How Imegal Increased Vacation Rental Sales by 30% with PriceLabs and Avirato

Helping Vacation Rentals Thrive Across the Canary Islands

Based in Tenerife, Imegal is a vacation rental management company that helps property owners maximise the performance of their homes across the Canary Islands.

Today, the company manages ten vacation rental properties across Tenerife and Fuerteventura, providing owners with a complete management service while creating memorable holiday experiences for guests visiting one of Spain’s most popular destinations.

The decision to focus on vacation rentals was a practical one. Compared with long-term rentals, short-term accommodation allows properties to remain in better condition, generates stronger returns, reduces operational issues, and lowers the risk associated with long-term occupancy.

As the portfolio continued to grow, Imegal needed technology that could support both its operational workflow and revenue strategy.

The Challenge: Moving Beyond Manual Pricing

Before implementing Avirato and PriceLabs, Imegal relied on a different property management system that no longer met the needs of the business.

Although it handled reservations, pricing remained largely manual and lacked the intelligence needed to react quickly to changing market conditions.

The team wanted a more reliable platform that would simplify operations while making pricing decisions faster, smarter, and more competitive.

Choosing Avirato and PriceLabs

Imegal discovered both Avirato and PriceLabs through social media while searching for better technology partners.

After experiencing ongoing issues with its previous PMS, the decision was made to migrate to Avirato.

At the same time, the company implemented PriceLabs to automate pricing.

According to the team, connecting the two platforms was remarkably straightforward.

“The integration with PriceLabs has been the fastest and easiest I’ve experienced.”

Within a short period, Imegal had replaced multiple manual processes with an integrated technology stack that connected property management and dynamic pricing.

Smarter Pricing with PriceLabs

One of the features Imegal values most about PriceLabs is its simplicity.

Rather than manually reviewing competitor pricing, the platform automatically analyses market rates in nearby areas and recommends competitive prices based on local demand.

“What I find most useful is how easy and intuitive it is to price our apartments. PriceLabs calculates the average prices in nearby areas, allowing us to define minimum and maximum prices whenever necessary.”

This allows the team to remain competitive throughout the year while maintaining complete control over their pricing strategy.

During periods of lower demand, PriceLabs helps attract additional bookings, while during peak season it automatically increases prices in line with market demand.

Simplifying Operations with Avirato

While PriceLabs drives revenue performance, Avirato has become the operational hub of the business.

The platform centralises virtually every aspect of day-to-day operations, allowing the team to manage their business from a single place.

“What I like most about Avirato is that everything is centralised in one platform. When I say everything, I mean everything—from payment gateways and websites to invoicing and much more.”

By consolidating operations into one system, Imegal has reduced complexity, improved efficiency, and created a smoother experience for both guests and property owners.

The Results

Since implementing PriceLabs and Avirato, Imegal has seen measurable improvements across its portfolio.

The company estimates that sales have increased by approximately 30%, with particularly strong gains during traditionally quieter periods.

“Since using PriceLabs, sales have increased by around 30%. During the low season, properties that previously remained vacant are now being booked. During the high season, revenue has also increased because prices automatically adjust according to market demand.”

The combination of dynamic pricing and an integrated property management system has enabled Imegal to increase occupancy, maximise revenue, and operate more efficiently throughout the year.

Advice for Other Vacation Rental Managers

For property owners and managers considering revenue management technology, Imegal’s recommendation is straightforward.

“If you own a vacation rental, I believe using a tool like PriceLabs isn’t simply recommended—it’s essential. The improvement in sales is significant.”

For Imegal, the combination of PriceLabs and Avirato has transformed the way the business manages pricing and operations.

With smarter automation, a fully connected workflow, and a substantial increase in sales, the company is well positioned to continue growing its presence across the Canary Islands.

Results at a Glance

• Portfolio of 10 vacation rental properties across Tenerife and Fuerteventura
• Approximately 30% increase in sales
• Higher occupancy during traditionally low-demand periods
• Increased revenue during peak season through dynamic pricing
• Faster, simpler property management with Avirato’s all-in-one platform