{"id":59910,"date":"2024-11-28T06:36:15","date_gmt":"2024-11-28T06:36:15","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?p=59910"},"modified":"2024-11-28T06:36:17","modified_gmt":"2024-11-28T06:36:17","slug":"tendencias-2025-estrategia-precos","status":"publish","type":"post","link":"https:\/\/hello.pricelabs.co\/pt-br\/blog\/tendencias-2025-estrategia-precos\/","title":{"rendered":"Entenda as tend\u00eancias do mercado em 2025 e ajuste sua estrat\u00e9gia"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/tendencias-2025-estrategia-precos\/#1-veja-seus-precos-para-2025-e-compare-com-o-mercado-local-usando-o-recurso-dados-da-vizinhanca\" data-wpel-link=\"internal\">1. Veja seus pre\u00e7os para 2025 e compare com o mercado local usando o recurso Dados da Vizinhan\u00e7a<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/tendencias-2025-estrategia-precos\/#2-quando-fazer-ajustes-usando-o-grafico-de-precos-futuros\" data-wpel-link=\"internal\">2. Quando fazer ajustes usando o gr\u00e1fico de pre\u00e7os futuros<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/tendencias-2025-estrategia-precos\/#3-monitore-sua-taxa-de-ocupacao-no-grafico-de-ocupacao\" data-wpel-link=\"internal\">3. Monitore sua taxa de ocupa\u00e7\u00e3o no gr\u00e1fico de ocupa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/tendencias-2025-estrategia-precos\/#4-ajuste-as-regras-de-estadia-minima-para-impulsionar-as-reservas\" data-wpel-link=\"internal\">4. Ajuste as regras de estadia m\u00ednima para impulsionar as reservas<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/tendencias-2025-estrategia-precos\/#5-veja-um-panorama-geral-das-suas-propriedades-no-market-dashboard\" data-wpel-link=\"internal\">5. Veja um panorama geral das suas propriedades no Market Dashboard<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/tendencias-2025-estrategia-precos\/#conclusao-deixe-que-o-pricelabs-faca-o-trabalho-duro-por-voce-em-2025\" data-wpel-link=\"internal\">Conclus\u00e3o: Deixe que o PriceLabs fa\u00e7a o trabalho duro por voc\u00ea em 2025<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Tudo pronto para definir sua estrat\u00e9gia de receita para 2025? Vamos analisar como o PriceLabs j\u00e1 alinhou seus pre\u00e7os com as mais recentes tend\u00eancias do mercado para satisfazer a demanda local. E, \u00e9 claro, vamos orientar voc\u00ea a fazer ajustes, se quiser refinar essas recomenda\u00e7\u00f5es ainda mais.<br\/><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-1-view-your-2025-prices-and-compare-with-the-local-market-using-the-neighborhood-data-tab\"><span class=\"ez-toc-section\" id=\"1-veja-seus-precos-para-2025-e-compare-com-o-mercado-local-usando-o-recurso-dados-da-vizinhanca\"><\/span>1. Veja seus pre\u00e7os para 2025 e compare com o mercado local usando o recurso Dados da Vizinhan\u00e7a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>O gr\u00e1fico de pre\u00e7os futuros na aba <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/listing-market-data\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Dados da Vizinhan\u00e7a<\/a> mostra os pre\u00e7os di\u00e1rios das suas propriedades para 2025 em compara\u00e7\u00e3o com o mercado local mais amplo, usando percentis para indicar se os pre\u00e7os est\u00e3o na categoria econ\u00f4mica, m\u00e9dia ou premium. O PriceLabs j\u00e1 considerou a demanda, a sazonalidade e outros elementos para adaptar seus pre\u00e7os, ajudando voc\u00ea a monitorar como seus pre\u00e7os evoluem ao longo do ano e a ficar em dia com as tend\u00eancias do mercado.<\/p>\n\n<p>Se achar que o gr\u00e1fico \u00e9 muito complexo, \u00e9 s\u00f3 clicar no bot\u00e3o AI Insights. O AI Insights deixa o gr\u00e1fico de pre\u00e7os futuros mais f\u00e1cil de interpretar ao destacar as informa\u00e7\u00f5es essenciais, como se os seus pre\u00e7os est\u00e3o acima ou abaixo da m\u00e9dia do mercado, identificando picos de demanda e indicando datas em que pode ser \u00fatil fazer ajustes. Em vez de analisar cada linha, voc\u00ea ver\u00e1 informa\u00e7\u00f5es claras que ajudam a manter o foco nas altera\u00e7\u00f5es necess\u00e1rias para gerar impacto.<\/p>\n\n<p>Tamb\u00e9m \u00e9 poss\u00edvel refinar a compara\u00e7\u00e3o de mercado ao selecionar tipos espec\u00edficos de propriedades. Por exemplo, em vez de analisar todo o mercado, voc\u00ea pode se enfocar em casas com dois ou tr\u00eas quartos para ter um panorama mais espec\u00edfico. Isso ajuda a identificar as principais tend\u00eancias para 2025 e a ver como o algoritmo Hyper-Local Pulse do PriceLabs adaptou os pre\u00e7os das suas propriedades. Por padr\u00e3o, o PriceLabs define pre\u00e7os mais altos para reservas distantes, o que ajuda voc\u00ea a garantir os melhores pre\u00e7os para reservas futuras. Voc\u00ea pode personalizar esse e outros pre\u00e7os usando a abordagem mencionada a seguir.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-1024x407.png\" alt=\"Gr&#xE1;fico de pre&#xE7;os futuros no PriceLabs\" class=\"wp-image-59097\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-1024x407.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-300x119.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-768x305.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image.png 1264w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Gr\u00e1fico de pre\u00e7os futuros no recurso Dados da Vizinhan\u00e7a<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-2-when-to-make-adjustments-using-the-future-prices-chart\"><span class=\"ez-toc-section\" id=\"2-quando-fazer-ajustes-usando-o-grafico-de-precos-futuros\"><\/span>2. Quando fazer ajustes usando o gr\u00e1fico de pre\u00e7os futuros<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Embora o PriceLabs tenha definido seus pre\u00e7os de acordo com as tend\u00eancias do mercado, pode ser recomend\u00e1vel fazer ajustes em alguns casos:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Para datas espec\u00edficas:<\/strong> se seus pre\u00e7os estiverem bem em geral, mas houver um evento (por exemplo, um show) que exija aten\u00e7\u00e3o especial, voc\u00ea pode fazer a substitui\u00e7\u00e3o manual das recomenda\u00e7\u00f5es do PriceLabs. Basta acessar seu Calend\u00e1rio de Pre\u00e7os, selecionar as datas relevantes e inserir seus pre\u00e7os personalizados de acordo com o evento.<\/li>\n\n\n\n<li><strong>Para uma reavalia\u00e7\u00e3o total dos pre\u00e7os:<\/strong> se toda a precifica\u00e7\u00e3o parecer estranha, vale a pena conferir se seu pre\u00e7o base continua sendo o indicado. Por exemplo, o surgimento de novos concorrentes na sua zona pode exigir que voc\u00ea ajuste seus pre\u00e7os. O PriceLabs ajuda voc\u00ea nisso enviando uma mensagem de <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/recommendation-nudges#What_are_nudges\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">recomenda\u00e7\u00e3o<\/a> no Painel de Pre\u00e7os quando houver uma altera\u00e7\u00e3o sugerida, al\u00e9m de indicar um novo pre\u00e7o base. \u00c9 s\u00f3 clicar em Aplicar, se necess\u00e1rio.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"338\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-1-1024x338.png\" alt=\"Recomenda&#xE7;&#xE3;o de pre&#xE7;o base no PriceLabs\" class=\"wp-image-59103\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-1-1024x338.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-1-300x99.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-1-768x254.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-1-1536x507.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-1.png 1789w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Recomenda\u00e7\u00e3o de pre\u00e7o base<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-3-track-your-occupancy-with-the-occupancy-graph\"><span class=\"ez-toc-section\" id=\"3-monitore-sua-taxa-de-ocupacao-no-grafico-de-ocupacao\"><\/span>3. Monitore sua taxa de ocupa\u00e7\u00e3o no gr\u00e1fico de ocupa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>O gr\u00e1fico de taxa de ocupa\u00e7\u00e3o ajuda voc\u00ea a ver o desempenho da sua propriedade a cada dia. A taxa de ocupa\u00e7\u00e3o \u00e9 a porcentagem de noites reservadas: 0% se a propriedade n\u00e3o tiver reservas e 100% se ela estiver completamente reservada. Esse gr\u00e1fico mostra sua taxa de ocupa\u00e7\u00e3o (linha cinza) ao lado da taxa de ocupa\u00e7\u00e3o do mercado (linha vermelha), para que voc\u00ea possa comparar suas reservas com as de propriedades semelhantes na regi\u00e3o.<\/p>\n\n<p>Voc\u00ea tamb\u00e9m pode adicionar dados do ano anterior (linha tracejada) para verificar se voc\u00ea est\u00e1 tendo um desempenho melhor ou pior que em 2024, com informa\u00e7\u00f5es valiosas de ritmo de reservas para avaliar seu progresso. Mais uma vez, o AI Insights simplifica essas tend\u00eancias para 2025 e destaca os pontos principais para que voc\u00ea possa compreender rapidamente sua posi\u00e7\u00e3o, sem precisar analisar cada detalhe.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-2-1024x403.png\" alt=\"Gr&#xE1;fico de taxa de ocupa&#xE7;&#xE3;o no PriceLabs\" class=\"wp-image-59110\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-2-1024x403.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-2-300x118.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-2-768x302.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-2.png 1258w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Gr\u00e1fico de taxa de ocupa\u00e7\u00e3o no recurso Dados da Vizinhan\u00e7a<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-4-adjust-minimum-stay-rules-to-boost-bookings\"><span class=\"ez-toc-section\" id=\"4-ajuste-as-regras-de-estadia-minima-para-impulsionar-as-reservas\"><\/span>4. Ajuste as regras de estadia m\u00ednima para impulsionar as reservas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Voc\u00ea tamb\u00e9m pode definir regras de estadia m\u00ednima para datas espec\u00edficas Por exemplo, voc\u00ea pode usar a <a href=\"https:\/\/help.pricelabs.co\/portal\/en\/kb\/articles\/date-specific-overrides\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">substitui\u00e7\u00e3o manual para datas espec\u00edficas<\/a> para alterar a estadia m\u00ednima na baixa temporada e atrair mais reservas. Se estiver considerando fazer altera\u00e7\u00f5es para o ano inteiro, o PriceLabs oferece recomenda\u00e7\u00f5es de estadia m\u00ednima para ajudar voc\u00ea com a estrat\u00e9gia geral, para garantir que voc\u00ea use as regras mais eficazes para aumentar a taxa de ocupa\u00e7\u00e3o e a receita.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"501\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-3.png\" alt=\"Recomenda&#xE7;&#xE3;o de estadia m&#xED;nima no PriceLabs\" class=\"wp-image-59116\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-3.png 682w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-3-300x220.png 300w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><figcaption class=\"wp-element-caption\"><em>Recomenda\u00e7\u00e3o de estadia m\u00ednima<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-5-get-a-big-picture-view-with-the-market-dashboard\"><span class=\"ez-toc-section\" id=\"5-veja-um-panorama-geral-das-suas-propriedades-no-market-dashboard\"><\/span>5. Veja um panorama geral das suas propriedades no Market Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>O Market Dashboard oferece insights sobre as tend\u00eancias do mercado ao analisar mais de 10 mil propriedades na sua regi\u00e3o. Isso permite que voc\u00ea tenha uma vis\u00e3o geral das tend\u00eancias de precifica\u00e7\u00e3o e taxa de ocupa\u00e7\u00e3o, aumento de propriedades, comodidades comuns e muito mais para voc\u00ea acompanhar mudan\u00e7as significativas no mercado. Diferente do foco em um local altamente espec\u00edfico do recurso Dados da Vizinhan\u00e7a, o Market Dashboard abrange uma \u00e1rea maior, o que faz dele a ferramenta ideal para o planejamento anual e para ajudar voc\u00ea a ajustar seus pre\u00e7os e suas ofertas, mantendo a competitividade conforme o mercado muda.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"212\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-4-1024x212.png\" alt=\"Vis&#xE3;o geral do Market Dashboard\" class=\"wp-image-59122\" srcset=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-4-1024x212.png 1024w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-4-300x62.png 300w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-4-768x159.png 768w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-4-1536x318.png 1536w, https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2024\/11\/image-4.png 1583w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Vis\u00e3o geral do Market Dashboard<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-let-pricelabs-do-the-heavy-lifting-for-2025\"><span class=\"ez-toc-section\" id=\"conclusao-deixe-que-o-pricelabs-faca-o-trabalho-duro-por-voce-em-2025\"><\/span>Conclus\u00e3o: Deixe que o PriceLabs fa\u00e7a o trabalho duro por voc\u00ea em 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Com o algoritmo do PriceLabs lidando com a maioria dos ajustes para 2025, voc\u00ea n\u00e3o precisa se preocupar em fazer altera\u00e7\u00f5es constantes. As principais atualiza\u00e7\u00f5es de pre\u00e7os est\u00e3o vigentes e personalizadas para refletir a demanda, a sazonalidade e as tend\u00eancias locais. Ao checar os gr\u00e1ficos e as informa\u00e7\u00f5es na sua conta, voc\u00ea ganha transpar\u00eancia sobre por qu\u00ea o PriceLabs recomenda certos pre\u00e7os. Essas ferramentas permitem que entenda o motivo por tr\u00e1s das recomenda\u00e7\u00f5es, para que voc\u00ea se sinta confiante na sua estrat\u00e9gia de pre\u00e7os e intervenha somente quando considere necess\u00e1rio fazer pequenos ajustes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tudo pronto para definir sua estrat\u00e9gia de receita para 2025? Vamos analisar como o PriceLabs j\u00e1 alinhou seus pre\u00e7os com as mais recentes tend\u00eancias do mercado para satisfazer a demanda local. E, \u00e9 claro, vamos orientar voc\u00ea a fazer ajustes, se quiser refinar essas recomenda\u00e7\u00f5es ainda mais. 1. Veja seus pre\u00e7os para 2025 e compare [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":59141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Tend\u00eancias 2025: Ajuste sua Estrat\u00e9gia de Pre\u00e7os","_yoast_wpseo_metadesc":"Descubra como entender as tend\u00eancias do mercado em 2025, conhecer seu desempenho at\u00e9 o momento e ajustar sua estrat\u00e9gia, se 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