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The World Cup Is Coming to Your City.
Is Your Pricing Ready?

PriceLabs tracks live booking trends, demand surges, and revenue opportunities across all 16 host cities — so you can act before your competitors do.

Occupancy

20%+53%

vs 13% in 2025

ADR

USD 254+63%

vs USD 156 in 2025

RevPAR

USD 52+150%

vs USD 21 in 2025

Live Market Data

AT&T Stadium · 9 match windows · Jun 13 – Jul 15

Year-over-year view: every chart compares the 2026 tournament window to the same calendar dates in 2025.

Active Listing Count

2025 (Same Dates)11,864
2026 (Tournament)13,659
+15%Growth

Occupancy %

2025 (Same Dates)2026 (Tournament)
Match
0%20%40%60%80%100%
Abs. Growth

Netherlands vs Japan

Jun 14 · (G) Group Stage · AT&T Stadium

8%
25%
+16%

England vs Croatia

Jun 17 · (G) Group Stage · AT&T Stadium

8%
23%
+15%

Argentina vs Austria

Jun 22 · (G) Group Stage · AT&T Stadium

5%
23%
+18%

Japan vs Sweden

Jun 25 · (G) Group Stage · AT&T Stadium

8%
25%
+18%

Jordan vs Argentina

Jun 27 · (G) Group Stage · AT&T Stadium

9%
22%
+12%

Match 79: Group A winners v Group C/E/F/H/I third place

Jun 30 · (R32) Round of 32 · AT&T Stadium

6%
12%
+6%

Match 88: Group D runners-up v Group G runners-up

Jul 3 · (R32) Round of 32 · AT&T Stadium

6%
15%
+9%

Match 94: Winner match 81 v Winner match 82

Jul 6 · (R16) Round of 16 · AT&T Stadium

4%
13%
+9%

Match 101: Winner match 97 v Winner match 98

Jul 14 · (SF) Semi Final · AT&T Stadium

4%
9%
+6%

Notes & Methodology

Data last updated: April 14, 2026

  • All 2025 figures use the identical calendar dates from one year ago (same-time-last-year), not annual averages.
  • Listings are captured within a 15 km radius of each stadium, except Gillette Stadium and AT&T Stadium, where a 40 km radius is used
  • Occ, ADR and RevPAR are for match dates ± 1 days
  • The listing count shown is the active listing count for the month of June in 2026 vs 2025
  • ADR - booked rate for each night sold
  • RevPAR - booked revenue for each available room per night
  • ABS. GROWTH - YoY change shown in percentage points (pp)
  • REL. GROWTH - YoY change shown in percentages
(G) Group Stage(R32) Round of 32(R16) Round of 16(QF) Quarter Final(SF) Semi Final(3P) 3rd Place(F) Final

Want Deeper Insights? Download the FIFA 2026 Host City Guide.

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Inside the 2026 FIFA World Cup — Demand, Pricing, and Host Strategy ebook cover
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