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Belgium: Short-term Vacation Rental Market Performance

Short-Term Vacation Rental Market Performance across Belgium
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Updated : Feb 9, 2025

Key Takeaways

  • The data comprises monthly short term rental key metrics for Belgium from October 2023 to October 2024.
  • Over this period, the Average Daily Rate (ADR) ranges from 113€ in September 2024 to 136€ in December 2023, indicating some variability in how much guests are typically charged for a room.
  • Concurrently, the Revenue per Available Room (RevPAR), a performance metric in the short term rental industry, varies between 26€ in October 2024 and 83€ in July 2024, suggesting differing effectiveness in generating revenue.
  •  Occupancy rates, indicating the proportion of available rooms booked, showed fluctuation from a low of 21

ADR Summary


Average Daily Rate (ADR) for STRs in Belgium– Month on Month from October 2023 to October 2024
Average Daily Rate (ADR) for STRs in Belgium– Month on Month from October 2023 to October 2024

The data represents the Average Daily Rate (ADR) trend for the entire country of Belgium from October 2023 to October 2024. In October 2023, the ADR was 133€. It experienced a slight drop to 128€ in November 2023, then rose to 136€ in December 2023.

The beginning of 2024 saw a decrease in ADR, falling to 125€ in January and maintaining a similar level at 126€ and 127€ in February and March respectively. A gradual increase was observed from 131€ in April to 134€ in May, however, it dropped back to 127€ in June, then climbed again to 134€ in July

RevPAR Summary


Revenue Per Available Room (RevPAR) for STRs in Belgium– Month on Month from October 2023 to October 2024
Revenue Per Available Room (RevPAR) for STRs in Belgium– Month on Month from October 2023 to October 2024

The RevPAR (Revenue Per Available Room) trend for Belgium from October 2023 to October 2024 in Euros is as follows:

In October 2023, the RevPAR was 71€ and then slightly decreased to 60€ in November 2023. It again showed a slight increase to 66€ in December 2023. There was a sharp fall in January 2024 to 49€ and a marginal increase to 52€ in February 2024.

Moving into the spring, the RevPAR rose steadily hitting 57€ and 65€ in March and April

Read here: How to Calculate RevPAR.

Occupancy Rate Summary


Occupancy Rate  for STRs in Belgium– Month on Month from October 2023 to October 2024
Occupancy Rate  for STRs in Belgium– Month on Month from October 2023 to October 2024

From October 2023 to October 2024, looking solely at occupancy rates for the entire country of Belgium, there appears to be a general trend of increasing and decreasing rates. Initially, in October 2023, the rate was 56%, dropping down to 50% in November and rebounding to 53% in December.

The lowest occupancy rates were observed at the beginning of 2024, with the rate diminishing to 43% in January and slightly rebounding to 45% in February. Post this drop, a steady increase was witnessed from March’s 49

Read here: How to Calculate Occupancy Rate.

Avg. Bookings Summary


Average Bookings Summary for STRs in Belgium– Month on Month from October 2023 to July 2024
Average Bookings Summary for STRs in Belgium– Month on Month from October 2023 to July 2024

The average bookings for Belgium over a period from October 2023 to October 2024 often fluctuated between 2.9 and 4.2 bookings, showing an irregular trend with no clear periodicity.

From October to December 2023, there was a mild drop from 3.7 to 2.9. However, it spiked to 4 in January 2024, maintained it in February, and slightly rose to 4.2 in March.

In the April-May period of 2024, the average bookings dipped slightly

Count of Active Listings Summary


Active Listings Count  for STRs in Belgium– Month on Month from October 2023 to October 2024
Active Listings Count  for STRs in Belgium– Month on Month from October 2023 to October 2024

The count of active listings in Belgium has generally seen an upward trend from October 2023 to October 2024. In October 2023, the number of active listings was 34,794 which slightly decreased to 33,301 in November 2023. However, this was followed by a consistent increase almost every month, reaching a peak of 39,111 in August 2024. After that, it experienced a slight drop to 38,814 in September 2024 and further to 38,215 in October 2024

Get actionable market insights from PriceLabs’ Market Dashboards.

About Short-term Rental Index

The  World STR (Short-term Rental) Index  by PriceLabs is a free tool for tracking short-term rental market performance worldwide. It offers data from Airbnb markets worldwide, refreshed monthly. You can access free insights on which locations are gaining or losing popularity. Key features include:

Compare: Compare year-over-year metrics like active listings, occupancy rates, RevPAR, and ADR.
Trend: Visualize how metrics have changed over the past years.
Pacing: Compare upcoming year metrics to the previous year for occupancy, ADR, and RevPAR.

Explore more FREE tools by PriceLabs.

Dynamic pricing in Airbnb refers to the practice of adjusting rental rates in real time based on various factors such as demand, seasonality, local events, and market conditions. This approach allows hosts to optimize their earnings by automatically increasing or decreasing prices to match supply and demand fluctuations. By utilizing data and algorithms, dynamic pricing aims to find the optimal balance between attracting guests and maximizing revenue, ensuring that prices reflect the current market dynamics.
To implement dynamic pricing for vacation rentals, collect relevant data, identify key factors, set pricing rules, use dynamic pricing software, monitor performance, and adjust as needed to optimize revenue.
The aim of dynamic pricing is to optimize revenue and occupancy rates. It is done by adjusting prices in real time based on factors such as demand, market conditions, competition, and other variables. Dynamic pricing softwares seeks to find the optimal balance between attracting guests and maximizing profitability by dynamically setting prices that reflect current market dynamics. The goal is to capture the highest possible value for each booking while ensuring competitiveness in the market.
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Dynamic pricing in Airbnb refers to the practice of adjusting rental rates in real time based on various factors such as demand, seasonality, local events, and market conditions. This approach allows hosts to optimize their earnings by automatically increasing or decreasing prices to match supply and demand fluctuations. By utilizing data and algorithms, dynamic pricing aims to find the optimal balance between attracting guests and maximizing revenue, ensuring that prices reflect the current market dynamics.
To implement dynamic pricing for vacation rentals, collect relevant data, identify key factors, set pricing rules, use dynamic pricing software, monitor performance, and adjust as needed to optimize revenue.
The aim of dynamic pricing is to optimize revenue and occupancy rates. It is done by adjusting prices in real time based on factors such as demand, market conditions, competition, and other variables. Dynamic pricing softwares seeks to find the optimal balance between attracting guests and maximizing profitability by dynamically setting prices that reflect current market dynamics. The goal is to capture the highest possible value for each booking while ensuring competitiveness in the market.
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About PriceLabs

PriceLabs is a revenue management solution for the short-term rental and hospitality industry. It was founded in 2014 and is headquartered in Chicago, IL. Our platform helps individual hosts and hospitality professionals optimize pricing and revenue management, adapting to changing market trends and occupancy levels.

With dynamic pricing, automation rules, and customizations, we manage pricing and minimum-stay restrictions for any portfolio size. Prices are automatically uploaded to preferred channels such as AirbnbVrbo, and 150+ property management and channel integrations.

Every day, we price over 450,000+ listings globally across 150+ countries, offering world-class tools like the Base Price Help and Minimum Stay Recommendation Engine. Choose PriceLabs to increase revenue and streamline pricing and revenue management. Sign up for a free trial at pricelabs.co today.

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