Hometown Hospitality at Scale: How Asakusa’s Own Omotenashi Hotel Expanded to 70 Rooms

In the hospitality landscape, managing pricing frequently across many properties can require a significant amount of time. For Satoru-san, the Founder and Facility Management Supervisor of Omotenashi Hotel, utilizing the right tools became essential to scale his operations effectively.

By introducing PriceLabs and Beds24, he transitioned from manual operations on a single booking channel to managing around 70 rooms across multiple platforms.

"Managing a small number of rooms may still be possible with manual operations alone. However, when managing a large number of rooms effectively, making good use of tools is absolutely essential."
— Satoru Isono, Founder, Omotenashi Hotel

Home-grown in Asakusa

Omotenashi Hotel was founded out of a direct connection to Satoru-san's hometown. The brand name itself reflects this focus, where “Omotenashi” means hospitality in Japanese, or to warmly welcome and care for guests.

A couple of years ago, when he had just expanded to 16 units, he shared on his social media what his ultimate goal was for his business: to create a warm lodging experience that feels just like visiting a friend's home.

"Our company is based in Asakusa, Tokyo. I was born and raised in Asakusa. After the pandemic, as I saw the number of international visitors increase, I thought it would be wonderful to share the charm of my hometown with travelers from around the world, and that is what inspired me to start this business."

Today, the company manages and operates around 70 rooms in total across several types of accommodations, including apartment buildings where the entire property is used as lodging, as well as standalone houses.

The Challenge: Manual Operations

Before implementing automated systems, managing pricing and channel distribution required a highly repetitive manual setup.

"Before introducing PriceLabs and Beds24, we relied solely on Airbnb for bookings, and all pricing was adjusted manually each time."

As the portfolio expanded to encompass standalone houses and multi-room apartment buildings, manually adjusting rates across the inventory became a major administrative bottleneck.

"Pricing is one of the most important aspects of accommodation management, but adjusting rates frequently across many properties used to take a great deal of time."

The Solution: PriceLabs and Beds24

To manage a larger volume of rooms effectively, Satoru-san introduced PriceLabs alongside Beds24 to coordinate multi-channel sales and dynamic rate changes simultaneously.

"Beds24 has been extremely helpful in allowing us to handle multiple OTAs and to sell multiple rooms in an apartment hotel under a single room type."

Managing Inventory with Beds24

Satoru-san has been using Beds24 for about a year and a half. The platform serves as a vital tool to distribute inventory across multiple online travel agencies (OTAs) while protecting his property configurations:

• Avoiding double bookings: “With this tool, even when using multiple OTAs, we can avoid double bookings”
• Improving occupancy: "We can also sell multiple rooms under a single room type, which helps improve occupancy."

Reclaiming Time with PriceLabs

Satoru-san has been using PriceLabs for about seven months to address his day-to-day dynamic pricing challenges.

What I find most valuable about this tool is that it has significantly reduced the amount of time required for pricing adjustments.
By using the time that PriceLabs has created for me, I have been able to continue expanding the number of properties under management.

By automating rate updates, the system dramatically reduced his manual workload, freeing up the time required to continue his ongoing portfolio expansion.

The platform's dynamic pricing algorithm takes into account metrics like local competitor performance, booking lead times, historical performance data, and event dates to compute the perfect price point for every available night.

The result is a streamlined, hands-free pricing process that ensures every room is listed at the optimal market price.

The Results: High Rates and Control

Since implementing PriceLabs, the immediate impact has been significant.

• Securing higher rates: "...since starting to use PriceLabs, we have received bookings at rates that made us think, “Can we really secure reservations at such high prices during this period?”"
• Controlling lead times: "It has also been extremely helpful in controlling the lead time of bookings for our properties."

Advice for Growing Property Managers

Based on his experience scaling up to 70 rooms, Satoru-san views the combination of these two systems as a highly logical framework for growing operations.

"I believe the combination of PriceLabs and Beds24 is a highly rational choice for those managing anywhere from around 30 to 200 rooms."

He is confident that PriceLabs will support him on his journey to 200 and beyond.

“I expect the number of properties we manage to expand to around 200 rooms by the end od 2026... Even when we reach 200 managed rooms, I am confident that we will not struggle with pricing or booking control.”

Modern tools help vacation rental property companies manage their assets properly, enhance resource optimization, and boost booking revenue. As proven by the case of Omotenashi Hotel, automation leads to better scalability and streamlined operations.

Discover how PriceLabs and Beds24 help vacation rental managers boost occupancy, increase revenue, and simplify daily operations— explore how to integrate PriceLabs and Beds24 here and read more customer success stories here.