Vacation Rental Glossary

Occupancy Rate

Vacation rental metrics or key performance indicators are critical measurable aspects of your business that you can lean on to understand and manage your business better. From occupancy rates to referrals your vacation rental is getting, it can be helpful to track these metrics. “You can’t improve what you don’t measure!”

If you understand the business metrics, you and/or the vacation rentals’ manager will be able to analyze the return on your investment and return on revenue more accurately to improve your operations.

It is the percentage of occupied nights out of the total nights in a given time period. It is the ratio of rented or used space to the total amount of available space. 

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