How Wigwam Holidays Increased Occupancy and ADR with PriceLabs & eviivo

Building a Glamping Business Before Glamping Was Mainstream

Today, glamping is one of the fastest-growing segments in hospitality. But long before luxury cabins and outdoor escapes became a trend, Wigwam Holidays was already helping guests experience the great outdoors.

The company’s journey began in 1993 when its founders designed and built their first cabin for long-distance walking routes in Scotland. In 2000, Wigwam Holidays officially launched, years before the term “glamping” became widely known.

As the business grew, it expanded into a successful franchise model, helping landowners and farmers diversify their income through professionally managed outdoor accommodation. More recently, the team launched Bear West Agency, a specialist revenue and listing management service that supports outdoor accommodation businesses across the UK.

Today, Wigwam Holidays and Bear West Agency work with a wide range of properties, from traditional glamping sites and cabins to unique outdoor accommodation experiences, helping owners maximise performance while maintaining exceptional guest experiences.

The Challenge: Keeping Pace with a Changing Market

Like many accommodation businesses, Wigwam Holidays initially relied on a combination of market knowledge, seasonal pricing, and manual adjustments to manage rates.

This approach worked well for many years, but the market was becoming increasingly competitive. Guest booking behaviour was changing, new technology was emerging, and pricing decisions needed to be made faster and with greater confidence.

The team recognised that they needed more sophisticated tools to stay ahead of market trends and continue delivering strong results for property owners.

“We priced based on the market data points we could see and used seasonal and midweek variations. As new tools became available and the market changed, we saw the need to evolve our strategy and find software partners who could provide the tools we needed.”

Finding the Right Technology Partners

The search began with a property management system.

After discovering eviivo through an online search, the team quickly realised they had found a partner that understood their business.

“We found eviivo through a web search, but immediately found the team great to work with and we have a fantastic partnership.”

During the onboarding process, the eviivo team introduced PriceLabs as a dynamic pricing solution that could help the business take its revenue management strategy to the next level.

When it came time to connect the two platforms, the process was seamless.

“eviivo first mentioned PriceLabs early on in our onboarding process, and when it came time to integrate, it was all handled by their team. We just had to log in and could immediately see our listings.”

Using Data to Make Better Pricing Decisions

For Bear West Agency,, revenue management isn’t simply about raising or lowering prices. It’s about understanding why rates are changing and ensuring every property is optimised for its specific goals.

That visibility is one of the reasons PriceLabs has become such an important part of their operation.

“The most helpful thing in PriceLabs is being able to easily see pricing on a daily basis and understand how the parameters we have set are affecting the price.”

Rather than relying on guesswork, the team can clearly see how market demand, seasonality, and pricing settings influence nightly rates. This makes it easier to adjust strategies, respond to market changes, and deliver better outcomes for property owners.

“It’s a game changer when it comes to understanding why we’re seeing prices on certain days and helps us quickly and easily adapt our strategy to match our market and our franchisees and owners.”

Managing pricing across multiple properties and owners can be complex, but PriceLabs helps the team scale those efforts efficiently.

“I’m optimising pricing for the property owner within the bounds of PriceLabs, and the tool helps me do this at scale.”

Delivering a Better Guest Experience

While PriceLabs helps drive revenue performance, eviivo provides the operational foundation that keeps everything running smoothly.

From reservations and guest communications to day-to-day property management, the platform allows the team to maintain a high standard of service across its portfolio.

“The ease at which we can navigate the system and make sure that the digital side of the guest experience doesn’t fall short of our standards.”

Together, PriceLabs and eviivo provide a connected solution that helps the team optimise both revenue and operations.

The Results

Since implementing PriceLabs and eviivo, Wigwam Holidays and Bear West Agency have seen significant improvements across their portfolio.

Year to date, they have achieved:

• Occupancy growth of more than 10%
• ADR growth of 7%
• Faster and more confident pricing decisions
• Improved visibility into pricing performance
• Greater scalability across multiple properties and owners

According to the team, the results are only the beginning.

“The growth we have seen is fantastic. We only expect this to continue as we further optimise our use of the tools and their capabilities.”

Advice for Other Property Managers

For operators considering dynamic pricing and revenue management software, Christo believes success starts with understanding what you’re trying to achieve.

“These are powerful tools and the results they can help you deliver are amazing, but it is important you know what specifically you are optimising for, whether that be occupancy, RevPAR, ADR, or something else.”

Having a clear objective allows property managers to get the most out of the technology and build a strategy that aligns with their business goals.

For Wigwam Holidays and Bear West Agency, the combination of PriceLabs and eviivo has provided the tools needed to grow occupancy, increase revenue, and deliver better outcomes for property owners across their portfolio.

As they continue to expand and optimise their operations, both platforms remain central to their strategy for long-term success.