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The World Cup Is Coming to Your City.
Is Your Pricing Ready?

PriceLabs tracks live booking trends, demand surges, and revenue opportunities across all 16 host cities — so you can act before your competitors do.

Live Market Data

AT&T Stadium · 9 match windows · Jun 13 Jul 15

Year-over-year view: every chart compares the 2026 tournament window to the same calendar dates in 2025.

Active Listing Count

2025 (Same Dates)11,864
2026 (Tournament)13,659
+15%Growth

Occupancy %

2025 (Same Dates)2026 (Tournament)
Match
0%20%40%60%80%100%
Abs. Growth

Netherlands vs Japan

Jun 14 · (G) Group Stage · AT&T Stadium

14%
27%
+14%

England vs Croatia

Jun 17 · (G) Group Stage · AT&T Stadium

13%
27%
+14%

Argentina vs Austria

Jun 22 · (G) Group Stage · AT&T Stadium

12%
28%
+16%

Japan vs Sweden

Jun 25 · (G) Group Stage · AT&T Stadium

12%
31%
+19%

Jordan vs Argentina

Jun 27 · (G) Group Stage · AT&T Stadium

14%
28%
+14%

Match 79: Group A winners v Group C/E/F/H/I third place

Jun 30 · (R32) Round of 32 · AT&T Stadium

11%
14%
+3%

Match 88: Group D runners-up v Group G runners-up

Jul 3 · (R32) Round of 32 · AT&T Stadium

9%
15%
+7%

Match 94: Winner match 81 v Winner match 82

Jul 6 · (R16) Round of 16 · AT&T Stadium

6%
13%
+7%

Match 101: Winner match 97 v Winner match 98

Jul 14 · (SF) Semi Final · AT&T Stadium

5%
10%
+5%

Notes & Methodology

Data last updated: April 27, 2026

  • All 2025 figures use the identical calendar dates from one year ago (same-time-last-year), not annual averages.
  • Listings are captured within a 15 km radius of each stadium, except Gillette Stadium and AT&T Stadium, where a 40 km radius is used
  • Occ, ADR and RevPAR are for match dates ± 1 days
  • The listing count shown is the active listing count for the month of June in 2026 vs 2025
  • ADR - booked rate for each night sold
  • RevPAR - booked revenue for each available room per night
  • ABS. GROWTH - YoY change shown in percentage points (pp)
  • REL. GROWTH - YoY change shown in percentages
(G) Group Stage(R32) Round of 32(R16) Round of 16(QF) Quarter Final(SF) Semi Final(3P) 3rd Place(F) Final

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