashboard. No Market Dashboard, voc\u00ea nos fornece um endere\u00e7o e um raio. Extra\u00edmos todos os dados de reserva de todos os an\u00fancios na \u00e1rea e os apresentamos a voc\u00ea em gr\u00e1ficos f\u00e1ceis de ler.    <\/p>\n\n<p>Ao comparar os gr\u00e1ficos fornecidos no Portfolio Analytics com o Market Dashboard, voc\u00ea pode comparar o desempenho de sua listagem com o do mercado. Isso far\u00e1 parte da sua estrat\u00e9gia de pre\u00e7os do Airbnb para aumentar sua receita. Por exemplo, se voc\u00ea vir uma tend\u00eancia de reserva especificamente mais alta durante datas espec\u00edficas, considere o motivo. Voc\u00ea pode ent\u00e3o ajustar suas tarifas de an\u00fancio para reservas futuras para essas datas espec\u00edficas de acordo.     <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-listing-level-metrics\"><strong>M\u00e9tricas de n\u00edvel de listagem<\/strong><\/h3>\n\n<p>As m\u00e9tricas de n\u00edvel de listagem fornecem dados na forma de um gr\u00e1fico de dispers\u00e3o para todas as suas listagens. Voc\u00ea pode usar este gr\u00e1fico para comparar o desempenho de cada listagem entre si.   <\/p>\n\n<p>Por padr\u00e3o, esses gr\u00e1ficos comparam a ocupa\u00e7\u00e3o com a receita. Na parte superior do gr\u00e1fico, voc\u00ea ver\u00e1 todas as listagens mais ocupadas em verde. \u00c0 medida que avan\u00e7amos para a direita junto com o gr\u00e1fico, vemos quais listagens geraram mais receita.    <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"417\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/listing-level-metrics-1024x417.png\" alt=\"\" class=\"wp-image-5012\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/listing-level-metrics-1024x417.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/listing-level-metrics-300x122.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/listing-level-metrics-768x313.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/listing-level-metrics-1536x626.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/listing-level-metrics.png 1595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Voc\u00ea pode analisar os dados em rela\u00e7\u00e3o a v\u00e1rias m\u00e9tricas diferentes para ver qual equil\u00edbrio de tend\u00eancias de reserva leva \u00e0 maior receita. Certifique-se de usar filtros para comparar listagens semelhantes para obter resultados mais precisos.   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Quais pre\u00e7os tiveram o melhor desempenho?<\/li>\n\n\n\n<li>Analise a receita obtida por cada an\u00fancio em rela\u00e7\u00e3o \u00e0 sua tarifa m\u00e9dia reservada.<\/li>\n\n\n\n<li>Quais an\u00fancios est\u00e3o sendo reservados?<\/li>\n\n\n\n<li>Planeje a ocupa\u00e7\u00e3o de seus an\u00fancios em compara\u00e7\u00e3o com o n\u00famero de dias desde a \u00faltima reserva.<\/li>\n\n\n\n<li>Cada an\u00fancio est\u00e1 recebendo o n\u00famero correto de reservas?<\/li>\n\n\n\n<li>Compare a taxa de ocupa\u00e7\u00e3o de seus an\u00fancios com a ocupa\u00e7\u00e3o do mercado.  <\/li>\n<\/ul>\n\n<p>Para analisar os dados de listagens espec\u00edficas, voc\u00ea pode clicar no gr\u00e1fico de dispers\u00e3o e arrastar o mouse para criar uma caixa ao redor das listagens espec\u00edficas nas quais est\u00e1 interessado. O sistema exibir\u00e1 os dados das listagens selecionadas no lado direito. <\/p>\n\n<p>Voc\u00ea pode passar o mouse sobre qualquer ponto para ver mais informa\u00e7\u00f5es sobre cada listagem. A tabela abaixo cont\u00e9m todas essas informa\u00e7\u00f5es em um formato classific\u00e1vel para mais usu\u00e1rios orientados por dados. Quando voc\u00ea clica no link &#8220;Revisar&#8221; na tabela, uma nova guia \u00e9 aberta para lev\u00e1-lo diretamente ao calend\u00e1rio dessa listagem. Os dados fornecidos por esse recurso ajudariam voc\u00ea a criar uma estrat\u00e9gia de pre\u00e7os eficaz do Airbnb.     <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/listing-level-metrics-2-1024x426.png\" alt=\"\" class=\"wp-image-5013\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/listing-level-metrics-2-1024x426.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/listing-level-metrics-2-300x125.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/listing-level-metrics-2-768x319.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/listing-level-metrics-2-1536x638.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/listing-level-metrics-2.png 1583w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"h-trends-by-booking-dates\"><strong>Tend\u00eancias por datas de reserva<\/strong><\/h3>\n\n<p>As tend\u00eancias por data de reserva ajudam voc\u00ea a ter uma imagem melhor das tend\u00eancias com base em quando as reservas est\u00e3o chegando para datas futuras. Voc\u00ea pode analisar os dados mensalmente, semanalmente, diariamente e no dia da semana. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"253\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/trends-by-booking-date-1024x253.png\" alt=\"\" class=\"wp-image-5014\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/trends-by-booking-date-1024x253.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/trends-by-booking-date-300x74.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/trends-by-booking-date-768x190.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/trends-by-booking-date-1536x380.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/trends-by-booking-date.png 1590w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>O gr\u00e1fico ajuda voc\u00ea a:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Determine quando as reservas normalmente chegam e as tend\u00eancias relacionadas a essas reservas.<\/li>\n\n\n\n<li>Permitir que voc\u00ea preveja entradas de receita ao longo do ano.<\/li>\n\n\n\n<li>Compare diferentes tend\u00eancias ano ap\u00f3s ano.<\/li>\n<\/ul>\n\n<p>Os dados coletados s\u00e3o cruciais para planejar uma estrat\u00e9gia de pre\u00e7os do Airbnb que aumentar\u00e1 sua receita.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-los-and-booking-window-trends\"><strong>Tend\u00eancias de LOS e Janela de Reserva  <\/strong><\/h3>\n\n<p>Para gerentes de receita experientes, o gr\u00e1fico LOS e janela de reserva \u00e9 uma ferramenta conveniente que permite rastrear facilmente quantas noites s\u00e3o reservadas de reservas com diferentes janelas de reserva e dura\u00e7\u00f5es de estadia feitas nos \u00faltimos 30 dias.  <\/p>\n\n<p>Em vez de olhar para o total de noites reservadas, voc\u00ea tamb\u00e9m pode ver uma divis\u00e3o por LOS no gr\u00e1fico Janela de Reserva e dividida por Janela de Reserva no gr\u00e1fico LOS. Isso pode ajud\u00e1-lo a identificar que tipo de configura\u00e7\u00f5es de estadia m\u00ednima em cascata podem ser \u00fateis em sua \u00e1rea. Observe que seus pr\u00f3prios dados mostrar\u00e3o apenas as reservas que voc\u00ea hospedou, portanto, pode haver reservas de duas noites no mercado, mesmo que voc\u00ea n\u00e3o as aceite.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"301\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/los-booking-trends-1024x301.png\" alt=\"\" class=\"wp-image-5015\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/los-booking-trends-1024x301.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/los-booking-trends-300x88.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/los-booking-trends-768x226.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/los-booking-trends-1536x451.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/los-booking-trends.png 1582w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>\u00c9 muito \u00fatil comparar esses gr\u00e1ficos com um Market Dashboard para sua \u00e1rea para ver se h\u00e1 alguma diferen\u00e7a que possa indicar uma oportunidade de receita que voc\u00ea pode estar perdendo. Em caso de discrep\u00e2ncias, voc\u00ea pode tentar ajustar suas pol\u00edticas de estadia m\u00ednima ou suas tarifas de longo prazo para precificar seus an\u00fancios de forma mais competitiva. <\/p>\n\n<p>O LOS e o Booking Window Trends ajudam voc\u00ea a:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Veja com que anteced\u00eancia os h\u00f3spedes est\u00e3o reservando e quanto tempo eles v\u00e3o ficar<\/li>\n\n\n\n<li>Acompanhe suas tend\u00eancias para o mercado para ver se h\u00e1 reservas que voc\u00ea est\u00e1 perdendo<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-rate-shopping-and-comparing-to-market\"><span class=\"ez-toc-section\" id=\"avalie-compras-e-compare-com-o-mercado\"><\/span><strong>Avalie compras e compare com o mercado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Esta se\u00e7\u00e3o no Portfolio Analytics permite que voc\u00ea compare o desempenho de sua listagem com o mercado sem precisar alternar entre o Portfolio Analytics e o Market Dashboard. Aqui, voc\u00ea pode ver a di\u00e1ria m\u00e9dia do an\u00fancio selecionado junto com a ocupa\u00e7\u00e3o desses an\u00fancios para todas as datas futuras. Voc\u00ea tamb\u00e9m pode rastrear sua coleta durante os \u00faltimos sete dias.    <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"417\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/compare-against-market-1024x417.png\" alt=\"\" class=\"wp-image-5016\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/compare-against-market-1024x417.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/compare-against-market-300x122.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/compare-against-market-768x313.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/compare-against-market-1536x626.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/compare-against-market.png 1588w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Voc\u00ea pode analisar suas tarifas e ocupa\u00e7\u00e3o listadas para datas futuras, mas tamb\u00e9m sobrep\u00f4-las aos mesmos dados de um Market Dashboard para identificar rapidamente onde seus pre\u00e7os e ocupa\u00e7\u00e3o est\u00e3o em rela\u00e7\u00e3o ao mercado. Observe que voc\u00ea precisa estar inscrito em um Painel de Market Dashboard para poder usar esta se\u00e7\u00e3o do Portfolio Analytics. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"231\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/market-dashboard-drop-down.png\" alt=\"\" class=\"wp-image-5017\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/market-dashboard-drop-down.png 777w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/market-dashboard-drop-down-300x89.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2021\/09\/market-dashboard-drop-down-768x228.png 768w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/figure>\n\n<p>Ao selecionar um Market Dashboard, voc\u00ea poder\u00e1 ver os dados de compara\u00e7\u00e3o no gr\u00e1fico fornecido, mostrando o desempenho de outras listagens dentro do raio desejado em rela\u00e7\u00e3o ao seu. Voc\u00ea pode filtrar os dados de mercado selecionando uma contagem de quartos relevante ou quaisquer conjuntos de concorrentes que voc\u00ea j\u00e1 tenha criado no menu suspenso \u00e0 esquerda.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neste blog, voc\u00ea aprender\u00e1 a usar o Portfolio Analytics para analisar suas tend\u00eancias de reserva e melhorar sua estrat\u00e9gia de pre\u00e7os. Voc\u00ea tamb\u00e9m pode comparar suas listagens com o mercado com os Market Dashboards para ver como seu portf\u00f3lio se compara. PriceLabs \u00e9 uma plataforma abrangente gest\u00e3o da receita para alugu\u00e9is de temporada e alugu\u00e9is [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":15627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Portfolio Analytics: Plataforma Gratuita de Gest\u00e3o da Receita","_yoast_wpseo_metadesc":"Portfolio Analytics \u00e9 uma plataforma gratuita gest\u00e3o da receita usada por propriet\u00e1rios\/gerentes de propriedades para entender as tend\u00eancias de reserva de suas 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