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The World Cup Is Coming to Your City.
Is Your Pricing Ready?

PriceLabs tracks live booking trends, demand surges, and revenue opportunities across all 16 host cities — so you can act before your competitors do.

Occupancy

20%+58%

vs 13% in 2025

ADR

USD 253+62%

vs USD 156 in 2025

RevPAR

USD 51+155%

vs USD 20 in 2025

Live Market Data

AT&T Stadium · 9 match windows · Jun 13 Jul 15

Active Listing Count

202511,864
202613,659
+15%Growth

Occupancy %

20252026
Match
0%20%40%60%80%100%
Abs. Growth

Netherlands vs Japan

Jun 14 · (G) Group Stage · AT&T Stadium

8%
24%
+16%

England vs Croatia

Jun 17 · (G) Group Stage · AT&T Stadium

7%
22%
+15%

Argentina vs Austria

Jun 22 · (G) Group Stage · AT&T Stadium

4%
22%
+18%

Japan vs Sweden

Jun 25 · (G) Group Stage · AT&T Stadium

7%
25%
+18%

Jordan vs Argentina

Jun 27 · (G) Group Stage · AT&T Stadium

9%
21%
+13%

Match 79: Group A winners v Group C/E/F/H/I third place

Jun 30 · (R32) Round of 32 · AT&T Stadium

6%
12%
+6%

Match 88: Group D runners-up v Group G runners-up

Jul 3 · (R32) Round of 32 · AT&T Stadium

6%
14%
+9%

Match 94: Winner match 81 v Winner match 82

Jul 6 · (R16) Round of 16 · AT&T Stadium

4%
13%
+9%

Match 101: Winner match 97 v Winner match 98

Jul 14 · (SF) Semi Final · AT&T Stadium

3%
9%
+6%

Notes & Methodology

Data last updated: April 7, 2026

  • Listings are captured within a 15 km radius of each stadium, except Gillette Stadium and AT&T Stadium, where a 40 km radius is used
  • Occ, ADR and RevPAR are for match dates ± 1 days
  • The listing count shown is the active listing count for the month of June in 2026 vs 2025
  • ABS. GROWTH - YoY change shown in percentage points (pp)
  • REL. GROWTH - YoY change shown in percentages
(G) Group Stage(R32) Round of 32(R16) Round of 16(QF) Quarter Final(SF) Semi Final(3P) 3rd Place(F) Final

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