How Ivin 567 Boosted Revenue With PriceLabs' Hybrid Market Intelligence

Executive Summary

Natalia Arenas runs Ivin 567, an 82-unit aparthotel in Bogotá that behaves like a hotel but competes across both hotel and short-term rental channels. With five room categories, guests ranging from one-night business travelers to six-month residents, and bookings coming from Airbnb, Booking.com, Expedia, and direct channels, manually pricing quickly became impossible.

PriceLabs helped Natalia move from reactive pricing to confident revenue management — using hotel and short-term rental data, portfolio-level occupancy logic, and built-in analytics to improve ADR by 5–10%, capture demand from sudden events, and report performance clearly to property owners.

About Ivin 567 and Atelier de Sable

Ivin 567 is located in Bogotá, Colombia, managed by Atelier de Sable under Natalia's leadership. The aparthotel features five distinct room categories, serving a wide variety of guests — from one-night business travelers to long-stay residents of six months or more.

It operates with a reception, 24-hour security, and a multi-channel distribution strategy spanning Airbnb, Booking.com, Expedia, and a direct booking channel.

"We have the same room inventory as a hotel. We also have a reception and 24-hour security. So obviously, the product is different from a single unit in traditional short-term rentals." – Natalia Arenas, CEO, Atelier de Sable

Challenges Before PriceLabs

Natalia's revenue management background gave her an edge, but the complexity of Ivin 567 quickly outpaced what she could manage manually. The core challenges were:

Competing in two worlds at once: As an aparthotel, Ivin 567’s strongest competitors are nearby hotels with dynamic pricing, yet it also competes with single-unit Airbnb listings. Understanding which comp set mattered — and how to price against both — was the biggest strategic puzzle.

Diverse guest profiles and booking windows: Each room type and length of stay demanded a different pricing approach, multiplied across five categories and 82 units.

Scaling beyond manual pricing: As inventory grew from 45 to 82 units, manually managing rates across room types and channels became unsustainable. With responsibilities spanning operations, finance, and owner relations, something had to change.

PriceLabs as a Solution

Natalia first discovered PriceLabs at a hospitality expo in Mexico City, where she was onboarded hands-on with her laptop. Over the following year, PriceLabs became the central pillar of Ivin 567's revenue strategy.

Key features that made a difference:

Hotel + short-term rental data: Natalia uses both short-term rental and hotel data within PriceLabs to inform her pricing — benchmarking against direct hotel competitors and indirect vacation rental competitors simultaneously.

Using PriceLabs' Hotel Weights feature, she chose exactly how much influence each data source has on her price calculations, fine-tuning the balance with her account manager to reflect her market's unique mix of hotels and short-term rentals.

"PriceLabs is super complete, but sometimes if you need help with anything, the account manager comes and helps you with the more technical stuff." – Natalia Arenas

Multi-Room Occupancy-Based Adjustments: Her 82 units were grouped by room type in PriceLabs. When lower-priced room types began booking faster, and overall occupancy increased, PriceLabs adjusted recommendations across the portfolio to reflect the stronger demand.

Portfolio Analytics: Natalia uses PriceLabs' analytics and competitor data not only for pricing decisions but also to demonstrate her management performance to property owners. She can present PriceLabs' built-in graphics and data directly — saving hours every month.

Results

Since implementing PriceLabs, Ivin 567 has seen measurable improvements across the metrics that matter most to Natalia and her property owners:

10% ADR increase: By trusting PriceLabs' dynamic pricing and resisting the urge to discount during slower pickup periods, Natalia's team has consistently grown average daily rates. Now, PriceLabs’ Portfolio Analytics shows when pickup is on track, and the team holds rates accordingly.

"The real work is managing ADR across the whole portfolio. With PriceLabs, we've seen a 5–10% ADR increase depending on the month." – Natalia Arenas

Major-event demand response: When BTS announced a concert in Bogotá, hotel demand for October rose quickly — even though October is not typically a peak month. Natalia was traveling and missed the spike, but PriceLabs had already adjusted rates to reflect the sudden increase in demand.

"They announced [the concert] on a Thursday, but I was in another city for a conference. When I opened my PMS the next day — boom. But then I saw the rates, and I was like, 'Okay, we're fine.' PriceLabs had optimized them instantly." – Natalia Arenas

Stronger channel mix and market positioning: Using Booking.com competitor data in PriceLabs, Natalia gained a clearer view of how similar properties were priced. This helped her move from relying on Airbnb for 80% of bookings to a more balanced mix across four channels, reducing platform dependency and reaching a wider guest base.

Time savings and owner reporting: Natalia no longer has to manually build performance and competitor reports. PriceLabs' dashboards and downloadable graphics serve as ready-made performance presentations for property owners, freeing her to focus on strategy and growth.

Looking Ahead

Natalia is already expanding her inventory. A 14-room boutique hotel is in the pipeline — alongside short-term rentals across Bogotá. She sees AI-driven forecasting as the next frontier for revenue management, one that will allow operators like her to move from reactive adjustments to proactive strategy.

"What I see that would be amazing is to have a 'mini me' — something that says, 'Here are the top three things you need to pay attention to right now.' AI that helps you get the data but also summarizes what the most important thing is." – Natalia Arenas

That is why PriceLabs has become central to Ivin 567’s revenue strategy. It gives Natalia the market visibility, automation, and reporting she needs to manage a complex aparthotel with confidence — without needing to be in every channel, every spreadsheet, every day.

"PriceLabs helps me not to leave money on the table. Being able to trust the tool to be there when I can’t — that was a game changer." – Natalia Arenas