How Book Hocking Scaled Revenue and Operations with PriceLabs and eviivo

About Book Hocking

Located in Logan, Ohio, in the heart of the Hocking Hills region, Book Hocking has become one of the area’s leading vacation rental management companies. Hocking Hills is widely recognised as one of the fastest-growing vacation rental destinations in the United States, attracting visitors year-round with its natural beauty, hiking trails, and unique cabin experiences.

The company’s founder first entered the industry as an investor, purchasing vacation rental properties in the area and experiencing the market firsthand. As the portfolio grew, it became clear that there was a gap in the market for a professional, owner-focused management company capable of operating at scale while maintaining exceptional service standards.

That vision led to the creation of Book Hocking.

Today, the company manages approximately 250 properties, ranging from cosy one-bedroom retreats to large fourteen-bedroom lodge-style accommodations. Their portfolio includes modern luxury cabins, traditional log cabins, and a wide variety of unique vacation rental experiences designed to meet the needs of different traveller groups.

The Challenge: Managing Pricing Manually at Scale

Like many successful vacation rental operators, Book Hocking initially relied on manual pricing strategies.

The team established seasonal rates, monitored booking patterns, and adjusted pricing when they felt market conditions warranted a change. While this approach provided complete control, it also required a significant investment of time and attention.

As the portfolio continued to expand, manual pricing became increasingly difficult to manage.

Every pricing adjustment required analysing market conditions, reviewing occupancy, assessing demand, and making judgement calls across hundreds of properties. The process was not only time consuming but also distracted the team from focusing on business growth, owner relationships, and operational excellence.

The company knew there had to be a more efficient way to optimise pricing without sacrificing performance.

Choosing eviivo and PriceLabs

When evaluating technology solutions, Book Hocking first selected eviivo as its property management system.

The decision was straightforward. eviivo had already established a strong reputation within the Hocking Hills market, and many successful operators in the area were using the platform.

“eviivo had a great reputation in our market and a lot of operators in the area were already using it, so the decision was easy.”

Once the team had implemented eviivo, adding PriceLabs was a natural next step.

As one of the most widely adopted revenue management solutions in the vacation rental industry, PriceLabs offered the automation and market intelligence needed to support a growing portfolio while integrating seamlessly with eviivo.

The connection between the two platforms was quick to set up and required minimal effort from the team.

“PriceLabs was a natural next step. It is truly an industry standard tool that I consider an absolute necessity for any serious operator.”

Why PriceLabs Became Indispensable

For Book Hocking, the biggest advantage of PriceLabs is its ability to automate complex pricing decisions at scale.

Rather than relying on manual rate updates, the team can trust the platform to continuously analyse market conditions, monitor supply and demand, and adjust pricing accordingly.

The dynamic pricing engine works around the clock, helping ensure that rates remain competitive while maximising revenue opportunities across the portfolio.

“The dynamic pricing engine is the standout feature for us. It gives you real confidence knowing the software has your back every single day.”

This level of automation allows the team to spend less time making pricing adjustments and more time focusing on strategic initiatives that help grow the business.

“It is reading the market, tracking supply and demand, and making adjustments on the fly without you having to lift a finger. That level of automation at scale is what makes it indispensable.”

For a company managing approximately 250 properties, the ability to automate vacation rental dynamic pricing has become a critical competitive advantage.

How eviivo Supports Daily Operations

While PriceLabs handles revenue optimisation, eviivo provides the operational foundation that keeps Book Hocking running smoothly.

The platform helps centralise property management, reservations, guest communication, and day-to-day operational workflows across a large and diverse portfolio.

Equally important is the seamless integration between eviivo and PriceLabs.

“We have never had a single issue with it, and the setup was incredibly straightforward.”

The reliable connection between the two platforms ensures pricing updates flow automatically, eliminating unnecessary manual work and helping maintain operational accuracy across every property.

Together, eviivo and PriceLabs provide Book Hocking with a scalable technology stack capable of supporting continued growth in one of the country’s most competitive vacation rental markets.

The Results: Higher Revenue, Occupancy, and Efficiency

Since implementing PriceLabs and eviivo, Book Hocking has seen improvements across multiple areas of the business.

The company reports stronger revenue performance, improved occupancy, and greater operational accuracy throughout the portfolio.

Beyond the measurable business outcomes, one of the most significant benefits has been the amount of time saved through automation.

Tasks that once required constant manual oversight can now be handled automatically, allowing the team to focus on activities that directly contribute to growth and guest satisfaction.

“The combination of PriceLabs and eviivo has dramatically helped our operation and the money we are depositing into our accounts reflects that.”

For Book Hocking, the impact has been substantial.

“It has been a game changer for Book Hocking.”

Advice for Other Property Managers

Many operators hesitate to adopt new technology because they are comfortable with existing processes. Book Hocking understands that concern firsthand.

The team spent years managing pricing manually before making the switch.

Today, their advice is simple: don’t wait.

“If you are hesitant, just do it.”

While learning new software requires an investment of time upfront, the long-term benefits far outweigh the initial effort.

“We were reluctant for a long time because we were comfortable doing things manually and change felt hard. Learning new software takes time, but every second we spent setting these platforms up has paid for itself many times over.”

Looking Ahead

As Book Hocking continues to grow in the thriving Hocking Hills market, having the right technology partners remains essential.

With eviivo powering operations and PriceLabs optimising pricing decisions, the company has built a scalable foundation for continued success.

For property managers looking to increase efficiency, improve revenue, and reduce the burden of manual pricing, Book Hocking’s experience demonstrates the value of combining a powerful PMS with automated revenue management.

Their message is clear: embrace the technology, trust the process, and let your systems work as hard as you do.