How Bedspoke Achieved 93% Occupancy with PriceLabs and Resly

Building a Modern Property Management Business Across Australia

Founded in Brisbane, Bedspoke was created to meet the growing demand for professional Airbnb and short-term rental management.

Founder Lee Marburg saw an opportunity to offer property owners the trust and convenience traditionally associated with long-term property management while delivering the higher earning potential of short-term rentals.

Since then, Bedspoke has expanded beyond Brisbane with additional offices on the Sunshine Coast, Gold Coast, and Melbourne. Today, the company manages a diverse portfolio that includes apartments, townhouses, family homes, and luxury penthouses, helping owners maximise returns while delivering exceptional guest experiences.

As the business scaled, however, so did the complexity of managing pricing, bookings, and operations across hundreds of reservations.

The Challenge: Turning Data into Better Decisions

Before implementing PriceLabs, Bedspoke relied on a combination of software platforms to manage pricing.

While each tool offered useful information, none provided the complete picture. The team spent significant time collecting data from multiple sources, comparing market trends manually, and making pricing decisions based on their own analysis.

“Before PriceLabs, we mixed and matched a variety of software, but nothing worked as well. We had to work through different data sources and manually compare information instead of relying on accurate, actionable insights.”

As the portfolio continued to grow, this approach became increasingly difficult to scale.

The team needed technology that could automate pricing decisions while giving them greater confidence in the recommendations they shared with property owners.

Why Bedspoke Chose PriceLabs and Resly

PriceLabs came highly recommended by industry partners, making it a natural platform to evaluate.

After testing the software and seeing the quality of its pricing intelligence, Bedspoke integrated it across its portfolio.

“We heard consistently positive feedback about PriceLabs throughout the industry and decided to give it a try. Once we realised it was the right fit, we fully integrated it into our business.”

At the same time, Bedspoke was searching for a platform that could centralise its operational workflows.

Initially discovered as an accounting solution, Resly quickly became much more than that.

“We originally found Resly while looking for an accounting solution, but it has now become our complete calendar and booking management platform.”

Together, PriceLabs and Resly provide Bedspoke with a connected technology stack that supports both revenue management and day-to-day operations.

Smarter Pricing with PriceLabs

For Bedspoke, one of PriceLabs’ biggest strengths is the depth and quality of its market intelligence.

Unlike previous tools, PriceLabs provides detailed reporting that considers a wide range of market variables, giving the team greater confidence in the recommendations they make to property owners.

“PriceLabs reports articulate a lot of variables that other software doesn’t. Its accuracy helps us make more insightful projections for owners, leading to less churn and higher owner satisfaction.”

Instead of spending hours manually interpreting multiple data sources, the team can focus on refining strategy and delivering better results for clients.

Streamlining Operations with Resly

While PriceLabs optimises pricing, Resly simplifies almost every other aspect of property management.

The platform enables Bedspoke to manage calendars, bookings, operational workflows, and property performance from a single system.

“Resly has allowed us to consolidate everything outside of pricing into one platform.”

An additional benefit has been improved transparency for property owners.

Through the Resly owner portal, clients can access their own property information whenever they need it, significantly reducing routine enquiries.

“Customers can now access their own data through the Resly portal, reducing liaison times by more than 20%.”

The result is a more efficient team and a smoother experience for both staff and property owners.

The Results

Since implementing PriceLabs and Resly, Bedspoke has achieved impressive results across its Australian portfolio.

In Brisbane, annual occupancy has reached an outstanding 93%, setting what the company believes is an industry-leading benchmark.

The Sunshine Coast portfolio has also performed exceptionally well, consistently achieving annual occupancy rates above 80%.

Operationally, Resly has reduced downtime caused by unreliable software while improving internal productivity and reducing customer liaison time by more than 20%.

Together, the platforms have helped Bedspoke deliver:

• Up to 93% annual occupancy across its Brisbane portfolio
• Annual occupancy above 80% on the Sunshine Coast
• More than 20% reduction in customer liaison time
• Improved owner reporting and satisfaction
• Greater operational efficiency through a unified workflow

Advice for Other Property Managers

For teams considering revenue management and property management technology, Bedspoke recommends investing the time to fully understand both platforms.

“Both tools offer an enormous amount of data, and at times it can feel overwhelming. Take the time to understand how the platforms work and what the data is telling you.”

When used to their full potential, PriceLabs and Resly become much more than software solutions. Together, they provide the insights, automation, and operational efficiency needed to help professional property managers scale their business while delivering stronger results for both owners and guests.