Updated : May 14, 2025
Every year, Stagecoach brings a wave of excitement—and a tidal wave of demand for short-term rentals—across the Coachella Valley. If you’re a property manager, understanding the numbers behind this event can help you turn this demand into higher revenue and happier guests. Let’s break down the Stagecoach effect, what the PriceLabs Market Dashboards reveal, and how you can use these insights to maximize your revenue during this high-demand period.
The Stagecoach Craze: Why All the Buzz?
Stagecoach isn’t just another music festival—it’s one of the biggest country music events in the U.S., drawing thousands of fans from all over. For a few days, the area around the festival transforms: hotels fill up, restaurants buzz, and short-term rentals become the hottest tickets in town. This annual surge creates a unique opportunity for property managers to capitalize on increased demand and premium pricing.
What the Data Tells Us: Insights from PriceLabs Market Dashboards
Let’s look at the numbers for Stagecoach 2025, and see how they stack up against both the previous weekend (Coachella) and last year’s Stagecoach:
| Metric | Stagecoach 2025 | Previous Weekend (Coachella) | Stagecoach 2024 (Last Year) |
|---|---|---|---|
| Occupancy (%) | 71% | 77% | 69% |
| ADR (Avg. Daily Rate) | $1,012 | $953 | $930 |
| RevPAR | $716 | $730 | $644 |
| Listings Tracked | 4,710 | 4,710 | 4,829 |
| Booked Nights | 9,995 | 10,819 | 10,035 |
What does the data mean?
- Occupancy: The occupancy for vacation rentals is slightly lower than Coachella (-6%) but higher than last year’s Stagecoach (+1%).
2. ADR (Average Daily Rate): The average daily rate is up 9% from last year’s Stagecoach, showing guests are willing to pay more.
3. RevPAR (Revenue per Available Room): The RevPAR is also up by 11% from last year, meaning each available property is earning more, even if occupancy isn’t at its absolute peak.
4. Amenities Matter (But Demand Rules): Listings with hot tubs and pools had the highest average occupancy (75% and 74%, respectively), outperforming the market average of 71%. However, this boost is more about the overall surge in demand than just the amenities themselves.
PriceLabs Market Dashboard
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Try Now!How to Use This Data to Maximize Revenue
1. Price Aggressively, But Wisely
With ADR up 9% from last year, guests expect to pay more, so don’t leave money on the table. Use dynamic pricing tools like PriceLabs Dynamic Pricing to adjust your rates in real-time as bookings are made.
Example: If you usually charge $900 per night during busy weekends, consider starting at $ 1,000 or more for Stagecoach, and monitor how quickly bookings come in to adjust further.
2. Highlight In-Demand Amenities
Even though the event drives high occupancy, listings with hot tubs and pools still see slightly better numbers. Make sure your listings highlight these features, and consider minor upgrades if you’re undecided about adding amenities.
3. Optimize Minimum Stays and Booking Windows
With high demand, you can set longer minimum stays (e.g., 3-night minimums) to reduce turnover and maximize revenue per booking.
Open your calendar for Stagecoach dates as soon as possible—many guests plan months in advance.
4. Monitor the Booking Curve
The data shows occupancy, ADR, and RevPAR are all pacing ahead for Stagecoach 2025 compared to last year. Watch your booking pace closely—if you’re filling up faster than expected, it’s a sign you can push rates even higher.
5. Learn from the Past, Plan for the Future
Compare your own property’s performance to these market averages. Did you outperform or underperform? Use this knowledge to tweak your pricing and marketing strategy for next year.
Simple Example For Boosted Revenue
Imagine you manage a 3-bedroom home with a pool near the festival:
Last year, you charged $900 a night and booked two nights for Stagecoach, earning $1,800.
This year, the market ADR is $1,012. If you match the market and book 3 nights, you could earn $3,036—a $1,236 increase just by following the data!
Final Thoughts
Stagecoach is more than just a party—it’s a golden opportunity for property managers. By understanding market data and adapting your strategy, you can ride the Stagecoach wave to higher occupancy, better rates, and bigger profits. Keep your eyes on the numbers, stay flexible, and make the most of this annual demand surge.
If you’re ready to turn insights into income, now’s the time to act—before the next big event rolls into town!
