Scaling Serviced Apartments with Dynamic Pricing in Vietnam

Circadian is a boutique hospitality brand operating professionally managed serviced apartments across Ho Chi Minh City. The company manages approximately 80 units, concentrated in central neighbourhoods that attract international travellers, business guests, and longer stay visitors.

The business was founded more than eight years ago, starting with a single Airbnb listing. With a background in five star hotels and serviced apartments, the founder applied hotel grade operational standards to short term rentals from day one.

Over time, Circadian expanded from individual units to managing entire buildings with multiple apartments under one brand. Every unit is designed specifically for short term stays, with consistent amenities, layouts, and service standards that allow the team to scale without compromising quality.

“From the beginning, our goal was to combine hotel professionalism with the flexibility guests expect from an apartment stay.”

As the portfolio grew, pricing accuracy and operational efficiency became central to sustaining growth.

Pricing challenges before PriceLabs

Before adopting PriceLabs, Circadian relied on another pricing tool to manage rates. While functional, it did not provide the level of flexibility or market insight needed for dynamic pricing for serviced apartments in a competitive city like Ho Chi Minh City.

Key challenges included

• Limited visibility into local demand and competitor pricing
• Pricing rules that were difficult to adapt across different unit types
• Higher costs without a clear improvement in revenue outcomes

Manual pricing adjustments became increasingly time consuming as inventory grew. The team needed a solution that could automate pricing decisions while still allowing strategic control at scale.

“We knew we needed better market data and more flexibility. Guesswork was no longer an option.”

Choosing the right systems

Circadian discovered PriceLabs through online research while looking for a more advanced approach to dynamic pricing for serviced apartments. PriceLabs stood out for its market driven pricing recommendations and the ability to customise strategies at a granular level across a growing portfolio.

On the operations side, the team chose ezCloud, a leading property and hotel management platform in Vietnam, to support day to day operations as the business scaled.

ezCloud provided:

• A robust PMS well suited for managing multi unit buildings
• Features designed to support local regulations and tax requirements
• Responsive, locally based customer support in Vietnam

When PriceLabs and ezCloud became fully integrated, Circadian was able to connect pricing strategy directly with operational execution, creating a seamless workflow between dynamic pricing, availability, and distribution across all channels

“Once PriceLabs and ezCloud integrated, everything clicked. Pricing, availability, and distribution finally worked together seamlessly.”

Why PriceLabs works for dynamic pricing for serviced apartments

PriceLabs quickly became a core part of Circadian’s revenue strategy. Several features stood out.

Market driven price comparables

• Clear visibility into how similar properties are priced
• Confidence to adjust rates during peak demand and major events
• Better positioning within the competitive landscape

Flexible customisations

• Pricing rules tailored by building or unit type
• Support for last minute demand and longer stay behaviour
• Seasonal and demand based adjustments without manual effort

Parent and child listings

• Simplified management of multiple units in the same building
• Consistent pricing logic with room for small variations
• Reduced risk of pricing inconsistencies

Trust in the data

• Recommendations powered by hundreds of thousands of listings globally
• Decisions based on real market behaviour rather than assumptions

“Having access to reliable comparables completely changed how confident we feel about our pricing decisions.”

ezCloud as the operational foundation

While PriceLabs powers dynamic pricing for serviced apartments, ezCloud supports the day to day operations behind the scenes.

ezCloud enables:

• Centralised reservation and availability management
• Compliance with local Vietnamese regulations
• Clear reporting and operational visibility

The local customer support team has been particularly valuable.

“Because ezCloud is based in Vietnam, support is fast and understands our local needs. That makes a huge difference when issues come up.”

Together, PriceLabs and ezCloud provide an integrated system where pricing strategy and operations are fully aligned.

Results after implementing dynamic pricing for serviced apartments

Since adopting PriceLabs and ezCloud, Circadian has seen measurable improvements across revenue and operations.

Key results include:

• Year on year growth in RevPAR
• The ability to double room count without operational strain
• Zero double bookings across all channels
• Reduced manual pricing work for the team

Dynamic pricing ensures rates adjust automatically based on demand, while ezCloud guarantees that availability and bookings remain accurate across all platforms.

“Even as we doubled our inventory, we never experienced double bookings. That peace of mind is invaluable.”

Advice for other serviced apartment operators

Based on their experience, Circadian shares practical guidance for others adopting dynamic pricing for serviced apartments.

Start simple

• Avoid too many customisations at the beginning
• Let the system run and observe results first

Customise by behaviour

• Group properties with similar booking patterns
• Avoid blanket pricing rules across different unit types

Understand your guests

• Identify which units book last minute versus far in advance
• Adjust minimum stays and pricing accordingly

Review the market regularly

• Use comparables data to stay competitive
• Monitor shifts in demand and seasonality

“The key is understanding how each unit behaves and pricing accordingly, not treating everything the same.”

Looking ahead

For Circadian, dynamic pricing for serviced apartments is now a core pillar of the business. With PriceLabs and ezCloud working together, the team has built a scalable model that supports continued growth while maintaining control and consistency.

As the portfolio expands, Circadian plans to

• Refine pricing strategies using deeper data insights
• Add more serviced apartment inventory in central locations
• • Continue delivering reliable, high quality guest experiences

Their story highlights how professional operators can combine the right revenue management and property management technology to grow sustainably in fast paced urban markets.

Discover how PriceLabs and ezCloud help vacation rental managers boost occupancy, increase revenue, and simplify daily operations — explore the full PriceLabs and ezCloud integration story here and more customer success stories.