Updated : Apr 24, 2025
Customer type: Hotel Owner
Region: Europe
Products: Dynamic Pricing
Number of units: 50-100
PMS: Hostaway
Executive Summary
Gateway Accommodation Solutions, led by Mark Winship, has successfully scaled its hospitality business, managing 65 units across aparthotels, vacation rentals, and boutique hotels in the UK. Operating in diverse markets, from corporate stays to leisure retreats, Mark faced significant challenges in optimizing pricing strategies across multiple locations. With PriceLabs, Gateway Accommodation Solutions streamlined revenue management, optimized stay restrictions, and adapted to evolving booking patterns, allowing the business to scale efficiently while ensuring profitability.
About Gateway Accommodation Solutions
Gateway Accommodation Solutions specializes in aparthotels, corporate stays, and boutique hotels. The company operates across multiple UK regions, including Southampton and Somerset, with expansion into leisure-focused retreats.
“We’ve moved beyond traditional hotels by embracing aparthotel and smart technology solutions. Our focus is on efficiency, longer stays, and maximizing revenue.”
– Mark Winship, Co-Founder, Gateway Accommodation Solutions
Challenges Before PriceLabs
Managing revenue across multiple locations and property types presented unique challenges:
- Diverse Market Segments: The company catered to both corporate and leisure travelers, requiring distinct pricing strategies.
- Shortening Booking Windows: Guests were increasingly booking at the last minute, making manual rate adjustments ineffective.
- Calendar Gaps & Stay Restrictions: Managing orphan nights and optimizing minimum stay policies across multiple properties was time-consuming.
- Scalability Issues: With expansion into new markets, manual revenue management became unsustainable.
“Booking windows are getting shorter, making it nerve-wracking to rely on long-term forecasts. We needed a solution that adapted dynamically to demand.”
– Mark Winship
PriceLabs as a Solution
To address these challenges, Mark implemented PriceLabs, leveraging key features such as:
Key features that made a difference:
- Stay Restrictions & Calendar Optimization: Automated orphan night management and dynamic minimum stay rules helped fill calendar gaps efficiently.
- Portfolio Occupancy-Based Adjustments: Automated pricing shifts based on property and room-type level occupancy trends, balancing long-term and short-term demand.
- Event-Based Pricing Adjustments: Automatically adjusted pricing for high-demand periods, including business events and leisure retreats.
- Competitor Benchmarking: Access to the latest market data helped Gateway Accommodation Solutions stay competitively positioned across UK markets.
- Automation for Scaling: By integrating PriceLabs into daily operations, Mark’s team reduced manual workload while improving revenue performance.
“PriceLabs is the engine of our business. It ensures we’re always aligned with market demand without having to make constant manual adjustments.”
– Mark Winship
Implementation and Results
After implementing PriceLabs, Gateway Accommodation Solutions achieved key improvements:
- Improved Revenue Optimization: PriceLabs enabled data-driven pricing decisions, ensuring rates adapted dynamically to demand fluctuations.
- Revitalizing a closed hotel: After a 13-month closure during the pandemic, The Madison reopened with dynamic pricing in place, achieving 10% peak revenue growth and reaching £45K in monthly sales in September 2024.
- Operational Efficiency: Automation reduced manual interventions, allowing Mark’s team to focus on expansion and guest experience.
- Longer Stays & Higher Occupancy: Dynamic stay restrictions optimized bookings, reducing unbookable gaps in the calendar.
- Scalability: As the company expanded into new locations, PriceLabs provided a consistent and scalable revenue management strategy.
“With PriceLabs, we’ve optimized our calendar, improved pricing strategy, and ensured that we’re attracting the right guests at the right rates.”
– Mark Winship
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Mark believes automation and smart accommodation solutions will define the future of hospitality. As guest expectations shift, businesses must balance efficiency with personalization.
- Use Data-Driven Pricing: Implement automated tools like PriceLabs to adapt to market shifts in real-time.
- Optimize Stay Restrictions: Minimize unbookable nights by setting dynamic stay rules that align with guest demand.
- Leverage Smart Technology: Adopt remote management solutions to scale efficiently while improving guest experience.
He believes apartment-style hotels represent the future of the hospitality industry, offering flexibility, efficiency, and a guest experience tailored to modern travelers. Shorter booking windows and smart technology, such as self-check-ins and automation, are driving the need for dynamic pricing and efficient scaling.
“The traditional hotel model is evolving. Efficiency, automation, and guest experience will define the future of hospitality.”
– Mark Winship
Conclusion
By integrating PriceLabs into its revenue strategy, Gateway Accommodation Solutions has streamlined operations, optimized pricing, and positioned itself for continued growth. With a data-driven approach to revenue management, Mark’s team continues to expand while maintaining profitability across multiple property types.
“PriceLabs isn’t just a pricing tool, it’s a business essential that allows us to scale efficiently while maximizing revenue.”
– Mark Winship
