More Properties. Same Headaches? Not at OMO STAYS.

For OMO STAYS, growth shouldn't mean more spreadsheets, more manual pricing and more admin. By connecting PriceLabs with hotelgest, the Alicante-based operator is building a hospitality business designed to scale — without the operational chaos that can come with it.

More properties. More bookings. More guests.

And, usually, a lot more work behind the scenes.

For OMO STAYS, growth presented a familiar hospitality challenge: how do you expand a portfolio without multiplying the manual work required to run it?

Based in Alicante and focused primarily on the Costa Blanca and Spain's Mediterranean coast, OMO STAYS manages serviced apartments, aparthotels and small hotels. Built on years of experience in vacation rentals and urban accommodation, the company wanted to create a more professional model where hospitality, technology, revenue management and guest experience could work together.

One example is OMO STAYS Pinada Park in Guardamar del Segura, an eight-unit building of one-bedroom vacation apartments managed end-to-end by the team.

But OMO STAYS isn't building its systems for eight apartments.

It's building them for whatever comes next.

That meant moving beyond fragmented systems and manual processes and creating a hospitality technology stack where operations and revenue strategy could finally work together.

Enter hotelgest and PriceLabs.

When Manual Pricing Starts Holding You Back

Before PriceLabs and hotelgest, OMO STAYS relied on more fragmented systems and a much more manual approach to pricing.

Changing a price was the easy part.

Knowing when to change it — and by how much — meant considering demand, occupancy, booking lead time, seasonality and market behaviour across different apartments and unit types.

As the portfolio grows, so does the number of decisions.

“We didn't simply want to change prices; we wanted to make decisions based on demand, occupancy, booking lead time, seasonality and market behavior.”

Managing those decisions manually wasn't just time-consuming. It made it much harder to react quickly when demand changed.

Operations brought another layer of complexity. Reservations, availability, payments, distribution and online check-in all needed to work together if OMO STAYS wanted to grow efficiently.

The team didn't need another disconnected tool.

It needed its technology to connect the dots.

One PMS to Keep Everything Moving

OMO STAYS chose hotelgest to become the operational hub of the business.

From one ecosystem, the team can manage reservations, availability, distribution, payments and processes related to online check-in and the digital guest experience.

For a business where automation and remote management play an important role, bringing those processes together is particularly valuable. Fewer repetitive administrative tasks mean the team can spend more time managing the business and less time managing its systems.

“What we value most about hotelgest is the ability to centralize our operations.”

But centralization wasn't the only priority. OMO STAYS also wanted the flexibility to bring specialized tools into its technology stack.

“The ability to integrate specialized tools such as PriceLabs allows us to build a flexible technology stack tailored to our business model.”

With operations connected, the team could tackle the other side of the equation: making its pricing strategy just as efficient.

Because the Costa Blanca Doesn't Do Static Demand

Sunshine might be fairly predictable on the Costa Blanca.

Demand? Not so much.

Seasonality, occupancy and booking windows can all dramatically change what the right rate looks like at any given moment.

With PriceLabs, OMO STAYS can build its pricing strategy around:

• Minimum rates and seasonality
• Occupancy and booking lead time
• Length of stay
• Different rules for each apartment category

Instead of relying on static rates or constantly making manual adjustments, the team can adapt as market conditions evolve.

When demand is strong, this helps OMO STAYS protect ADR. When booking pace changes, the team can react faster.

Most importantly, automation hasn't meant handing over control.

“What we value most about PriceLabs is the ability to automate pricing while maintaining a very high level of control.”

The team still defines its strategy, rules and objectives. PriceLabs gives them a more efficient way to put those decisions into action.

As Juan puts it:

“PriceLabs doesn't replace revenue strategy; it allows us to execute that strategy much faster and more efficiently.”

So, What Actually Changed?

Bringing PriceLabs and hotelgest together has given OMO STAYS a more connected approach to both revenue and operations.

Since implementing the two platforms, the team has:

• Reduced manual work: Significantly less time is spent updating prices, managing inventory and handling administrative tasks.
• Built a more dynamic pricing strategy: Rates can respond to demand, occupancy, booking lead time and seasonality rather than relying on static pricing.
• Reacted faster: Changes in booking pace and market conditions can be addressed more quickly.
• Centralized operations: Reservations, availability, distribution, payments and key guest processes sit within one operational ecosystem.
• Created room to grow: New apartments and properties can be added without operational workload increasing at the same rate.

But the biggest impact isn't one task becoming faster.

It's what all those efficiencies make possible.

The Real Win? Adding Properties Without Adding Chaos

For OMO STAYS, perhaps the most important result is scalability.

The company has built a technology structure capable of supporting additional apartments, buildings and properties without requiring its operational and administrative workload to grow in direct proportion.

That's an important shift.

Adding a property doesn't have to mean adding another spreadsheet, another pricing routine and another collection of manual tasks.

The infrastructure is already there to support what's next.

“We have built a technology structure that allows us to add new apartments, buildings and properties without increasing our operational and administrative workload at the same rate.”

And ultimately, that's what success looks like for OMO STAYS

“It is not only about improving revenue or occupancy; it is about making better decisions, reacting faster and managing the business in a much more efficient and professional way.”

Strategy First. Software Second.

OMO STAYS has one piece of advice for other property managers considering a similar approach: don't start with the software.

Start with the strategy.

Define your positioning. Know your target ADR and occupancy goals. Decide how minimum stays should change throughout the year. Establish your discount policies and seasonal approach.

Then use technology to put those decisions into action.

PriceLabs helps OMO STAYS execute its revenue strategy dynamically, while hotelgest provides the operational foundation needed to turn that strategy into an organized and increasingly automated business.

“Technology works best when there is a clear strategy and well-defined processes behind it.”

For OMO STAYS, the result isn't simply better automation or fewer manual tasks.

It's a hospitality operation designed to grow without complexity growing with it.

And when more properties are the goal, that's exactly what the right technology should make possible.