How Homaris Built One Pricing Logic for Serviced Apartments

“During onboarding and custom configuration, it is vital to invest sufficient time in establishing the fundamentals and setting clear pricing guidelines.”

About the Business

Homaris operates over 600+ fully equipped apartments for business and leisure travelers, families, groups, and long-stay guests. The offer rests on three things: a digitized guest journey, flexible lengths of stay, and efficient use of space. Their apartments sit in prime urban locations, where rates have to keep pace with seasonality, the day of the week, and local events.

The Challenge

Before PriceLabs, price adjustments meant significant manual effort and recurring pricing uploads. That held up while the portfolio was small, it stopped as Homaris added locations and apartment types.

“As our portfolio expanded across diverse locations and apartment types, adjusting rates efficiently and consistently based on demand, seasonality, day of the week, local events, and short-term market shifts became increasingly challenging.”

The question was no longer how to change a price. It was how to keep every price consistent and current.

How PriceLabs Helped

Homaris wanted a pricing strategy that was more dynamic and could scale with a growing portfolio.

Setting the rules first

Onboarding and custom configuration came first. Homaris put its time into the fundamentals and into clear pricing guidelines before relying on day-to-day automation.

“Once these parameters are properly established, the pricing logic aligns better with business requirements and operates far more efficiently day-to-day.”

Prices that follow the market

Dynamic pricing adjusts rates for demand, seasonality, the day of the week, local events, and short-term market shifts. Updates go out automatically, so the team no longer changes rates by hand.

“Automated pricing updates eliminate the need for manual rate adjustments.”

One logic, with control kept in-house

A high volume of apartments and varied inventory types now sit under one unified pricing logic. Homaris still sets the limits that matter to the business: minimum prices, length-of-stay restrictions, and last-minute booking rules.

“PriceLabs enables us to manage a high volume of apartments and varied inventory types from a central system using a unified pricing logic, while still adhering to key constraints like minimum prices, length-of-stay restrictions, and last-minute booking rules.”

The Results

Since implementing PriceLabs, Homaris has seen:

• Revenue management processes that are noticeably more efficient
• Price updates deployed faster and more systematically
• A team freed from repetitive manual tasks
• A high volume of apartments managed from one central system

For a growing operator, that last point carries weight.

“Scalability is especially crucial for us: as the portfolio grows, automated, data-driven processes become increasingly vital.”

Advice for Other Operators

Nicolas sees the biggest payoff for growing portfolios and for businesses that manage several locations and property types.

His advice is to protect the onboarding phase and give the initial setup adequate time. The daily routine gets lighter after that.

“Once the baseline configuration is solid, dynamic pricing saves considerable time in daily operations and leads to a much more professional approach to portfolio management.”