{"id":64339,"date":"2024-08-12T08:00:00","date_gmt":"2024-08-12T08:00:00","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?p=64339"},"modified":"2026-02-05T09:01:49","modified_gmt":"2026-02-05T09:01:49","slug":"revlabs-jan-masterclass-estrategias-insights-2024","status":"publish","type":"post","link":"https:\/\/hello.pricelabs.co\/pt-br\/blog\/revlabs-jan-masterclass-estrategias-insights-2024\/","title":{"rendered":"RevLabs JAN Masterclass: Takeaways, Q&amp;A: Ajuste sua estrat\u00e9gia de gerenciamento de receita para 2024: principais insights para gerentes de aluguel por temporada"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/revlabs-jan-masterclass-estrategias-insights-2024\/#a-medida-que-o-mercado-de-aluguel-por-temporada-continua-a-evoluir-ficar-a-frente-em-2024-requer-uma-compreensao-agucada-do-gestao-da-receita\" data-wpel-link=\"internal\">\u00c0 medida que o mercado de aluguel por temporada continua a evoluir, ficar \u00e0 frente em 2024 requer uma compreens\u00e3o agu\u00e7ada do gest\u00e3o da receita.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/revlabs-jan-masterclass-estrategias-insights-2024\/#pergunta-1-como-voce-pode-adaptar-sua-estrategia-em-meados-de-janeiro-para-obter-a-maxima-eficacia\" data-wpel-link=\"internal\">Pergunta 1. Como voc\u00ea pode adaptar sua estrat\u00e9gia em meados de janeiro para obter a m\u00e1xima efic\u00e1cia?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/revlabs-jan-masterclass-estrategias-insights-2024\/#q2-por-que-a-analise-de-dados-ano-apos-ano-e-vital-e-como-voce-pode-usa-la-a-seu-favor\" data-wpel-link=\"internal\">Q.2. Por que a an\u00e1lise de dados ano ap\u00f3s ano \u00e9 vital e como voc\u00ea pode us\u00e1-la a seu favor?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/revlabs-jan-masterclass-estrategias-insights-2024\/#pergunta-3-quais-sao-as-complexidades-das-janelas-de-reserva-em-varios-mercados-e-como-elas-afetam-sua-estrategia\" data-wpel-link=\"internal\">Pergunta 3. Quais s\u00e3o as complexidades das janelas de reserva em v\u00e1rios mercados e como elas afetam sua estrat\u00e9gia?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/revlabs-jan-masterclass-estrategias-insights-2024\/#pergunta-4-como-a-colaboracao-multifuncional-melhora-o-gestao-da-receita-no-mercado-atual\" data-wpel-link=\"internal\">Pergunta 4. Como a colabora\u00e7\u00e3o multifuncional melhora o gest\u00e3o da receita no mercado atual?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/revlabs-jan-masterclass-estrategias-insights-2024\/#pergunta-5-quais-estrategias-podem-ajudar-a-gerenciar-as-expectativas-dos-proprietarios-em-um-cenario-de-crescimento-em-constante-mudanca\" data-wpel-link=\"internal\">Pergunta 5 Quais estrat\u00e9gias podem ajudar a gerenciar as expectativas dos propriet\u00e1rios em um cen\u00e1rio de crescimento em constante mudan\u00e7a?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/revlabs-jan-masterclass-estrategias-insights-2024\/#recursos-adicionais\" data-wpel-link=\"internal\">Recursos adicionais<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/revlabs-jan-masterclass-estrategias-insights-2024\/#audience-questions\" data-wpel-link=\"internal\">Audience questions<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64339\" class=\"elementor elementor-64339 elementor-26739\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45a16e58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45a16e58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50307b13\" data-id=\"50307b13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-453b388d elementor-widget elementor-widget-text-editor\" data-id=\"453b388d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"a-medida-que-o-mercado-de-aluguel-por-temporada-continua-a-evoluir-ficar-a-frente-em-2024-requer-uma-compreensao-agucada-do-gestao-da-receita\"><\/span>\u00c0 medida que o mercado de aluguel por temporada continua a evoluir, ficar \u00e0 frente em 2024 requer uma compreens\u00e3o agu\u00e7ada do gest\u00e3o da receita.  <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nesta discuss\u00e3o esclarecedora, o anfitri\u00e3o Thibault Masson, chefe de marketing de produtos da PriceLabs e fundador da Rental Scale-Up, conversa com especialistas do setor;<\/p>\n<ul>\n<li><strong>Meaghan Moyle<\/strong>, Diretora Executiva, Outpost<\/li>\n<li><strong>Jordan Locke<\/strong>, Fundador, RevPARTY &amp; RevProfs<\/li>\n<li><strong>Kevin Lincicome<\/strong>, Diretor de Gest\u00e3o de Receitas, Western Trust<\/li>\n<\/ul>\n<p>O painel, guiado por perguntas do p\u00fablico, aprofundou discuss\u00f5es perspicazes e transmitiu dicas pr\u00e1ticas adaptadas para gerentes de propriedades maiores, abordando as seguintes <strong>quest\u00f5es-chave<\/strong>:<\/p>\n<ul>\n<li>Como voc\u00ea pode <strong>adaptar sua estrat\u00e9gia em meados de janeiro<\/strong> para obter a m\u00e1xima efic\u00e1cia?<\/li>\n<li>Por que a <strong>an\u00e1lise de dados ano ap\u00f3s ano<\/strong> \u00e9 vital e como voc\u00ea pode us\u00e1-la a seu favor?<\/li>\n<li>Quais s\u00e3o as <strong>complexidades das janelas de reserva<\/strong> em v\u00e1rios mercados e como elas afetam sua estrat\u00e9gia?<\/li>\n<li>Como a <strong>colabora\u00e7\u00e3o multifuncional<\/strong> melhora o gest\u00e3o da receita no mercado atual?<\/li>\n<li>Quais estrat\u00e9gias podem ajudar a <strong>gerenciar as expectativas dos propriet\u00e1rios em<\/strong>um cen\u00e1rio de crescimento em constante mudan\u00e7a?<\/li>\n<\/ul>\n<h3 id=\"h-about-the-speakers\" class=\"wp-block-heading\"><a href=\"https:\/\/www.youtube.com\/watch?v=k_KFE1j57X0&amp;t=2s\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\"><strong>Assista ao replay no YouTube<\/strong><\/a><\/h3>\n<h3 id=\"h-about-the-speakers\" class=\"wp-block-heading\"><strong>Sobre os palestrantes  <\/strong><\/h3>\n<p><strong>Meaghan Moyle<\/strong>, diretora executiva do grupo Outpost em Jackson Hole, Wyoming, tem uma experi\u00eancia que come\u00e7ou h\u00e1 nove anos na 360 Blue, uma empresa de gerenciamento de propriedades na Fl\u00f3rida Panhandle, onde fez a transi\u00e7\u00e3o de reservas para gest\u00e3o da receita. Atualmente supervisionando as opera\u00e7\u00f5es de aproximadamente 250 unidades em Jackson, a paix\u00e3o de Meaghan pelo gest\u00e3o da receita se fortaleceu ao longo dos anos.<\/p>\n<p><strong>Kevin Lincicome<\/strong>, Diretor de Hospitalidade e Gest\u00e3o de Receita da Western Trust, come\u00e7ou em vendas e opera\u00e7\u00f5es com a Vacasa, uma empresa de gerenciamento de aluguel por temporada antes de se concentrar na gest\u00e3o da receita. Tendo usado o PriceLabs extensivamente em milhares de unidades para v\u00e1rias empresas, Kevin traz uma vasta experi\u00eancia na adapta\u00e7\u00e3o de estrat\u00e9gias para diferentes abordagens. Agora supervisionando 11 mercados, ele atua como Diretor de Hospitalidade e Gest\u00e3o de Receita da Western Trust.<\/p>\n<p><strong>Jordan Locke<\/strong>, fundador da RevPARTY, est\u00e1 sediado em Austin, Texas. Jordan tem uma experi\u00eancia diversificada em pre\u00e7os, variando de assentos sanit\u00e1rios a chips de computador antes de entrar no setor de aluguel de curto prazo h\u00e1 oito ou nove anos. Tendo iniciado o programa gest\u00e3o da receita na Vrbo, Jordan agora oferece servi\u00e7os de consultoria por meio do RevPARTY, cobrindo um espectro de projetos a solu\u00e7\u00f5es abrangentes gest\u00e3o da receita .<\/p>\n<\/p>\n<h2 id=\"h-q-1-how-can-you-adapt-your-strategy-in-mid-january-for-maximum-effectiveness\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"pergunta-1-como-voce-pode-adaptar-sua-estrategia-em-meados-de-janeiro-para-obter-a-maxima-eficacia\"><\/span><strong><strong><strong>Pergunta 1. Como voc\u00ea pode adaptar sua estrat\u00e9gia em meados de janeiro para obter a m\u00e1xima efic\u00e1cia?  <\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>A discuss\u00e3o come\u00e7ou com o apresentador fazendo a grande pergunta na mente de todos. \u00c9 meados de janeiro tarde demais para ajustar suas estrat\u00e9gias para o ano.<\/strong><\/p>\n<p><strong>Kevin<\/strong> enfatizou a natureza perceptiva do refinamento da estrat\u00e9gia, desmascarando a no\u00e7\u00e3o de que \u00e9 tarde demais para ajustar as abordagens. Ele defendeu a adaptabilidade no ajuste das janelas de reserva e matrizes baseadas em ocupa\u00e7\u00e3o, reconhecendo a natureza din\u00e2mica do mercado. Sua \u00eanfase em ajustes cont\u00ednuos reflete o compromisso de permanecer em sintonia com as tend\u00eancias em evolu\u00e7\u00e3o do setor e garantir que as estrat\u00e9gias permane\u00e7am eficazes ao longo do ano.<\/p>\n<p><strong>Meagha<\/strong><strong>est\u00e1<\/strong> alinhada com a perspectiva de Kevin e enfatizou a compreens\u00e3o das janelas de reserva e a categoriza\u00e7\u00e3o de propriedades com base nesses par\u00e2metros, fornecendo uma estrutura pr\u00e1tica para abordagens de ajuste fino. Ela defende a implementa\u00e7\u00e3o de reuni\u00f5es de receita como um meio de promover discuss\u00f5es estrat\u00e9gicas abrangentes, demonstrando uma abordagem hol\u00edstica para o gest\u00e3o da receita que integra v\u00e1rios aspectos das opera\u00e7\u00f5es imobili\u00e1rias.<\/p>\n<p><strong>Jordan<\/strong> acrescentou profundidade \u00e0 conversa, destacando a necessidade de considerar os eventos desencadeadores al\u00e9m das principais ocorr\u00eancias. O foco de Locke em olhar ao mesmo tempo no ano passado para alugu\u00e9is de temporada aborda os desafios \u00fanicos desse setor, onde unidades id\u00eanticas s\u00e3o escassas para compara\u00e7\u00e3o. Ele adverte contra rea\u00e7\u00f5es exageradas aos dados e ressalta a import\u00e2ncia de abordagens anal\u00edticas diferenciadas adaptadas a din\u00e2micas de mercado e tipos de propriedades espec\u00edficos.<\/p>\n<h2 id=\"h-q-2-why-is-year-over-year-data-analysis-vital-and-how-can-you-use-it-to-your-advantage\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"q2-por-que-a-analise-de-dados-ano-apos-ano-e-vital-e-como-voce-pode-usa-la-a-seu-favor\"><\/span><strong><strong>Q.2. Por que a an\u00e1lise de dados ano ap\u00f3s ano \u00e9 vital e como voc\u00ea pode us\u00e1-la a seu favor?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Meaghan<\/strong> investigou as implica\u00e7\u00f5es pr\u00e1ticas de examinar os dados do ano passado. Ela enfatizou sua import\u00e2ncia na gest\u00e3o de propriedades, onde os propriet\u00e1rios frequentemente se referem a declara\u00e7\u00f5es de anos anteriores e questionam o desempenho atual com base em n\u00fameros anteriores. Ela reconheceu a acessibilidade dos dados do ano passado, tornando-os uma ferramenta de compara\u00e7\u00e3o f\u00e1cil, mas tamb\u00e9m instou os gerentes de propriedade a considerar os princ\u00edpios de dynamic pricing .  <\/p>\n<p><strong>Kevin<\/strong> enfatizou a import\u00e2ncia de contextualizar os dados ano a ano. Ele encorajou os gerentes de propriedade a levar em considera\u00e7\u00e3o fatores de mudan\u00e7a, como se seu estoque sofreu altera\u00e7\u00f5es.  <\/p>\n<p><strong>Jordan<\/strong> enfatizou a import\u00e2ncia de considerar tend\u00eancias e eventos desencadeadores ao analisar dados ano a ano em alugu\u00e9is de temporada. Ele destacou o desafio de ter um tamanho de amostra pequeno devido \u00e0 natureza \u00fanica de cada propriedade, tornando essenciais as compara\u00e7\u00f5es com o mesmo per\u00edodo do ano passado. Locke introduziu o conceito de uma caixa de culpa no RevPARTY, que envolve a cria\u00e7\u00e3o de uma grade 2\u00d72 para calcular matematicamente as mudan\u00e7as de atributos no RevPAR para diferentes componentes. Essa abordagem ajuda os gerentes de propriedades a entender e se concentrar nos fatores que influenciam a receita, como din\u00e2mica do mercado, mudan\u00e7as no portf\u00f3lio e varia\u00e7\u00f5es no ADR e na ocupa\u00e7\u00e3o.  <\/p>\n<h2 id=\"h-q-3-what-are-the-intricacies-of-booking-windows-in-various-markets-and-how-do-they-affect-your-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"pergunta-3-quais-sao-as-complexidades-das-janelas-de-reserva-em-varios-mercados-e-como-elas-afetam-sua-estrategia\"><\/span><strong>Pergunta 3. Quais s\u00e3o as complexidades das janelas de reserva em v\u00e1rios mercados e como elas afetam sua estrat\u00e9gia?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Meaghan<\/strong> forneceu insights com base em sua experi\u00eancia na transi\u00e7\u00e3o de um destino de praia para um mercado de esqui. Ela destacou a mudan\u00e7a nas janelas de reserva, principalmente em mercados com uma porcentagem significativa de visitantes chegando. Ela enfatizou a import\u00e2ncia de entender e utilizar as janelas de reserva, n\u00e3o apenas do gest\u00e3o da receita , mas tamb\u00e9m em colabora\u00e7\u00e3o com as equipes de marketing. Usando ferramentas como o KeyData, ela recomendou analisar as janelas de reserva para tomar decis\u00f5es de marketing informadas, adaptar estrat\u00e9gias de pre\u00e7os e coordenar esfor\u00e7os para uma comunica\u00e7\u00e3o eficaz com h\u00f3spedes em potencial.<\/p>\n<p><strong>Jordan<\/strong> expandiu a import\u00e2ncia das janelas de reserva, utilizando dados de ritmo para avaliar o desempenho em rela\u00e7\u00e3o a mercados compar\u00e1veis. Ele enfatizou a import\u00e2ncia de cronometrar os lan\u00e7amentos de propriedades com base nas janelas de reserva e nas tend\u00eancias de ocupa\u00e7\u00e3o. Ele tamb\u00e9m enfatizou a necessidade de considerar a din\u00e2mica \u00fanica dos destinos de segundo n\u00edvel, onde as janelas de reserva podem sofrer mudan\u00e7as em compara\u00e7\u00e3o com os mercados prim\u00e1rios. Al\u00e9m disso, ele discutiu a import\u00e2ncia da an\u00e1lise de ritmo e da sensibilidade aos pre\u00e7os, orientando os gerentes de propriedade a concentrar seus esfor\u00e7os em \u00e1reas que t\u00eam um impacto significativo.<\/p>\n<p><strong>Kevin<\/strong> forneceu perspectivas adicionais sobre as janelas de reserva, oferecendo conselhos pr\u00e1ticos sobre como analis\u00e1-las. Ele recomendou explorar v\u00e1rias fontes, como PriceLabs, dados PMS e ferramentas de planilha personalizadas para entender as janelas e o ritmo das reservas. Ele, no entanto, alertou contra rea\u00e7\u00f5es autom\u00e1ticas ao ritmo, incentivando uma an\u00e1lise mais profunda para descobrir as raz\u00f5es por tr\u00e1s de certas tend\u00eancias. Ele compartilhou insights sobre como usa uma ferramenta personalizada para avaliar as janelas de reserva, enfatizando a import\u00e2ncia de uma abordagem diferenciada para as decis\u00f5es de pre\u00e7os.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"pergunta-4-como-a-colaboracao-multifuncional-melhora-o-gestao-da-receita-no-mercado-atual\"><\/span><strong>Pergunta 4. Como a colabora\u00e7\u00e3o multifuncional melhora o gest\u00e3o da receita no mercado atual?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Meaghan<\/strong> n\u00e3o poderia enfatizar o suficiente sobre a import\u00e2ncia da colabora\u00e7\u00e3o multifuncional no gest\u00e3o da receita, enfatizando a interconex\u00e3o das estrat\u00e9gias de marketing e receita. Com base em uma analogia de Jason Sprinkle, CEO da KeyData, ela comparou o gest\u00e3o da receita ao pre\u00e7o de bananas em um supermercado. Meaghan destacou a import\u00e2ncia do marketing para atrair clientes para o &#8220;supermercado&#8221; e a necessidade de uma estrat\u00e9gia coesa entre as equipes gest\u00e3o da receita e marketing. Ao colaborar com as equipes de reservas, \u00e9 poss\u00edvel obter informa\u00e7\u00f5es sobre o comportamento e as prefer\u00eancias dos h\u00f3spedes, permitindo uma compreens\u00e3o mais hol\u00edstica do mercado. Ela enfatizou o valor de considerar a regra 80\/20, concentrando esfor\u00e7os em propriedades de alta receita e entendendo os meandros do impacto da m\u00eddia social nas reservas.<\/p>\n<p><strong>Kevin <\/strong>discutiu suas experi\u00eancias trabalhando em diferentes estruturas da empresa, incluindo situa\u00e7\u00f5es em que os departamentos de marketing conduziram estrat\u00e9gias de marketing de forma independente. Na Western Trust, onde o gest\u00e3o da receita assume a lideran\u00e7a, Kevin destacou a import\u00e2ncia de usar promo\u00e7\u00f5es para avaliar problemas de classifica\u00e7\u00e3o nas OTAs e recomendou que os propriet\u00e1rios reservassem ativamente por meio de OTAs inicialmente para aumentar a visibilidade. Ele enfatizou o papel das promo\u00e7\u00f5es no controle das estrat\u00e9gias de pre\u00e7os e na obten\u00e7\u00e3o de insights sobre o desempenho.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"pergunta-5-quais-estrategias-podem-ajudar-a-gerenciar-as-expectativas-dos-proprietarios-em-um-cenario-de-crescimento-em-constante-mudanca\"><\/span><strong>Pergunta 5 Quais estrat\u00e9gias podem ajudar a gerenciar as expectativas dos propriet\u00e1rios em um cen\u00e1rio de crescimento em constante mudan\u00e7a?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Todos os tr\u00eas palestrantes concordaram unanimemente com a import\u00e2ncia de uma comunica\u00e7\u00e3o transparente e proativa com os propriet\u00e1rios, fornecendo contexto para as mudan\u00e7as do mercado e construindo relacionamentos fortes para enfrentar os desafios de forma eficaz.<\/p>\n<p><strong>Jordan<\/strong> sugere ser transparente e contextualizar os dados para ajudar os propriet\u00e1rios a entender os comportamentos do mercado e antecipar tend\u00eancias. Ele prev\u00ea um retorno a um padr\u00e3o mais normal no mercado de aluguel, com poss\u00edvel supress\u00e3o de taxas, e incentiva os gerentes de propriedades a ficarem \u00e0 frente, fazendo mudan\u00e7as incrementais nos pre\u00e7os.<\/p>\n<p><strong>Meaghan<\/strong> enfatiza a import\u00e2ncia de se comunicar demais e ser transparente com os propriet\u00e1rios. Ela sugeriu enviar boletins informativos regulares, discutindo as boas e m\u00e1s not\u00edcias e fornecendo contexto para mudan\u00e7as no desempenho. Ela tamb\u00e9m destacou a import\u00e2ncia de abordar prontamente as preocupa\u00e7\u00f5es dos propriet\u00e1rios e compartilhar estrat\u00e9gias para mitigar os desafios. Ela prev\u00ea janelas de reserva mais compactadas em 2024 e enfatiza a necessidade de uma comunica\u00e7\u00e3o clara sobre ajustes de tarifas e estrat\u00e9gias de marketing.<\/p>\n<p><strong>Kevin<\/strong> destaca o valor dos relacionamentos entre as equipes de opera\u00e7\u00f5es locais e os propriet\u00e1rios, enfatizando que um bom relacionamento pode ajudar a enfrentar os desafios com mais facilidade. Ele conclui enfatizando o objetivo de construir relacionamentos fortes com os propriet\u00e1rios em 2024.<\/p>\n<h2 id=\"h-additional-resources\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"recursos-adicionais\"><\/span><strong>Recursos adicionais<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Assista ao <strong>replay da confer\u00eancia<\/strong> no <a href=\"https:\/\/www.youtube.com\/watch?v=k_KFE1j57X0&amp;t=2s\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">YouTube<\/a>.<\/p>\n<p>Baixe a <strong>transcri\u00e7\u00e3o <\/strong><a href=\"https:\/\/drive.google.com\/file\/d\/1yIW9-w6fHx4KVOUSUrS3M9TJXw8tiICT\/view?usp=drive_link\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">aqui<\/a>.<\/p>\n<h2 id=\"h-frequently-asked-questions\" class=\"wp-block-heading\"> <\/h2>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"26740\" class=\"elementor elementor-26740\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9892ad3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9892ad3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-374fa6c\" data-id=\"374fa6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c8b87a elementor-widget elementor-widget-heading\" data-id=\"7c8b87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"audience-questions\"><\/span>Audience questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa5794 boxFaqNew elementor-widget__width-initial elementor-widget elementor-widget-accordion\" data-id=\"eaa5794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2461\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2461\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">1. How does the last 30 days dictate changes around the base price?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2461\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2461\"><p>For the Base Price suggestion, we look at the listing&#8217;s 30 day occupancy, how it differs from the market&#8217;s 30 day occupancy. Both these trends are observed for a period of maximum 60 days. The algorithm recommends an increase\/decrease based on these trends. This increase\/decrease is applied on top of a weighted average of past base prices &#8211; where more recent choices of base price have a higher weight. <a href=\"https:\/\/hello.pricelabs.co\/setting-a-base-price\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">Read more<\/a>.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2462\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2462\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">2. Which tool can I use to pull booking window data?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2462\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2462\"><p>You can use Portfolio Analytics inside PriceLabs to understand your booking window. Here in the KPIs, you will see your average booking window (only based on your past bookings). If your scroll down, you can also see booking window by months and you can select your preferred dates. This <a href=\"https:\/\/hello.pricelabs.co\/how-to-use-pricelabs-portfolio-analytics-for-airbnb-pricing-strategy\/#h-los-and-booking-window-trends\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">article<\/a> will tell you more.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2463\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2463\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">3. What is the best PriceLabs tool\/report I can use to keep my owners informed about their properties\u2019 performance? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2463\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2463\"><p>Portfolio Analytics does a great job of providing reporting capabilities for a property (or group of properties) performance compared to itself over different time periods. You can combine comp sets from Market Dashboards to compare property performance to the market. We hold monthly live webinars on both topics with links to videos of past webinars available as well. Check out our <a href=\"https:\/\/hello.pricelabs.co\/training\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">Trainings<\/a> schedule.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2464\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2464\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">4. Do you have a simple way to determine what your weekend vs weekday booking window is and \u201cshould\u201d be? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2464\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2464\"><p>Weekend\/weekday booking windows are extremely hard to define as a host&#8217;s minimum length of stay and market supply has a significant bearing on the results.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2465\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2465\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">5. Is there a way to pull a PriceLabs report that shows which percentile we booked in?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2465\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2465\"><p>On the listings Neighborhood Data -&gt; Future Prices graph, you can enable &#8220;Your Last year bookings&#8221; and &#8220;Upcoming bookings&#8221; and in the same graph it will show you approximately in which percentile the bookings are.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2466\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2466\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">6. Is there a way to get \u201cprojected\u201d booking windows based on recent market activity? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2466\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2466\">While we are unable to predict booking windows in the future, PriceLabs provides ample data regarding past windows, recent booking trends, and up-to-date occupancy numbers for your market.\nAll of these are available in Portfolio Analytics in conjunction with our Market Dashboard trends.\nThough it may not give you a perfect snapshot, you can compare\/contrast information to predict what could happen in your market or for your particular properties.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e16bcee elementor-widget elementor-widget-text-editor\" data-id=\"e16bcee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"mailto:support@pricelabs.co\" target=\"_blank\" rel=\"noopener\">Have more doubts? Write to us! <img decoding=\"async\" src=\"https:\/\/hello.pricelabs.co\/wp-content\/uploads\/2022\/04\/icon_linkBig-1.svg\" \/><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c0 medida que o mercado de aluguel por temporada continua a evoluir, ficar \u00e0 frente em 2024 requer uma compreens\u00e3o agu\u00e7ada do gest\u00e3o da receita. Nesta discuss\u00e3o esclarecedora, o anfitri\u00e3o Thibault Masson, chefe de marketing de produtos da PriceLabs e fundador da Rental Scale-Up, conversa com especialistas do setor; Meaghan Moyle, Diretora Executiva, Outpost Jordan [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":26783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"RevLabs JAN Masterclass: Estrat\u00e9gias e Insights 2024","_yoast_wpseo_metadesc":"Ajuste sua gest\u00e3o de receita em 2024! 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