Updated : Feb 27, 2025
📅 Easter is April 20, 2025—approaching soon!
What this means for vacation rental hosts:
- Families booking full holiday stays are locking in now.
- City stays and weekend getaways will spike in late March.
- Beach & warm-weather spots may see demand into late April.
The hard work of adjusting prices is already being handled by PriceLabs. Now is the time to fine-tune minimum stays, track market demand, and ensure your calendar is optimized to make the most of this peak travel period.
1. Trust PriceLabs for Smart Pricing—But Stay Aware
📆 Peak Demand → Let PriceLabs Optimize Your Rates
- Easter weekend (April 18-20) will sell first—PriceLabs automatically increases prices based on demand.
- If key dates fill before March 15, PriceLabs will continue adjusting dynamically to maximize revenue.
- If bookings seem slower than expected, check the Neighborhood Data tab for pricing trends before making any manual adjustments.
⏳ Last-Minute Bookings → No Need to Slash Prices
- PriceLabs will optimize last-minute pricing based on demand trends.
- If some dates remain open in early April, small price drops or value-added perks (like free early check-in) can help without major discounts.
💡 Action Step: Use Pacing Reports to track booking trends against past late-April Easters, not just last year’s March Easter, and let PriceLabs adjust pricing accordingly.
2. Use Min-Stay Rules to Maximize Nights & Prevent Gaps
🐣 Before Easter → Require Longer Stays
- Families booking early tend to stay longer—capture these high-value bookings with a 3- to 5-night minimum stay.
- Min-Stay Profiles in PriceLabs allow you to automate these rules across multiple properties.
🎉 After Easter → Open for Shorter Stays
- Once the holiday passes, reduce minimum stays to 1-2 nights to attract last-minute travelers and business guests.
🚀 Prevent Calendar Gaps
- Avoid single-night stays on peak demand days (April 18-20) by adjusting your settings in PriceLabs.
- If your PMS syncs with PriceLabs and OTAs, these settings should update automatically, but it never hurts to double-check.
- While the algorithm is working for you already, apply Date-Specific Overrides for pricing and stay rules for any specific date(s) if needed.
💡 Action Step: Review your Min-Stay Profiles in PriceLabs this week to ensure they align with Easter booking patterns.
3. Watch Local Events That Impact Demand
Easter isn’t the only reason people travel—other local events can increase demand unexpectedly.
- Spring Break overlaps with Easter in some regions, extending vacation demand.
- Festivals & sports events could create additional pricing opportunities.
- Religious tourism surges in certain destinations—demand may last beyond Easter Monday (April 21).
💡 Action Step: Use the Neighborhood Data tab to track competitor pricing trends and supplement with local event calendars to identify additional demand drivers.
4. Secure High-Value Bookings Before March Ends
- Travelers are booking Easter now—be available.
- Encourage longer stays by offering perks like 10% off full-week bookings confirmed by March 10 instead of discounting single nights.
- Avoid over-discounting last-minute—let PriceLabs dynamically adjust rates and use Min-Stay Profiles to maintain revenue.
💡 Action Step: Open your full calendar, review min stays & pricing settings, and ensure everything is optimized for demand this week.
Final Takeaway: Optimize Now—Let PriceLabs Handle the Rest
- PriceLabs dynamically adjusts pricing—trust the algorithm to optimize based on demand.
- Use Min-Stay Profiles to lock in longer bookings before Easter and shorter stays after.
- The Neighborhood Data tab helps track competitors, while Pacing Reports show demand trends in real-time.
- Push for early bookings before mid-March, then let OTAs fill last-minute gaps at optimized rates.
