How Myzinbound achieved a 37% Revenue Increase and 20% Higher Rates with the Right Tools

In the fast-moving short-term rental market, vacation rental companies with short-term rental properties face the constant challenge of maximizing booking revenue while trying to manage multiple channels. For property managers with many properties, things can get very tricky, especially with pricing and updates across multiple channels.

Myzinbound, a property management company based in Okinawa, Japan, was managing 24 vacation rental properties and wanted to scale their operations. To accomplish this, they decided to manage their pricing dynamically. As a result, they saw a 20% increase in average rates and a 37% revenue increase across their entire managed portfolio.

"We’ve reached the point where we couldn’t run our operations without PriceLabs."
— Kaz-yoshi Matzne, Founder of Myzinbound

How Myzinbound Got Started in Okinawa

Myzinbound started in March 2019, managing three villas in Okinawa. Today, they manage a diverse portfolio of 140+ units spanning multiple hotel-style and apartment-style condominium properties. Their focus is on combining IT-driven operations with revenue optimization.

The Challenge: Manual Pricing Was Time-Consuming and Underperforming

Before adopting PriceLabs, Myzinbound managed their properties manually. As properites expanded, their system wasn’t able to keep up.

“Before Price Labs, we adjusted rates manually, but despite being very time-consuming, it wasn’t as effective as PriceLabs."

• Manual-rate adjustments: Pricing had to be updated manually for each listing across multiple channels.
• Suboptimal pricing: No human team can realistically set optimal prices for every unit, every day of the year
• Missed opportunities: Rates weren't adjusted effectively during peak seasons or low seasons, resulting in loss of potential revenue
• Limited OTA coverage: The PMS is use didn’t integrate with Japan’s major domestic Online Travel Agencies (OTAs) like Rakuten Travel and Jalan, which were critical for growth in this market

PriceLabs and Airhost: The Power Duo

Myzinbound discovered PriceLabs when they began integrating with Airhost, a property management software (PMS).

The choice to use PriceLabs was based on its direct integration with Airhost. The seamless flow of data between the two platforms meant that pricing updates could be calculated dynamically and updated automatically in real-time across all active OTAs and booking channels.

Airhost: Multi-OTA Integration Made Simple

"One of the key benefits of Airhost is that it connects not only to major international OTAs but also to all major Japanese OTAs."

• Connections to 18+ major Japanese OTAs: Includes platforms like Rakuten Travel and Jalan that are essential in this market
• International OTA coverage: Also integrates with Airbnb, Booking.com, and other global channels to unlock global tourism
• Centralized channel management: One system to manage reservations and distribution across all channels

By combining Airhost's PMS with PriceLabs' dynamic pricing, Myzinbound created an efficient, automated workflow that allowed them to manage multiple properties effortlessly.

How PriceLabs Transformed Myzinbound's Pricing Strategy

Introducing PriceLabs completely transformed Myzinbound's operations. Instead of spending hours calculating rates, the property management company could rely on automated dynamic pricing to adjust rates automatically across all channels.

What made PriceLabs special for Myzinbound was its ability to calculate customized recommendations for every property based on its history, local market data, hyper-local demand, seasonal events, and specific configurations defined by the management team.

The platform's dynamic algorithm takes into account metrics like local competitor performance, booking lead times, historical performance data, and event dates to compute the perfect price point for every available night.

PriceLabs calculations helped save hours every week. As a result, the management team no longer had to manually adjust pricing for individual properties based on demand shifts. Instead, they could review trends and adjust core strategic targets while leaving day-to-day changes to the software.

The result is a streamlined, hands-free pricing process that ensures every room is listed at the optimal market price.

The Results: 20% Higher Rates and 37% Revenue Growth

Since implementing PriceLabs and Airhost, Myzinbound has seen a massive improvement in booking revenue. The integration helped optimize pricing and efficiency across the company's entire property portfolio:

• 20% increase in average rates
• 37% revenue increase

"A comparison of data before and after implementing PriceLabs shows a 20% increase in average pricing and a 37% revenue increase."

Advice for other Property Managers

Myzinbound has shared key insights for other property managers looking to duplicate their success:

• Recognize the limits to manual pricing: A dynamic pricing tool like PriceLabs can significantly help boost both unit prices and occupancy.
• Consider your marketplace needs: Pick systems specialized in your local operating region. Airhost's strong support for the Japanese market and short-term rental rules made it a perfect fit for Myzinbound.
• Give dynamic pricing a try: You will not only see an uplift in your revenue and occupancy, but save hours of manual effort as well

Discover how PriceLabs and Airhost help vacation rental managers boost occupancy, increase revenue, and simplify daily operations— explore how to integrate PriceLabs and Airhost here and read more customer success stories here.