Updated : Nov 25, 2025
For hotels, aparthotels, and multi-unit operators that handle high booking volumes and frequent inventory changes, timing can make all the difference. Even a short delay in updating your prices can lead to missed opportunities or mismatched rates across channels, especially during high-demand periods such as concerts, weather disruptions, or sudden cancellations.
That’s why PriceLabs is introducing Real-Time Sync — a feature designed to help you keep your prices aligned with the latest market and inventory changes. It is particularly useful for properties that need rapid responsiveness — whether due to high booking velocity, unpredictable demand patterns, or aggressive local competition.
Faster, Smarter, and Always in Sync
Real-Time Sync upgrades your account from the standard 1–3 daily syncs to event-driven synchronization, enabling up to 24 pricing updates per day. The feature uses webhooks from your Property Management System (PMS) to detect key updates the moment they happen. This includes new reservations, cancellations, date modifications, and events such as room blocks for maintenance or group use. A sync is executed with a minimum interval of 60 minutes between revenue-related triggers, ensuring both speed and reliability.
Whenever a demand event occurs, Real-Time Sync instantly recalculates your rates using your occupancy-based pricing customizations and other existing rules.
What This Means for You
- Time savings: Spend less time manually verifying syncs — and more time on strategy and guest experience.
- Hyper-optimized pricing: Your prices stay responsive to market shifts, ensuring your inventory always reflects the most up-to-date rates.
- Rule-based updates: Real-Time Sync works within your existing pricing rules and guardrails, maintaining your control and custom logic.
Feature Availability and Pricing
Real-Time Sync is available to users connected to webhook-enabled PMSs. It can be activated as a paid add-on at USD $2 per synced unit per month. You can enable it in your Account Settings → Sync Settings — for individual units, entire groups, or all your units. Experience real-time responsiveness tailored to your setup.
