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Vacation Rental Glossary

Occupancy Rate

Vacation rental metrics or key performance indicators are critical measurable aspects of your business that you can lean on to understand and manage your business better. From occupancy rates to referrals your vacation rental is getting, it can be helpful to track these metrics. “You can’t improve what you don’t measure!”

If you understand the business metrics, you and/or the vacation rentals’ manager will be able to analyze the return on your investment and return on revenue more accurately to improve your operations.

The Occupancy Rate shows the percentage of available rental days that are booked within a certain time period. It’s calculated by dividing booked days by total available days.

Example: If a rental is booked for 20 days out of a 30-day month, its occupancy rate is 67%.