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What is Airbnb Superhost & How to become a superhost on airbnb

Last Updated on 18 hours by Mousumi Sharma
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The short-term rental industry is expected to grow at a CAGR of 10.8% in 2024. Airbnb is witnessing record breaking revenue growth, expected to grow in the coming months. Becoming an Airbnb host is a great opportunity to increase your income. However, how you seize this opportunity is entirely up to you. Your hosting skills will take a long way to increase your bookings and grow with the industry.

Ever heard about the Airbnb Superhost label? Airbnb Superhosts earned 64% more than a regular host.

Intrigued? Read on to learn how to become a superhost on Airbnb and exponentially increase your bookings.

What is a Superhost on Airbnb?

Airbnb superhosts are top-rated, experienced hosts who are committed to providing excellent hospitality. Once a Superhost, you will get a badge on your profile as shown in the example below. Superhost meaning more visibility and the possibility of more revenue.

Airbnb superhost badge on listing
Airbnb Superhost Badge on Listing

Airbnb Superhost and a regular both cater to the same audience. However, there are significant benefits to being a superhost. As a superhost, there’s a higher chance than that people will choose you over regular hosts. In 2023, the average US Airbnb host earned $44,235. Imagine making 64% more than the average!

what does superhost mean?
what does superhost mean?

How to Become a Superhost on Airbnb

Airbnb measures your performance as a host based on 12 months of hosting. However, hosting for the full 12-month period is unnecessary to be considered for the Superhost title.

1. Host a minimum of 10 guests

This is one of the easiest criteria to meet for short-term rentals. If you’re a mid-term rental host, you must complete three reservations with occupancy of at least 100 nights. 

2. Maintain a 90% or higher response rate

This might be a little harder goal. If you spend your time replying to message, you might not be able to be the ‘host’. You can sign up for property management tools to automate your processes. For example, Lauren Sanders from Luxury Coastal Vacations manages 350+ properties with Track and PriceLabs.

Communication required to become an Airbnb superhost

3. Maintain a 1% or lower cancellation rate

You can only cancel 1 in 100 bookings if you want to become a superhost. Let’s face it it means you can’t have any cancellations! In the off chance that you are double booked, you might have to cancel a booking. It is best to avoid such situations! If you are on multiple platforms, you should sync the calendars either using property management systems or PriceLabs! We don’t just help with your dynamic pricing solutions but also instantly sync your calendars whenever a new booking is made on any of the booking platforms you are using. It is integrated with several PMSes that you can find on PriceLabs’ integrations page. This ensures that your real-time availability is visible to guests and you don’t get booked twice.

4. Maintain a 4.8 overall rating

You must maintain an overall rating of 4.8. You should provide a great guest experience to Airbnb users to get this rating. Sometimes you may have to go one step further to achieve this goal, which will reflect in the ratings your guests leave for you on Airbnb.

Airbnb super host features and benefits

5. Get Reviewed by at least 50% of guests

At least 50% of your guests should leave a rating on Airbnb. Again, this is a time-consuming process since not every guest will leave a rating on check-out. You will be required to send a follow-up text to get those reviews. You can either ask them personally to rate their experience or automate this task with good property management tool. Make sure to leave a review for your guests as well.

Airbnb Superhost Requirements

The criteria might have made you think again about getting the Superhost badge and the benefits brought you back to the wagon. It is difficult to become a Superhost, however, the peak does look good!

1. Be Responsive

You should maintain a higher response rate and guest experience score. For all this, you should be present! Each of your guests will have a different query and you should be available to answer all of them as much as possible. If doing all of this on your own is difficult, then you can always use property management systems to automate your processes.

2. Be Proactive

Do you host a ski resort? Then stocking extra ski equipment and clothing might be a good idea. Maybe even a steam room to relax after a cold ski! Do you host a cabin in the woods? Then bird-watching pamphlets and guides will go the extra mile. Think of your ideal guest and plan for them.

3. Be Flexible

There are strict guidelines on how many nights you should host within a year. You should be able to cross them comfortably, hence it is important to study your market and understand the booking patterns of your potential guests. You can conduct this research using our Neighborhood Data or the Market Dashboard. You might not be comfortable hosting right after a stay, but more than usual pay might make it convincing. You can our customisations to adjust your pricing strategy accordingly. It is important that you are able to comfortably achieve all of Airbnb’s criteria while also maintaining a profit.

Benefits of being an Airbnb Superhost

  1. Increases Visibility of your Listing: Airbnb has a special ‘Superhost only’ filter. Switching this on means you will get priority. Airbnb also sends out curated lists of Superhosts’ managed properties.
  2. Priority Support: You will get priority support whenever you get in touch with Airbnb for assistance. This means easier remediation for your queries.
  3. Extra referral bonus: You are eligible to get an additional 20% bonus on top of the standard host referral bonus.
  4. Airbnb coupon: For every year that you maintain your superhost status, you will get a $100 Airbnb coupon. You can redeem this during your next vacation.
  5. Early access to new features: You will have access to Airbnb’s elite club, get early access to test out features and get an invite to local events conducted by Airbnb.

How to maintain your Airbnb Superhost Status

If you meet the above-mentioned goals, you are on a fast track to becoming an Airbnb Superhost. However, maintaining this status is another ball game.

Airbnb reevaluates this status four times a year, which means it is not enough to know how to become a superhost on Airbnb. You have to keep up the effort to maintain the status. If you fail to provide great service after getting this recognition, you won’t have the title anymore.

So, how do you maintain this status?

Stating the obvious here, keep following the criteria mentioned above. Ensure you are paying attention to maintaining a 90% response rate, avoiding double bookings and cancellations, and maintaining an average rating of 4.8 stars.

After the basics are done, go one step beyond. Keep yourself updated with the changing trends and provide your guests exactly what they expect. What resulted in a 5-star rating earlier might not give you the same results today.

For instance, since the COVID-19 pandemic hit the globe, guests have become increasingly conscious of the hygiene and cleanliness of vacation rentals. For this reason, Airbnb has also introduced new cleaning standards and Enhanced cleaning labels to show the guests that you are doing the needful. In addition, the

Airbnb cleaning checklist is also more extensive now than it used to be earlier.

Hosts are expected to adhere to stricter cleaning and disinfecting protocols to ensure the safety and well-being of their guests and prioritize their health.

Additionally, to accommodate the remote working guests renting out Airbnbs for their workstations, you can add a special work-from-home setup. This includes a study table, study chair, and wifi.

airbnb superhosts try to accommodate the new type of customers they are getting due to covid.

You must always go above and beyond to show your guests that their stay experience matters to you. Adding a few nice touches will definitely get you those 5-star reviews and preserve your Superhost status.

Dynamic pricing in Airbnb refers to the practice of adjusting rental rates in real time based on various factors such as demand, seasonality, local events, and market conditions. This approach allows hosts to optimize their earnings by automatically increasing or decreasing prices to match supply and demand fluctuations. By utilizing data and algorithms, dynamic pricing aims to find the optimal balance between attracting guests and maximizing revenue, ensuring that prices reflect the current market dynamics.
To implement dynamic pricing for vacation rentals, collect relevant data, identify key factors, set pricing rules, use dynamic pricing software, monitor performance, and adjust as needed to optimize revenue.
The aim of dynamic pricing is to optimize revenue and occupancy rates. It is done by adjusting prices in real time based on factors such as demand, market conditions, competition, and other variables. Dynamic pricing softwares seeks to find the optimal balance between attracting guests and maximizing profitability by dynamically setting prices that reflect current market dynamics. The goal is to capture the highest possible value for each booking while ensuring competitiveness in the market.
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