Vacation Rental Revenue Reports: Which Metrics Matter?

As a property manager, you need to keep your homeowners updated on what’s happening with their properties. They rely on you to earn profits from their properties, and being able to show them those paper profits increases your credibility. Think of it like a scorecard showing how your business is doing. Whether you’re a property manager, an Airbnb host, or just curious about price reports, understanding revenue reports can help you make smarter decisions and grow your rental business.

Why Are Revenue Reports Important for Property Managers

Revenue reports are crucial for property managers because they help you:

• See how much money is coming in and going out
• Find out which properties are making the most money
• Spot problems early (like if a property isn’t earning enough)
• Plan for the future and make better choices about prices, repairs, or new investments.

For example, Airbnb listings worldwide saw their gross revenue jump from $27.69 billion in 2020 to $48.9 billion in 2021- a massive 76.6% increase. Property managers would not know if they’re keeping up with the market or missing out on profits without good revenue reports.

Which Metrics Matter Most in Revenue Reports

Here are the key metrics you should always include in your revenue reports:

• Total Revenue: You earned money from rent, fees, and other sources.
• Net Operating Income (NOI): This is your total revenue minus all the expenses needed to run your property (like repairs and cleaning). It shows how much profit you’re making.
• Occupancy Rate: The percentage of time your property is rented out. A high occupancy rate usually means more money.
• Average Daily Rate (ADR): The average amount you earn per booked night. This helps you compare your prices to others in your area.
• Revenue Per Available Room (RevPAR): This combines occupancy and ADR to show how much money you make for each available night, even if it wasn’t booked.
• Operating Expense Ratio: How much you spend to run the property compared to your income. Lower is usually better.
• Cash Flow: The cash you have left after paying all your bills. Positive cash flow means your business is healthy.
• Return on Investment (ROI): How much profit you make compared to what you spent buying and fixing the property.

How to Use Revenue Reports for Airbnb Market Research

Revenue reports are not just for looking at your numbers. They’re also great for Airbnb market research reports. By comparing your metrics to others in your city or neighborhood, you can:

• See if your prices are too high or too low
• Find out which months are busiest (seasonality)
• Spot trends in guest demand
• Decide if it’s a good time to buy another property or raise your rates.

For example, in 2024, over 490 million Airbnb nights were booked worldwide, and revenue grew sharply in every region. By checking your occupancy and revenue against these trends, you can see if you’re keeping up with the market.

How PriceLabs Report Builder Helps You

PriceLabs Report Builder is a powerful, free tool designed to make revenue reporting easy, insightful, and actionable for property managers and Airbnb hosts. Here’s how it supports every step of effective revenue management:

1. Check Regularly: Spot Trends Easily

With PriceLabs Report Builder, you can generate and refresh custom reports as often as you want. This means you can review your revenue, occupancy, ADR, and other key metrics every month—or even more frequently—to quickly spot trends and changes. Reports can be downloaded to Excel for further analysis or sharing.

2. Compare & Compete: Use Market Data

The tool pulls in live Airbnb market data and neighbourhood data, allowing you to compare your performance to the local market on occupancy, ADR, and RevPAR metrics. This helps you see exactly how you stack up against competitors and where you might need to adjust your pricing strategy.

3. Take Action: Identify Opportunities

PriceLabs includes pre-built templates, such as the “Opportunities” report, highlighting listings with untapped revenue potential. You can quickly pinpoint which properties have low occupancy or blocked dates so you know where to lower prices, improve listings, or adjust minimum stays to boost bookings.

4. Set Goals: Track Progress Automatically

The Goals Setup feature allows you to set monthly targets for any key metric, including total revenue, rental revenue, ADR, RevPAR, occupancy, and more. The report then tracks your progress, showing goal completion percentages and highlighting gaps so you always know if you’re on track.

Quick Tips for Better Reports with PriceLabs

• Always include total revenue, occupancy rate, and average daily rate (ADR). These are selectable metrics in every report.
• Compared to local averages: Market data is built in, so benchmarking is just a click away.
• Share reports easily: Download reports to Excel or PDF to inform your team or owners.
• Save time with templates: Use PriceLabs’ pre-built templates or save your custom templates for future use, ensuring consistency and efficiency.

Why PriceLabs Report Builder Stands Out

• Centralizes all your data: Combines calendars, reservations, and market insights in one place.
• Customizable and flexible: Build reports at the property, group, or portfolio level and filter by date, property type, or other attributes.
• Automated and always up-to-date: Reports refresh with the latest data, so you never work with outdated information.
• Goal tracking built-in: Set, upload, and monitor monthly goals for any metric, with clear visual progress indicators.
• Free to use: Included with PriceLabs Portfolio Analytics at no extra cost

How to Read and Act on Your Revenue Reports

Here’s how to make the most of your revenue reports:

1. Check Regularly: Review your reports every month to spot trends.
2. Compare & Compete: Use Airbnb market research reports to see how you stack up.
3. Take Action: If your occupancy is low, try lowering your prices or improving your listing.
4. Cut Costs: If your expense ratio is high, look for ways to save on cleaning or maintenance.
5. Set Goals: Use your data to set targets for the next month or year.
6. Celebrate Wins: When you hit your goals, celebrate! Success is worth enjoying.

Quick Tips for Better Revenue Reports

• Include total revenue, occupancy rate, average daily rate (ADR), and expenses.
• Use graphs to spot patterns easily.
• Compare your numbers to local averages by using price reports and market data.
• Share reports with your team or property owners to keep everyone informed.
• Use tools like PriceLabs Report Builder to save time and avoid mistakes.

Conclusion

Revenue reports are like a treasure map for property managers and Airbnb hosts. They show you where you’re making money, where you can improve, and how you compare to the market. You can turn your rental business into a real success story by tracking the right metrics and using innovative tools like PriceLabs Report Builder.

Remember:

• Track your revenue, expenses, and key metrics every month.
• Use your reports to make better decisions.
• Compare your performance to market trends using Airbnb market research reports and price reports.
• Let PriceLabs Report Builder do the heavy lifting so you can focus on growing your business!

With the right revenue reports, you’ll always know where you stand and where you can go next.