How The Flex Mastered Multi-Location Management & Increased Revenue with PriceLabs

Executive Summary

As The Flex scaled to 400 properties across four countries, managing competitive, market-specific pricing manually became impossible. By integrating PriceLabs, they centralized pricing strategies while tailoring rates to each city’s unique demand. This enabled efficient multi-city management, increased revenue by up to 25% per property, and streamlined operations as they continued expanding internationally.

The Flex: Scaling Flexible Living Internationally

Founded in London, The Flex set out to provide high-quality, flexible housing solutions to modern travelers and professionals. Today, they manage 400 properties spread across four diverse cities—London, Paris, Lisbon, and Algiers—making them a rising star in the flexible living space.

The Challenge: Managing Dynamic Pricing in Multiple Countries

As The Flex expanded internationally, they encountered a major challenge: keeping pricing competitive and relevant in each unique market. Every city had distinct demand patterns, seasonality, and guest preferences. Relying on spreadsheets and disjointed tools quickly became unsustainable, leading to missed revenue and operational headaches.

“Managing pricing across four countries was chaotic. We needed to customize rates per market but stay in control globally—without spending days on manual updates.”
— Raouf Yousfi, CEO & Co-founder, The Flex

PriceLabs: A Centralized Yet Localized Pricing Solution

After discovering PriceLabs through industry forums, The Flex integrated it with their PMS, Hostaway, to transform how they approached multi-location management. PriceLabs empowered The Flex to:

• Centralize pricing while customizing base prices, minimum stays, and other pricing rules per city or even neighborhood.
• Automatically adapt pricing to local market shifts, seasonality, and events in each destination.
• Sync updates across all listings in multiple countries instantly, avoiding manual work.
• Analyze performance through Portfolio Analytics and spot underperformance early.

This centralized-but-localized model allowed The Flex to stay nimble while expanding internationally.

Results: Revenue Gains and Streamlined Operations

Thanks to PriceLabs’ capabilities, The Flex achieved:

• Significant time savings on pricing management.
• Up to 25% revenue increase per property in select markets.
• Smoother operations with instant updates across all cities.

With a unified calendar, automated workflows, and data-driven decisions, The Flex now operates more efficiently than ever, even as they continue to expand into new cities.

Advice to Other Multi-Location Property Managers

The Flex urges property managers operating across multiple markets to:

• Prioritize tools that allow both centralized oversight and local market flexibility.
• Standardize processes early to enable seamless scaling.
• Focus on data-driven decisions to stay ahead of demand shifts in every city.

“PriceLabs gives us the power to manage properties in multiple countries with confidence. We can adapt to local trends while keeping our operations unified and efficient—it’s been a game-changer for scaling globally.”