Your AI revenue analyst inside PriceLabs. She runs revenue checks in the background, tells you what needs you, and makes a change only when you say yes. In beta, free.

She's rolling out to PriceLabs customers in waves. Request free early access and we'll tell you when she's ready in your account. Not a customer yet? Start a free trial first.

Does AI set my prices?

No. PriceLabs' pricing engine sets your prices. Athena suggests changes. Nothing changes until you say yes; then she makes the change in PriceLabs.

Can AI change anything in my account?

Only with your yes. Athena shows the finding and why; you accept, review or reject, and everything is logged. With the MCP, your AI asks before it saves.

Athena is currently free in beta.

Meet Athena, your AI revenue analyst

AI-powered Revenue Management working inside your account. Free in beta.

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Properties priced daily

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Customers trust us

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Countries served

Your AI Revenue Analyst

Revenue Management That Works Before You Ask

She runs the analysis, builds the reports and surfaces what to optimize, so you spend your time deciding, not digging.

Five Ways Athena Works For You

Agents, Skills, Routines, Chat and Personal settings, all inside your PriceLabs account.

Special agents built on PriceLabs’ expertise. Unlike generic AI, uses deterministic logic carefully trained by our team.

Athena is Proactive But You Stay in Control

She works ahead

Routines run before you log in, daily or weekly. She flags slow listings and fast-filling dates, with findings in PriceLabs and by email.

You stay in charge

You choose which routines run. Every recommendation waits for Accept, Review or Reject. Nothing changes without your yes.

Revenue Intelligence

Agents Built on 12 Years of Revenue Management Expertise.

Each agent does one job like an analyst, built by PriceLabs.

RUNS ON ITS OWN

Underperforming Listings Scanner

Spots listings with unusually few bookings.

Fast-Filling Dates Alert

Catches dates booking faster than usual.

Fast-Booking Listings Alert

Flags listings booking too fast, often a price set too low.

Segment Occupancy Pacing Monitor

Warns you early when a segment falls behind.

ASK ANYTIME

Portfolio Health Check

A quick read on how your whole portfolio is doing.

Key Dates Outlook

How you're placed for the busiest dates ahead.

Price History & Explainer

Find out why a price is what it is, and how it got there.

Neighborhood Intel

The nearby listings PriceLabs prices yours against.

Revenue Potential Analyzer

What a property at any address could earn.

Low Booking Diagnosis

Find out why a listing isn't getting bookings, and what to do about it.

Build your own

Write an automation in plain English. She runs it on schedule.

A chatbot only answers questions. Athena does the real analysis.

WHY ATHENA

Built for Revenue management, Not General Chat

Capability

General AI tools

Athena

RM expertise

✕ Prompt-dependent

✓ Agents tuned by PriceLabs

Reliability

✕ Hallucination risk

✓ Deterministic agent logic

Data access

✕ Via MCP, but large data volumes are costly and raise hallucination risk

✓ Native to your PriceLabs account

Recurring analysis

✕ You build the automation

✓ Routines ready out of the box

Anomaly detection

✕ Only when you ask

✓ Routines flag anomalies on autopilot

Acting on insights

✕ Possible via MCP, no easy review workflow

✓ One-click Accept, Review or Reject in PriceLabs and by email

Knowing your business

✕ Generic memory, not deep on you and your market

✓ Learns your goals, listing notes and market

Cost

✕ Separate subscription

✓ Free in beta

Athena. In beta, free.

Your portfolio changes every day. Athena helps you see what matters.