{"id":99101,"date":"2025-07-11T08:42:20","date_gmt":"2025-07-11T08:42:20","guid":{"rendered":"https:\/\/hello.pricelabs.co\/?p=99101"},"modified":"2026-04-06T12:02:33","modified_gmt":"2026-04-06T12:02:33","slug":"tendencias-sazonais-aluguel-2025-brasil-portugal","status":"publish","type":"post","link":"https:\/\/hello.pricelabs.co\/pt-br\/blog\/tendencias-sazonais-aluguel-2025-brasil-portugal\/","title":{"rendered":"2025: Um panorama das tend\u00eancias do mercado de aluguel por temporada no Brasil e Portugal e as novidades do PriceLabs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/tendencias-sazonais-aluguel-2025-brasil-portugal\/#tendencias-de-mercado-sinais-mistos\" data-wpel-link=\"internal\">Tend\u00eancias de mercado: sinais mistos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/tendencias-sazonais-aluguel-2025-brasil-portugal\/#analises-regionais-fortes-variacoes-locais\" data-wpel-link=\"internal\">An\u00e1lises regionais: fortes varia\u00e7\u00f5es locais<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/tendencias-sazonais-aluguel-2025-brasil-portugal\/#novidades-do-pricelabs\" data-wpel-link=\"internal\">Novidades do PriceLabs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/tendencias-sazonais-aluguel-2025-brasil-portugal\/#preparacao-de-temporada-quick-pre-season-checks\" data-wpel-link=\"internal\">Prepara\u00e7\u00e3o de temporada: Quick Pre-Season Checks<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hello.pricelabs.co\/pt-br\/blog\/tendencias-sazonais-aluguel-2025-brasil-portugal\/#conclusao-2025-traz-desafios-e-oportunidades\" data-wpel-link=\"internal\">Conclus\u00e3o: 2025 traz desafios e oportunidades<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>O mercado de aluguel de curta dura\u00e7\u00e3o continua apresentando movimenta\u00e7\u00f5es distintas em 2025, tanto no Brasil quanto em Portugal. Em nosso recente webinar, Joana Pires Coelho e Lara Jimeno (PriceLabs) compartilharam as \u00faltimas tend\u00eancias e demonstraram as funcionalidades mais recentes do PriceLabs. Aqui est\u00e3o os principais destaques:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tendencias-de-mercado-sinais-mistos\"><\/span><strong>Tend\u00eancias de mercado: sinais mistos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Portugal &#8211; Primavera 2025 (Mar\u00e7o a Maio)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A ocupa\u00e7\u00e3o e o pre\u00e7o m\u00e9dio (PM) subiram ligeiramente em rela\u00e7\u00e3o a 2024. O PM atingiu 104\u20ac em abril (vs. 100\u20ac em 2024), e a ocupa\u00e7\u00e3o chegou a 64% (vs. 60% em 2024), impulsionada pela mudan\u00e7a do calend\u00e1rio da P\u00e1scoa.<\/li>\n<\/ul>\n\n\n\n<p><strong>Portugal &#8211; Ver\u00e3o 2025 (Junho a Agosto)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O PM continua em alta, alcan\u00e7ando 160\u20ac em agosto (vs. 149\u20ac em 2024), enquanto a ocupa\u00e7\u00e3o se mant\u00e9m igual ao ano anterior (46% vs. 46% em agosto de 2024).<\/li>\n<\/ul>\n\n\n\n<p><strong>Brasil &#8211; Primavera 2025 (Mar\u00e7o a Maio)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A ocupa\u00e7\u00e3o aumentou em rela\u00e7\u00e3o a 2024, mas o PM foi inferior. Em abril, o PM ficou em R$381 (vs. R$401 em 2024), com ocupa\u00e7\u00e3o de 38% (vs. 31% em 2024).<\/li>\n<\/ul>\n\n\n\n<p><strong>Brasil &#8211; Inverno 2025 (Junho a Agosto)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A ocupa\u00e7\u00e3o est\u00e1 caindo ligeiramente, mas o PM manteve-se est\u00e1vel ou superior, chegando a R$459 em agosto (vs. R$437 em 2024).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"analises-regionais-fortes-variacoes-locais\"><\/span><strong>An\u00e1lises regionais: fortes varia\u00e7\u00f5es locais<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Portugal:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lisboa<\/strong> apresenta crescimento no PM (at\u00e9 147\u20ac em agosto), mas uma leve queda na ocupa\u00e7\u00e3o (41% vs. 43% em julho).<\/li>\n\n\n\n<li><strong>Outras regi\u00f5es<\/strong>: Madeira (+11,4%), Faro (+8,0%), Porto (+6,5%), Bragan\u00e7a (+5,1%), Set\u00fabal (+4,6%) tamb\u00e9m registram aumentos relevantes no PM para o ver\u00e3o 2025, com quedas de ocupa\u00e7\u00e3o variando entre -1% e -6%.<\/li>\n<\/ul>\n\n\n\n<p><strong>Brasil:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rio de Janeiro<\/strong> destaca-se com o PM subindo at\u00e9 R$528 em agosto (vs. R$491 em 2024), enquanto a ocupa\u00e7\u00e3o se mant\u00e9m praticamente est\u00e1vel.<\/li>\n\n\n\n<li><strong>Outras regi\u00f5es<\/strong>: Santa Catarina (+4,5% PM), Bahia (+2,7%), Rio Grande do Sul (+0,5%), S\u00e3o Paulo (-1,8%). Em termos de ocupa\u00e7\u00e3o, a maior queda ocorre em Santa Catarina (-34%) e Bahia (-30%).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"novidades-do-pricelabs\"><\/span><strong>Novidades do PriceLabs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>1. P\u00e1ginas mais r\u00e1pidas e interface aprimorada<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O Painel de Pre\u00e7os, o Multi Calend\u00e1rio e os Dados da Vizinhan\u00e7a agora carregam at\u00e9 50% mais r\u00e1pido, proporcionando maior agilidade no dia a dia.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Novos mapas nas ferramentas de dados de mercado<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defina seu mercado diretamente no mapa com o Market Dashboard e o Revenue Estimator Pro para selecionar compar\u00e1veis mais relevantes.<\/li>\n\n\n\n<li>Novos mapas interativos tamb\u00e9m est\u00e3o dispon\u00edveis para an\u00e1lise de concorrentes (<strong>Dados da Vizinhan\u00e7a<\/strong>) e defini\u00e7\u00e3o de pre\u00e7o base (<strong>Ferramenta de Ajuda de Pre\u00e7o Base<\/strong>).<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Algoritmo de precifica\u00e7\u00e3o ainda mais preciso<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Al\u00e9m dos fatores j\u00e1 conhecidos (sazonalidade, dia da semana, anteced\u00eancia, ocupa\u00e7\u00e3o interna), foi adicionado o novo <strong>Booking Recency Factor<\/strong>, que ajusta automaticamente os pre\u00e7os com base nas tend\u00eancias recentes de reservas dos pr\u00f3ximos 30 dias.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Funcionalidades para grandes portf\u00f3lios<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maior transpar\u00eancia com a visualiza\u00e7\u00e3o de &#8220;Aplicados Atualmente&#8221;, que exibe todas as personaliza\u00e7\u00f5es ativas.<\/li>\n\n\n\n<li>Possibilidade de visualizar pr\u00e9vias de pre\u00e7os antes de aplicar mudan\u00e7as.<\/li>\n\n\n\n<li>As novas fun\u00e7\u00f5es do <strong>Gerador de Relat\u00f3rios (Report Builder)<\/strong> permitem criar relat\u00f3rios personalizados e estabelecer metas espec\u00edficas para receita, ocupa\u00e7\u00e3o, PM e RevPAR.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"preparacao-de-temporada-quick-pre-season-checks\"><\/span><strong>Prepara\u00e7\u00e3o de temporada: Quick Pre-Season Checks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O PriceLabs j\u00e1 faz os ajustes sazonais automaticamente para manter pre\u00e7os competitivos sem que voc\u00ea precise passar horas analisando o mercado. Ainda assim, antes de cada nova temporada recomendamos duas r\u00e1pidas verifica\u00e7\u00f5es:<\/p>\n\n\n\n<p><strong>Revis\u00e3o do pre\u00e7o base:<\/strong> o Painel de Pre\u00e7os indica, via alertas, se o pre\u00e7o base precisa ser atualizado.<\/p>\n\n\n\n<p><strong>Configura\u00e7\u00e3o de estadia m\u00ednima:<\/strong> revise suas regras de estadia m\u00ednima. Com a nova funcionalidade PriceLabs-Recomendado, o sistema ajusta automaticamente essas regras com base na demanda e ocupa\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusao-2025-traz-desafios-e-oportunidades\"><\/span><strong>Conclus\u00e3o: 2025 traz desafios e oportunidades<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O ano de 2025 apresenta cen\u00e1rios variados tanto no Brasil quanto em Portugal. Com as \u00faltimas funcionalidades do PriceLabs, torna-se ainda mais simples adaptar-se \u00e0s din\u00e2micas do mercado, otimizar pre\u00e7os e maximizar a rentabilidade.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mercado de aluguel de curta dura\u00e7\u00e3o continua apresentando movimenta\u00e7\u00f5es distintas em 2025, tanto no Brasil quanto em Portugal. Em nosso recente webinar, Joana Pires Coelho e Lara Jimeno (PriceLabs) compartilharam as \u00faltimas tend\u00eancias e demonstraram as funcionalidades mais recentes do PriceLabs. Aqui est\u00e3o os principais destaques: Tend\u00eancias de mercado: sinais mistos Portugal &#8211; Primavera [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":99233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"2025: Aluguel por temporada e novidades PriceLabs","_yoast_wpseo_metadesc":"Principais tend\u00eancias de ADR e ocupa\u00e7\u00e3o em 2025 e como o PriceLabs ajuda com pre\u00e7os mais 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