WORLD STR INDEX
- Free, Comprehensive Data For Any Vacation Rental Market In The World
- The World STR Index provides up-to-date, insightful global vacation rental market data, offering historical metrics from 2020 and projections for the next year.
Performance Of Markets Around The World
The STR Index Dashboard has three sections, “Compare”, “Trend” and “Pacing”
Compare
Compare Year over Year metrics (Number of Active Listings, Occupancy, RevPAR and ADR)
Trend
Visualize how the trend for certain metrics (Number of Active Listings, Occupancy, RevPAR and ADR) has changed over the last few years
Pacing
Compare how the market is doing for the upcoming year in comparison to the last year for the metrics – Occupancy, ADR, RevPAR.
Use “Country” and “Region” filters (present on top-right) to review the performance of STRs in that area.
STR Index Glossary
Find out what key terms mean
TERM DEFINITION
ADR (Average Daily Rate)
At a market level, ADR represents the average rate at which rental units are rented per day across a specific market (such as a city, region, or country). It’s calculated by adding the rental rates of all units rented in that market during a specific period, then dividing by the total number of rented unit days in that period. This provides an understanding of the average pricing in the market for a single day.
Occupancy Rate
In the context of a market, the occupancy rate refers to the proportion of all available rental units or properties in a specific area that are currently rented or occupied. It’s usually expressed as a percentage. This rate indicates the overall demand for rental properties within that market. A higher occupancy rate generally suggests a strong rental market with high demand, while a lower occupancy rate can signal an oversupply of properties or reduced demand.
RevPAR (Revenue Per Available Room)
On a market level, RevPAR signifies the average revenue generated per available rental unit per day in a specific market over a certain time period. This is calculated by multiplying the market’s ADR by its occupancy rate. RevPAR on a market level allows for an evaluation of the market’s overall efficiency in terms of pricing and occupancy. It gives an estimate of the earning potential of rental units considering the current market demand and pricing strategies.
Last 12 Months (Solid gray line):
This line represents historical data, charting the performance of short-term rentals over the preceding year, broken down on a month-by-month basis.
Next 12 Months (Solid red line):
This line signifies the projected data for the forthcoming year, again shown on a monthly basis. It draws on historical trends and other forecasting models to anticipate future market behavior.
Same Time Last Year (Dotted gray line):
This line charts the rentals’ performance for the previous year’s corresponding months. It allows for a comparative analysis of year-on-year trends and seasonality.
Putting STR Index into Action: Illustrative Use Cases
How two members of the short-term rental industry may use these markets insights
National-Level Data Monitoring
Starting with the STR Index, Maria gets an overview of Spain's rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
National-Level Data Monitoring
Starting with the STR Index, Maria gets an overview of Spain's rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
National-Level Data Monitoring
Starting with the STR Index, Maria gets an overview of Spain's rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
National-Level Data Monitoring
Starting with the STR Index, Maria gets an overview of Spain's rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
National-Level Data Monitoring
Starting with the STR Index, Maria gets an overview of Spain's rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
National-Level Data Monitoring
Starting with the STR Index, Maria gets an overview of Spain's rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
National-Level Data Monitoring
Starting with the STR Index, Maria gets an overview of Spain's rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
National-Level Data Monitoring
Starting with the STR Index, Maria gets an overview of Spain's rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
National-Level Data Monitoring
Starting with the STR Index, Maria gets an overview of Spain's rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
National-Level Data Monitoring
Starting with the STR Index, Maria gets an overview of Spain's rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
Putting STR Index into Action: Illustrative Use Cases
How two members of the short-term rental industry may use these markets insights
Exploring National-Level Data:
John begins with the STR Index, which provides an overview of the U.S. rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
Regional-Level Data Analysis:
John takes a deeper dive, comparing specific states using the "Region" button on the STR Index. He assesses individual states' ADR, occupancy, and RevPar trends to identify potential high-growth regions.
State-Level Metrics Analysis:
Utilizing the STR Index, John can observe how each state's ADR, occupancy, and RevPar metrics have evolved, comparing them to the same period last year. This allows him to identify states with positive growth trends and potential for higher returns.
Informed Investment Decisions:
Equipped with insights from the STR Index, John can confidently evaluate and prioritize investment opportunities based on market growth, high occupancy rates, and strong ADR trends, maximizing the profitability of his properties.
Benefits of STR Index
The STR Index allows John to strategically expand his portfolio, make data-driven investment decisions, identify lucrative opportunities, and stay competitive in the dynamic short-term rental industry.
National-Level Data Monitoring
Starting with the STR Index, Maria gets an overview of Spain's rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
Summer Performance Analysis
Maria focuses on summer performance, comparing projected and actual metrics using pacing data from the STR Index, represented by different colored lines on a chart.
Pacing Data Insights
These data give Maria insight into projected summer market performance. If the projected values (red line) surpass the previous year's values, it signals potential growth.
Strategic Decision-Making
Armed with these insights, Maria can strategize effectively for her association, identifying areas of growth, planning marketing campaigns, guiding members on pricing, and optimizing revenue.
Benefits of STR Index
Utilizing the STR Index allows Maria to stay market-aware, enhance guest experiences, and contribute to sustainable growth in Spain's short-term rental industry.
Exploring National-Level Data:
John begins with the STR Index, which provides an overview of the U.S. rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
Regional-Level Data Analysis:
John takes a deeper dive, comparing specific states using the "Region" button on the STR Index. He assesses individual states' ADR, occupancy, and RevPar trends to identify potential high-growth regions.
State-Level Metrics Analysis:
Utilizing the STR Index, John can observe how each state's ADR, occupancy, and RevPar metrics have evolved, comparing them to the same period last year. This allows him to identify states with positive growth trends and potential for higher returns.
Informed Investment Decisions:
Equipped with insights from the STR Index, John can confidently evaluate and prioritize investment opportunities based on market growth, high occupancy rates, and strong ADR trends, maximizing the profitability of his properties.
Benefits of STR Index
The STR Index allows John to strategically expand his portfolio, make data-driven investment decisions, identify lucrative opportunities, and stay competitive in the dynamic short-term rental industry.
National-Level Data Monitoring
Starting with the STR Index, Maria gets an overview of Spain's rental market, including key metrics like total listings, average daily rate (ADR), occupancy rates, and revenue per available rental (RevPar).
Summer Performance Analysis
Maria focuses on summer performance, comparing projected and actual metrics using pacing data from the STR Index, represented by different colored lines on a chart.
Pacing Data Insights
These data give Maria insight into projected summer market performance. If the projected values (red line) surpass the previous year's values, it signals potential growth.
Strategic Decision-Making
Armed with these insights, Maria can strategize effectively for her association, identifying areas of growth, planning marketing campaigns, guiding members on pricing, and optimizing revenue.
Benefits of STR Index
Utilizing the STR Index allows Maria to stay market-aware, enhance guest experiences, and contribute to sustainable growth in Spain's short-term rental industry.
