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The World Cup Is Coming to Your City.
Is Your Pricing Ready?

PriceLabs tracks live booking trends, demand surges, and revenue opportunities across all 16 host cities — so you can act before your competitors do.

Occupancy

59%-9%

vs 65% in 2025

ADR

USD 228+55%

vs USD 147 in 2025

RevPAR

USD 135+41%

vs USD 96 in 2025

Live Market Data

AT&T Stadium · 9 match windows · Jun 13 – Jul 15

Year-over-year view: every chart compares the 2026 tournament window to the same calendar dates in 2025.

Active Listing Count

2025 (Same Dates)11,635
2026 (Tournament)12,575
+8%Growth

Occupancy %

2025 (Same Dates)2026 (Tournament)
Match
0%20%40%60%80%100%
Abs. Growth

Netherlands vs Japan

Jun 14 · (G) Group Stage · AT&T Stadium

64%
61%
-3%

England vs Croatia

Jun 17 · (G) Group Stage · AT&T Stadium

56%
60%
+4%

Argentina vs Austria

Jun 22 · (G) Group Stage · AT&T Stadium

62%
63%
+1%

Japan vs Sweden

Jun 25 · (G) Group Stage · AT&T Stadium

61%
74%
+12%

Jordan vs Argentina

Jun 27 · (G) Group Stage · AT&T Stadium

70%
71%
+1%

Match 79: Mexico vs Ecuador

Jun 30 · (R32) Round of 32 · AT&T Stadium

59%
43%
-17%

Match 88: Australia vs Egypt

Jul 3 · (R32) Round of 32 · AT&T Stadium

63%
55%
-9%

Match 93: Portugal vs Spain

Jul 6 · (R16) Round of 16 · AT&T Stadium

54%
39%
-15%

Match 101: Winner match 97 vs Winner match 98

Jul 14 · (SF) Semi Final · AT&T Stadium

35%
24%
-11%

Notes & Methodology

Data last updated: July 7, 2026

  • All 2025 figures use the identical calendar dates from one year ago (same-time-last-year), not annual averages.
  • Listings are captured within a 15 km radius of each stadium, except Gillette Stadium and AT&T Stadium, where a 40 km radius is used
  • Occ, ADR and RevPAR are for match dates ± 1 days
  • The listing count shown is the active listing count for the month of June in 2026 vs 2025
  • ADR - booked rate for each night sold
  • RevPAR - booked revenue for each available room per night
  • ABS. GROWTH - YoY change shown in percentage points (pp)
  • REL. GROWTH - YoY change shown in percentages
(G) Group Stage(R32) Round of 32(R16) Round of 16(QF) Quarter Final(SF) Semi Final(3P) 3rd Place(F) Final

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Inside the 2026 FIFA World Cup — Demand, Pricing, and Host Strategy ebook cover