Global Host Report 2025: The New Host Reality
Insights from 1400 hosts worldwide. Real stories from you, for you.
What You'll Discover Inside
From automation to burnout, AI to optimism, this report reveals how Hosts are adapting and what the next year could bring.
83% of hosts have another job — hosting takes effort, not just time.
Hosts rely on Airbnb yet worry about fairness and visibility.
1 in 3 hosts plan direct booking sites to cut OTA reliance.
43% feel AI overwhelms, but 69% stay positive about hosting’s future
What Are Hosts Saying About Hosting
I always enjoy it when folks are enjoying the house. A lot of the time, they'll arrive and send a message saying the house is great. And that's just really cool.
I had great reviews. One review came out of nowhere and made no sense. I could not get it removed even though anyone looking would see the review did not make sense.
I'm having guests come back year after year. These guests write directly to me, and I'd love for them to have an easier way to book again.
Global Host Report 2025 Built on Real Voices. Backed by Data
Whether you manage one listing or fifty, these findings help you make smarter Hosting decisions.
Data from 1400+ verified hosts across five languages
Insights spanning North America, Europe, LATAM & APAC
Practical strategies for direct bookings & automation
Real quotes from hosts like Annik Rauh and Jacob Murphy
Meet The Voices Behind The Data
This report was made possible by partners who champion host voices and data transparency across the global short-term rental community.
Annik Rauh
Based in Germany, Annik advises property managers and advocates for fairer platform-host relations.
Annik believes analytics should be simpler, more contextual, and designed around real host experiences, not assumptions.
Hosting is emotional work. Every change—an algorithm tweak, a missing cleaner—affects someone’s livelihood.
The more platforms listen, the better tools they’ll build.
Jacob Murphy
Based in the U.S., Jacob leads Destination Asset, managing short-term rental portfolios across a dozen countries
Jacob believes scaling in hosting requires more than hustle — it takes systems, smart tools, and a mindset shift from side hustle to serious business.
By helping hosts ‘play the OTA game’ strategically and invest in the right technology early, sustainable growth and less stress for small operators.
Your willingness to invest in the right tools and truly optimize how you operate is what takes you to the next level.
The properties you choose and the habits you build aren’t small details; they’re the difference makers.
What Do Hosts Feel?
Hosting Is Changing — Are You Ready?
