Vacation Rental Glossary

Comp set

Vacation rental metrics or key performance indicators are critical measurable aspects of your business that you can lean on to understand and manage your business better. From occupancy rates to referrals your vacation rental is getting, it can be helpful to track these metrics. “You can’t improve what you don’t measure!”

If you understand the business metrics, you and/or the vacation rentals’ manager will be able to analyze the return on your investment and return on revenue more accurately to improve your operations.

A ‘Comp set’ or competitive set is a list of other competing properties within a specific market that potential customers compare against your listing when booking a property. It is a group that you put together when creating your competitive study based on relevant, specific selection criteria compared to your property.

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