PRICELABS’ ASSETS
Brand Guidelines
Guidelines for all brand assets to bring about a consistency in our tone, manner, design and communication
Primary Configuration



Secondary Configuration


Security space
The minimum distance between other elements and the logo is 50% of the logo height.
Incorrect uses
- Do not alter the proportion
- Don't change the angle
- Don't change colors
Color Palette
Primary Colors

#FF4646

#263238

#FFFFFF
Secondary Colors

#7D7D7D

#BFA980

#FFCB1B

#007B7F

#FFB4B7

#003366
Brand Fonts
Main Typography
IBM Plex Sans
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz
1234567890
Paragraph Font
Roboto
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz
1234567890