Updated : Oct 2, 2025
Customer type: Owner
Property type: Short-Term Rental
Region: Europe
Products: Dynamic Pricing, Market Dashboard
Number of listings: 26-100
PMS: Idobooking
In 2018, Apartimento began with just two apartments in Wrocław. Since then, they’ve scaled their short-term rental business using dynamic pricing for short-term rentals with PriceLabs and smart tools like IdoBooking to grow efficiently and boost revenue.
From the outset, Apartimento stood out with its focus on cleanliness, guest comfort, and operational efficiency — values often neglected by competitors. With a guest base that shifts between leisure travellers (60%) and business guests (40%), their listings attract everyone from visiting professionals to city explorers.
As founder Jacek puts it:
“Our goal has always been to help guests feel at home — not just impressed.”
Why IdoBooking? A Solid Foundation for Growth
Right from the beginning, the Apartimento team recognised the need for a property management system. After evaluating options, they chose IdoBooking — a decision that proved crucial during the early scaling years.
“It evolved alongside our growing needs and quickly became our operational backbone.”
IdoBooking powers everything from channel sync and payments to smart lock integration, self-check-in, invoicing, and daily operations. Even as the portfolio grew, the platform remained user-friendly and reliable — keeping the team organised and efficient.
The Turning Point: Letting Go of Manual Pricing
By 2022, the landscape had changed. With Covid-era volatility, the war in Ukraine, and shifting economic conditions, manual pricing was no longer sustainable.
Adjusting rates based on instinct became time-consuming and reactive — and often left money on the table.
“We lacked real-time demand signals, market transparency, and the speed of response required in such a volatile environment.”
Enter PriceLabs: Dynamic Pricing for Short-Term Rentals at Scale
PriceLabs’ ability to automate dynamic pricing for short-term rentals has transformed their approach when IdoBooking announced its integration with PriceLabs, the Apartimento team was ready. With demand fluctuating unpredictably, the timing couldn’t have been better.
“The setup was a breeze — just a few clicks. What surprised me most was how instantly effective it was.”
Now, Apartimento uses dynamic pricing for short-term rentals as their core strategy, with minimum stay rules and market data insights complementing it. With PriceLabs reacting to demand changes automatically, the team now enjoys:
- Increased RevPAR and overall revenue
- Significantly reduced manual work
- More predictable, scalable operations
“PriceLabs saves us time, reduces stress, and delivers results. It optimises revenue far more effectively than any manual system ever could.”
Learn more about dynamic pricing for short-term rentals and how it works
Lessons for Other Hosts
Jacek is clear on what’s essential for success in short-term rentals:
“You can’t run a rental business — even a small one — without a solid PMS like IdoBooking.”
“Even with just a few listings, PriceLabs more than pays for itself.”
While some operators hesitate to hand over pricing to an algorithm, Jacek encourages them to trust the system:
“At first, it’s unsettling. But over time, you realise: it works.”
Final Words of Advice
“If I could go back, I’d skip the stage of believing I could manually control everything. It’s like sailing across the ocean without GPS — possible, but unnecessary and stressful.”
Automation and dynamic pricing for short-term rentals allowed Apartimento to scale without sacrificing control or profitability.
About Apartimento
A premium short-term rental brand based in Wrocław, Poland, offering stylish, clean, and fully automated apartments in both central and suburban locations.
Apartimento is run by Jacek and his wife Diana, who jointly oversee both strategy and daily operations — bringing a personal touch and unified vision to the business.
Ready to move from manual work to an automated short-term rental operation?
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