Customer type: Property Manager

Property type: Short-Term Rental

Region: UK

Products: Dynamic Pricing, Revenue Estimator, Market Dashboards

Number of listings: 30+

Executive Summary

Dainius Podolinskis, from StayInLondon, shares how his team uses PriceLabs to go beyond pricing — leveraging data to win new property owners, retain existing clients, and guide long-term business strategy.

StayinLondon, a boutique property management agency in central London, briefly switched to another pricing tool before returning to PriceLabs for its more reliable data, stronger reporting capabilities, and better support for owner-facing conversations.

By using tools like Revenue Estimator, Dynamic Pricing, Market Dashboards, and features such as comp sets and percentiles, StayinLondon is able to:

• Win new clients with data-backed revenue projections
• Build trust with existing owners through transparent reporting
• Make smarter expansion decisions based on market demand
• Maintain balanced, sustainable pricing strategies

For StayinLondon, PriceLabs has evolved from a pricing engine into a sales, communication, and strategy layer that supports their growth.vement opportunities to owners.

About StayinLondon

StayinLondon is a boutique property management agency based in central London, managing around 30 listings with plans to expand further.

The company focuses on high-end, non-standard properties — including larger homes and premium apartments — where pricing is often more complex and less predictable than the market average.

“We focus on slightly larger, nicer properties… properties that are outliers when it comes to pricing.”

This positioning requires:

• A more nuanced pricing strategy
• Stronger communication with owners
• Deeper reliance on market data

Owner Conversations as the Foundation of Growth

Why pricing alone isn’t enough

For StayinLondon, success isn’t just about setting the right price — it’s about explaining and justifying decisions to owners.

“Reliable data is very important in having these conversations.”

Whether onboarding a new client or reviewing performance, conversations must be:

• Clear
• Credible
• Backed by data

Replacing instinct with evidence

Using PriceLabs, StayinLondon grounds every discussion in real market data. This transforms conversations from:

• Opinion-driven → data-driven
• Reactive → proactive
• Uncertain → confident

“I feel much stronger when I can say, ‘look, this is what we can generate with your particular property… because I’ve got 300 properties in your area that have generated similar revenue in the last 12 months.”

Winning New Property Owners with Data

Using Revenue Estimator as a sales tool

StayinLondon uses Revenue Estimator to evaluate new properties instantly.

“That’s the tool I use myself when talking to new clients… I can estimate expected occupancy and overall revenue.”

By simply inputting a postcode, they can:

• Analyze comparable listings
• Estimate revenue potential
• Present realistic projections

Faster, more credible acquisition

This approach:

• Reduces research time
• Improves data quality
• Strengthens first conversations

“It reduces the time I spend researching… and increases the quality of data.”

Instead of selling with promises, they sell with proof.

Retaining Clients Through Transparency and Trust

Using Market Dashboards to provide context

Performance changes aren’t always controllable — but they can be explained.

StayinLondon uses Market Dashboards to show clients what’s happening externally.

“We show them what the market trends are… there’s just a lot more short-term listings this year.”

This helps set realistic expectations, reduce friction, build long-term trust.

Using historical data to answer client questions

With PriceLabs, they can instantly compare performance over time.

“Pricelabs allows that to do very quickly… month by month… total revenue, increase, average daily rate.”

This enables confident reporting, faster decision-making, stronger client relationships

Using percentiles to justify pricing decisions

StayinLondon also uses percentile data to address common owner concerns.

“We use that functionality to show… we are already at the upper level of the range… we’re not leaving money on the table.”

This helps avoid overpricing, maintain occupancy, and reduce pushback from owners.

The Turning Point: Moving Away — and Coming Back

Why they tried another tool

As the business scaled, StayinLondon experimented with another pricing solution.

The decision was influenced by:

• A more visual interface
• Team changes
• External recommendations

What felt missing

Over time, limitations became clear.

“The results were not optimal for our portfolio and goals.”

More importantly, the tool didn’t support: 👉 data-driven owner conversations and strategic decision-making

Why They Switched Back to PriceLabs

Better data, better fit

Returning to PriceLabs gave them access to:

• More reliable data
• Better reporting
• Stronger forecasting tools

“Pricelabs provides us with data that we can use when we acquire new clients.”

Comp sets included — and scalable

Pricing structure also mattered.

“If you have to pay for a comp set for each property… it does add up. When we can have a superior product for a better price… that’s a very logical decision.”

With PriceLabs:

• Comp sets are included
• Costs scale efficiently with growth

Dynamic Pricing That Supports Long-Term Performance

The problem with aggressive pricing during events

One key difference they noticed was in how pricing behaved during major events.

“The previous product was really hiking the price up unrealistically… almost three times.”

Why extreme pricing creates risk

Aggressive pricing can:

• Set unrealistic guest expectations
• Impact perceived value
• Lead to lower satisfaction

“It’s not a good long-term strategy… it sets expectations very high.”

A more balanced approach with Dynamic Pricing

With PriceLabs’ Dynamic Pricing, adjustments are:

• Demand-driven
• More controlled
• Aligned with long-term performance

“The Pricelabs algorithm… is more managed, more realistic.”

Using Data to Drive Business Strategy

Daily planning with pacing and performance data

StayinLondon uses PriceLabs data regularly to guide operations.

“We look at pacing reports almost on a daily basis.”

This informs:

• Financial planning
• Hiring decisions
• Operational scaling

Choosing where to grow

Data also guides expansion strategy.

“That’s why we’re focused on zones one and two… where the demand is strongest.”

Hyper-local decision making

They use granular data to:

• Expand in high-performing areas like Paddington
• Avoid weaker-demand areas

“We chose that area by looking at how properties are performing broadly.”

Advice for Property Managers Looking to Grow

“Everybody needs a pricing management solution.”

• Adopt dynamic pricing early
• Invest in expertise
• Move beyond static pricing

The Bottom Line

For StayinLondon, PriceLabs is no longer just a pricing tool. It’s:

• A sales enablement tool (Revenue Estimator)
• A client communication layer (Market Dashboards, percentiles)
• A pricing engine (Dynamic Pricing)
• A strategy layer (pacing, market data, comp sets)

“People think Pricelabs is just a pricing tool… but for us, it’s also a sales tool.”