How Beach Haus Boosted Revenue & Occupancy While Building an Award-Winning Experience

Executive Summary

Beach Haus, a boutique vacation rental brand operating three award-winning Victorian homes in the UK, blends gallery-level guest experiences with data-driven pricing. With help from PriceLabs, they automated pricing, optimized occupancy, and scaled their business with ease. The result? A 20% revenue increase, a 10% boost in occupancy, and major time savings.

By combining creativity, hospitality, and smart automation, Beach Haus continues to lead as a disruptive and premium brand in the short-term rental space. Read on to learn about what makes Beach Haus unique and how it incorporated PriceLabs into their operations.

About Beach Haus

When Sarjan Ram pivoted from the fast-paced world of global marketing, the next chapter was anything but ordinary. Driven by a passion for architecture, creativity, and data, he turned a portfolio of Victorian townhouses in the UK into a trailblazing hospitality concept: Beach Haus Creative Boutique.

Starting with two unique units across St Leonards and Oxford, Beach Haus was designed with an intentional focus: high-impact sensorial experiences with a social purpose. Each stay offers guests more than comfort—it offers immersion, curated with the same precision as an art exhibit.

This commitment to innovation has earned Beach Haus major industry recognition in a short period, including Prestige’sCoastal Accommodation of the Year and Art Gallery of the Year, the UK Enterprise – Most Disruptive Gallery Concept award, and more.

“We sympathetically restored these period Victorian shells using skilled craftsmen and specialists—with stunning results. From the start, we had three core goals for Beach Haus.
First, building an agile tech stack to support the business end-to-end. PriceLabs is the heartbeat of that engine, helping us compete with hotel chains.
Second, crafting Beach Haus with artistic flair—design, details, how we show up visually—all while keeping it practical for the short-term rental market.
Finally, we’re testing other value streams as MVPs: creative advertising with AI tools, shaping a social-purpose model, and exploring a future retail concept.” says Sarjan.

The Pricing Challenge

In the early days, pricing and revenue management were manual and outdated.

“It’s incredible to think how recently this industry was operating on pure instinct. No benchmarking, no analytics, just spreadsheets and guesswork,” says Sarjan.

As new platforms emerged and the short-term rental space became more saturated, it became clear that old methods wouldn’t cut it. Managing pricing across platforms while maintaining a premium brand experience was becoming increasingly complex—and time-consuming. The realization? To scale Beach Haus sustainably, a smart pricing system was non-negotiable.

PriceLabs as a Solution

The search for a revenue management tool began when Beach Haus partnered with SMOOBU as their PMS. With a strong background in analytics, Sarjan wasn’t just looking for automation—he was looking for a true data analytics partner.

“We speak the same language, and PriceLabs is a key part of our business engine. The gold standard for an analytics provider comes down to two things: the depth and granularity of the data, and how customizable the engine is. PriceLabs scores top marks on both fronts.”
– Sarjan Ram, Founder & Creative Director, Beach Haus

Today, PriceLabs powers Beach Haus with a suite of intelligent features. Some features that Sarjan’s team notes are:

• Market Dashboards: To uncover market trends and get a broader overview. This is particularly important in the case of Beach Haus as the sea front commands a premium as does the unique Gallery led proposition, which is a unique qualitative benchmark.
• Automated Pricing: Daily rate updates based on demand, competitor pricing, and local events. The team really likes the surge pricing.
• Orphan Gap Detection & Discounting: To maximize occupancy by filling small calendar gaps.
• Neighborhood Data: Understand how nearby listings are performing.

“I am impressed with the speed of development of the platform over the past 12 months. In reality, the depth and sophistication available is beyond the need of most. The product team has done a great job and worked with us to tweak the system. We now have a model that can be scaled exponentially, should we wish.”
– Sarjan Ram, Founder & Creative Director, Beach Haus

The Results: More Revenue, More Occupancy, More Time

The results were clear:

• +20% Revenue Growth
• +10% Occupancy Increase
• Significant Time Savings – Sarjan conceptualized and built the capability, and now off-shored the management to his team

With optimized pricing and data flowing effortlessly, Beach Haus can now confidently compete with major chains while maintaining its boutique soul.

Advice for Other Hosts

For hosts looking to scale a premium experience, Sarjan Ram offers this advice:

• Invest in tech early – Revenue management tools are critical as competition increases.
• Don’t over-engineer – Let automation do the heavy lifting, and only customize where it adds value.
• Focus on your guest – Smart pricing analytics allows you to focus on other parts of the business in the knowledge that the core fundamentals are competitively sharp and automated.